{"id":5469,"date":"2019-05-14T10:52:45","date_gmt":"2019-05-14T08:52:45","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=5469"},"modified":"2019-05-14T10:53:42","modified_gmt":"2019-05-14T08:53:42","slug":"jak-efektivne-komunikovat-se-seniory","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/aktuality\/jak-efektivne-komunikovat-se-seniory\/","title":{"rendered":"JAK EFEKTIVN\u011a KOMUNIKOVAT SE SENIORY"},"content":{"rendered":"

P\u0159i anal\u00fdze obecn\u011bj\u0161\u00edch charakteristik komunikace s c\u00edlovou skupinou, kter\u00e1 dnes reprezentuje 1\/5 a v roce 2050 bude p\u0159edstavovat t\u00e9m\u011b\u0159 30 % ve\u0161ker\u00e9 populace na\u0161\u00ed zem\u011b.<\/p>\n

Publikace se v\u011bnuje obecn\u00fdm i zvl\u00e1\u0161tn\u00edm ot\u00e1zk\u00e1m hlavn\u00edch trend\u016f popula\u010dn\u00edho v\u00fdvoje ve sv\u011bt\u011b a v Evrop\u011b a soust\u0159ed\u011bnou pozornost v\u011bnuje aktu\u00e1ln\u00edm ot\u00e1zk\u00e1m, jak s touto st\u00e1le po\u010detn\u011bj\u0161\u00ed c\u00edlovou skupinou efektivn\u011b komunikovat ve sv\u011bt\u011b komer\u010dn\u00ed i soci\u00e1ln\u00ed komunikace. Speci\u00e1ln\u00ed pozornost je v\u011bnov\u00e1na aktivaci star\u0161\u00ed generace v oblasti cestovn\u00edho ruchu a golfu.<\/p>\n

SLIVKA MARTIN, PAVL\u016e DU\u0160AN: \u0160pecifick\u00fd segment marketingovej komunik\u00e1cie \u2013
\nseniori. Trnava : FMK UCM. 2018. s. 298, ISBN 978-80-8105-939-1<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

P\u0159i anal\u00fdze obecn\u011bj\u0161\u00edch charakteristik komunikace s c\u00edlovou skupinou, kter\u00e1 dnes reprezentuje…<\/p>\n","protected":false},"author":9,"featured_media":5471,"parent":53,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"news.php","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"yoast_head":"\nV\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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