{"id":8488,"date":"2020-09-29T13:12:42","date_gmt":"2020-09-29T11:12:42","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=8488"},"modified":"2020-09-29T13:13:29","modified_gmt":"2020-09-29T11:13:29","slug":"vyznamny-uspech-na-poli-vedy-a-vyzkumu","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/aktuality\/vyznamny-uspech-na-poli-vedy-a-vyzkumu\/","title":{"rendered":"V\u00ddZNAMN\u00dd \u00daSP\u011aCH NA POLI V\u011aDY A V\u00ddZKUMU"},"content":{"rendered":"<p>Mezin\u00e1rodn\u00ed v\u011bdeck\u00e1 konference, kterou po\u0159\u00e1dala Vysok\u00e1 \u0161kola kreativn\u00ed komunikace 25.&nbsp;dubna 2019 pod n\u00e1zvem <strong>KREATIVN\u00cd STRATEGIE \/ STRATEGIE KREATIVITY \u2013 Trendy v&nbsp;kreativn\u00ed marketingov\u00e9 komunikaci &#8211; CREATIVE STRATEGY\/ STRATEGY OF CREATIVITY \u2013 Trends in creative marketing communication<\/strong> dos\u00e1hla v\u00fdznamn\u00e9ho v\u011bdeck\u00e9ho \u00fasp\u011bchu. <a href=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/09\/prof.-Pavlu-_-WoS.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Sborn\u00edk<\/a> z&nbsp;t\u00e9to akce byl indexov\u00e1n v&nbsp;mezin\u00e1rodn\u00ed v\u011bdeck\u00e9 datab\u00e1zi Web of Science.<\/p>\n<p>Datab\u00e1ze <strong>Web of Science<\/strong> (WoS) pat\u0159\u00ed mezi nejv\u00fdznamn\u011bj\u0161\u00ed datab\u00e1ze, kter\u00e9 shroma\u017e\u010fuj\u00ed bibliografick\u00e9 \u00fadaje z&nbsp;vybran\u00fdch v\u011bdeck\u00fdch zdroj\u016f (sborn\u00edk\u016f, \u010dasopis\u016f, \u010dl\u00e1nk\u016f) a z\u00e1rove\u0148 sleduj\u00ed \u00fadaje o cita\u010dn\u00edch ohlasech v\u011bdeck\u00fdch prac\u00ed a jejich autorech. Cita\u010dn\u00ed ohlasy jsou d\u016fle\u017eit\u00e9, proto\u017ee indikuj\u00ed z\u00e1jem odborn\u00e9 ve\u0159ejnosti o dan\u00e9 t\u00e9ma a my\u0161lenky autora. Jsou tedy aktu\u00e1ln\u00edm indik\u00e1torem v\u00fdznamu autorsk\u00e9ho p\u0159\u00edstupu a aktu\u00e1ln\u00edch v\u011bdeck\u00fdch sm\u011br\u016f b\u00e1d\u00e1n\u00ed. Z\u00e1pis v&nbsp;t\u00e9to datab\u00e1zi je d\u016fle\u017eit\u00fd sign\u00e1lem o v\u011bdeck\u00e9 kvalit\u011b a d\u016fle\u017eit\u00fdm vod\u00edtkem pro autory p\u0159i vyhled\u00e1v\u00e1n\u00ed v&nbsp;cita\u010dn\u00edch datab\u00e1z\u00edch pomoc\u00ed tzv. impakt faktoru (u \u010dasopis\u016f) a cita\u010dn\u00edho ohlasu (u autora \u010dl\u00e1nku).\u00a0 Z\u00e1pis ve Web of Science je d\u016fle\u017eit\u00fdm ukazatelem zejm\u00e9na pro za\u010d\u00ednaj\u00edc\u00ed v\u011bdeck\u00e9 pracovn\u00edky a studenty doktorsk\u00e9ho studia, proto\u017ee signalizuje dobrou kvalitu jejich v\u011bdeck\u00e9 pr\u00e1ce. V\u0161em autor\u016fm sborn\u00edku blahop\u0159eji k\u00a0tomuto \u00fasp\u011bchu.<\/p>\n<p>Prof. PhDr. Du\u0161an Pavl\u016f, CSc.<br \/>\nRektor V\u0160KK<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mezin\u00e1rodn\u00ed v\u011bdeck\u00e1 konference, kterou po\u0159\u00e1dala Vysok\u00e1 \u0161kola kreativn\u00ed komunikace 25.&nbsp;dubna&hellip;<\/p>\n","protected":false},"author":9,"featured_media":8490,"parent":53,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"news.php","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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