{"id":15468,"date":"2023-05-22T09:14:33","date_gmt":"2023-05-22T07:14:33","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?post_type=podcast&#038;p=15468"},"modified":"2023-05-22T09:33:08","modified_gmt":"2023-05-22T07:33:08","slug":"jirka-jon-strateg-ogilvy-o-vymaneni-znacek-z-sedi","status":"publish","type":"podcast","link":"https:\/\/www.vskk.cz\/cz\/podcast\/jirka-jon-strateg-ogilvy-o-vymaneni-znacek-z-sedi\/","title":{"rendered":"Jirka J\u00f3n \u2013 Strat\u00e9g Ogilvy o vyman\u011bn\u00ed zna\u010dek z&nbsp;\u0161edi"},"content":{"rendered":"<p>O strategii, brand experienece, porotcov\u00e1n\u00ed v&nbsp;Effie Awards Europe i AI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O strategii, brand experienece, porotcov\u00e1n\u00ed v&nbsp;Effie Awards Europe i AI.<\/p>\n","protected":false},"author":20,"featured_media":14099,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"episode_type":"audio","audio_file":"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/05\/30_RC_Jon_45-1.mp3","cover_image":"","cover_image_id":"","duration":"48:35","filesize":"90.62M","date_recorded":"2023-05-22 09:14:33","explicit":"","block":"","filesize_raw":"95020784"},"tags":[],"series":[2],"episode_featured_image":"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2022\/10\/Luca_Anet_45_Spotify.jpg","episode_player_image":"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2022\/10\/spotify_radiocut2.jpg","download_link":"https:\/\/www.vskk.cz\/cz\/podcast-download\/15468\/jirka-jon-strateg-ogilvy-o-vymaneni-znacek-z-sedi.mp3","player_link":"https:\/\/www.vskk.cz\/cz\/podcast-player\/15468\/jirka-jon-strateg-ogilvy-o-vymaneni-znacek-z-sedi.mp3","audio_player":null,"episode_data":{"playerMode":"light","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/www.vskk.cz\/cz\/feed\/podcast\/radio-cut","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"O0Iz0CkgOj\"><a href=\"https:\/\/www.vskk.cz\/cz\/podcast\/jirka-jon-strateg-ogilvy-o-vymaneni-znacek-z-sedi\/\">Jirka J\u00f3n \u2013 Strat\u00e9g Ogilvy o vyman\u011bn\u00ed zna\u010dek z&nbsp;\u0161edi<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.vskk.cz\/cz\/podcast\/jirka-jon-strateg-ogilvy-o-vymaneni-znacek-z-sedi\/embed\/#?secret=O0Iz0CkgOj\" width=\"500\" height=\"350\" title=\"&#8222;Jirka J\u00f3n \u2013 Strat\u00e9g Ogilvy o vyman\u011bn\u00ed zna\u010dek z&nbsp;\u0161edi&#8220; &#8212; Vysok\u00e1 \u0161kola kreativn\u00ed komunikace\" data-secret=\"O0Iz0CkgOj\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jirka J\u00f3n \u2013 Strat\u00e9g Ogilvy o vyman\u011bn\u00ed zna\u010dek z \u0161edi - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskk.cz\/cz\/podcast\/jirka-jon-strateg-ogilvy-o-vymaneni-znacek-z-sedi\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jirka J\u00f3n \u2013 Strat\u00e9g Ogilvy o vyman\u011bn\u00ed zna\u010dek z \u0161edi - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace\" \/>\n<meta property=\"og:description\" content=\"O strategii, brand experienece, porotcov\u00e1n\u00ed v&nbsp;Effie Awards Europe i AI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vskk.cz\/cz\/podcast\/jirka-jon-strateg-ogilvy-o-vymaneni-znacek-z-sedi\/\" \/>\n<meta property=\"og:site_name\" content=\"Vysok\u00e1 \u0161kola kreativn\u00ed komunikace\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-22T07:33:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2022\/10\/Luca_Anet_45_Spotify.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vskk.cz\/cz\/podcast\/jirka-jon-strateg-ogilvy-o-vymaneni-znacek-z-sedi\/\",\"url\":\"https:\/\/www.vskk.cz\/cz\/podcast\/jirka-jon-strateg-ogilvy-o-vymaneni-znacek-z-sedi\/\",\"name\":\"Jirka J\u00f3n \u2013 Strat\u00e9g Ogilvy o vyman\u011bn\u00ed zna\u010dek z \u0161edi - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace\",\"isPartOf\":{\"@id\":\"https:\/\/www.vskk.cz\/cz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vskk.cz\/cz\/podcast\/jirka-jon-strateg-ogilvy-o-vymaneni-znacek-z-sedi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vskk.cz\/cz\/podcast\/jirka-jon-strateg-ogilvy-o-vymaneni-znacek-z-sedi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2022\/10\/Luca_Anet_45_Spotify.jpg\",\"datePublished\":\"2023-05-22T07:14:33+00:00\",\"dateModified\":\"2023-05-22T07:33:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vskk.cz\/cz\/podcast\/jirka-jon-strateg-ogilvy-o-vymaneni-znacek-z-sedi\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vskk.cz\/cz\/podcast\/jirka-jon-strateg-ogilvy-o-vymaneni-znacek-z-sedi\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/www.vskk.cz\/cz\/podcast\/jirka-jon-strateg-ogilvy-o-vymaneni-znacek-z-sedi\/#primaryimage\",\"url\":\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2022\/10\/Luca_Anet_45_Spotify.jpg\",\"contentUrl\":\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2022\/10\/Luca_Anet_45_Spotify.jpg\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vskk.cz\/cz\/podcast\/jirka-jon-strateg-ogilvy-o-vymaneni-znacek-z-sedi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/www.vskk.cz\/cz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcast\",\"item\":\"https:\/\/www.vskk.cz\/cz\/podcast\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Jirka