{"id":7473,"date":"2020-04-19T09:53:21","date_gmt":"2020-04-19T07:53:21","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=7473"},"modified":"2024-04-02T14:20:05","modified_gmt":"2024-04-02T12:20:05","slug":"dny-osobnosti","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/o-skole\/projekty\/dny-osobnosti\/","title":{"rendered":"Dny osobnost\u00ed"},"content":{"rendered":"<p>Dny osobnost\u00ed kreativn\u00edho pr\u016fmyslu, unik\u00e1tn\u00ed cyklus p\u0159edn\u00e1\u0161ek na V\u0160KK umo\u017e\u0148uj\u00edc\u00ed student\u016fm v\u0161ech specializac\u00ed setk\u00e1n\u00ed s&nbsp;v\u00fdznamn\u00fdmi profesion\u00e1ly z&nbsp;oblasti kreativn\u00edho pr\u016fmyslu. Studenti v&nbsp;komplexn\u00ed podob\u011b naleznou v&nbsp;nab\u00eddce p\u0159edn\u00e1\u0161ek fundovan\u00fd vhled do fungov\u00e1n\u00ed marketingu, asociace kreativn\u00edch agentur, vizu\u00e1ln\u00edho um\u011bn\u00ed a jeho u\u017eit\u00ed v&nbsp;praxi, rovn\u011b\u017e do oblasti spisovatelsk\u00e9ho \u0159emesla a publicistiky.<\/p>\n<p><iframe loading=\"lazy\" title=\"Dny osobnost\u00ed: TV Nova\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4vL2MdrkTEQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>JI\u017d PROB\u011aHLO<\/h2>\n<p><strong><img decoding=\"async\" class=\"alignnone wp-image-11902\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/12\/Coufal-295x300.jpg\" alt=\"\" width=\"114\" height=\"116\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/12\/Coufal-295x300.jpg 295w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/12\/Coufal-1200x1221.jpg 1200w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/12\/Coufal-768x781.jpg 768w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/12\/Coufal-391x398.jpg 391w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/12\/Coufal-649x660.jpg 649w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/12\/Coufal-197x200.jpg 197w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/12\/Coufal-398x405.jpg 398w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/12\/Coufal-270x275.jpg 270w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/12\/Coufal-206x210.jpg 206w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/12\/Coufal-88x90.jpg 88w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/12\/Coufal-468x476.jpg 468w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/12\/Coufal.jpg 1312w\" sizes=\"(max-width: 114px) 100vw, 114px\" \/><br \/>\nJan Coufal, <\/strong>CEO, spoluzakladatel CZECH PROMOTION a zakladatel <a href=\"http:\/\/bikero.cz\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/bikero.cz&amp;source=gmail&amp;ust=1638534773886000&amp;usg=AOvVaw199f2eS6hx-tW9TXOMFf6T\">bikero.cz<\/a><em><br \/>\nPragmatick\u00fd marketing\u00a0<\/em><\/p>\n<p>Honza Coufal je CEO a spoluzakladatel \u00fasp\u011b\u0161n\u00e9 komunika\u010dn\u00ed agentury CZECH PROMOTION. Dlouhodob\u00fdm c\u00edlem t\u00e9to \u010desk\u00e9 nez\u00e1visl\u00e9 agentury je pom\u00e1hat klient\u016fm, aby byli \u00fasp\u011b\u0161n\u011bj\u0161\u00ed, dok\u00e1zali v\u00edce prod\u00e1vat, oslovovat v\u00edce z\u00e1kazn\u00edk\u016f a jejich zna\u010dka byla zn\u00e1m\u011bj\u0161\u00ed. Mezi jeho prvn\u00ed po\u010diny pat\u0159ila reklama s\u00a0Alz\u00e1kem, kter\u00e1 nastartovala miliardov\u00fd r\u016fst Alzy. D\u00edky jeho pragmatick\u00e9mu p\u0159\u00edstupu v\u00a0marketingu a funk\u010dn\u00edm reklamn\u00edm kampan\u00edm se i \u0159ada dal\u0161\u00edch firem stala l\u00eddrem trhu. Obrat samotn\u00e9 skupiny CZECH PROMOTION p\u0159esahuje 450 milion\u016f korun, a pat\u0159\u00ed tak k&nbsp;nejv\u011bt\u0161\u00edm na poli marketingu. P\u0159ed n\u011bkolika lety zalo\u017eil Honza tak\u00e9\u00a0<a href=\"http:\/\/bikero.cz\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/bikero.cz&amp;source=gmail&amp;ust=1638534773886000&amp;usg=AOvVaw199f2eS6hx-tW9TXOMFf6T\">bikero.cz<\/a>, kter\u00e9 se b\u011bhem n\u011bkolika m\u00e1lo let stalo nejzn\u00e1m\u011bj\u0161\u00edm prodejcem kol na \u010desk\u00e9m trhu. Dlouhodob\u011b se v\u011bnuje mentoringu a vzd\u011bl\u00e1v\u00e1n\u00ed v\u00a0oblasti marketingu a\u00a0\u00fasp\u011b\u0161n\u00e9ho podnik\u00e1n\u00ed a v\u00a0CZECH PROMOTION vede vlastn\u00ed vzd\u011bl\u00e1vac\u00ed akademii.