{"id":12276,"date":"2022-02-01T21:18:56","date_gmt":"2022-02-01T20:18:56","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?post_type=podcast&#038;p=12276"},"modified":"2022-08-15T16:28:32","modified_gmt":"2022-08-15T14:28:32","slug":"hana-strakata-makovcova-o-pr-a-marketingu-v-hudebnim-prumyslu","status":"publish","type":"podcast","link":"https:\/\/www.vskk.cz\/cz\/podcast\/hana-strakata-makovcova-o-pr-a-marketingu-v-hudebnim-prumyslu\/","title":{"rendered":"Hana Strakat\u00e1 Makovcov\u00e1 o PR a marketingu v&nbsp;hudebn\u00edm pr\u016fmyslu"},"content":{"rendered":"<p>Do dne\u0161n\u00edho d\u00edlu p\u0159ijala pozv\u00e1n\u00ed produktov\u00e1 mana\u017eerka pro mezin\u00e1rodn\u00ed reperto\u00e1r Hana Strakat\u00e1 Makovcov\u00e1, se kterou jsme rozeb\u00edrali aktu\u00e1ln\u00ed trendy v&nbsp;marketingu, jej\u00ed pohled na hudebn\u00ed pr\u016fmysl a praktiky komunikace. Jak se po deseti letech zm\u011bnilo Sony Music, v&nbsp;\u010desk\u00e9m i mezin\u00e1rodn\u00edm m\u011b\u0159\u00edtku? Pro\u010d Hana jezd\u00ed \u010dasto do Polska nebo Lond\u00fdna? A jak\u00fd m\u00e1 pohled na \u010desk\u00fd rap? Dozv\u00edte se v&nbsp;dne\u0161n\u00edm d\u00edle.<\/p>\n<p>Sledujte n\u00e1s na Instagramu: @radio_cut<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do dne\u0161n\u00edho d\u00edlu p\u0159ijala pozv\u00e1n\u00ed produktov\u00e1 mana\u017eerka pro mezin\u00e1rodn\u00ed reperto\u00e1r&hellip;<\/p>\n","protected":false},"author":20,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"episode_type":"audio","audio_file":"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2022\/02\/1_2_Hana_Makovcova.mp3","cover_image":"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/05\/20KK_SPOTIFY_foto.jpg","cover_image_id":"10309","duration":"22:19","filesize":"20.47M","date_recorded":"2022-02-01 21:18:56","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"21462758"},"tags":[],"series":[2],"class_list":["post-12276","podcast","type-podcast","status-publish","hentry","series-radio-cut"],"acf":[],"episode_featured_image":false,"episode_player_image":"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/05\/20KK_SPOTIFY_foto.jpg","download_link":"https:\/\/www.vskk.cz\/cz\/podcast-download\/12276\/hana-strakata-makovcova-o-pr-a-marketingu-v-hudebnim-prumyslu","player_link":"https:\/\/www.vskk.cz\/cz\/podcast-player\/12276\/hana-strakata-makovcova-o-pr-a-marketingu-v-hudebnim-prumyslu","audio_player":null,"episode_data":{"playerMode":"light","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/www.vskk.cz\/cz\/feed\/podcast\/radio-cut","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"s102AJSe03\"><a href=\"https:\/\/www.vskk.cz\/cz\/podcast\/hana-strakata-makovcova-o-pr-a-marketingu-v-hudebnim-prumyslu\/\">Hana Strakat\u00e1 Makovcov\u00e1 o PR a marketingu v&nbsp;hudebn\u00edm pr\u016fmyslu<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.vskk.cz\/cz\/podcast\/hana-strakata-makovcova-o-pr-a-marketingu-v-hudebnim-prumyslu\/embed\/#?secret=s102AJSe03\" width=\"500\" height=\"350\" title=\"&#8222;Hana Strakat\u00e1 Makovcov\u00e1 o PR a marketingu v&nbsp;hudebn\u00edm pr\u016fmyslu&#8220; &#8212; Vysok\u00e1 \u0161kola kreativn\u00ed komunikace\" data-secret=\"s102AJSe03\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hana Strakat\u00e1 Makovcov\u00e1 o PR a marketingu v hudebn\u00edm pr\u016fmyslu - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskk.cz\/cz\/podcast\/hana-strakata-makovcova-o-pr-a-marketingu-v-hudebnim-prumyslu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hana Strakat\u00e1 Makovcov\u00e1 o PR a marketingu v hudebn\u00edm pr\u016fmyslu - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace\" \/>\n<meta property=\"og:description\" content=\"Do dne\u0161n\u00edho d\u00edlu p\u0159ijala pozv\u00e1n\u00ed produktov\u00e1 mana\u017eerka pro mezin\u00e1rodn\u00ed reperto\u00e1r&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vskk.cz\/cz\/podcast\/hana-strakata-makovcova-o-pr-a-marketingu-v-hudebnim-prumyslu\/\" \/>\n<meta property=\"og:site_name\" content=\"Vysok\u00e1 \u0161kola kreativn\u00ed komunikace\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-15T14:28:32+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vskk.cz\/cz\/podcast\/hana-strakata-makovcova-o-pr-a-marketingu-v-hudebnim-prumyslu\/\",\"url\":\"https:\/\/www.vskk.cz\/cz\/podcast\/hana-strakata-makovcova-o-pr-a-marketingu-v-hudebnim-prumyslu\/\",\"name\":\"Hana