{"id":6434,"date":"2020-01-06T09:52:20","date_gmt":"2020-01-06T08:52:20","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=6434"},"modified":"2023-12-02T17:28:19","modified_gmt":"2023-12-02T16:28:19","slug":"sborniky-a-skripta","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/o-skole\/urad\/veda-a-vyzkum\/sborniky-a-skripta\/","title":{"rendered":"Sborn\u00edky a skripta"},"content":{"rendered":"

Skripta (V\u0160KK):<\/h2>\n

\"\"<\/p>\n

Pr\u016fvodce labyrintem m\u00e9di\u00ed. Vybran\u00e9 kapitoly z medi\u00e1ln\u00ed komunikace:
\nDoc. Ing. Mgr. Irena \u017dantovsk\u00e1, <\/strong>Ph.D.<\/strong>
\nKniha u\u017e v n\u00e1zvu inzeruje, \u017ee se bude zab\u00fdvat velmi \u0161irokou a diferencovanou oblast\u00ed zvanou medi\u00e1ln\u00ed komunikace. Je to obor interdisciplin\u00e1rn\u00ed, t\u011b\u017e\u00ed podn\u011bty z \u0159ady spole\u010densk\u00fdch v\u011bd a nem\u00e1 kodifikovanou definitivn\u00ed metodologii. Kniha poskytuje z\u00e1jemc\u016fm z\u00e1kladn\u00ed informace a souvislosti v\u00a0medi\u00e1ln\u00ed problematice, v\u010detn\u011b historick\u00fdch a spole\u010densk\u00fdch.<\/p>\n

K zakoupen\u00ed na kosmas.cz \/ pro studenty dostupn\u00e9 v knihovn\u011b V\u0160KK<\/p>\n

_____________________<\/h3>\n

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Miroslav Foret \u2013 Lenka Turnerov\u00e1: Pro kreativn\u00ed a\u00a0udr\u017eiteln\u00fd marketingov\u00fd management<\/strong>
\nAuto\u0159i \u2013 zku\u0161en\u00ed vysoko\u0161kol\u0161t\u00ed pedagogov\u00e9 v publikaci objas\u0148uj\u00ed problematiku marketingov\u00e9ho managementu. P\u0159in\u00e1\u0161ej\u00ed \u201enov\u011b\u201c a \u201eaktu\u00e1ln\u00ed problematiku\u201c. Nov\u011b, proto\u017ee jednak do \u0159e\u0161en\u00e9 problematiky vtahuj\u00ed vysoce aktu\u00e1ln\u00ed kategorii udr\u017eitelnosti a udr\u017eiteln\u00e9ho rozvoje a nov\u011b a \u00fa\u010deln\u011b rovn\u011b\u017e kategorii kreativity. Nepochybn\u011b to souvis\u00ed s posuny v oboru marketingov\u00e9ho managementu, ale i s ur\u010den\u00edm publikace: m\u00e1 slou\u017eit jako aktu\u00e1ln\u00ed vhled do dan\u00e9 problematiky z\u00e1jemc\u016fm o oblast marketingu, jeho mana\u017eov\u00e1n\u00ed, teorie kreativity, udr\u017eiteln\u00e9ho rozvoje apod.<\/p>\n

K zakoupen\u00ed na kosmas.cz \/ pro studenty dostupn\u00e9 v knihovn\u011b V\u0160KK<\/p>\n

_____________________<\/h3>\n

\"\"<\/p>\n

Odborny\u0301 text a pra\u0301ce s prameny<\/strong>
\nPhDr. Eduard Burget, Ph.D., PhDr. Anton\u00edn Kudla\u0301c\u030c Ph.D.
\n<\/strong>Publikace se zam\u011b\u0159uje na styl psan\u00ed odborn\u00e9ho textu, p\u0159in\u00e1\u0161\u00ed praktick\u00e9 rady pro pr\u00e1ci se zdroji, rovn\u011b\u017e pou\u010den\u00ed pro spr\u00e1vn\u00e9 \u00fapravy bibliografick\u00fdch \u00fadaj\u016f a citov\u00e1n\u00ed. Pom\u016f\u017ee tak srozumitelnou formou nejen vysoko\u0161kolsk\u00fdm student\u016fm vypo\u0159\u00e1dat se s naps\u00e1n\u00edm z\u00e1v\u011bre\u010dn\u00e9 pr\u00e1ce, ale tak\u00e9 ka\u017ed\u00e9mu, kdo se chce pou\u010dit o psan\u00ed odborn\u00e9ho textu.
\n<\/strong><\/p>\n