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-7607\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/Tichy.jpg\" alt=\"\" width=\"134\" height=\"117\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/Tichy.jpg 134w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/Tichy-103x90.jpg 103w\" sizes=\"(max-width: 134px) 100vw, 134px\" \/><\/strong><br \/>\n<strong>Jan Tich\u00fd,<\/strong> spoluvlastn\u00edk digit\u00e1ln\u00ed agentury Taste<br \/>\n<em>,,U\u017e p\u0159i studiu na vysok\u00e9 \u0161kole cho\u010fte do firem na st\u00e1\u017ee, nebo alespo\u0148 brig\u00e1dy. Pom\u016f\u017ee v\u00e1m to urychlit \u00fasp\u011b\u0161n\u00fd p\u0159estup do praxe!&#8220;<\/em><\/p>\n<p>Studenti se dozv\u011bd\u011bli mnoho zaj\u00edmav\u00fdch informac\u00ed o propojov\u00e1n\u00ed firem a budov\u00e1n\u00ed nov\u00e9 zna\u010dky, a dostali i \u0159adu doporu\u010den\u00ed, jak nastartovat po absolvov\u00e1n\u00ed \u0161koly \u00fasp\u011b\u0161nou kari\u00e9ru.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-7606\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/Veronika.jpg\" alt=\"\" width=\"134\" height=\"117\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/Veronika.jpg 134w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/Veronika-103x90.jpg 103w\" sizes=\"(max-width: 134px) 100vw, 134px\" \/><\/strong><\/p>\n<p><strong>Veronika R\u00fat Nov\u00e1kov\u00e1<br \/>\n<\/strong><\/p>\n<p>Veronika p\u0159edn\u00e1\u0161ela p\u0159ev\u00e1\u017en\u011b o sv\u00e9m projektu Manu\u00e1l dobr\u00e9 praxe reklamy a ozna\u010dov\u00e1n\u00ed provozoven pro m\u011bsto Brno, toto t\u00e9ma rozvinula se studenty do diskuze o v\u0161eobecn\u00e9m pojmu vizu\u00e1ln\u00ed smog v&nbsp;ulic\u00edch. P\u0159edn\u00e1\u0161ka byla v\u011bnov\u00e1na jednak problematice regulac\u00ed vizu\u00e1ln\u00edho smogu a jednak prezentaci obsahu manu\u00e1lu a procesu vzniku. Konzultanti a poradci byli z&nbsp;\u0159ad pr\u00e1vn\u00edk\u016f, architekt\u016f, grafick\u00fdch design\u00e9r\u016f, z\u00e1stupc\u016f N\u00e1rodn\u00edho pam\u00e1tkov\u00e9ho \u00fastavu a Odboru pam\u00e1tkov\u00e9 p\u00e9\u010de.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-7605\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/Dedecek.jpg\" alt=\"\" width=\"134\" height=\"117\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/Dedecek.jpg 134w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/Dedecek-103x90.jpg 103w\" sizes=\"(max-width: 134px) 100vw, 134px\" \/><\/strong><\/p>\n<p><strong>Ji\u0159\u00ed D\u011bde\u010dek,\u00a0<\/strong>\u010desk\u00fd p\u00edsni\u010dk\u00e1\u0159, b\u00e1sn\u00edk, texta\u0159, p\u0159ekladatel, spisovatel<strong><br \/>\n<\/strong><br \/>\nJi\u0159\u00ed D\u011bde\u010dek, autor \u010detn\u00fdch rozhlasov\u00fdch a televizn\u00edch po\u0159ad\u016f. V&nbsp;letech 1973\u20131985 tvo\u0159il a vystupoval ve dvojici s&nbsp;Janem Burianem. Od roku 2006 je p\u0159edsedou \u010cesk\u00e9ho centra Mezin\u00e1rodn\u00edho PEN klubu. Jeho diskografie a bibliografie je velmi rozs\u00e1hl\u00e1. Se studenty diskutoval o tv\u016fr\u010d\u00edm psan\u00ed, kter\u00e9 vyu\u010duje skoro 20 let.<\/p>\n<hr \/>\n<p>[galerie]<\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-7618\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/jannovak.jpg\" alt=\"\" width=\"134\" height=\"117\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/jannovak.jpg 134w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/jannovak-103x90.jpg 103w\" sizes=\"(max-width: 134px) 100vw, 134px\" \/><\/strong><\/p>\n<p><strong>Jan<\/strong> <strong>Nov\u00e1k<\/strong>, \u010desko-americk\u00fd spisovatel, scen\u00e1rista a dramatik<\/p>\n<p>Rodina Jana Nov\u00e1ka v&nbsp;roce 1969 emigrovala p\u0159es Rakousko do Chicaga. Debutoval pov\u00eddkovou sb\u00edrkou Striptease Chicago; z&nbsp;prost\u0159ed\u00ed \u010deskoslovensk\u00fdch emigrant\u016f v&nbsp;Americe. Rom\u00e1n Mili\u00f3nov\u00fd jeep, 68 Publishers 1989, Atlantis 1992, \u010derp\u00e1 z&nbsp;rodinn\u00e9 zku\u0161enosti. Jako scen\u00e1rista spolupracoval s&nbsp;Milo\u0161em Formanem na filmu Valmont, v&nbsp;90.&nbsp;letech napsal sc\u00e9n\u00e1\u0159 \u010desk\u00e9ho sn\u00edmku B\u00e1je\u010dn\u00e1 l\u00e9ta pod psa a pod\u00edlel se na sc\u00e9n\u00e1\u0159\u00edch \u0160eptej a Nejasn\u00e1 zpr\u00e1va o konci sv\u011bta. Je tak\u00e9 spoluautorem Formanovy autobiografie nazvan\u00e9 Co j\u00e1 v\u00edm? Kniha Samet a p\u00e1ra, 68 Publishers 1992 a Atlantis 1992, pojedn\u00e1v\u00e1 o Nov\u00e1kov\u011b n\u00e1v\u0161t\u011bv\u011b v&nbsp;Praze kr\u00e1tce po listopadov\u00e9 revoluci. Jeho rozs\u00e1hl\u00e9 beletristick\u00e9 zpracov\u00e1n\u00ed p\u0159\u00edb\u011bhu brat\u0159\u00ed Ma\u0161\u00edn\u016f pod n\u00e1zvem Zat\u00edm dobr\u00fd z\u00edskalo cenu Magnesia Litera pro knihu roku. V&nbsp;roce 2005 nato\u010dil spole\u010dn\u011b se sv\u00fdm synem Adamem dokument\u00e1rn\u00ed film Ob\u010dan Havel jede na dovolenou o policejn\u00edm pron\u00e1sledov\u00e1n\u00ed V. Havla v&nbsp;roce 1985, v&nbsp;roce 2009 pak dokument\u00e1rn\u00ed film Ob\u010dan Havel p\u0159ikuluje z&nbsp;doby o deset let d\u0159\u00edve. V&nbsp;roce 2007 obdr\u017eel Cenu Josefa \u0160kvoreck\u00e9ho za rom\u00e1n D\u011bda (Bookman, 2007). Besedoval o psan\u00ed a filmov\u00e1n\u00ed a autorsk\u00fdch zku\u0161enostech v&nbsp;USA.