{"id":9969,"date":"2021-04-01T23:42:58","date_gmt":"2021-04-01T21:42:58","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=9969"},"modified":"2023-12-19T12:16:22","modified_gmt":"2023-12-19T11:16:22","slug":"marketing-a-komunikace","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/specializace\/marketing-a-komunikace\/","title":{"rendered":"Marketing a&nbsp;komunikace"},"content":{"rendered":"<p><span style=\"color: #000000; font-family: Poppins, sans-serif; font-size: 17px; font-weight: 600;\">Prezen\u010dn\u00ed bakal\u00e1\u0159sk\u00e9 studium<\/span><\/p>\n<p>Program Kreativn\u00ed marketing a komunikace (zam\u011b\u0159en\u00ed)<\/p>\n<p>[box druh=&#8220;Bc.&#8220; link=&#8220;https:\/\/www.vskk.cz\/cz\/specializace\/marketing-a-komunikace\/digitalni-marketing-a-socialni-media\/&#8220;]Digit\u00e1ln\u00ed marketing a soci\u00e1ln\u00ed m\u00e9dia[\/box]<\/p>\n<p>[box druh=&#8220;Bc.&#8220; link=&#8220;https:\/\/www.vskk.cz\/cz\/specializace\/marketing-a-komunikace\/kreativni-marketing-a-komunikace-bc\/&#8220;]Kreativn\u00ed marketing a komunikace[\/box]<\/p>\n<p>[box druh=&#8220;Bc.&#8220; link=&#8220;https:\/\/www.vskk.cz\/cz\/specializace\/marketing-a-komunikace\/fashion-marketing\/&#8220;]Fashion marketing[\/box]<\/p>\n<p>[box druh=&#8220;Bc.&#8220; link=&#8220;https:\/\/www.vskk.cz\/cz\/specializace\/marketing-a-komunikace\/media-a-pr\/&#8220;]M\u00e9dia a PR[\/box]<\/p>\n<p>&nbsp;<\/p>\n<h3>Navazuj\u00edc\u00ed magistersk\u00e9 studium<\/h3>\n<p>Program Kreativn\u00ed marketing a komunikace<\/p>\n<p>[box druh=&#8220;Mgr.&#8220; link=&#8220;https:\/\/www.vskk.cz\/cz\/specializace\/marketing-a-komunikace\/kreativni-marketing-a-komunikace-mgr\/&#8220;]Kreativn\u00ed marketing a komunikace[\/box]<\/p>\n<p>[box-konec]<\/p>\n<p>&nbsp;<\/p>\n<p>Studijn\u00ed program <strong>Kreativn\u00ed marketing a komunikace<\/strong> poskytuje v\u0161estrann\u00e9 vzd\u011bl\u00e1n\u00ed v&nbsp;oblasti m\u00e9di\u00ed a medi\u00e1ln\u00ed komunikace s&nbsp;d\u016frazem na souvisej\u00edc\u00ed spole\u010densk\u00e9 aspekty. Studenti jsou detailn\u011b sezn\u00e1meni s&nbsp;aktu\u00e1ln\u00edmi probl\u00e9my v&nbsp;oblasti kreativn\u00edho pr\u016fmyslu a jeho managementu, marketingov\u00fdch komunikac\u00ed, digit\u00e1ln\u00edch platforem a internetov\u00fdch trend\u016f a struktury medi\u00e1ln\u00edho trhu. D\u016fraz je kladen zejm\u00e9na na praktick\u00e9 a prezenta\u010dn\u00ed dovednosti, studenti absolvuj\u00ed \u0159adu kreativn\u00edch d\u00edlen, semin\u00e1\u0159\u016f a workshop\u016f v\u010detn\u011b p\u0159\u00edpravy vlastn\u00edho start-upu. S&nbsp;ohledem na sou\u010dasn\u00e9 trendy je velk\u00fd d\u016fraz kladen na on-line reklamu a nov\u00e1 m\u00e9dia.<\/p>\n<p>Na\u0161\u00ed ambic\u00ed je pomoci student\u016fm se b\u011bhem t\u0159\u00ed let zorientovat v&nbsp;jednotliv\u00fdch oborech a absolvent\u016fm pot\u00e9 pomoci s&nbsp;rozhodnut\u00edm p\u0159i volb\u011b navazuj\u00edc\u00edho studia \u010di povol\u00e1n\u00ed. Tomu m\u00e1 krom\u011b v\u00fduky teoretick\u00fdch i praktick\u00fdch p\u0159edm\u011bt\u016f napomoci i praxe, realizovan\u00e1 po dobu studia v&nbsp;subjektech ze spektra marketingov\u00fdch obor\u016f.<\/p>\n<p><strong>Absolvent<\/strong> studijn\u00edho oboru Kreativn\u00ed marketing a komunikace bude teoreticky i prakticky schopen zast\u00e1vat pozice, jejich\u017e n\u00e1pln\u00ed je p\u0159\u00edprava, tvorba a koordinace marketingov\u00fdch, komunika\u010dn\u00edch nebo jin\u00fdch kreativn\u00edch slu\u017eeb a program\u016f, a to jak na stran\u011b zadavatele, tak na stran\u011b dodavatele kreativn\u00edch slu\u017eeb. Najde uplatn\u011bn\u00ed v&nbsp;komunika\u010dn\u00edch agentur\u00e1ch, on-line agentur\u00e1ch, designov\u00fdch studi\u00edch apod.<\/p>\n<p>Absolventi studijn\u00edho programu Kreativn\u00ed marketing a komunikace m\u016f\u017eou pokra\u010dovat ve studiu v&nbsp;navazuj\u00edc\u00edm magistersk\u00e9m studijn\u00edm programu akreditovan\u00e9m v&nbsp;oblasti managementu, marketingu, medi\u00e1ln\u00edch a komunika\u010dn\u00edch studi\u00ed, nebo mohou nav\u00e1zat studiem kreativn\u00edch discipl\u00edn na um\u011bleck\u00fdch \u0161kol\u00e1ch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prezen\u010dn\u00ed bakal\u00e1\u0159sk\u00e9 studium Program Kreativn\u00ed marketing a komunikace (zam\u011b\u0159en\u00ed) [box&hellip;<\/p>\n","protected":false},"author":1,"featured_media":16595,"parent":15,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"study.php","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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