K zakoupen\u00ed na kosmas.cz<\/a> \/ pro studenty dostupn\u00e9 v knihovn\u011b V\u0160KK<\/p>\n

_____________________<\/h3>\n

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Stru\u010dn\u00e9 d\u011bjiny v\u00fdtvarn\u00e9ho um\u011bn\u00ed<\/strong>
\nMgr. Ema Sou\u010dkov\u00e1 Ph.D.
\n<\/strong>Publikace si vyty\u010dila c\u00edl stru\u010dn\u011b sezn\u00e1mit poslucha\u010de s v\u00fdtvarn\u00fdm um\u011bn\u00edm p\u0159edev\u0161\u00edm velk\u00fdch evropsk\u00fdch slohov\u00fdch period, styl\u016f a \u017e\u00e1nr\u016f. Autorka z\u00e1m\u011brn\u011b favorizuje sm\u011bry a styly, kter\u00e9 jsou j\u00ed bl\u00edzk\u00e9, stejn\u011b tak jsou n\u011bkdy up\u0159ednost\u0148ov\u00e1ny \u017eeny \u2013 um\u011blkyn\u011b p\u0159ed sv\u00fdmi mu\u017esk\u00fdmi prot\u011bj\u0161ky.<\/p>\n

K zakoupen\u00ed na kosmas.cz<\/a> \/ pro studenty dostupn\u00e9 v knihovn\u011b V\u0160KK<\/p>\n

_____________________<\/h3>\n

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On-line marketing<\/strong>
\nBc. Ji\u0159\u00ed J\u00f3n, MSc.
\n<\/strong>Publikace se v\u011bnuje on-line marketingu, p\u0159edev\u0161\u00edm pak po\u010d\u00edta\u010d\u016fm a jejich technologii, mapuje historii a v\u00fdvoj on-line marketingu, fungov\u00e1n\u00ed online agentur, online strategii, vyhled\u00e1va\u010d\u016fm a reklam\u011b, SEO, v\u00fdkonnostn\u00ed reklam\u011b, influencer marketingu, mobiln\u00edmu marketingu, soci\u00e1ln\u00edm s\u00edt\u00edm, tvorb\u011b webu, videoreklam\u011b, atd.<\/p>\n

K zakoupen\u00ed na kosmas.cz<\/a> \/ pro studenty dostupn\u00e9 v knihovn\u011b V\u0160KK<\/p>\n

_____________________<\/h3>\n

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Novin\u00e1\u0159sk\u00e9 \u017e\u00e1nry<\/strong>
\nJak ps\u00e1t pro m\u00e9dia \u2013 nej\u010dast\u011bj\u0161\u00ed vyu\u017e\u00edvan\u00e9 form\u00e1ty<\/strong>
\nIng. Roman Posp\u00ed\u0161il<\/strong>
\nPro studenty dostupn\u00e9 v knihovn\u011b V\u0160KK
\n<\/strong><\/p>\n

 <\/p>\n

Skripta (Liter\u00e1rn\u00ed akademie):<\/h2>\n

\"\"<\/p>\n

PIJ\u00c1CI SLUNCE aneb Eseje o \u010desk\u00e9 poesii a b\u00e1sn\u00edc\u00edch 20. stolet\u00ed.<\/strong>
\nPetr \u017dantovsk\u00fd<\/strong>
\nPetr \u017dantovsk\u00fd n\u00e1m p\u0159edkl\u00e1d\u00e1 sv\u016fj v\u00fdb\u011br (ne \u00fapln\u00fd) nejd\u016fle\u017eit\u011bj\u0161\u00edch postav \u010desk\u00e9ho b\u00e1snictv\u00ed 20. stolet\u00ed. Ukazuje n\u00e1m osudy b\u00e1sn\u00edk\u016f v sep\u011bt\u00ed s jejich d\u00edlem. Pod\u0159\u00eddil v\u00fdb\u011br b\u00e1sn\u00edk\u016f ryze osobn\u00edmu vkusu se samoz\u0159ejm\u00fdm ohledem na v\u00fdznam jejich d\u00edla pro vybran\u00fd \u010das, kdy poezie m\u011bla je\u0161t\u011b v\u011bt\u0161\u00ed v\u00e1hu ne\u017e televizn\u00ed ske\u010d a pln\u00fd ko\u0161\u00edk ze shopping centra.<\/p>\n