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-7666\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/05\/gabriel.jpg\" alt=\"\" width=\"133\" height=\"133\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/05\/gabriel.jpg 133w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/05\/gabriel-90x90.jpg 90w\" sizes=\"(max-width: 133px) 100vw, 133px\" \/><\/strong><\/p>\n<p><strong>Gabriel Berd\u00e1r<\/strong><strong><br \/>\n<\/strong><em>,,Jak \u0159\u00eddit firmu?\u201d <\/em><\/p>\n<p>Gabriel Berd\u00e1r studenty sezn\u00e1mil s&nbsp;hlavn\u00edmi principy strategick\u00e9ho \u0159\u00edzen\u00ed organizace. Zam\u011b\u0159il se na specifika strategick\u00e9ho pl\u00e1nov\u00e1n\u00ed a prov\u00e1zanost mezi strategick\u00fdm i operativn\u00edm pl\u00e1nov\u00e1n\u00edm a \u0159\u00edzen\u00edm. Na p\u0159\u00edkladech z&nbsp;praxe uk\u00e1zal, pro\u010d strategie v&nbsp;praxi ob\u010das selh\u00e1vaj\u00ed a jak\u00e1 jsou nejv\u011bt\u0161\u00ed rizika \u0159\u00edzen\u00ed firem.<\/p>\n<p>Expert v&nbsp;oblasti \u0159\u00edzen\u00ed a investor s&nbsp;25 lety zku\u0161enost\u00ed v&nbsp;oboru. Specializuje se na krizov\u00e9 a zm\u011bnov\u00e9 \u0159\u00edzen\u00ed, rozvojov\u00e9 projekty a \u0159\u00edzen\u00ed firem ve v\u0161ech kl\u00ed\u010dov\u00fdch aspektech od strategie a\u017e po exekutivu, akvizice, spojov\u00e1n\u00ed firem \u010di prodej spole\u010dnost\u00ed. M\u00e1 zku\u0161enosti s&nbsp;nejr\u016fzn\u011bj\u0161\u00edmi firmami, od za\u010d\u00ednaj\u00edc\u00edch a\u017e po nadn\u00e1rodn\u00ed korporace, jako nap\u0159\u00edklad IBM, Dell, Xerox, Unisoft, a dal\u0161\u00ed. Pohybuje se v&nbsp;oborech jako informatika, telekomunikace, finan\u010dnictv\u00ed, farmacie, turistick\u00fd pr\u016fmysl, st\u00e1tn\u00ed spr\u00e1va, m\u00e9dia, slu\u017eby a dal\u0161\u00ed. Byl gener\u00e1ln\u00edm \u0159editelem a p\u0159edsedou p\u0159edstavenstva \u010cesk\u00e9ho Telecomu. Je majitelem spole\u010dnosti BVI s.r.o., kter\u00e1 se zam\u011b\u0159uje na poradenstv\u00ed v&nbsp;oblasti \u0159\u00edzen\u00ed, restrukturalizace firem a zvy\u0161ov\u00e1n\u00ed jejich hodnoty.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-7617\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/neff.jpg\" alt=\"\" width=\"134\" height=\"117\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/neff.jpg 134w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/neff-103x90.jpg 103w\" sizes=\"(max-width: 134px) 100vw, 134px\" \/><\/strong><\/p>\n<p><strong>Ond\u0159ej Neff,<\/strong> \u010desk\u00fd spisovatel science fiction a novin\u00e1\u0159<\/p>\n<p>Ond\u0159ej Neff, alias Aston je vydavatel internetov\u00fdch den\u00edk\u016f<br \/>\nNeviditeln\u00fd pes (zalo\u017een na ja\u0159e 1996, od podzimu 2005 sou\u010d\u00e1st\u00ed webu Lidovky.cz) a DigiNeff (o digit\u00e1ln\u00edm fotografov\u00e1n\u00ed, 1999). Besedoval o psan\u00ed sci-fi, o publicistick\u00e9 \u010dinnosti, o veden\u00ed internetov\u00e9ho den\u00edku a fotografov\u00e1n\u00ed.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-7623\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/halina.jpg\" alt=\"\" width=\"134\" height=\"117\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/halina.jpg 134w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/halina-103x90.jpg 103w\" sizes=\"(max-width: 134px) 100vw, 134px\" \/><\/strong><\/p>\n<p><strong>Halina Pawlovsk\u00e1,<\/strong> \u010desk\u00e1 spisovatelka, scen\u00e1ristka, publicistka a vydavatelka<\/p>\n<p>V roce 1988 za\u010dala pracovat v&nbsp;oblasti z\u00e1bavy v&nbsp;\u010ceskoslovensk\u00e9 televizi, pozd\u011bji se v\u011bnovala novin\u00e1m a publicistice. Od roku 1991 pracovala ve spole\u010densk\u00e9 a kulturn\u00ed rubrice den\u00edku Metropolitan, potom v&nbsp;den\u00edku Telegraf, kde se stala v&nbsp;roce 1993 z\u00e1stupkyn\u00ed \u0161\u00e9fredaktora. V&nbsp;devades\u00e1t\u00fdch letech moderovala TV po\u0159ady Zanzibar (cestopisn\u00fd) a V&nbsp;\u017eit\u011b (pozd\u011bji \u017dito). Byla \u0161\u00e9fredaktorkou spole\u010densk\u00e9ho t\u00fdden\u00edku Story, kter\u00fd