{"id":7860,"date":"2020-06-15T15:00:36","date_gmt":"2020-06-15T13:00:36","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=7860"},"modified":"2026-10-07T14:32:44","modified_gmt":"2026-10-07T12:32:44","slug":"digitalni-marketing-a-socialni-media","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/program\/marketing-a-komunikace\/digitalni-marketing-a-socialni-media\/","title":{"rendered":"Digit\u00e1ln\u00ed marketing a&nbsp;soci\u00e1ln\u00ed m\u00e9dia"},"content":{"rendered":"<p>Prezen\u010dn\u00ed bakal\u00e1\u0159sk\u00e9 profesn\u00ed studium \u2013 <strong>Voliteln\u00fd modul<\/strong><br \/>\nProgram Kreativn\u00ed marketing a komunikace (k\u00f3d programu: B0414P180001)<\/p>\n<p><b>Sv\u011bt a jeho budoucnost je digit\u00e1ln\u00ed. V\u00fdukou zdokonal\u00edme va\u0161e schopnosti, jak vyu\u017e\u00edvat on-line reklamn\u00ed s\u00edt\u011b a analyzovat chov\u00e1n\u00ed u\u017eivatel\u016f. Z\u00edsk\u00e1te p\u0159ehled o web-technologi\u00edch a digit\u00e1ln\u00edch reklamn\u00edch form\u00e1tech. Zlep\u0161\u00edte se v&nbsp;aktu\u00e1ln\u00edch trendech jako je mobiln\u00ed marketing, virtu\u00e1ln\u00ed a roz\u0161\u00ed\u0159en\u00e1 realita \u010di um\u011bl\u00e1 inteligence. Budoucnost, kter\u00e1 v\u00e1s bude bavit.<\/b><\/p>\n<p><iframe loading=\"lazy\" title=\"V\u0160KK specializace: Digit\u00e1ln\u00ed marketing a soci\u00e1ln\u00ed m\u00e9dia\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ds_P1Ew5sgg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Digit\u00e1ln\u00ed marketing a soci\u00e1ln\u00ed m\u00e9dia je zalo\u017een na webov\u00fdch technologi\u00edch a digit\u00e1ln\u00edch reklamn\u00edch form\u00e1tech. Spr\u00e1vn\u00fd on-line mana\u017eer mus\u00ed zn\u00e1t jak technologickou str\u00e1nku vyu\u017eit\u00ed jednotliv\u00fdch on-line platforem, tak mus\u00ed b\u00fdt schopen p\u0159istupovat tv\u016fr\u010d\u00edm zp\u016fsobem k&nbsp;\u0159e\u0161en\u00ed nejr\u016fzn\u011bj\u0161\u00edch situac\u00ed.<\/p>\n<h2>D\u00edky vybran\u00e9mu modulu Digit\u00e1ln\u00ed marketing a soci\u00e1ln\u00ed m\u00e9dia si osvoj\u00edte schopnost:<\/h2>\n<ul>\n<li>pohybovat se suver\u00e9nn\u011b v&nbsp;prost\u0159ed\u00ed on-line m\u00e9di\u00ed<\/li>\n<li>uplatnit mo\u017enosti on-line m\u00e9di\u00ed v&nbsp;komer\u010dn\u00ed komunikaci<\/li>\n<li>uplatnit mobiln\u00ed marketing<\/li>\n<li>orientovat se v&nbsp;experiment\u00e1ln\u00edch technologi\u00edch<\/li>\n<li>ovl\u00e1dnout marketingov\u00e9 n\u00e1stroje<\/li>\n<li>rozv\u00edjet a uplatnit komunika\u010dn\u00ed a prezenta\u010dn\u00ed dovednosti<\/li>\n<li>tvo\u0159it obsah pro digit\u00e1ln\u00ed m\u00e9dia<\/li>\n<li>generovat a rozv\u00edjet kreativn\u00ed n\u00e1pady<\/li>\n<li>implementovat brand management<\/li>\n<li>ovl\u00e1dat z\u00e1klady k\u00f3dov\u00e1n\u00ed<\/li>\n<li>uplatnit n\u00e1stroje pro v\u00fdzkum trhu a spot\u0159ebitelsk\u00e9ho chov\u00e1n\u00ed<\/li>\n<li>orientovat se pravidlech p\u00e9\u010de o z\u00e1kazn\u00edka v&nbsp;digit\u00e1ln\u00edm prost\u0159ed\u00ed<\/li>\n<li>optimalizovat zna\u010dkov\u00e9 a obchodn\u00ed mobiln\u00ed aplikace<\/li>\n<li>uplatnit e-mail marketing, z\u00e1kaznick\u00e9 datab\u00e1ze a informa\u010dn\u00ed syst\u00e9my<\/li>\n<li>uplatnit se v&nbsp;prost\u0159ed\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed (Facebook, YouTube, Snapchat aj.)<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline\">[tlacitko link=&#8220;https:\/\/www.vskk.cz\/cz\/zajemci-o-studium\/on-line-prihlaska\/&#8220;]On-line p\u0159ihl\u00e1\u0161ka[\/tlacitko]<\/span><\/p>\n<p><strong>P\u0159ihl\u00e1\u0161ka se pod\u00e1v\u00e1 na v\u0161echny moduly ve studijn\u00edm programu Kreativn\u00ed marketing a komunikace.<\/strong><\/p>\n<p><a href=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/02\/Studijni-plan-Bc.-KMK-2026-2027.pdf\" target=\"_blank\" rel=\"noopener\">STUDIJN\u00cd PL\u00c1N<\/a><\/p>\n<h2>Uplatn\u011bn\u00ed absolvent\u016f:<\/h2>\n<ul>\n<li>Social media manager<\/li>\n<li>Digit\u00e1ln\u00ed nom\u00e1d<\/li>\n<li>On-line specialista<\/li>\n<li>Digital strategist<\/li>\n<li>Digital media planner<\/li>\n<li>Digital creative<\/li>\n<li>Digital design\u00e9r<\/li>\n<li>UX design\u00e9r<\/li>\n<\/ul>\n<p>[specializace-spodni]<\/p>\n<h2>Po\u017eadavky bakal\u00e1\u0159sk\u00e9ho studijn\u00edho zam\u011b\u0159en\u00ed<\/h2>\n<p>Podm\u00ednkou pro p\u0159ijet\u00ed ke studiu je ukon\u010den\u00e9 \u00fapln\u00e9 st\u0159edn\u00ed nebo \u00fapln\u00e9 st\u0159edn\u00ed odborn\u00e9 vzd\u011bl\u00e1n\u00ed (maturitn\u00ed zkou\u0161ka) a \u00fasp\u011b\u0161n\u00e9 absolvov\u00e1n\u00ed p\u0159ij\u00edmac\u00edho pohovoru, kter\u00fd formou dialogu zji\u0161\u0165uje motivaci uchaze\u010de.<\/p>\n<h2>Z\u00e1kladn\u00ed cena za semestr: 47&nbsp;800&nbsp;K\u010d.<\/h2>\n<p>[cena link=&#8220;https:\/\/www.vskk.cz\/cz\/zajemci-o-studium\/skolne\/&#8220;]<\/p>\n<p>[\/specializace-spodni]<\/p>\n<p>&nbsp;<\/p>\n<p>[galerie]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prezen\u010dn\u00ed bakal\u00e1\u0159sk\u00e9 profesn\u00ed studium \u2013 Voliteln\u00fd modul Program Kreativn\u00ed marketing&hellip;<\/p>\n","protected":false},"author":9,"featured_media":6488,"parent":9969,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"study.php","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"class_list":["post-7860","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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