K zakoupen\u00ed na kosmas.cz \/ pro studenty dostupn\u00e9 v knihovn\u011b V\u0160KK<\/p>\n

_____________________<\/h3>\n

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Liter\u00e1rn\u00ed \u017e\u00e1nry<\/strong>
\nPhDr. Pavel \u0160id\u00e1k, Ph.D.<\/strong>
\nPro studenty dostupn\u00e9 v knihovn\u011b V\u0160KK
\n<\/strong><\/p>\n

_____________________<\/h3>\n

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Spisovatel\u00e9 zn\u00e1m\u00ed a m\u00e9n\u011b zn\u00e1m\u00ed: Z \u010desk\u00e9ho liter\u00e1rn\u00edho muzea<\/strong>
\ndoc. PhDr. Vladim\u00edr Novotn\u00fd, Ph.D.<\/strong>
\nMedailonky autor\u016f, na kter\u00e9 jsme trochu zapomn\u011bli – nap\u0159. Karel Klostermann, Joe Hloucha, Z. M. Kud\u011bj, Rudolf Medek, Eduard Fiker, A. V. \u0160milovsk\u00fd, F. Herites, A. M. Tilschov\u00e1, K. Sezima, J. H. T\u00fdneck\u00fd a dal\u0161\u00ed.
\n<\/strong><\/p>\n

K zakoupen\u00ed na kosmas.cz<\/a> \/ pro studenty dostupn\u00e9 v knihovn\u011b V\u0160KK<\/p>\n

_____________________<\/h3>\n

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Vzpom\u00edn\u00e1te si je\u0161t\u011b….na pravopis?<\/strong>
\nRadoslava Kvapilov\u00e1 Brabcov\u00e1 a kolektiv
\n<\/strong>Pro studenty dostupn\u00e9 v knihovn\u011b V\u0160KK<\/p>\n

 <\/p>\n

 <\/p>\n

Sborn\u00edky<\/h2>\n

\"\"<\/p>\n

\u017dENY V LITERATU\u0158E: Martin Kasarda, Vladim\u00edr Novotn\u00fd, Ivo Har\u00e1k, Leo\u0161 Ky\u0161a, Natalia D\u0142ugosz, Ilona <\/strong>Gw\u00f3zdz-Szewczenko, M\u00e1ria Stankov\u00e1, Daniela Strakov\u00e1.<\/strong>
\nSborn\u00edk z mezin\u00e1rodn\u00ed liter\u00e1rn\u00ed konference<\/p>\n

K zakoupen\u00ed na kosmas.cz \/ pro studenty dostupn\u00e9 v knihovn\u011b V\u0160KK<\/p>\n

_____________________<\/h3>\n

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\u0160kvoreck\u00fd 80 <\/b>– sborn\u00edk z mezin\u00e1rodn\u00ed konference o \u017eivot\u011b a d\u00edle Josefa \u0160kvoreck\u00e9ho,
\nkter\u00e1 se uskute\u010dnila v N\u00e1chod\u011b u p\u0159\u00edle\u017eitosti autorova \u017eivotn\u00edho jubilea ve dnech 22.\u201324. z\u00e1\u0159\u00ed 2004.
\nK nahl\u00e9dnut\u00ed: zde<\/a><\/i><\/p>\n

_____________________<\/h3>\n

\"\"<\/p>\n

Trends in creative marketing communication: <\/strong>Sborn\u00edk z mezin\u00e1rodn\u00ed konference<\/strong>
\nSborn\u00edk text\u016f v angli\u010dtin\u011b, jejich\u017e hlavn\u00edm rysem je up\u0159\u00edmn\u00e1 snaha teoretik\u016f i praktik\u016f de\u0161ifrovat bohat\u00e9 formy aktivit kreativn\u00edho pr\u016fmyslu, hledat spole\u010dn\u00e9 charakteristiky lidsk\u00e9 kreativity a jejich uplatn\u011bn\u00ed v komunika\u010dn\u00edch marketingov\u00fdch strategi\u00edch. Auto\u0159i mj.: prof. Mgr. Katar\u00edna Fichnov\u00e1, Ph.D., prof. Ing. Jaroslav Sv\u011btl\u00edk, Ph.D., Ing. Josef Vojta, Me. Bc. Nikola Pa\u0159\u00edzkov\u00e1, prof. PhDr. Du\u0161an Pavl\u016f, CSc., doc. PhDr. \u013dudmila \u010c\u00e1byov\u00e1, Ph.D. a dal\u0161\u00ed.
\n<\/strong><\/p>\n

