Creative Marketing is a unique specialization that will prepare you for a wide range of creative and creative-managerial professions. Already during your studies, you will acquire knowledge and skills that graduates of Czech universities and colleges significantly lack when entering advertising and media operations. You will get the opportunity to develop your talent and apply your originality, but you will also learn to align your ideas with a client’s requirements and implement them in accordance with other team members. Yes, the creative industry is still looking for strong personalities willing to experiment and break stereotypes, but if you do not learn to collaborate and communicate, you have no chance.
The aim of the study is to lead future writers and journalists to develop language competences (cultivated written and verbal expression, analytical reading), perfect knowledge of language and its means of expression. The graduate of Literary Arts (creative writing) will be able to express himself or herself in an original, cultured, adequate way to the topic and situation, in the field of artistic and public communication. Students will learn not only to write, but also to read and understand, which are increasingly sought-after and prized skills in today’s world overwhelmed by texts and information. Extended English language lectures will provide certainty in today’s international creative operation.
Full-time Professional Bachelor’s Program:
Literary Arts Program (Program Code: B0232P310001)
Students will acquire the ability to work with relevant sources, interpret them and use them for their own creation, as well as the ability to independently expand their knowledge. In the workshops of literary work, which are the basis of the study, they will work under the guidance of experienced and renowned writers, publicists and lyricists. They will learnto write, analyze and edit artistic, journalistic and commercial text.
Already during their studies, students will be given the opportunity to present their texts in public, undergo practices corresponding to their interests in media and cultural institutions, advertising agencies and academic workplaces.