{"id":651,"date":"2017-01-27T20:16:57","date_gmt":"2017-01-27T19:16:57","guid":{"rendered":"http:\/\/misc.david-stary.cz\/duclair\/vskk\/www\/cz\/?page_id=651"},"modified":"2025-11-12T14:04:23","modified_gmt":"2025-11-12T13:04:23","slug":"kreativni-marketing-a-komunikace-bc","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/program\/marketing-a-komunikace\/kreativni-marketing-a-komunikace-bc\/","title":{"rendered":"Kreativn\u00ed marketing a komunikace"},"content":{"rendered":"<p>Prezen\u010dn\u00ed bakal\u00e1\u0159sk\u00e9 profesn\u00ed studium \u2013 <strong>Voliteln\u00fd modul<\/strong><br \/>\nProgram Kreativn\u00ed marketing a komunikace (k\u00f3d programu: B0414P180001)<\/p>\n<p><b>Kreativn\u00ed my\u0161len\u00ed je s\u00edla. Ta s\u00edla h\u00fdbe sv\u011btem reklamn\u00edch a medi\u00e1ln\u00edch agentur i televizn\u00edch spole\u010dnost\u00ed. Nau\u010d\u00edme v\u00e1s rozv\u00edjet ji a pou\u017e\u00edvat v&nbsp;r\u016fzn\u00fdch tv\u016fr\u010d\u00edch discipl\u00edn\u00e1ch. D\u00e1me sm\u011br va\u0161\u00ed cest\u011b k&nbsp;vytv\u00e1\u0159en\u00ed \u00fa\u010dinn\u00e9 komunikace on-line i off-line. U\u017e na \u0161kole z\u00edsk\u00e1te zku\u0161enosti v&nbsp;na\u0161ich partnersk\u00fdch reklamn\u00edch agentur\u00e1ch. Je to dobr\u00fd n\u00e1pad.<\/b><\/p>\n<p><iframe loading=\"lazy\" title=\"V\u0160KK Josef Vojta, Marketing a komunikace\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VQEHHQzSfbs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Kreativn\u00ed marketing zahrnuje rozvoj kreativn\u00edho my\u0161len\u00ed a z\u00e1kladn\u00ed p\u0159ehled o spr\u00e1vn\u00e9m pl\u00e1nov\u00e1n\u00ed zak\u00e1zek a finan\u010dn\u00ed hodnot\u011b samotn\u00e9 pr\u00e1ce. Z\u00edsk\u00e1te skv\u011bl\u00e9 z\u00e1klady pro kari\u00e9ru v&nbsp;kreativn\u00edch odd\u011blen\u00edch reklamn\u00edch a medi\u00e1ln\u00edch agentur, v&nbsp;televizn\u00edch \u010di rozhlasov\u00fdch spole\u010dnostech. D\u00edky patron\u00e1tu Asociace komunika\u010dn\u00edch agentur m\u016f\u017eete zbl\u00edzka sledovat provoz \u0161pi\u010dkov\u00fdch reklamn\u00edch firem a pr\u016fb\u011b\u017en\u011b si ov\u011b\u0159ovat v&nbsp;praxi to, co se ve \u0161kole nau\u010d\u00edte.<\/p>\n<h2>D\u00edky vybran\u00e9mu modulu Kreativn\u00ed marketing si osvoj\u00edte schopnost<\/h2>\n<ul>\n<li>uplatnit marketingov\u00e9 n\u00e1stroje v&nbsp;kontextu komer\u010dn\u00ed komunikace<\/li>\n<li>orientovat se v&nbsp;principech fungov\u00e1n\u00ed mal\u00fdch i velk\u00fdch firem<\/li>\n<li>orientovat se v&nbsp;jednotliv\u00fdch oblastech kreativn\u00edho pr\u016fmyslu<\/li>\n<li>vyu\u017e\u00edvat on-line marketing a teorii zna\u010dek<\/li>\n<li>prohlubovat a uplatnit komunika\u010dn\u00ed a prezenta\u010dn\u00ed dovednosti<\/li>\n<li>vn\u00edmat zd\u00e1nliv\u011b izolovan\u00e9 jevy v&nbsp;souvislostech kreativn\u00edho my\u0161len\u00ed<\/li>\n<li>pracovat a tvo\u0159it v&nbsp;kreativn\u00edch t\u00fdmech<\/li>\n<li>uplatnit r\u016fzn\u00e9 