{"id":5369,"date":"2019-05-02T09:42:09","date_gmt":"2019-05-02T07:42:09","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=5369"},"modified":"2019-05-02T09:46:00","modified_gmt":"2019-05-02T07:46:00","slug":"mezinarodni-vedecka-konference","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/aktuality\/mezinarodni-vedecka-konference\/","title":{"rendered":"Ohl\u00e9dnut\u00ed za konferenc\u00ed"},"content":{"rendered":"
Tematika syst\u00e9mov\u00e9ho propojen\u00ed teorie s\u00a0prax\u00ed byla leitmotivem v\u0161ech autorsk\u00fdch vystoupen\u00ed, a\u0165 ji\u017e
\ns nimi vystupovali akademici \u010di v\u00fdkonn\u00ed tv\u016frci \u2013 praktici z r\u016fzn\u00fdch typ\u016f komunika\u010dn\u00edch agentur, nebo z\u00e1stupci zadavatel\u016f.<\/p>\n
Podporu konferenci vyj\u00e1d\u0159ily v\u00fdznamn\u00e9 instituce z\u00a0oblasti kreativn\u00edho pr\u016fmyslu \u2013 \u010cMS –
\n\u010cesk\u00e1 marketingov\u00e1 spole\u010dnost a jej\u00ed Klub u\u010ditel\u016f marketingu – KUM, AKA \u2013 Asociace
\nkomunika\u010dn\u00edch agentur, A\u010cRA \u2013 MK \u2013 Asociace \u010desk\u00fdch reklamn\u00edch agentur \u2013
\nmarketingov\u00e9 komunikace, port\u00e1l komunikace na m\u00edst\u011b prodeje – M\u00edsto prodeje.cz.<\/p>\n
Na zdaru konference se nepochybn\u011b pod\u00edlely tak\u00e9 redakce odborn\u00fdch \u010dasopis\u016f, kter\u00e9
\np\u0159isp\u011bly sv\u00fdmi tituly \u2013 Marketing&Komunikace, Marketing&Media, Brands&Stories,
\nIng. Jitka Bure\u0161ov\u00e1, Ph.D. autorka odborn\u00e9 publikace Budov\u00e1n\u00ed loajality z\u00e1kazn\u00edk\u016f ke
\nzna\u010dk\u00e1m oble\u010den\u00ed na Facebooku, Mgr. V. Kri\u0161tof publikacemi J. \u0160kvoreck\u00e9ho a spole\u010dnost
\nSMYSSLY, kter\u00e1 mile p\u0159ekvapila \u00fa\u010dastn\u00edky konference vzorky p\u0159\u00edrodn\u00ed kosmetiky.<\/p>\n
Na konferenci bylo zastoupeno 9 vysok\u00fdch \u0161kol z\u00a0\u010cesk\u00e9 a Slovensk\u00e9 republiky, je\u017e
\nzastupovali 3 profeso\u0159i a 4 docenti, 10 doktor\u016f – odborn\u00fdch asistent\u016f Ph.D. a \u0159ada
\ndoktorand\u016f. Praxi reprezentovali v\u00fdkonn\u00ed tv\u016frci \u2013 sou\u010dasn\u00e9 tak\u00e9 extern\u00ed pedagogov\u00e9
\nvysok\u00fdch \u0161kol.<\/p>\n
V plen\u00e1rn\u00edm jedn\u00e1n\u00ed byla za\u0159azena \u010dty\u0159i v\u011bdeck\u00e1 vystoupen\u00ed, kter\u00e1 se t\u00fdkala hlavn\u00edch teoretick\u00fdch p\u0159\u00edstup\u016f ke kreativit\u011b, v\u010detn\u011b v\u00fdsledk\u016f v\u00fdzkumu, kter\u00fd se zam\u011b\u0159il na aktu\u00e1ln\u00ed probl\u00e9my t\u00fdmov\u00e9 spolupr\u00e1ce marketingov\u00fdch pracovn\u00edk\u016f s v\u00fdtvarn\u00edky. P\u0159ehledn\u00e1 informace o v\u00fdznamu kreativn\u00edho pr\u016fmyslu byla zakon\u010dena p\u0159ijet\u00edm Manifestu Nechceme b\u00fdt montovnou Evropy, ale jej\u00edm kreativn\u00edm srdcem!, kter\u00fd si klade za c\u00edl rozvinout a podpo\u0159it diskusi o tomto specifick\u00e9m tv\u016fr\u010d\u00edm sektoru.<\/p>\n
Vlastn\u00ed odborn\u00fd diskurs se odehr\u00e1val ve dvou profilov\u00fdch sekc\u00edch:<\/strong><\/span> 8.30\u20139.15<\/strong> prezence \u00fa\u010dastn\u00edk\u016f, k\u00e1va na p\u0159iv\u00edtanou 10.45-11.15<\/strong> coffee break Sekce 1<\/strong><\/span> Prof. PhDr. Du\u0161an Pavl\u016f, CSc.:<\/strong> Kreativita reklamn\u00ed tvorby pohledem reklamn\u00ed teorie prvn\u00ed 12.30-13.45<\/strong> ob\u011bd Sekce 1<\/strong><\/span> Sekce 2<\/strong><\/span> 15.15-16.00<\/strong> coffee break Sekce 1<\/strong><\/span> Sekce 