K zakoupen\u00ed na kosmas.cz<\/a> \/ pro studenty dostupn\u00e9 v knihovn\u011b V\u0160KK<\/p>\n

_____________________<\/h3>\n

\"\"<\/p>\n

Zm\u011bny ve sv\u011bt\u011b marketingov\u00fdch komunikac\u00ed po n\u00e1stupu internetu: <\/strong>Sborn\u00edk odborn\u00fdch text\u016f o prom\u011bn\u00e1ch komunikace v internetov\u00e9 epo\u0161e<\/strong>
\nSborn\u00edk z pl\u00e1novan\u00e9 mezin\u00e1rodn\u00ed konference, kter\u00e1 se neuskute\u010dnila kv\u016fli covidu, p\u0159in\u00e1\u0161\u00ed texty Z. E\u0161ky, A. Mathiasov\u00e9, L. P\u00e1t\u00edka, D. Koll\u00e1rov\u00e9, M. Koli\u0161\u010d\u00e1kov\u00e9, T. Holetze, D. Pavl\u016f, R. Mullera.<\/p>\n

K zakoupen\u00ed na kosmas.cz<\/a> \/ pro studenty dostupn\u00e9 v knihovn\u011b V\u0160KK<\/p>\n

_____________________<\/h3>\n

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Krok k autorsk\u00e9 existenci <\/strong>– sborn\u00edk refer\u00e1t\u016f z konference o tv\u016fr\u010d\u00edm psan\u00ed, Liter\u00e1rn\u00ed akademie ve dnech 11.\u201311. \u010dervna 2002. Z\u00e1\u0161titu p\u0159evzal p\u0159edseda Sen\u00e1tu \u010cR Petr Pithart.
\nK nahl\u00e9dnut\u00ed: zde<\/a><\/p>\n

_____________________<\/h3>\n

Sborn\u00edk<\/strong> z konference Podoby tv\u016fr\u010d\u00edho psan\u00ed
\n<\/strong>Ke sta\u017een\u00ed zde<\/a><\/p>\n

_____________________<\/h3>\n

\"\"<\/p>\n

Kniha jako dobrodru\u017estv\u00ed pozn\u00e1n\u00ed: Sborn\u00edk z mezin\u00e1rodn\u00ed liter\u00e1rn\u00ed konference<\/strong>
\nP\u0159\u00edsp\u011bvky o \u017e\u00e1nrov\u00e9 literatu\u0159e, kter\u00e1 je pro n\u011bkter\u00e9 st\u00e1le n\u011b\u010d\u00edm ni\u017e\u0161\u00edm ne\u017e literatura \u201eklasick\u00e1\u201c a \u201eakademick\u00e1\u201c: Jan Pohunek (BOB HURIK\u00c1N: DOBRODRUH, SPISOVATEL, JOSEF PETERKA), Martin Kasarda (OD SUBKULT\u00daRY K MAINSTREAMU: LITER\u00c1RNA POPKULT\u00daRA O\u010cAMI MAGAZ\u00cdNU O KNIH\u00c1CH), Daniel Kubec (ZVUKOV\u00c9 ADAPTACE D\u00cdLA JULESA VERNA), Jaroslav Tvrdo\u0148 (KNIHA JAKO DOBRODRU\u017dSTV\u00cd POZN\u00c1N\u00cd V KNI\u017dN\u00cdM DESIGNU), Jan Kotou\u010d (ALTERNATIVN\u00cd HISTORIE), Jan Kovani\u010d (JAK TO BYLO DOOPRAVDY). Du\u0161an Pavl\u016f (KNIHKUPECK\u00c1 REKLAMA PRVN\u00cd REPUBLIKY), Ji\u0159\u00ed Syrov\u00e1tka (VELC\u00cd MIST\u0158I ODE\u0160LI \u2013 P\u0158IJDOU JE\u0160T\u011a), Jitka Ro\u017e\u0148ov\u00e1 (KOMUNIKA\u010cN\u00dd POTENCI\u00c1L KNIHY JAKO MASOV\u00c9HO M\u00c9DIA V DOB\u011a NOV\u00ddCH KOMUNIKA\u010cN\u00ddCH TECHNOL\u00d3GI\u00cd).
\n<\/strong><\/p>\n