mechanismy kreativn\u00ed pr\u00e1ce v&nbsp;medi\u00e1ln\u00edm a reklamn\u00edm provozu<\/li>\n<li>profilovat se v&nbsp;kreativn\u00edch profes\u00edch, kter\u00e9 si z\u00e1rove\u0148 prakticky vyzkou\u0161\u00edte<\/li>\n<li>vyjad\u0159ovat sv\u00e9 my\u0161lenky, odhalovat manipulace, ale i sami manipulovat<\/li>\n<li>vyu\u017e\u00edt soci\u00e1ln\u00ed s\u00edt\u011b ve v\u00fdkonnostn\u00ed reklam\u011b a p\u0159i budov\u00e1n\u00ed zna\u010dky<\/li>\n<li>zaji\u0161\u0165ovat produkci v&nbsp;r\u016fzn\u00fdch oblastech kreativn\u00edho pr\u016fmyslu<\/li>\n<li>generovat a rozv\u00edjet kreativn\u00ed n\u00e1pady<\/li>\n<li>realizovat komunika\u010dn\u00ed kampa\u0148<\/li>\n<li>orientovat se v&nbsp;brand managementu a brand buildingu<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline\">[tlacitko link=&#8220;https:\/\/www.vskk.cz\/cz\/zajemci-o-studium\/on-line-prihlaska\/&#8220;]On-line p\u0159ihl\u00e1\u0161ka[\/tlacitko]<\/span><\/p>\n<p style=\"font-weight: 400\"><strong>P\u0159ihl\u00e1\u0161ka se pod\u00e1v\u00e1 na v\u0161echny moduly ve studijn\u00edm programu Kreativn\u00ed marketing a komunikace.<\/strong><\/p>\n<p><a href=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2024\/07\/Studijni-plan-Bc.-KMK-2024-2025.pdf\" target=\"_blank\" rel=\"noopener\">STUDIJN\u00cd PL\u00c1N<\/a><\/p>\n<h2>Uplatn\u011bn\u00ed absolvent\u016f<\/h2>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>Kreativn\u00ed \u0159editel<\/li>\n<li>Art Director<\/li>\n<li>Copywriter<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[specializace-spodni]<\/p>\n<h2>Po\u017eadavky bakal\u00e1\u0159sk\u00e9ho studijn\u00edho zam\u011b\u0159en\u00ed<\/h2>\n<p>Podm\u00ednkou pro p\u0159ijet\u00ed ke studiu je ukon\u010den\u00e9 \u00fapln\u00e9 st\u0159edn\u00ed nebo \u00fapln\u00e9 st\u0159edn\u00ed odborn\u00e9 vzd\u011bl\u00e1n\u00ed (maturitn\u00ed zkou\u0161ka) a \u00fasp\u011b\u0161n\u00e9 absolvov\u00e1n\u00ed p\u0159ij\u00edmac\u00edho pohovoru, kter\u00fd formou dialogu zji\u0161\u0165uje motivaci uchaze\u010de.<\/p>\n<h2>Z\u00e1kladn\u00ed cena za semestr: 46&nbsp;800&nbsp;K\u010d.<\/h2>\n<p>[cena link=&#8220;https:\/\/www.vskk.cz\/cz\/zajemci-o-studium\/skolne\/&#8220;]<\/p>\n<p>[\/specializace-spodni]<\/p>\n<p><span style=\"font-weight: 400\">[galerie]<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prezen\u010dn\u00ed bakal\u00e1\u0159sk\u00e9 profesn\u00ed studium \u2013 Voliteln\u00fd modul Program Kreativn\u00ed marketing&hellip;<\/p>\n","protected":false},"author":2,"featured_media":6488,"parent":9969,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"study.php","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"class_list":["post-651","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"Kreativn\u00ed marketing je unik\u00e1tn\u00ed specializace, kter\u00e1 v\u00e1s p\u0159iprav\u00ed na celou \u0159adu kreativn\u00edch a kreativn\u011b-mana\u017eersk\u00fdch profes\u00ed. 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