vedla 7 let. Zalo\u017eila vlastn\u00ed \u010dasopis \u0160\u0165astn\u00fd Jim, kter\u00fd vedla do roku 2005. V&nbsp;roce 2006 zalo\u017eila nov\u00fd \u010dasopis Glanc. Za svoji liter\u00e1rn\u00ed a jinou \u010dinnost obdr\u017eela \u0159adu ocen\u011bn\u00ed, nap\u0159\u00edklad v&nbsp;roce 1994 \u010cesk\u00e9ho lva v&nbsp;kategorii Nejlep\u0161\u00ed sc\u00e9n\u00e1\u0159 za film D\u00edky za ka\u017ed\u00e9 nov\u00e9 r\u00e1no a dvakr\u00e1t po sob\u011b televizn\u00ed ocen\u011bn\u00ed T\u00fdT\u00fd \u2013 Po\u0159ad roku za talk-show Ban\u00e1nov\u00e9 rybi\u010dky. Kni\u017en\u00ed bibliografie obsahuje 16 d\u011bl, filmov\u00fdch \u010di televizn\u00edch sc\u00e9n\u00e1\u0159\u016f napsala dev\u011bt. Besedovala o psan\u00ed a televizn\u00ed pr\u00e1ci.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>\n<strong><img decoding=\"async\" class=\"alignnone size-full wp-image-7620\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/jitka.jpg\" alt=\"\" width=\"134\" height=\"117\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/jitka.jpg 134w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/jitka-103x90.jpg 103w\" sizes=\"(max-width: 134px) 100vw, 134px\" \/><\/strong><br \/>\n<strong>Doc. PhDr. Jitka Vysekalov\u00e1 Ph. D. <\/strong>(vysoko\u0161kolsk\u00e1 pedago\u017eka, odbornice v&nbsp;oblasti psychologick\u00e9ho v\u00fdzkumu trhu, psychologie, trhu, reklamy, spot\u0159ebitele, marketingov\u00e9ho v\u00fdzkumu. V&nbsp;letech 1974\u20131985 pracovala v&nbsp;zahrani\u010dn\u00edm odd\u011blen\u00ed \u00dast\u0159edn\u00edho \u0159editelstv\u00ed \u010ceskoslovensk\u00e9ho filmu Praha, a je autorkou propaga\u010dn\u00edch materi\u00e1l\u016f \u010deskoslovensk\u00e9 kinematografie. Je prezidentka \u010cesk\u00e9 marketingov\u00e9 spole\u010dnosti; p\u0159edsedkyn\u011b Asociace psycholog\u016f trhu; \u010dlenka Evropsk\u00e9 spole\u010dnosti pro v\u00fdzkum trhu a ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed; \u010dlenka \u010ceskomoravsk\u00e9 psychologick\u00e9 spole\u010dnosti)<strong><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-7619\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/karel.jpg\" alt=\"\" width=\"134\" height=\"117\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/karel.jpg 134w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/karel-103x90.jpg 103w\" sizes=\"(max-width: 134px) 100vw, 134px\" \/><\/strong><br \/>\n<strong>spolu s&nbsp;Ph.Dr. Karlem Vo\u0159\u00ed\u0161kem <\/strong>(\u010desk\u00fd televizn\u00ed moder\u00e1tor, od kv\u011btna 2013 p\u016fsob\u00ed na FTV Prima, d\u0159\u00edve tak\u00e9 ve zpravodajstv\u00ed TV Nova)\u00a0<strong><br \/>\n<\/strong>T\u00e9ma<em> ,,Osobn\u00ed marketing.\u201d<\/em><\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-7626\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/robert.jpg\" alt=\"\" width=\"134\" height=\"117\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/robert.jpg 134w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/robert-103x90.jpg 103w\" sizes=\"(max-width: 134px) 100vw, 134px\" \/><\/strong><br \/>\n<strong>Robert Pe\u0148a\u017eka, <\/strong>reklamn\u00ed strat\u00e9g, market\u00e9r a vydavatel<br \/>\n<em>,,Jak naj\u00edt smysl v&nbsp;reklam\u011b.\u201d<\/em><br \/>\n\u010ctvrtstolet\u00ed v&nbsp;reklam\u011b a po\u0159\u00e1d v&nbsp;n\u00ed smysl nach\u00e1z\u00ed. Sv\u011btoob\u010dan, inov\u00e1tor, inici\u00e1tor, milovn\u00edk \u017eivota, d\u011bt\u00ed a p\u0159\u00edb\u011bh\u016f. Empatick\u00fd poslucha\u010d druh\u00fdch, v\u011b\u010dn\u00fd student, knihomol, \u0161achista, kravmagista, funambulista. Po dev\u00edti letech kon\u010dil jako \u0161\u00e9f Leo Burnett Praha a zalo\u017eil agenturu Kaspen, aby po sedmi letech op\u011bt ode\u0161el a zalo\u017eil studio Yinachi. Hled\u00e1 v\u00e1\u0161niv\u00e9 klienty, propojuje sv\u011bty komerce a um\u011bn\u00ed. Stoj\u00ed za projektem Kmeny. Vyd\u00e1v\u00e1 knihy. Vyd\u00e1v\u00e1 \u010dasopis Magnus. Je strejdou Ka\u0161p\u00e1rka v&nbsp;rohl\u00edku a festivalu Kef\u00edr.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p style=\"font-weight: 400;\"><strong><img decoding=\"async\" class=\"alignnone wp-image-7608 size-full\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/JAN.jpg\" alt=\"\" width=\"134\" height=\"117\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/JAN.jpg 134w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/JAN-103x90.jpg 103w\" sizes=\"(max-width: 134px) 100vw, 134px\" \/><\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>Jan Gemrich,<\/strong> Head of Google Pay Marketing<strong><br \/>\n<\/strong><em>,,V\u011bci, kter\u00e9 se v&nbsp;hodin\u00e1ch marketingu nenau\u010dil,<br \/>\na na kter\u00e9 jsem v&nbsp;Googlu narazil (a ob\u010das t\u011b\u017ece doplatil).