Management in Creative Industry

 

As graduates of this field of study, you will be very much sought-after. You will have all the prerequisites to become a pillar of any marketing team, but also of communication, media or online agency. You can start up a project and build a team for it, analyze the situation and steer your people the proper way. You will be convinced that you can use your invention, originality and creativity even when compiling and managing a budget or selling ideas and concepts. Basic orientation in the social science disciplines and mastery of communication tools will give you confidence in any creative and managerial profession, because in the field of creative industry, it is already a must today. Extended lectures of English language will ensure your placement in multinational companies

Full-time Professional Bachelor’s Program:

Creative Marketing and Communication Program (Program Code: B0414P180001)

During a three-year study, you will theoretically learn and practically try all aspects of work in disciplines that combine one thing – creativity. Thus, in the field of advertising (both classic and online), film, television and radio production or gaming industry. And that is not all. Experienced educators and practitioners will not only lead you to secure a successful career in these promising disciplines, but will also awaken your courage to take matters into your own hands and start your own company or agency.

This specialization will prepare you for coordinating and managing roles for individual entities in the field of marketing communications. Therefore, the emphasis is on managerial skills, business management and business plan creation, whether within a corporation or a startup. While working on joint projects, however, you will also get acquainted with other areas of advertising arts, including creative disciplines and media research, as well as media campaign planning.

Control of marketing tools

During the study, great emphasis is placed on mastering marketing tools in the context of commercial communication. Students will first get acquainted with the principles of operation of small and large companies and with various areas of the creative industry and complete an introduction to online marketing and brand theory. Within the sociological, psychological and historical disciplines, the students will consolidate their existing knowledge and learn to develop and use it in media and advertising. Right from the first year, they will start strengthening their communication and presentation skills. In the workshop of creative thinking, they will learn to perceive seemingly isolated phenomena in context, look at problems from different angles, generate and develop ideas and express their thoughts, reveal manipulations, but also use manipulative techniques.

Basics of brand management

Students will learn the basics of brand management and brand building. In a practically focused course, they try the work of a project manager, which includes research, creation of strategic visions and so-called insights (insight into the soul of the consumer). They will be introduced to tools for market research and consumer behavior. Students will acquire an overview of  social networks (Facebook, YouTube, Snapchat, etc.) and their use in performance advertising and brand building. They will try production work in various areas of the creative industry, learn everything they need to know about the implementation of the communication campaign and learn how to lead a team.

Active cooperation

In a practically focused course, students will try out the work of a communication manager, i.e., the person responsible for managing orders, finding new clients and taking care of existing ones. They will become acquainted with the rules of customer care in the digital environment and the specifics of advertising systems of individual media platforms. They will emabrace tools for measuring the efficiency of commercial communications. In addition to working on their bachelor’s thesis, students will prepare their portfolio and startup. In the third year, active cooperation with a selected sector of the creative industry is expected.

On-line application

Graduate employability

  • Marketing manager
  • Brand manager
  • Project manager
  • Account manager
  • Media planner
  • Strategic planner
  • Media buyer
  • Account director
  • Communications manager

 

Back to specializations
Choose from our other specializations

Creative Marketing

Creative Marketing

Creative Marketing is a unique specialization that will prepare you for a wide range of creative and creative-managerial professions. Already during your studies, you will acquire knowledge and skills that graduates of Czech universities and colleges significantly lack when entering advertising and media operations. You will get the opportunity to develop your talent and apply your originality, but you will also learn to align your ideas with a client’s requirements and implement them in accordance with other team members. Yes, the creative industry is still looking for strong personalities willing to experiment and break stereotypes, but if you do not learn to collaborate and communicate, you have no chance.

More

Management in Creative Industry

Management in Creative Industry

Management in Creative Industry: Do you want to be there when another iconic ad is created for Kofola? Or to be a head of the team that launches the sequel to the blockbuster game Mafia worldwide? Then this specialization is a clear choice for you. Study will provide you with the necessary set of tools (knowledge and skills) for your future professional life, which will help you to produce innovative creative ideas and, thanks to a number of practical procedures, also to bring them to life. And in areas that are not only fun, but above all very promising.

More

Digital Marketing and Communication

Digital Marketing and Communication

Digital Marketing and Communicationis an attractive specialization, set according to the latest trends in the creative industry. The area of so-called digital marketing (i.e., such a form of marketing communication, which includes the use of digital media) is currently the fastest growing communication industry. The demand of local and multinational companies for digital managers will increase by 13 percent in the next five years. However, user knowledge of Facebook and Google is not enough to compete.

More

Graphic and Media Design

Graphic and Media Design

Graphic and media Design is a dynamic specialization that will not stop entertaining you for a moment. It is designed with regard to the ever-growing demand for educated and creative people who have mastered the methods and technologies of the advertising and media industry.

More

Animation and Visual Effects

Animation and Visual Effects

Animation and Visual Effects is a unique specialization set according to the current requirements of today’s creative industry. It is intended for adepts who are interested in art in combination with the latest digital technologies, 3D computer animation, 2D flash animation and the creation of digital film and visual effects. Great emphasis is placed on the development of the craft needed in practical application in 3D animation studios, as well as original creativity.

More

Photography and Audiovisual Arts

Photography and Audiovisual Arts

Photography and Audiovisual Arts is a revolutionarily designed, traditional study specialization that will prepare you for any assignment in the field of creative industry. During your studies, you will develop your visual style and flexibility in using the latest digital technologies.

More

Copywriting

Copywriting

Copywriting is a bachelor’s degree discipline, whose graduates will learn to write and create attractive content according to the needs of various branches of commercial communication and individual types of contemporary media. A creative approach and creative writing are the basis of the study of this discipline. The study will prepare you for the work of a creator of creative content in advertising and PR agencies, in the press and marketing departments of companies and in current print and electronic media, not only with knowledge of the craft of literary art, but also of marketing. There is a real possibility of employment in the social marketing sector, in cultural institutions and facilities and in public administration.

More

Literary Arts

Literary Arts

Literary Arts is a bachelor’s degree specialization where you really learn to write. Study of creative writing will probably not make you a Nobel Prize winner for literature, but it will give you authorial certainty in all genres.

More