{"id":9466,"date":"2021-02-25T11:23:10","date_gmt":"2021-02-25T10:23:10","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=9466"},"modified":"2024-04-05T11:06:54","modified_gmt":"2024-04-05T09:06:54","slug":"fashion-marketing","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/specializace\/marketing-a-komunikace\/fashion-marketing\/","title":{"rendered":"Fashion marketing"},"content":{"rendered":"<p>Prezen\u010dn\u00ed bakal\u00e1\u0159sk\u00e9 profesn\u00ed studium<br \/>\nProgram Kreativn\u00ed marketing a komunikace (k\u00f3d programu: B0414P180001)<\/p>\n<h3>Obdiv pat\u0159\u00ed k&nbsp;businessu a kreativit\u011b. Ud\u011bl\u00e1me z&nbsp;v\u00e1s jeho hv\u011bzdu. Z\u00edsk\u00e1te p\u0159ehled nad m\u00f3dn\u00edmi trendy a budete volit v\u017edy spr\u00e1vnou strategii p\u0159i rozhodov\u00e1n\u00ed, a\u0165 u\u017e u n\u00e1vrh\u016f, v\u00fdroby, budov\u00e1n\u00ed zna\u010dky, reklamy nebo samotn\u00e9ho prodeje. D\u00edky nabyt\u00fdm znalostem budete schopni v\u00e9st kreativn\u00ed t\u00fdmy v&nbsp;procesech v\u00fdvoje, tvorby, propagace i prodeje m\u00f3dy. Nau\u010dte se v\u00a0tom chodit.<\/h3>\n<p><iframe loading=\"lazy\" title=\"Fashion marketing na Vysok\u00e9 \u0161kole kreativn\u00ed komunikace\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/UeCPXyOpJPQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Fashion marketing<\/strong>\u00a0zahrnuje v\u0161echny aspekty ovliv\u0148uj\u00edc\u00ed v\u00fdrobu, propagaci a prodej m\u00f3dn\u00edho zbo\u017e\u00ed. Nau\u010d\u00edte se \u0159e\u0161it r\u016fzn\u00e9 ot\u00e1zky a rizika spojen\u00e1 s&nbsp;m\u00f3dn\u00edm businessem. D\u00edky nabyt\u00fdm znalostem <strong>budete<\/strong> <strong>schopni v\u00e9st kreativn\u00ed t\u00fdmy v\u00a0procesech v\u00fdvoje<\/strong>, <strong>tvorby<\/strong>, <strong>propagace<\/strong> i <strong>prodeje m\u00f3dy<\/strong>. Z\u00edskejte\u00a0p\u0159ehled o m\u00f3dn\u00edch trendech i sm\u011brech\u00a0a zvol\u00edte v\u017edy spr\u00e1vnou strategii ve v\u0161ech f\u00e1z\u00edch rozhodovac\u00edho procesu, a\u0165 u\u017e se jedn\u00e1 o n\u00e1vrhy, v\u00fdrobu, budov\u00e1n\u00ed zna\u010dky, reklamu\u00a0\u010di\u00a0samotn\u00fd prodej.<\/p>\n<h3>D\u00edky zam\u011b\u0159en\u00ed Fashion marketing si osvoj\u00edte schopnost:<\/h3>\n<ul>\n<li>Pl\u00e1novat a v\u00e9st projekty, vyhodnocovat rizika a pru\u017en\u011b na n\u011b reagovat.<\/li>\n<li>P\u0159istupovat k&nbsp;tvorb\u011b profesion\u00e1ln\u011b a eticky.<\/li>\n<li>Prohlubovat neust\u00e1le odborn\u00e9 dovednosti ve zvolen\u00e9 oblasti tvorby.<\/li>\n<li>Pracovat v&nbsp;t\u00fdmech v&nbsp;kreativn\u00edch firm\u00e1ch a p\u0159edev\u0161\u00edm tyto t\u00fdmy v\u00e9st.<\/li>\n<li>Zakl\u00e1dat a \u0159\u00eddit sv\u00e9 podnik\u00e1n\u00ed i svou zna\u010dku.<\/li>\n<li>Orientovat se v&nbsp;tr\u017en\u00edm prost\u0159ed\u00ed.<\/li>\n<li>Uplat\u0148ovat znalosti z&nbsp;marketingu a brand managementu.<\/li>\n<li>Pracovat s&nbsp;m\u00f3dn\u00edmi tv\u016frci, event. v\u00e9st jejich t\u00fdm.<\/li>\n<li>Samostatn\u011b podnikat v&nbsp;oblasti m\u00f3dy.<\/li>\n<li>Orientovat se v&nbsp;problematice fashion retailu.<\/li>\n<li>Zakl\u00e1dat a rozv\u00edjet zna\u010dku.<\/li>\n<li>Vytv\u00e1\u0159et strategii zna\u010dky.<\/li>\n<li>Implementovat marketingovou a komunika\u010dn\u00ed strategii zna\u010dky a v\u00e9st medi\u00e1ln\u00ed kampa\u0148.<\/li>\n<\/ul>\n<h3>Specializovan\u00e9 p\u0159edm\u011bty:<\/h3>\n<ul>\n<li>Z\u00e1klady fashion designu<\/li>\n<li>Fashion retail<\/li>\n<li>Sou\u010dasn\u00e9 tendence v&nbsp;m\u00f3dn\u00edm pr\u016fmyslu<\/li>\n<li>Marketing luxusn\u00edch zna\u010dek<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline\">[tlacitko link=&#8220;https:\/\/is.vskk.cz\/prihlaska\/zaloz_eosobu.pl?lang=cz&#8220;]On-line p\u0159ihl\u00e1\u0161ka[\/tlacitko]<\/span><\/p>\n<p><a href=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2024\/04\/Studijni-plan-Bc.