&#8220; <\/em><\/p>\n<p>Jan Gemrich je absolventem V\u0160E. 5 let\u00e9 studium mu trvalo jen 7,5 let. Moment\u00e1ln\u011b p\u016fsob\u00ed v&nbsp;Googlu v&nbsp;Praze na pozici Head of Google Pay Marketing. Studenti m\u011bli jedine\u010dnou mo\u017enost poslechnout si jeho pohled na marketing mezin\u00e1rodn\u00ed spole\u010dnosti v&nbsp;praxi.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p style=\"font-weight: 400;\"><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-7625\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/kajnar.jpg\" alt=\"\" width=\"134\" height=\"117\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/kajnar.jpg 134w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/kajnar-103x90.jpg 103w\" sizes=\"(max-width: 134px) 100vw, 134px\" \/><\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>Lum\u00edr Kajnar,<\/strong> Idea designer a Brand architekt<strong><br \/>\n<\/strong>,,Logo jako ego zna\u010dky.<em>\u201d<\/em><\/p>\n<p>Lum\u00edr Kajnar je grafick\u00fdm design\u00e9rem, tv\u016frcem log a poradcem v&nbsp;oblasti identity zna\u010dek. Je absolventem Univerzity Tom\u00e1\u0161e Bati ve Zl\u00edn\u011b a kari\u00e9ru za\u010d\u00ednal jako grafik v&nbsp;Young&amp;Rubicam, n\u00e1sledn\u011b v&nbsp;Leo Burnett. Za svou pr\u00e1ci byl n\u011bkolikr\u00e1t ocen\u011bn v&nbsp;\u010desk\u00fdch i mezin\u00e1rodn\u00edch sout\u011b\u017e\u00edch. V&nbsp;roce 2005 vyhr\u00e1l \u010desk\u00e9 kolo sout\u011b\u017ee Young Lions. Posledn\u00edch 11 let p\u016fsob\u00ed samostatn\u011b a je podeps\u00e1n pod aktu\u00e1ln\u00edm logem \u010cesk\u00e9 poji\u0161\u0165ovny, \u010cesk\u00e9 rugbyov\u00e9 Unie, \u010desk\u00fdch skaut\u016f, taxislu\u017eby Liftago i sv\u00e9 domovsk\u00e9 univerzity. Dlouhodob\u011b spolupracoval s&nbsp;poji\u0161\u0165ovnou Kooperativa, filmovou produkc\u00ed Stillking a od roku 2016 s&nbsp;Leti\u0161t\u011bm Praha. Jeho n\u00e1vrh platebn\u00edch karet pro \u010ceskou spo\u0159itelnu nos\u00ed v&nbsp;pen\u011b\u017eenk\u00e1ch p\u0159es 2 miliony \u010cech\u016f. N\u011bkolik let vyv\u011b\u0161uje na facebooku grafick\u00e9 glosy k&nbsp;aktu\u00e1ln\u00edm dom\u00e1c\u00edm i sv\u011btov\u00fdm ud\u00e1lostem. P\u0159edn\u00e1\u0161ka se t\u00fdkala nejenom t\u00e9matu konference Content First 2018.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p style=\"font-weight: 400;\"><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-7616\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/galik.jpg\" alt=\"\" width=\"134\" height=\"117\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/galik.jpg 134w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/galik-103x90.jpg 103w\" sizes=\"(max-width: 134px) 100vw, 134px\" \/><\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>Pavel Gal\u00edk, <\/strong>Strategy&amp;Digital Director, PHD<strong><br \/>\n<\/strong>,,Agenturn\u00ed (R)evoluce.<em>\u201d<\/em><\/p>\n<p style=\"font-weight: 400;\">Sv\u011bt medi\u00e1ln\u00edch agentur pro\u0161el v&nbsp;posledn\u00ed dob\u011b rozs\u00e1hlou transformac\u00ed. D\u00edky intenzivn\u00edm 10ti letem v&nbsp;agenturn\u00edm sv\u011bt\u011b m\u011bl mo\u017enost Pavel G\u00e1l\u00edk pozorovat zm\u011bny na poli byznysu, technologi\u00ed, ale i lidsk\u00fdch kompetenc\u00ed. Spole\u010dn\u011b jsme se pod\u00edvali, co konkr\u00e9tn\u00edho se v&nbsp;agenturn\u00edm sv\u011bt\u011b zm\u011bnilo. Jak\u00e9 n\u00e1stroje dnes vyu\u017e\u00edvaj\u00ed agentury ke sv\u00e9 pr\u00e1ci (live demo). A kam bude pravd\u011bpodobn\u011b sm\u011b\u0159ovat v\u00fdvoj v&nbsp;pr\u016fb\u011bhu n\u00e1sleduj\u00edc\u00edch let. Z&nbsp;p\u0159edn\u00e1\u0161ky si studenti odnesli lep\u0161\u00ed p\u0159edstavu o tom, jak vypad\u00e1 modern\u00ed medi\u00e1ln\u00ed agentura. Jak\u00e9 dovednosti budou v&nbsp;bl\u00edzk\u00e9 dob\u011b na trhu pr\u00e1ce nejv\u00edce cen\u011bn\u00e9. A co dobr\u00e9ho m\u016f\u017ee vzej\u00edt z&nbsp;n\u011b\u010deho tak negativn\u00edho jako je hospod\u00e1\u0159sk\u00e1 recese.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p style=\"font-weight: 400;\"><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-7615\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/hakl.jpg\" alt=\"\" width=\"134\" height=\"117\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/hakl.jpg 134w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/hakl-103x90.jpg 103w\" sizes=\"(max-width: 134px) 100vw, 134px\" \/><\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>Emil Hakl,<\/strong> spisovatel a redaktor<br \/>\n<em>,,Jak se u\u017eivit jako spisovatel?