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Creative Marketing (CZ/EN)

Creative Marketing (CZ/EN)

Creative Marketing is a unique specialization that will prepare you for a wide range of creative and creative-managerial professions. Already during your studies, you will acquire knowledge and skills that graduates of Czech universities and colleges significantly lack when entering advertising and media operations. You will get the opportunity to develop your talent and apply your originality, but you will also learn to align your ideas with a client’s requirements and implement them in accordance with other team members. Yes, the creative industry is still looking for strong personalities willing to experiment and break stereotypes, but if you do not learn to collaborate and communicate, you have no chance.

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Management in Creative Industry (CZ/EN)

Management in Creative Industry (CZ/EN)

Management in Creative Industry: Do you want to be there when another iconic ad is created for Kofola? Or to be a head of the team that launches the sequel to the blockbuster game Mafia worldwide? Then this specialization is a clear choice for you. Study will provide you with the necessary set of tools (knowledge and skills) for your future professional life, which will help you to produce innovative creative ideas and, thanks to a number of practical procedures, also to bring them to life. And in areas that are not only fun, but above all very promising.

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Digital Marketing and Communication (CZ/EN)

Digital Marketing and Communication (CZ/EN)

Digital Marketing and Communicationis an attractive specialization, set according to the latest trends in the creative industry. The area of so-called digital marketing (i.e., such a form of marketing communication, which includes the use of digital media) is currently the fastest growing communication industry. The demand of local and multinational companies for digital managers will increase by 13 percent in the next five years. However, user knowledge of Facebook and Google is not enough to compete.

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Graphic and Media Design (CZ)

Graphic and Media Design (CZ)

Graphic and media Design is a dynamic specialization that will not stop entertaining you for a moment. It is designed with regard to the ever-growing demand for educated and creative people who have mastered the methods and technologies of the advertising and media industry.

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Animation and Visual Effects (CZ)

Animation and Visual Effects (CZ)

Animation and Visual Effects is a unique specialization set according to the current requirements of today’s creative industry. It is intended for adepts who are interested in art in combination with the latest digital technologies, 3D computer animation, 2D flash animation and the creation of digital film and visual effects. Great emphasis is placed on the development of the craft needed in practical application in 3D animation studios, as well as original creativity.

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Copywriting (CZ)

Copywriting (CZ)

Copywriting is a bachelor’s degree discipline, whose graduates will learn to write and create attractive content according to the needs of various branches of commercial communication and individual types of contemporary media. A creative approach and creative writing are the basis of the study of this discipline. The study will prepare you for the work of a creator of creative content in advertising and PR agencies, in the press and marketing departments of companies and in current print and electronic media, not only with knowledge of the craft of literary art, but also of marketing. There is a real possibility of employment in the social marketing sector, in cultural institutions and facilities and in public administration.

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Literary Arts (CZ)

Literary Arts (CZ)

Literary Arts is a bachelor’s degree specialization where you really learn to write. Study of creative writing will probably not make you a Nobel Prize winner for literature, but it will give you authorial certainty in all genres.

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