2<\/strong><\/span> 17.00<\/strong> z\u00e1v\u011bre\u010dn\u00e1 \u010d\u00ed\u0161e v\u00edna<\/p>\n Organiz\u00e1to\u0159i t\u00e9to prvn\u00ed mezin\u00e1rodn\u00ed v\u011bdeck\u00e1 konference VYSOK\u00c9 \u0160KOLY KREATIVN\u00cd KOMUNIKACE KREATIVN\u00cd STRATEGIE \/ STRATEGIE KREATIVITY d\u011bkuj\u00ed v\u0161em 50 \u00fa\u010dastn\u00edk\u016fm t\u00e9to v\u011bdeck\u00e9 marketingov\u00e9 komunika\u010dn\u00ed agory za aktivn\u00ed p\u0159\u00edstup a t\u011b\u0161\u00ed se na dal\u0161\u00ed profesn\u00ed setk\u00e1n\u00ed koncem b\u0159ezna 2020.<\/p>\n
\n1. STRATEGIE KREATIVITY \u2013 KREATIVITA JAKO N\u00c1STROJ FORMOV\u00c1N\u00cd<\/strong>
\nSV\u011aTA MARKETINGOV\u00c9 KOMUNIKACE<\/strong>
\n2. KREATIVN\u00cd STRATEGIE \u2013 UPLATN\u011aN\u00cd KREATIVITY V KA\u017dDODENN\u00cd<\/strong>
\nPRAXI MARKETINGOV\u00c9 KOMUNIKACE<\/strong>
\nV\u00a0prvn\u00ed sekci bylo prezentov\u00e1no 10 a ve druh\u00e9 sekci 12 v\u011bdeck\u00fdch sd\u011blen\u00ed. V\u00fdrazn\u00fdm
\nrysem obou sekc\u00ed byly bohat\u00e9 diskuse, kter\u00e9 sv\u011bd\u010dily jak o hlub\u0161\u00edm v\u011bdeck\u00e9m z\u00e1jmu
\n\u00fa\u010dastn\u00edk\u016f o danou tematiku, tak o v\u00fdrazn\u00e9 aktu\u00e1lnosti projedn\u00e1van\u00fdch d\u00edl\u010d\u00edch,
\nspecializovan\u00fdch i obecn\u011bji \u010di historicky zam\u011b\u0159en\u00fdch vystoupen\u00ed. Celkem odezn\u011blo 26
\nodborn\u00fdch vystoupen\u00ed, jejich\u017e hlavn\u00edm rysem byla up\u0159\u00edmn\u00e1 snaha teoretik\u016f i praktik\u016f
\nde\u0161ifrovat bohat\u00e9 formy aktivit kreativn\u00edho pr\u016fmyslu, hledat spole\u010dn\u00e9 charakteristiky
\nlidsk\u00e9 kreativity a jejich uplatn\u011bn\u00ed v\u00a0komunika\u010dn\u00edch marketingov\u00fdch strategi\u00edch.<\/p>\n
\n9.15\u201310.45<\/strong> zah\u00e1jen\u00ed konference a plen\u00e1rn\u00ed jedn\u00e1n\u00ed
\nProf. Mgr. Katar\u00edna Fichnov\u00e1, Ph.D.<\/strong> – FF Univerzity Konstantina Filozofa, Nitra:
\nKreativita jako p\u0159edm\u011bt v\u011bdeck\u00e9ho b\u00e1d\u00e1n\u00ed
\nProf. Ing. Jaroslav Sv\u011btl\u00edk, Ph.D.<\/strong> – Vysok\u00e1 \u0161kola podnik\u00e1n\u00ed a pr\u00e1va, Praha:
\nTeorie a kreativita v\u00a0praxi Johna Hegartyho
\nMgr. Zuzana Kupkov\u00e1, Ph.D.<\/strong> – marketingov\u00e9 odd\u011blen\u00ed, KORADO, a.s., FMK UTB:
\nSpolupr\u00e1ce market\u00e9ra s kreativci
\nIng. Josef Vojta<\/strong> – The Brand Plan, Chief Consultant:
\nPro\u010d pot\u0159ebujeme kreativn\u00ed pr\u016fmysl<\/p>\n
\n11.15-12.30<\/strong> jedn\u00e1n\u00ed v\u00a0sekc\u00edch<\/p>\n
\nDoc. Mgr. Lucia Sp\u00e1lov\u00e1, Ph.D., Mgr. Veronika Sz\u00e1b\u00f3ov\u00e1:<\/strong> Migr\u00e1cia ako insight kreat\u00edvnych
\nmarketingov\u00fdch kampan\u00ed
\nPhDr. Peter Mur\u00e1r, Ph.D.:<\/strong> Cesta ku kreativite a zase sp\u00e4\u0165
\nMe. Bc. Nikola Pa\u0159\u00edzkov\u00e1:<\/strong> Kreativn\u00ed pr\u016fmysly v \u010cesk\u00e9 republice: nepr\u00e1vem opom\u00edjen\u00e9 odv\u011btv\u00ed<\/p>\n
\npoloviny 20. stolet\u00ed
\nSekce 2<\/strong><\/span>
\nMgA. Daniel Kubec:<\/strong> Vyu\u017eit\u00ed n\u00e1stroj\u016f liter\u00e1rn\u00ed komunikace v propagaci sou\u010dasn\u00e9 literatury
\nMgr. Jana Mu\u017e\u00edkov\u00e1:<\/strong> N\u00e1cvik prezenta\u010dn\u00edch dovednost\u00ed v anglick\u00e9m jazyce na V\u0160KK jako sou\u010d\u00e1st
\nkreativn\u00ed komunikace a zp\u016fsoby jejich hodnocen\u00ed
\nIng. Jana \u0160motl\u00e1kov\u00e1:<\/strong> \u010co neziskov\u00e9 organiz\u00e1cie nevedia o svojich individu\u00e1lnych
\npodporovate\u013eoch?