\u201d<\/em><\/p>\n<p style=\"font-weight: 400;\">Emil Hakl vystudoval Konzervato\u0159 Jaroslava Je\u017eka, p\u0159es \u0159adu profes\u00ed se dostal i k&nbsp;pr\u00e1ci reklamn\u00edho texta\u0159e, d\u00e1le pak publikoval v&nbsp;\u0159ad\u011b \u010dasopis\u016f (Tvar, Instinkt, Liter\u00e1rn\u00ed noviny, Aluze a dal\u0161\u00ed). Vedle sb\u00edrek b\u00e1sn\u00ed publikoval soubory pov\u00eddek a del\u0161\u00ed pr\u00f3zy (O rodi\u010d\u00edch a d\u011btech, Let \u010darod\u011bjnice, Pravidla sm\u011b\u0161n\u00e9ho chov\u00e1n\u00ed, Skute\u010dn\u00e1 ud\u00e1lost). Vedle \u0159ady dal\u0161\u00edch ocen\u011bn\u00ed obdr\u017eel dvakr\u00e1t cenu Magnesia Litera.<\/p>\n<p>Spisovatel Emil Hakl sezn\u00e1mil studenty se svou liter\u00e1rn\u00ed tvorbou, p\u0159edal sv\u00e9 zku\u0161enosti, jak se uplatnit ve spisovatelsk\u00e9m \u0159emesle nejen autorskou tvorbou, ale i v&nbsp;liter\u00e1rn\u00edch a dal\u0161\u00edch \u010dasopisech. \u00da\u010dastn\u00edci besedy z\u00edskali rady, jak se s&nbsp;vlastn\u00edm textem uplatnit v&nbsp;nakladatelstv\u00ed a pan Hakl se b\u011bhem diskuse zaj\u00edmal tak\u00e9 o vlastn\u00ed tvorbu student\u016f.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-7613\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/varga.jpg\" alt=\"\" width=\"134\" height=\"117\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/varga.jpg 134w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/varga-103x90.jpg 103w\" sizes=\"(max-width: 134px) 100vw, 134px\" \/><\/strong><\/p>\n<p><strong>Tom\u00e1\u0161 Varga,<\/strong> jednatel spole\u010dnosti Publicis One pro st\u0159edn\u00ed Evropu<br \/>\n<em>,,Quo Vadis Digital?\u201d<\/em><\/p>\n<p style=\"font-weight: 400;\">Byla p\u0159edstavena historie, sou\u010dasnost a budoucnost digit\u00e1ln\u00edho marketingu, nov\u00e9 trendy v&nbsp;marketingu, vyu\u017eit\u00ed dat a modern\u00edch technolog\u00ed\u00ed v&nbsp;marketingu a vyu\u017eit\u00ed um\u011bl\u00e9 intelogence v&nbsp;marketingu, jak digit\u00e1ln\u00ed marketing ovliv\u0148uje chov\u00e1n\u00ed spot\u0159ebitele a dal\u0161\u00ed zaj\u00edmavosti.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p style=\"font-weight: 400;\"><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-7614\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/vaenk.jpg\" alt=\"\" width=\"134\" height=\"117\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/vaenk.jpg 134w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/vaenk-103x90.jpg 103w\" sizes=\"(max-width: 134px) 100vw, 134px\" \/><\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>Vladan Van\u011bk<\/strong>, redaktor a marketingov\u00fd expert<br \/>\n<em>,,PR \u010dl\u00e1nek vs. publicistick\u00fd \u010dl\u00e1nek.\u201d<\/em><\/p>\n<p>Vladan Van\u011bk m\u00e1 za sebou n\u011bkolikalet\u00e9 p\u016fsoben\u00ed p\u0159ev\u00e1\u017en\u011b v&nbsp;m\u00e9di\u00edch. Kari\u00e9ru odstartoval v&nbsp;\u010cesk\u00e9 televizi, kde jako redaktor zpravodajstv\u00ed pokr\u00fdval p\u0159edev\u0161\u00edm dom\u00e1c\u00ed ud\u00e1losti. N\u011bkolik let spolupracoval s&nbsp;vydavatelstv\u00edm Economia. P\u0159isp\u00edval do Hospod\u00e1\u0159sk\u00fdch novin, na server iHned.cz a tak\u00e9 p\u016fsobil v&nbsp;oborov\u00e9m t\u00fdden\u00edku Marketing&amp;Media. Byl sou\u010d\u00e1st\u00ed digit\u00e1ln\u00edho t\u00fdmu s\u00e1zkov\u00e9 kancel\u00e1\u0159e Fortuna, p\u0159ipravoval webov\u00fd obsah, videa i internetov\u00e9 r\u00e1dio. Vystudoval \u017eurnalistiku se zam\u011b\u0159en\u00edm na audiovizu\u00e1ln\u00ed m\u00e9dia na Fakult\u011b soci\u00e1ln\u00edch v\u011bd Univerzity Karlovy.<\/p>\n<p>T\u00e9matem p\u0159edn\u00e1\u0161ky byl text jako reklam\u00ed n\u00e1stroj, odli\u0161nosti pr\u00e1ce s&nbsp;textem v&nbsp;\u017eurnalistice a reklamn\u00edm odv\u011btv\u00ed, profese novin\u00e1\u0159e, copywritera a marketingov\u00e9ho experta.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-7612\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/vit.jpg\" alt=\"\" width=\"134\" height=\"117\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/vit.jpg 134w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/vit-103x90.jpg 103w\" sizes=\"(max-width: 134px) 100vw, 134px\" \/><\/strong><\/p>\n<p><strong>V\u00edt Sukal, <\/strong>Global Media Lead \u0160KODA AUTO<strong><br \/>\n<\/strong>,,<em>I z&nbsp;Prahy se d\u00e1 \u0159\u00eddit sv\u011bt!