K zakoupen\u00ed na kosmas.cz<\/a> \/ pro studenty dostupn\u00e9 v knihovn\u011b V\u0160KK<\/p>\n

_____________________<\/h3>\n

\"\"<\/a><\/strong><\/p>\n

Sborn\u00edk Metody tv\u016fr\u010d\u00edho psan\u00ed
\n<\/strong>Ke sta\u017een\u00ed zde<\/a><\/p>\n

_____________________<\/h3>\n

\"\"<\/p>\n

A napi\u0161, kdy\u017e bude\u0161 m\u00edt n\u00e1ladu. Dopisy Josefa \u0160kvoreck\u00e9ho a Lubom\u00edra Dor\u016f\u017eky z let 1990\u20131992: spisy 32a korespondence 2a
\n<\/strong>Michal Prib\u00e1\u0148<\/strong>
\nAnotace: Korespondence J. \u0160kvoreck\u00e9ho a L. Dor\u016f\u017eky ze t\u0159\u00ed let po sametov\u00e9 revoluci osv\u011btluje a p\u0159ipom\u00edn\u00e1 mnoh\u00e9 ud\u00e1losti porevolu\u010dn\u00edho d\u011bn\u00ed, ud\u00e1losti liter\u00e1rn\u00ed, kulturn\u00ed i politick\u00e9.
\n<\/strong><\/p>\n

K zakoupen\u00ed na kosmas.cz<\/a> \/ pro studenty dostupn\u00e9 v knihovn\u011b V\u0160KK<\/p>\n

_____________________<\/h3>\n

\"\"<\/p>\n

Zem\u0159i se mnou <\/strong>
\nMartina \u0160ourkov\u00e1<\/strong>, absolvent V\u0160KK
\n<\/strong>Zem\u0159i se mnou. T\u0159i prost\u00e1 slova, kter\u00e1 n\u011bkomu mohou zn\u00edt jako v\u00fdzva, jin\u00e9mu jako prosba. Pod nimi se skr\u00fdv\u00e1 mobiln\u00ed aplikace s p\u0159inejmen\u0161\u00edm znepokojuj\u00edc\u00edm \u00fad\u011blem \u2013 pom\u00e1h\u00e1 sebevrah\u016fm ve chv\u00edl\u00edch, kdy se lou\u010d\u00ed se \u017eivotem. Nen\u00ed zn\u00e1mo, jak vznikla, ani kdo je jej\u00edm autorem. P\u0159esto st\u00e1le existuje a kdokoli chce, snadno k n\u00ed z\u00edsk\u00e1 p\u0159\u00edstup. Ed, Salma, Richard, Ray a David se nikdy nesetkali. Zat\u00edmco Eda tr\u00e1p\u00ed probl\u00e9my nejen ve \u0161kole, Ray us\u00edn\u00e1 v alkoholov\u00e9m opojen\u00ed na pohovce v oble\u017een\u00ed sv\u00fdch ps\u016f. Kdy\u017e si policista Richard na no\u010dn\u00ed sm\u011bn\u011b va\u0159\u00ed dal\u0161\u00ed k\u00e1vu, Salma se ukl\u00e1d\u00e1 ke sp\u00e1nku a modl\u00ed se, aby nep\u0159i\u0161ly no\u010dn\u00ed m\u016fry. David se uzav\u0159el p\u0159ed sv\u011btem a dnem i noc\u00ed usilovn\u011b pracuje na sv\u00e9m projektu. Jedno v\u0161ak maj\u00ed spole\u010dn\u00e9. D\u0159\u00edve nebo pozd\u011bji poznaj\u00ed, co v\u0161echno se m\u016f\u017ee p\u0159ihodit, kdy\u017e se stanete u\u017eivatelem DieWithMe.<\/p>\n

K zakoupen\u00ed na kosmas.cz<\/a> \/ pro studenty dostupn\u00e9 v knihovn\u011b V\u0160KK<\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Skripta (V\u0160KK): Pr\u016fvodce labyrintem m\u00e9di\u00ed. Vybran\u00e9 kapitoly z medi\u00e1ln\u00ed komunikace: Doc.…<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":6182,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"yoast_head":"\nV\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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