\nMgr. Monika Rezn\u00ed\u010dkov\u00e1:<\/strong> Zvy\u0161ovanie povedomia o ekoinov\u00e1ci\u00e1ch kreat\u00edvnymi n\u00e1strojmi SoLoMo
\nmarketingu<\/p>\n
\n13.45-15.15<\/strong> jedn\u00e1n\u00ed v\u00a0sekc\u00edch<\/p>\n
\nDoc. PhDr. \u013dudmila \u010c\u00e1byov\u00e1, Ph.D.:<\/strong> Kreativita v marketingu vzdel\u00e1vac\u00edch in\u0161tit\u00faci\u00ed
\nMgr. V\u00e1clav Kri\u0161tof:<\/strong> Vzk\u0159\u00ed\u0161en\u00ed Liter\u00e1rn\u00ed akademie a strategie jej\u00edho dal\u0161\u00edho rozvoje \u2013 mana\u017eersk\u00fd
\na komunika\u010dn\u00ed \u00fakol?
\nMgr. Vladim\u00edra Juri\u0161ov\u00e1, Ph.D.:<\/strong> Vyu\u017eitie jazyka, p\u00edsma na mieru a ilustr\u00e1cie v r\u00e1mci tvorby
\nvizu\u00e1lnej a komunika\u010dnej identity zna\u010dky.
\nMgr. Peter Kraj\u010dovi\u010d, Ph.D.:<\/strong> Kreativita v medi\u00e1lnom pl\u00e1novan\u00ed<\/p>\n
\nMgA. Marian Bene\u0161, Ph.D., QEP:<\/strong> Profesion\u00e1ln\u00edm fotografem v digit\u00e1ln\u00ed \u00e9\u0159e?
\nMgr. Martin Klementis, Ph.D.:<\/strong> Visual Moodboard ako efekt\u00edvny n\u00e1stroj prezent\u00e1cie
\nMgr. Igor Piatrov:<\/strong> Kreat\u00edvny pr\u00edstup vzdel\u00e1vacej in\u0161it\u00facie ku komunik\u00e1cii na Instagrame
\nMgr. Martin Vanko:<\/strong> Kreativita na soci\u00e1lnych sie\u0165ach ako podpora rie\u0161e nia environment\u00e1lnych
\nprobl\u00e9mov
\nIng. Helena Cetlov\u00e1:<\/strong> Dopady revoluce 4.0 do marketingu a marketingov\u00e9 komunikace<\/p>\n
\n16.00-16.50<\/strong> jedn\u00e1n\u00ed v\u00a0sekc\u00edch<\/p>\n
\nIng. Petr Vlas\u00e1k, Ing. Richard Stiebitz:<\/strong> Strategie a komunikace kulturn\u00edch slu\u017eeb
\nDoc. Ing. Pavel \u0160trach, Ph.D.:<\/strong> Zelen\u00fd marketing: Budov\u00e1n\u00ed zelen\u00fdch automobilov\u00fdch zna\u010dek
\nIng. Miroslav Oupic:<\/strong> Kreativn\u00ed POS realizace na m\u00edst\u011b prodeje<\/p>\n
\nMgr. Mat\u011bj Martovi\u010d, Ph.D.:<\/strong> Marketingov\u00e1 komunik\u00e1cia fastfoodov
\nDoc. Ing. Jana P\u0159ikrylov\u00e1, Ph.D., Ing. Martin Ml\u00e1zovsk\u00fd:<\/strong> Marketingov\u00e1 komunikace k zelen\u00e9mu
\nz\u00e1kazn\u00edkovi
\nMgr. Lenka \u010euri\u0161ov\u00e1:<\/strong> Marketing pod vplyvom influencerov
\nMgr. Jozef Ftorek, M. A.:<\/strong> Troj\u00faheln\u00edk d\u016fv\u011bryhodnosti, praktick\u00e1 pom\u016fcka kreativn\u00edho
\nmarketingu<\/p>\n