Strakat\u00e1 Makovcov\u00e1 o PR a marketingu v hudebn\u00edm pr\u016fmyslu - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace\",\"isPartOf\":{\"@id\":\"https:\/\/www.vskk.cz\/cz\/#website\"},\"datePublished\":\"2022-02-01T20:18:56+00:00\",\"dateModified\":\"2022-08-15T14:28:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vskk.cz\/cz\/podcast\/hana-strakata-makovcova-o-pr-a-marketingu-v-hudebnim-prumyslu\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vskk.cz\/cz\/podcast\/hana-strakata-makovcova-o-pr-a-marketingu-v-hudebnim-prumyslu\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vskk.cz\/cz\/podcast\/hana-strakata-makovcova-o-pr-a-marketingu-v-hudebnim-prumyslu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/www.vskk.cz\/cz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcast\",\"item\":\"https:\/\/www.vskk.cz\/cz\/podcast\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Hana Strakat\u00e1 Makovcov\u00e1 o PR a marketingu v hudebn\u00edm pr\u016fmyslu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vskk.cz\/cz\/#website\",\"url\":\"https:\/\/www.vskk.cz\/cz\/\",\"name\":\"Vysok\u00e1 \u0161kola kreativn\u00ed komunikace\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vskk.cz\/cz\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hana Strakat\u00e1 Makovcov\u00e1 o PR a marketingu v hudebn\u00edm pr\u016fmyslu - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vskk.cz\/cz\/podcast\/hana-strakata-makovcova-o-pr-a-marketingu-v-hudebnim-prumyslu\/","og_locale":"cs_CZ","og_type":"article","og_title":"Hana Strakat\u00e1 Makovcov\u00e1 o PR a marketingu v hudebn\u00edm pr\u016fmyslu - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace","og_description":"Do dne\u0161n\u00edho d\u00edlu p\u0159ijala pozv\u00e1n\u00ed produktov\u00e1 mana\u017eerka pro mezin\u00e1rodn\u00ed reperto\u00e1r&hellip;","og_url":"https:\/\/www.vskk.cz\/cz\/podcast\/hana-strakata-makovcova-o-pr-a-marketingu-v-hudebnim-prumyslu\/","og_site_name":"Vysok\u00e1 \u0161kola kreativn\u00ed komunikace","article_modified_time":"2022-08-15T14:28:32+00:00","twitter_card":"summary_large_image","twitter_misc":{"Odhadovan\u00e1 doba \u010dten\u00ed":"1 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.vskk.cz\/cz\/podcast\/hana-strakata-makovcova-o-pr-a-marketingu-v-hudebnim-prumyslu\/","url":"https:\/\/www.vskk.cz\/cz\/podcast\/hana-strakata-makovcova-o-pr-a-marketingu-v-hudebnim-prumyslu\/","name":"Hana Strakat\u00e1 Makovcov\u00e1 o PR a marketingu v hudebn\u00edm pr\u016fmyslu - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace","isPartOf":{"@id":"https:\/\/www.vskk.cz\/cz\/#website"},"datePublished":"2022-02-01T20:18:56+00:00","dateModified":"2022-08-15T14:28:32+00:00","breadcrumb":{"@id":"https:\/\/www.vskk.cz\/cz\/podcast\/hana-strakata-makovcova-o-pr-a-marketingu-v-hudebnim-prumyslu\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vskk.cz\/cz\/podcast\/hana-strakata-makovcova-o-pr-a-marketingu-v-hudebnim-prumyslu\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.vskk.cz\/cz\/podcast\/hana-strakata-makovcova-o-pr-a-marketingu-v-hudebnim-prumyslu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.vskk.cz\/cz\/"},{"@type":"ListItem","position":2,"name":"Podcast","item":"https:\/\/www.vskk.cz\/cz\/podcast\/"},{"@type":"ListItem","position":3,"name":"Hana Strakat\u00e1 Makovcov\u00e1 o PR a marketingu v hudebn\u00edm pr\u016fmyslu"}]},{"@type":"WebSite","@id":"https:\/\/www.vskk.cz\/cz\/#website","url":"https:\/\/www.vskk.cz\/cz\/","name":"Vysok\u00e1 \u0161kola kreativn\u00ed komunikace","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vskk.cz\/cz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"}]}},"_links":{"self":[{"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/podcast\/12276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/comments?post=12276"}],"wp:attachment":[{"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/media?parent=12276"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/tags?post=12276"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/series?post=12276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}