{"id":20023,"date":"2026-01-22T13:18:14","date_gmt":"2026-01-22T12:18:14","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=20023"},"modified":"2026-02-07T12:49:21","modified_gmt":"2026-02-07T11:49:21","slug":"content-creator","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/program\/marketing-a-komunikace\/content-creator\/","title":{"rendered":"Content creator"},"content":{"rendered":"<p>Prezen\u010dn\u00ed bakal\u00e1\u0159sk\u00e9 profesn\u00ed studium <strong>\u2013 Voliteln\u00fd modul<\/strong><br \/>\nProgram Kreativn\u00ed marketing a komunikace (k\u00f3d programu: B0414P180001)<\/p>\n<p><strong>Sv\u011bt je pln\u00fd p\u0159\u00edb\u011bh\u016f \u2013 ale jen ti, kdo um\u00ed tvo\u0159it relevantn\u00ed a zapamatovateln\u00fd obsah, dok\u00e1\u017eou zaujmout. Zam\u011b\u0159en\u00ed Content creator v\u00e1s nau\u010d\u00ed myslet jako modern\u00ed digit\u00e1ln\u00ed tv\u016frce, kte\u0159\u00ed vytv\u00e1\u0159ej\u00ed obsah, kter\u00fd rezonuje s&nbsp;publikem, podporuje zna\u010dku a p\u0159in\u00e1\u0161\u00ed v\u00fdsledky.<\/strong><\/p>\n<p>V r\u00e1mci tohoto modulu se pono\u0159\u00edte do praxe tvorby obsahu \u2013 od strategick\u00e9ho pl\u00e1nov\u00e1n\u00ed p\u0159es produkci vide\u00ed, fotografi\u00ed a text\u016f a\u017e po publikaci a optimalizaci nap\u0159\u00ed\u010d platformami. Nau\u010d\u00edte se pracovat s&nbsp;aktu\u00e1ln\u00edmi trendy, technikami storytellingu, vizu\u00e1ln\u00ed komunikace i analytikou v\u00fdkonu obsahu.<\/p>\n<h2>D\u00edky vybran\u00e9mu modulu Content creator se nau\u010d\u00edte:<\/h2>\n<ul>\n<li>vytv\u00e1\u0159et tv\u016fr\u010d\u00ed a strategick\u00fd obsah pro soci\u00e1ln\u00ed s\u00edt\u011b, weby a kampan\u011b<\/li>\n<li>pracovat s&nbsp;n\u00e1stroji pro produkci videa, fotografie a zvuku<\/li>\n<li>aplikovat principy storytellingu a copywritingu v&nbsp;digit\u00e1ln\u00edm prost\u0159ed\u00ed<\/li>\n<li>optimalizovat obsah pro r\u016fzn\u00e9 platformy (Instagram, TikTok, YouTube aj.)<\/li>\n<li>analyzovat v\u00fdkon obsahu a upravovat strategie na z\u00e1klad\u011b dat<\/li>\n<li>pracovat s&nbsp;trendy a vir\u00e1ln\u00edmi mechanismy online komunikace<\/li>\n<li>budovat a udr\u017eovat osobn\u00ed i firemn\u00ed zna\u010dku<\/li>\n<li>vyu\u017e\u00edvat modern\u00ed technologie a kreativn\u00ed n\u00e1stroje pro tvorbu obsahu<\/li>\n<\/ul>\n<h2>Specializovan\u00e9 p\u0159edm\u011bty:<\/h2>\n<ul>\n<li>Studio Content Creator<\/li>\n<li>Web Design a UX<\/li>\n<li>Copywriting \u2013 reklamn\u00ed texty<\/li>\n<li>Kreativn\u00ed my\u0161len\u00ed<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">[tlacitko link=&#8220;https:\/\/www.vskk.cz\/cz\/zajemci-o-studium\/on-line-prihlaska\/&#8220;]On-line p\u0159ihl\u00e1\u0161ka[\/tlacitko]<\/span><\/p>\n<p><strong>P\u0159ihl\u00e1\u0161ka se pod\u00e1v\u00e1 na v\u0161echny moduly ve studijn\u00edm programu Kreativn\u00ed marketing a komunikace.<\/strong><\/p>\n<p><a href=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/02\/Studijni-plan-Bc.-KMK-2026-2027.pdf\" target=\"_blank\" rel=\"noopener\">STUDIJN\u00cd PL\u00c1N<\/a><\/p>\n<h2>Uplatn\u011bn\u00ed absolvent\u016f:<\/h2>\n<p>Absolvent se uplatn\u00ed jako nap\u0159\u00edklad:<\/p>\n<ul>\n<li>Content creator \/ Content specialist<\/li>\n<li>Social media creator<\/li>\n<li>Videomaker \/ Motion content creator<\/li>\n<li>Digit\u00e1ln\u00ed storyteller<\/li>\n<li>Brand content coordinator<\/li>\n<li>Kreativn\u00ed strat\u00e9g soci\u00e1ln\u00edch s\u00edt\u00ed<\/li>\n<\/ul>\n<p>[specializace-spodni]<\/p>\n<h2>Po\u017eadavky bakal\u00e1\u0159sk\u00e9ho studijn\u00edho zam\u011b\u0159en\u00ed<\/h2>\n<p>Podm\u00ednkou pro p\u0159ijet\u00ed ke studiu je ukon\u010den\u00e9 \u00fapln\u00e9 st\u0159edn\u00ed nebo \u00fapln\u00e9 st\u0159edn\u00ed odborn\u00e9 vzd\u011bl\u00e1n\u00ed (maturitn\u00ed zkou\u0161ka) a \u00fasp\u011b\u0161n\u00e9 absolvov\u00e1n\u00ed p\u0159ij\u00edmac\u00edho pohovoru, kter\u00fd formou dialogu zji\u0161\u0165uje motivaci uchaze\u010de.<\/p>\n<h2>Z\u00e1kladn\u00ed cena za semestr: 46&nbsp;800&nbsp;K\u010d.<\/h2>\n<p>[cena link=&#8220;https:\/\/www.vskk.cz\/cz\/zajemci-o-studium\/skolne\/&#8220;]<\/p>\n<p>[\/specializace-spodni]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prezen\u010dn\u00ed bakal\u00e1\u0159sk\u00e9 profesn\u00ed studium \u2013 Voliteln\u00fd modul Program Kreativn\u00ed marketing&hellip;<\/p>\n","protected":false},"author":9,"featured_media":6488,"parent":9969,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"study.php","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"class_list":["post-20023","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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