\u201d<\/em><br \/>\nV\u00edt Sukal p\u0159edstavil odd\u011blen\u00ed mezin\u00e1rodn\u00edho marketingu tohoto v\u00fdznamn\u00e9ho automobilov\u00e9ho v\u00fdrobce a uk\u00e1zal, jak tvorbu glob\u00e1ln\u00edch marketingov\u00fdch kampan\u00ed ovliv\u0148uj\u00ed nejnov\u011bj\u0161\u00ed trendy v&nbsp;medi\u00e1ln\u00edm prost\u0159ed\u00ed. Popsal fungov\u00e1n\u00ed spolupr\u00e1ce centr\u00e1ly s&nbsp;jednotliv\u00fdmi st\u00e1ty, i jak tomu napom\u00e1h\u00e1 glob\u00e1ln\u00ed medi\u00e1ln\u00ed agentura a jak\u00e1 t\u00e9mata se \u0159e\u0161\u00ed mezi zna\u010dkami v&nbsp;r\u00e1mci VW GROUP.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-7611\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/hlavica.jpg\" alt=\"\" width=\"134\" height=\"117\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/hlavica.jpg 134w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/hlavica-103x90.jpg 103w\" sizes=\"(max-width: 134px) 100vw, 134px\" \/><\/strong><\/p>\n<p><strong>Marek Hlavica<\/strong>, v\u00fdkonn\u00fd p\u0159edseda AKA a \u0159editel mezin\u00e1rodn\u00edho festivalu reklamy PIAF<strong><br \/>\n<\/strong><em>,,Ego a byznys.\u201d<\/em><\/p>\n<p>Co je smyslem sout\u011b\u017e\u00ed kreativity a efektivity. Nejzn\u00e1m\u011bj\u0161\u00ed tuzemsk\u00e9 a zahrani\u010dn\u00ed sout\u011b\u017ee. Zaj\u00edmav\u00e9 pr\u00e1ce. \u017deb\u0159\u00ed\u010dky a ratingy. Hv\u011bzdy a jejich selfmarketing. Sout\u011b\u017en\u00ed byznys zalo\u017een\u00fd na egocentrismu. A jak do toho<br \/>\nzapad\u00e1 Noc reklamo\u017erout\u016f? To v\u0161e se dozv\u011bd\u011bli studenti V\u0160KK.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-7624\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/formanek.jpg\" alt=\"\" width=\"134\" height=\"117\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/formanek.jpg 134w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/formanek-103x90.jpg 103w\" sizes=\"(max-width: 134px) 100vw, 134px\" \/><\/strong><\/p>\n<p><strong>Josef Form\u00e1nek<\/strong>, prozaik, redaktor, report\u00e9r a cestovatel<br \/>\n<em>\u201eExotick\u00e9 kultury jako zdroj liter\u00e1rn\u00ed inspirace.\u201d<\/em><\/p>\n<p>Josef Form\u00e1nek na za\u010d\u00e1tku devades\u00e1t\u00fdch let zalo\u017eil geografick\u00fd magaz\u00edn Koktejl, V&nbsp;sou\u010dasn\u00e9 dob\u011b se v\u011bnuje v\u00fdhradn\u011b autorsk\u00e9 tvorb\u011b, mezi jeho popul\u00e1rn\u00ed knihy pat\u0159\u00ed Prsat\u00fd mu\u017e a zlod\u011bj p\u0159\u00edb\u011bh\u016f nebo L\u00e9taj\u00edc\u00ed jagu\u00e1r.<\/p>\n<p>Spisovatel a cestovatel Josef Form\u00e1nek sezn\u00e1mil studenty nejen se svou autorskou tvorbou, ale tak\u00e9 se z\u00e1\u017eitky z&nbsp;ostrova Siberut a dal\u0161\u00edch exotick\u00fdch kraj\u016f. B\u011bhem p\u0159edn\u00e1\u0161ky prob\u011bhla kr\u00e1tk\u00e1 komentovan\u00e1 projekce dokumentu, \u010detba z&nbsp;nejnov\u011bj\u0161\u00ed knihy Josefa Form\u00e1nka a beseda otev\u0159en\u00e1 v\u0161em dotaz\u016fm k&nbsp;\u017eivotu a d\u00edlu tohoto autora.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-7622\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/binar.jpg\" alt=\"\" width=\"134\" height=\"117\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/binar.jpg 134w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/binar-103x90.jpg 103w\" sizes=\"(max-width: 134px) 100vw, 134px\" \/><\/strong><\/p>\n<p><strong>Jan Binar<\/strong>, CEO of McCann Worldgroup Praha<strong><br \/>\n<\/strong><em>,,Sv\u011bt n\u00e1pad\u016f a zna\u010dek je\u0161t\u011b nikdy nesk\u00fdtal tolik mo\u017enost\u00ed.\u201d<\/em><\/p>\n<p>Jan Binar p\u016fsob\u00ed od roku 1994 v&nbsp;komunika\u010dn\u00ed agentu\u0159e McCann Erickson, ve kter\u00e9 pracoval nejprve jako Account Executive, a postupn\u011b se propracoval a\u017e na pozici \u0159editele spole\u010dnosti, kter\u00fdm se stal roku 2004. Z\u00e1rove\u0148 byl ji\u017e ve t\u0159et\u00edm funk\u010dn\u00edm obdob\u00ed zvolen prezidentem Asociace komunika\u010dn\u00edch agentur a je prezidentem EdComu. McCann poskytuje slu\u017eby v\u00edce ne\u017e 30ti m\u00edstn\u00edm a mezin\u00e1rodn\u00edm klient\u016fm jako Ba\u0165a, Gambrinus, Kozel, L\u00b4Or\u00e9al, MasterCard, Nokian a Vodafone. Kampan\u011b tvo\u0159\u00ed jak pro \u010desk\u00fdtrh, tak i pro cel\u00fd sv\u011bt. \u017d\u00e1dn\u00e1 jin\u00e1 agentura v&nbsp;Praze nez\u00edskala za posledn\u00edch p\u011bt let tolik ocen\u011bn\u00ed za efektivitu kampan\u00ed \u201eEffie\u201c jako McCann. McCann se tak\u00e9 m\u016f\u017ee py\u0161nit zlat\u00fdm a bronzov\u00fdm lvem z&nbsp;festivalu Cannes, nepresti\u017en\u011bj\u0161\u00ed celosv\u011btov\u00e9 sout\u011b\u017ei kreativity, kter\u00e9 z\u00edskal v&nbsp;roce 2016.