{"id":20023,"date":"2026-01-22T13:18:14","date_gmt":"2026-01-22T12:18:14","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=20023"},"modified":"2026-01-22T13:44:48","modified_gmt":"2026-01-22T12:44:48","slug":"content-creator","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/program\/marketing-a-komunikace\/content-creator\/","title":{"rendered":"Content creator"},"content":{"rendered":"

Prezen\u010dn\u00ed bakal\u00e1\u0159sk\u00e9 profesn\u00ed studium \u2013 Voliteln\u00fd modul<\/strong>
\nProgram Kreativn\u00ed marketing a komunikace (k\u00f3d programu: B0414P180001)<\/p>\n

Sv\u011bt je pln\u00fd p\u0159\u00edb\u011bh\u016f \u2013 ale jen ti, kdo um\u00ed tvo\u0159it relevantn\u00ed a zapamatovateln\u00fd obsah, dok\u00e1\u017eou zaujmout. Zam\u011b\u0159en\u00ed Content creator v\u00e1s nau\u010d\u00ed myslet jako modern\u00ed digit\u00e1ln\u00ed tv\u016frce, kte\u0159\u00ed vytv\u00e1\u0159ej\u00ed obsah, kter\u00fd rezonuje s publikem, podporuje zna\u010dku a p\u0159in\u00e1\u0161\u00ed v\u00fdsledky.<\/strong><\/p>\n

V r\u00e1mci tohoto modulu se pono\u0159\u00edte do praxe tvorby obsahu \u2013 od strategick\u00e9ho pl\u00e1nov\u00e1n\u00ed p\u0159es produkci vide\u00ed, fotografi\u00ed a text\u016f a\u017e po publikaci a optimalizaci nap\u0159\u00ed\u010d platformami. Nau\u010d\u00edte se pracovat s aktu\u00e1ln\u00edmi trendy, technikami storytellingu, vizu\u00e1ln\u00ed komunikace i analytikou v\u00fdkonu obsahu.<\/p>\n

D\u00edky vybran\u00e9mu modulu Content creator se nau\u010d\u00edte:<\/h2>\n
    \n
  • vytv\u00e1\u0159et tv\u016fr\u010d\u00ed a strategick\u00fd obsah pro soci\u00e1ln\u00ed s\u00edt\u011b, weby a kampan\u011b<\/li>\n
  • pracovat s n\u00e1stroji pro produkci videa, fotografie a zvuku<\/li>\n
  • aplikovat principy storytellingu a copywritingu v digit\u00e1ln\u00edm prost\u0159ed\u00ed<\/li>\n
  • optimalizovat obsah pro r\u016fzn\u00e9 platformy (Instagram, TikTok, YouTube aj.)<\/li>\n
  • analyzovat v\u00fdkon obsahu a upravovat strategie na z\u00e1klad\u011b dat<\/li>\n
  • pracovat s trendy a vir\u00e1ln\u00edmi mechanismy online komunikace<\/li>\n
  • budovat a udr\u017eovat osobn\u00ed i firemn\u00ed zna\u010dku<\/li>\n
  • vyu\u017e\u00edvat modern\u00ed technologie a kreativn\u00ed n\u00e1stroje pro tvorbu obsahu<\/li>\n<\/ul>\n

    Specializovan\u00e9 p\u0159edm\u011bty:<\/h2>\n
      \n
    • Studio Content Creator<\/li>\n
    • Web Design a UX<\/li>\n
    • Copywriting \u2013 reklamn\u00ed texty<\/li>\n
    • Kreativn\u00ed my\u0161len\u00ed<\/li>\n<\/ul>\n

      [tlacitko link=“https:\/\/www.vskk.cz\/cz\/zajemci-o-studium\/on-line-prihlaska\/“]On-line p\u0159ihl\u00e1\u0161ka[\/tlacitko]<\/span><\/p>\n

      P\u0159ihl\u00e1\u0161ka se pod\u00e1v\u00e1 na v\u0161echny moduly ve studijn\u00edm programu Kreativn\u00ed marketing a komunikace.<\/strong><\/p>\n

      Uplatn\u011bn\u00ed absolvent\u016f:<\/h2>\n

      Absolvent se uplatn\u00ed jako nap\u0159\u00edklad:<\/p>\n

        \n
      • Content creator \/ Content specialist<\/li>\n
      • Social media creator<\/li>\n
      • Videomaker \/ Motion content creator<\/li>\n
      • Digit\u00e1ln\u00ed storyteller<\/li>\n
      • Brand content coordinator<\/li>\n
      • Kreativn\u00ed strat\u00e9g soci\u00e1ln\u00edch s\u00edt\u00ed<\/li>\n<\/ul>\n

        [specializace-spodni]<\/p>\n

        Po\u017eadavky bakal\u00e1\u0159sk\u00e9ho studijn\u00edho zam\u011b\u0159en\u00ed<\/h2>\n

        Podm\u00ednkou pro p\u0159ijet\u00ed ke studiu je ukon\u010den\u00e9 \u00fapln\u00e9 st\u0159edn\u00ed nebo \u00fapln\u00e9 st\u0159edn\u00ed odborn\u00e9 vzd\u011bl\u00e1n\u00ed (maturitn\u00ed zkou\u0161ka) a \u00fasp\u011b\u0161n\u00e9 absolvov\u00e1n\u00ed p\u0159ij\u00edmac\u00edho pohovoru, kter\u00fd formou dialogu zji\u0161\u0165uje motivaci uchaze\u010de.<\/p>\n

        Z\u00e1kladn\u00ed cena za semestr: 46 800 K\u010d.<\/h2>\n

        [cena link=“https:\/\/www.vskk.cz\/cz\/zajemci-o-studium\/skolne\/“]<\/p>\n

        [\/specializace-spodni]<\/p>\n","protected":false},"excerpt":{"rendered":"

        Prezen\u010dn\u00ed bakal\u00e1\u0159sk\u00e9 profesn\u00ed studium \u2013 Voliteln\u00fd modul Program Kreativn\u00ed marketing…<\/p>\n","protected":false},"author":9,"featured_media":6488,"parent":9969,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"study.php","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"class_list":["post-20023","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nV\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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