CALL FOR BOOK CHAPTERS

Generation Z, Marketing, and Media: Adapting to a New Reality

The Prague School of Creative Communication (PSCC/VŠKK) invites scholars and professionals to contribute to a collective monograph following the conference on November 26, 2025. The book will be ISBN-registered (print & PDF), double-blind peer-reviewed, and free of publication charges, with an expected publication date in the first half of 2026.

Topics of Interest

Submissions should explore Generation Z in connection with marketing, media, and communication, including but not limited to:

Marketing & Consumer Behavior: Social media, influencer marketing, e-commerce, brand ethics, AI-driven personalization, viral trends
Media & Communication: Digital journalism, streaming services, PR, crisis communication, media consumption habits
Advertising & Visual Communication: Branding, visual storytelling, memes & GIFs in advertising, VR/AR in marketing
Social & Cultural Aspects: Activism, inclusivity in media, digital engagement psychology, AI’s impact on creative industries

Submission & Review Process

Submission deadline: November 5, 2025
Notification of acceptance: November 19, 2025.
Chapter length: 3,000–7,000 words (as per the template available here – download book chapter template)
Language: English
Submission: Email to zeleny.jiri@pscc.university with subject Book Chapter Submission – Generation Z.

Review Process:

First round: Each submission will be reviewed blindly by two independent reviewers.
Second round: After final revisions, the entire book will undergo a comprehensive review by two additional reviewers.
Authorship: All contributors will be first listed collectively as co-authors of the monograph, then individually as authors of their respective chapters.

For more details about conference, visit conference website.

We look forward to your contributions!

Editorial Team (Prague School of Creative Communication)

Assoc. Prof. Lenka Turnerová
Dr. Jiří Zelený, Ph.D.
Dr. Petr Majerik