J\u00f3n \u2013 Strat\u00e9g Ogilvy o vyman\u011bn\u00ed zna\u010dek z \u0161edi\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vskk.cz\/cz\/#website\",\"url\":\"https:\/\/www.vskk.cz\/cz\/\",\"name\":\"Vysok\u00e1 \u0161kola kreativn\u00ed komunikace\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vskk.cz\/cz\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"cs\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jirka J\u00f3n \u2013 Strat\u00e9g Ogilvy o vyman\u011bn\u00ed zna\u010dek z \u0161edi - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vskk.cz\/cz\/podcast\/jirka-jon-strateg-ogilvy-o-vymaneni-znacek-z-sedi\/","og_locale":"cs_CZ","og_type":"article","og_title":"Jirka J\u00f3n \u2013 Strat\u00e9g Ogilvy o vyman\u011bn\u00ed zna\u010dek z \u0161edi - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace","og_description":"O strategii, brand experienece, porotcov\u00e1n\u00ed v&nbsp;Effie Awards Europe i AI.","og_url":"https:\/\/www.vskk.cz\/cz\/podcast\/jirka-jon-strateg-ogilvy-o-vymaneni-znacek-z-sedi\/","og_site_name":"Vysok\u00e1 \u0161kola kreativn\u00ed komunikace","article_modified_time":"2023-05-22T07:33:08+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2022\/10\/Luca_Anet_45_Spotify.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Odhadovan\u00e1 doba \u010dten\u00ed":"1 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.vskk.cz\/cz\/podcast\/jirka-jon-strateg-ogilvy-o-vymaneni-znacek-z-sedi\/","url":"https:\/\/www.vskk.cz\/cz\/podcast\/jirka-jon-strateg-ogilvy-o-vymaneni-znacek-z-sedi\/","name":"Jirka J\u00f3n \u2013 Strat\u00e9g Ogilvy o vyman\u011bn\u00ed zna\u010dek z \u0161edi - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace","isPartOf":{"@id":"https:\/\/www.vskk.cz\/cz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vskk.cz\/cz\/podcast\/jirka-jon-strateg-ogilvy-o-vymaneni-znacek-z-sedi\/#primaryimage"},"image":{"@id":"https:\/\/www.vskk.cz\/cz\/podcast\/jirka-jon-strateg-ogilvy-o-vymaneni-znacek-z-sedi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2022\/10\/Luca_Anet_45_Spotify.jpg","datePublished":"2023-05-22T07:14:33+00:00","dateModified":"2023-05-22T07:33:08+00:00","breadcrumb":{"@id":"https:\/\/www.vskk.cz\/cz\/podcast\/jirka-jon-strateg-ogilvy-o-vymaneni-znacek-z-sedi\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vskk.cz\/cz\/podcast\/jirka-jon-strateg-ogilvy-o-vymaneni-znacek-z-sedi\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.vskk.cz\/cz\/podcast\/jirka-jon-strateg-ogilvy-o-vymaneni-znacek-z-sedi\/#primaryimage","url":"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2022\/10\/Luca_Anet_45_Spotify.jpg","contentUrl":"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2022\/10\/Luca_Anet_45_Spotify.jpg","width":1080,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.vskk.cz\/cz\/podcast\/jirka-jon-strateg-ogilvy-o-vymaneni-znacek-z-sedi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.vskk.cz\/cz\/"},{"@type":"ListItem","position":2,"name":"Podcast","item":"https:\/\/www.vskk.cz\/cz\/podcast\/"},{"@type":"ListItem","position":3,"name":"Jirka J\u00f3n \u2013 Strat\u00e9g Ogilvy o vyman\u011bn\u00ed zna\u010dek z \u0161edi"}]},{"@type":"WebSite","@id":"https:\/\/www.vskk.cz\/cz\/#website","url":"https:\/\/www.vskk.cz\/cz\/","name":"Vysok\u00e1 \u0161kola kreativn\u00ed komunikace","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vskk.cz\/cz\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"cs"}]}},"_links":{"self":[{"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/podcast\/15468"}],"collection":[{"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/comments?post=15468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/media\/14099"}],"wp:attachment":[{"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/media?parent=15468"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/tags?post=15468"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/series?post=15468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}