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-7621\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2020\/04\/Faryova.jpg\" alt=\"\" width=\"200\" height=\"200\" \/><\/strong><\/p>\n<p><strong>Ivana Faryov\u00e1,\u00a0<\/strong>redaktorka, \u017eurnalistka a \u0161\u00e9fredaktorka pra\u017esk\u00e9 redakce Mlad\u00e9 Fronty DNES<strong><br \/>\n<\/strong><em>,,\u017durnalistika v&nbsp;praxi a \u017eivot novin\u00e1\u0159e.\u201d<\/em><\/p>\n<p>Zku\u0161en\u00e1 novin\u00e1\u0159ka p\u0159edstav\u00ed chod den\u00edku Mlad\u00e1 Fronta Dnes, sezn\u00e1m\u00ed studenty se z\u00e1kladn\u00edmi publicistick\u00fdmi \u017e\u00e1nry, osv\u011btl\u00ed jak\u00e1 je ka\u017edodenn\u00ed pr\u00e1ce novin\u00e1\u0159e a tak\u00e9 vysv\u011btl\u00ed fungov\u00e1n\u00ed etiky a pr\u00e1va v&nbsp;novin\u00e1\u0159sk\u00e9 praxi.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"L9oz8P5DhG\"><p><a href=\"https:\/\/www.vskk.cz\/cz\/aktuality\/host-ve-vyuce-tomas-kopecny\/\">Dny osobnost\u00ed: Tom\u00e1\u0161 Kope\u010dn\u00fd<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Dny osobnost\u00ed: Tom\u00e1\u0161 Kope\u010dn\u00fd&#8220; &#8212; Vysok\u00e1 \u0161kola kreativn\u00ed komunikace\" src=\"https:\/\/www.vskk.cz\/cz\/aktuality\/host-ve-vyuce-tomas-kopecny\/embed\/#?secret=VDpIqbV0ct#?secret=L9oz8P5DhG\" data-secret=\"L9oz8P5DhG\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"9MZl6Ybtn2\"><p><a href=\"https:\/\/www.vskk.cz\/cz\/aktuality\/host-ve-vyuce-marketa-vesecka-reklamni-agentura-dorland\/\">Host ve v\u00fduce: Mark\u00e9ta Veseck\u00e1, reklamn\u00ed agentura Dorland<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Host ve v\u00fduce: Mark\u00e9ta Veseck\u00e1, reklamn\u00ed agentura Dorland&#8220; &#8212; Vysok\u00e1 \u0161kola kreativn\u00ed komunikace\" src=\"https:\/\/www.vskk.cz\/cz\/aktuality\/host-ve-vyuce-marketa-vesecka-reklamni-agentura-dorland\/embed\/#?secret=Qb0s1al5UO#?secret=9MZl6Ybtn2\" data-secret=\"9MZl6Ybtn2\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"gNBTtbZz7W\"><p><a href=\"https:\/\/www.vskk.cz\/cz\/aktuality\/hoste-ve-vyuce-vedrana-ajdin-a-ondrej-fiala-vccp-prague\/\">Host\u00e9 ve v\u00fduce: Vedrana Ajdin a Ond\u0159ej Fiala, VCCP Prague<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Host\u00e9 ve v\u00fduce: Vedrana Ajdin a Ond\u0159ej Fiala, VCCP Prague&#8220; &#8212; Vysok\u00e1 \u0161kola kreativn\u00ed komunikace\" src=\"https:\/\/www.vskk.cz\/cz\/aktuality\/hoste-ve-vyuce-vedrana-ajdin-a-ondrej-fiala-vccp-prague\/embed\/#?secret=opYJJmD5XG#?secret=gNBTtbZz7W\" data-secret=\"gNBTtbZz7W\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"F4tEvcaZBe\"><p><a href=\"https:\/\/www.vskk.cz\/cz\/aktuality\/host-ve-vyuce-tomas-kopecny-s5ive\/\">Host ve v\u00fduce: Tom\u00e1\u0161 Kope\u010dn\u00fd, S5IVE<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Host ve v\u00fduce: Tom\u00e1\u0161 Kope\u010dn\u00fd, S5IVE&#8220; &#8212; Vysok\u00e1 \u0161kola kreativn\u00ed komunikace\" src=\"https:\/\/www.vskk.cz\/cz\/aktuality\/host-ve-vyuce-tomas-kopecny-s5ive\/embed\/#?secret=MI3PpjKvV1#?secret=F4tEvcaZBe\" data-secret=\"F4tEvcaZBe\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"0ruHmKiQ9h\"><p><a href=\"https:\/\/www.vskk.cz\/cz\/aktuality\/host-ve-vyuce-jakub-koutek-knowlimits\/\">Host ve v\u00fduce: Jakub Koutek, KNOWLIMITS<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Host ve v\u00fduce: Jakub Koutek, KNOWLIMITS&#8220; &#8212; Vysok\u00e1 \u0161kola kreativn\u00ed komunikace\" src=\"https:\/\/www.vskk.cz\/cz\/aktuality\/host-ve-vyuce-jakub-koutek-knowlimits\/embed\/#?secret=lvyBUqQAHx#?secret=0ruHmKiQ9h\" data-secret=\"0ruHmKiQ9h\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dny osobnost\u00ed kreativn\u00edho pr\u016fmyslu, unik\u00e1tn\u00ed cyklus p\u0159edn\u00e1\u0161ek na V\u0160KK umo\u017e\u0148uj\u00edc\u00ed&hellip;<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":16670,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. Soukrom\u00e1 vysok\u00e1 \u0161kola v Praze\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskk.cz\/cz\/o-skole\/projekty\/dny-osobnosti\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace\" \/>\n<meta property=\"og:description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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