Creative Marketing is a unique specialization that will prepare you for a wide range of creative and creative-managerial professions. Already during your studies, you will acquire knowledge and skills that graduates of Czech universities and colleges significantly lack when entering advertising and media operations. You will get the opportunity to develop your talent and apply your originality, but you will also learn to align your ideas with a client’s requirements and implement them in accordance with other team members. Yes, the creative industry is still looking for strong personalities willing to experiment and break stereotypes, but if you do not learn to collaborate and communicate, you have no chance.
Animation and Visual Effects
A graduate of this discipline should eventually meet the strictest requirements for creative work as well as for cooperation and employment within large studios. Study of this specialization will equip the graduate with the knowledge and skills necessary to work in special effects, 3D animation and gaming studios, for companies focused on the production of advertising videos and virtual reality. The study is designed the way that after the first year, the student will be able to put theoretical knowledge into practice in the area, which permanently suffers from a shortage of qualified and creative people. In all practical subjects, the student will work under the guidance of experienced and renowned creators. Thanks to the school’s cooperation with animation and post-production studios, the student will be able to continuously verify their acquired knowledge and skills in practice.
Full-time Professional Bachelor’s Program:
Visual Arts Program (Program Code: B0211P310006)
During the study, the student will learn to work with software tools such as Nuke or Maya 3D, which are used by the world’s leading animation and special effects studios. In addition to knowledge of digital technologies, we will develop creativity in areas such as concept art, digital painting and drawing and matte painting. The student will be given space to develop his or her own talent, learn to work in a team and clarify ideas about his or her future career. The student will master the strategies necessary for cultivated and effective self-presentation and defense of his or her own creative intentions. Basic orientation in social scientific disciplines and mastery of communication tools will give you certainty in any creative profession. Extended lectures of English language will ensure success in today’s global creative industry. Scholarship of study stays at foreign universities will be provided for the best students.
Real knowledge from real practice
During the study, great emphasis is placed on mastering digital technologies, craftsmanship and creative disciplines. A pillar of study in the first year is the mastery of the professional 3D program Maya and composition program Nuke in studio seminars. During the first year, students will get a clear idea of the functioning of graphic, special effects and game studios and get acquainted with various approaches to this art. They will learn to animate 3D characters and use acting in animation. They will take a special drawing course, where they will learn to simply express an idea, thought, concept, and acquire basic orientation in the history of the discipline. After the first year, students will be able to create their own animated or VFX trick exercises – a simple short film. Thanks to this, they will acquire accurate and specific knowledge from real practice.
Students focus on consulting and working with a studio manager. They continue with more advanced techniques of 3D animation and VFX. Part of the practical training will already take place in practical operation. They will get acquainted with the instruments of storytelling (means of expression, types of shots, editing composition, montage), learn how to create realistic and stylized compositions, how to design characters, objects and environments. In the subject of Creative Analysis of Trick Films, they will try analytical and interpretive procedures, the knowledge of which is also important for their own creative work. They will learn how to build a studio pipeline. The seminar paper consists of an already more complex 3D animated or trick film with its own story and message.
From its first semester, the 3rd year of study is aimed at the successful and most convincing realization of the bachelor’s thesis – bachelor films. Students can create teams to produce a single joint project. Each step will have to be presented by each team to the other students. It is up to the students, what technology they will wish to make their bachelor’s film with. The implementation of both 2D and 3D animation is accepted. The final design and sophistication within the chosen technology is important. Individual lectures will be adjusted during the semester to reflect as much as possible the needs of students in the implementation of their final works.
- 3D animator
- Game designer
- VFX specialist
- 2D animator
- Motion designer
- VR specialist