Creative Marketing is a unique specialization that will prepare you for a wide range of creative and creative-managerial professions. Already during your studies, you will acquire knowledge and skills that graduates of Czech universities and colleges significantly lack when entering advertising and media operations. You will get the opportunity to develop your talent and apply your originality, but you will also learn to align your ideas with a client’s requirements and implement them in accordance with other team members. Yes, the creative industry is still looking for strong personalities willing to experiment and break stereotypes, but if you do not learn to collaborate and communicate, you have no chance.
Management in Creative Industry
As graduates of this field of study, you will be very much sought-after. You will have all the prerequisites to become a pillar of any marketing team, but also of communication, media or online agency. You can start up a project and build a team for it, analyze the situation and steer your people the proper way. You will be convinced that you can use your invention, originality and creativity even when compiling and managing a budget or selling ideas and concepts. Basic orientation in the social science disciplines and mastery of communication tools will give you confidence in any creative and managerial profession, because in the field of creative industry, it is already a must today. Extended lectures of English language will ensure your placement in multinational companies
Full-time Professional Bachelor’s Program:
Creative Marketing and Communication Program (Program Code: B0414P180001)
During a three-year study, you will theoretically learn and practically try all aspects of work in disciplines that combine one thing – creativity. Thus, in the field of advertising (both classic and online), film, television and radio production or gaming industry. And that is not all. Experienced educators and practitioners will not only lead you to secure a successful career in these promising disciplines, but will also awaken your courage to take matters into your own hands and start your own company or agency.
This specialization will prepare you for coordinating and managing roles for individual entities in the field of marketing communications. Therefore, the emphasis is on managerial skills, business management and business plan creation, whether within a corporation or a startup. While working on joint projects, however, you will also get acquainted with other areas of advertising arts, including creative disciplines and media research, as well as media campaign planning.
Control of marketing tools
During the study, great emphasis is placed on mastering marketing tools in the context of commercial communication. Students will first get acquainted with the principles of operation of small and large companies and with various areas of the creative industry and complete an introduction to online marketing and brand theory. Within the sociological, psychological and historical disciplines, the students will consolidate their existing knowledge and learn to develop and use it in media and advertising. Right from the first year, they will start strengthening their communication and presentation skills. In the workshop of creative thinking, they will learn to perceive seemingly isolated phenomena in context, look at problems from different angles, generate and develop ideas and express their thoughts, reveal manipulations, but also use manipulative techniques.
Basics of brand management
Students will learn the basics of brand management and brand building. In a practically focused course, they try the work of a project manager, which includes research, creation of strategic visions and so-called insights (insight into the soul of the consumer). They will be introduced to tools for market research and consumer behavior. Students will acquire an overview of social networks (Facebook, YouTube, Snapchat, etc.) and their use in performance advertising and brand building. They will try production work in various areas of the creative industry, learn everything they need to know about the implementation of the communication campaign and learn how to lead a team.
In a practically focused course, students will try out the work of a communication manager, i.e., the person responsible for managing orders, finding new clients and taking care of existing ones. They will become acquainted with the rules of customer care in the digital environment and the specifics of advertising systems of individual media platforms. They will emabrace tools for measuring the efficiency of commercial communications. In addition to working on their bachelor’s thesis, students will prepare their portfolio and startup. In the third year, active cooperation with a selected sector of the creative industry is expected.
- Marketing manager
- Brand manager
- Project manager
- Account manager
- Media planner
- Strategic planner
- Media buyer
- Account director
- Communications manager