{"id":4204,"date":"2018-10-17T11:56:35","date_gmt":"2018-10-17T09:56:35","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=4204"},"modified":"2018-10-17T12:07:31","modified_gmt":"2018-10-17T10:07:31","slug":"krest-a-autogramiada-knihy-reklama-jak-delat-reklamu","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/aktuality\/krest-a-autogramiada-knihy-reklama-jak-delat-reklamu\/","title":{"rendered":"K\u0159est a autogrami\u00e1da knihy REKLAMA \u2013 JAK D\u011aLAT REKLAMU"},"content":{"rendered":"<p>Za hojn\u00e9 \u00fa\u010dasti p\u0159\u00edznivc\u016f reklamy i autor\u016f kn\u00ed\u017eky <strong>pok\u0159tili publikaci<\/strong> Kate\u0159ina \u0160\u010dudl\u00edkov\u00e1, \u0161\u00e9fredaktorku vydavatelstv\u00ed Grada, Ond\u0159ej \u0160t\u011bp\u00e1nek, jednatel V\u0160KK, Milan Medek, rektor V\u0160KK a Ladislav \u0160\u0165astn\u00fd, \u0159editel Rady pro reklamu. <strong>Ve\u010derem prov\u00e1zel Karel Vo\u0159\u00ed\u0161ek<\/strong>.<\/p>\n<p>Jde o <strong>nov\u00e9 vyd\u00e1n\u00ed z\u00e1kladn\u00ed \u010desk\u00e9 knihy o reklam\u011b<\/strong>, kter\u00e9 je kompletn\u011b aktualizovan\u00e9 a dopln\u011bn\u00e9 o nov\u00e9 trendy a p\u0159\u00edklady, nap\u0159\u00edklad v&nbsp;on-line reklam\u011b nebo oblasti p\u016fsoben\u00ed a v\u00fdzkumu efektivnosti reklamy. Za\u010d\u00ednaj\u00edc\u00ed market\u00e9\u0159i a studenti V\u0160 v&nbsp;knize najdou v\u0161e d\u016fle\u017eit\u00e9 o tom, jak napl\u00e1novat a vytvo\u0159it tu \u201espr\u00e1vnou\u201c reklamu, kter\u00e1 spln\u00ed sv\u00e9 c\u00edle. Dozv\u00ed se, jak p\u0159ipravit reklamn\u00ed kampa\u0148, jak sestavit rozpo\u010det a zvolit m\u00e9dia, jak komunikovat s&nbsp;r\u016fzn\u00fdmi c\u00edlov\u00fdmi skupinami, \u00fa\u010dinn\u011b vyu\u017e\u00edvat slova a barvy, vybrat vhodn\u00fd n\u00e1zev, jm\u00e9no produktu a logo. Auto\u0159i se d\u00e1le v\u011bnuj\u00ed p\u016fsoben\u00ed reklamy a jej\u00edmu m\u011b\u0159en\u00ed, rad\u00ed jak vybrat reklamn\u00ed agenturu a p\u0159edstavuj\u00ed nov\u00e9 trendy v&nbsp;marketingov\u00e9 komunikaci. V&nbsp;p\u0159\u00edloh\u00e1ch \u010dten\u00e1\u0159i najdou u\u017eite\u010dn\u00e9 informace o legislativ\u011b spojen\u00e9 s&nbsp;reklamou, seznam tisku v\u011bnuj\u00edc\u00ed se marketingu, odkazy na asociace komunika\u010dn\u00edch agentur a d\u016fle\u017eit\u00e9 adresy.<\/p>\n<p>Kniha nebude chyb\u011bt ani ve \u0161koln\u00ed knihovn\u011b V\u0160KK.<\/p>\n<p><strong><em>O kn\u00ed\u017ece napsali:<\/em><\/strong><\/p>\n<p><em>Obdivuji aktu\u00e1lnost i odstup, nadhled a kontext letit\u00e9 praktick\u00e9 zku\u0161enosti, kter\u00e9 byli auto\u0159i schopni prom\u00edtnout do t\u00e9to publikace. Ur\u010dit\u011b doporu\u010duji lidem, kte\u0159\u00ed se cht\u011bj\u00ed s\u00a0oborem sezn\u00e1mit i t\u011bm, kdo chce po letech z\u00edskat inspiraci a perspektivu zakotvenou v\u00a0teorii i praxi. \u2013\u00a0<\/em><strong><em>Jan Binar, president Edcom (Evropsk\u00e1 nadace pro v\u00fduku komer\u010dn\u00edch komunikac\u00ed, Brusel), president AKA, gener\u00e1ln\u00ed \u0159editel McCann<\/em><\/strong><\/p>\n<p><em>V honb\u011b za t\u00edm nov\u00fdm a odli\u0161n\u00fdm zapom\u00edn\u00e1me, \u017ee k&nbsp;efektivn\u00ed komer\u010dn\u00ed komunikaci pot\u0159ebujeme krom\u011b invence i solidn\u00ed teoretick\u00fd z\u00e1klad a pozn\u00e1n\u00ed upevn\u011bn\u00e9 prax\u00ed. Moudrost se, jak je zn\u00e1mo, rod\u00ed opakov\u00e1n\u00edm. \u010ctvrt\u00e9, aktualizovan\u00e9 vyd\u00e1n\u00ed zku\u0161en\u00fdch autor\u016f dob\u0159e poslou\u017e\u00ed sou\u010dasn\u00fdm i budouc\u00edm profesion\u00e1l\u016fm v&nbsp;oboru. \u2013\u00a0<\/em><strong><em>Hana Huntov\u00e1, v\u00fdkonn\u00e1 \u0159editelka SIMAR, marketingov\u00e1 a medi\u00e1ln\u00ed konzultantka <\/em><\/strong><\/p>\n<p><em>Spojen\u00ed na autory:<br \/>\n<\/em><a href=\"mailto:kochran@email.cz\"><em>kochran@email.cz<br \/>\n<\/em><\/a><a href=\"mailto:j.vysekalova@centrum.cz\"><em>j.vysekalova@centrum.cz<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Za hojn\u00e9 \u00fa\u010dasti p\u0159\u00edznivc\u016f reklamy i autor\u016f kn\u00ed\u017eky pok\u0159tili publikaci&hellip;<\/p>\n","protected":false},"author":9,"featured_media":4214,"parent":53,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"news.php","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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