-KMK-2023-2024.pdf\" target=\"_blank\" rel=\"noopener\">STUDIJN\u00cd PL\u00c1N<\/a><\/p>\n<h3>Uplatn\u011bn\u00ed absolvent\u016f<\/h3>\n<ul>\n<li>Brandmanager m\u00f3dn\u00ed zna\u010dky<\/li>\n<li>Mana\u017eer kreativn\u00edho t\u00fdmu (t\u00fdmu design\u00e9r\u016f)<\/li>\n<li>Podnikatel v&nbsp;oblasti m\u00f3dy jak ve f\u00e1zi tvorby, tak v&nbsp;oblasti retailu<\/li>\n<li>Pracovn\u00edk ve fashion retailu na pozic\u00edch mana\u017eera n\u00e1kupu, prodeje nebo mana\u017eera firmy<\/li>\n<li>Pracovn\u00edk v&nbsp;PR a komunika\u010dn\u00edch agentur\u00e1ch pracuj\u00edc\u00edch pro klienty z&nbsp;oblasti m\u00f3dn\u00edho pr\u016fmyslu<\/li>\n<\/ul>\n<h3><strong>Na\u0161i pedagogov\u00e9<\/strong><\/h3>\n<h3>\u00a0<img decoding=\"async\" class=\"alignnone wp-image-12101\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2022\/01\/khelerova-234x300.png\" alt=\"\" width=\"153\" height=\"199\" \/><img decoding=\"async\" class=\"alignnone wp-image-9712\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/03\/klara-1-221x300.jpg\" alt=\"\" width=\"144\" height=\"195\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/03\/klara-1-221x300.jpg 221w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/03\/klara-1-148x200.jpg 148w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/03\/klara-1-236x320.jpg 236w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/03\/klara-1-155x210.jpg 155w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/03\/klara-1-66x90.jpg 66w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/03\/klara-1.jpg 248w\" sizes=\"(max-width: 144px) 100vw, 144px\" \/><img decoding=\"async\" class=\"alignnone wp-image-9611\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/03\/bara-221x300.jpg\" alt=\"\" width=\"144\" height=\"195\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/03\/bara-221x300.jpg 221w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/03\/bara-148x200.jpg 148w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/03\/bara-236x320.jpg 236w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/03\/bara-155x210.jpg 155w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/03\/bara-66x90.jpg 66w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/03\/bara.jpg 248w\" sizes=\"(max-width: 144px) 100vw, 144px\" \/><img decoding=\"async\" class=\"alignnone wp-image-9714\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/03\/zuzanas-221x300.jpg\" alt=\"\" width=\"144\" height=\"195\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/03\/zuzanas-221x300.jpg 221w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/03\/zuzanas-148x200.jpg 148w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/03\/zuzanas-236x320.jpg 236w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/03\/zuzanas-155x210.jpg 155w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/03\/zuzanas-66x90.jpg 66w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/03\/zuzanas.jpg 248w\" sizes=\"(max-width: 144px) 100vw, 144px\" \/><\/h3>\n<p>[specializace-spodni]<\/p>\n<h3>Po\u017eadavky bakal\u00e1\u0159sk\u00e9ho studijn\u00edho zam\u011b\u0159en\u00ed<\/h3>\n<p>Podm\u00ednkou pro p\u0159ijet\u00ed ke studiu je ukon\u010den\u00e9 \u00fapln\u00e9 st\u0159edn\u00ed nebo \u00fapln\u00e9 st\u0159edn\u00ed odborn\u00e9 vzd\u011bl\u00e1n\u00ed (maturitn\u00ed zkou\u0161ka) a \u00fasp\u011b\u0161n\u00e9 absolvov\u00e1n\u00ed p\u0159ij\u00edmac\u00edho pohovoru, kter\u00fd formou dialogu zji\u0161\u0165uje motivaci uchaze\u010de.<\/p>\n<h3>Z\u00e1kladn\u00ed cena za semestr: 46&nbsp;800&nbsp;K\u010d.<\/h3>\n<p>[cena link=&#8220;https:\/\/www.vskk.cz\/cz\/zajemci-o-studium\/skolne\/&#8220;]<\/p>\n<p>[\/specializace-spodni]<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">[galerie]<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prezen\u010dn\u00ed bakal\u00e1\u0159sk\u00e9 profesn\u00ed studium Program Kreativn\u00ed marketing a komunikace (k\u00f3d&hellip;<\/p>\n","protected":false},"author":9,"featured_media":6488,"parent":9969,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"study.php","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the 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