{"id":20002,"date":"2026-01-21T20:54:32","date_gmt":"2026-01-21T19:54:32","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=20002"},"modified":"2026-03-30T13:29:23","modified_gmt":"2026-03-30T11:29:23","slug":"psychologie-marketingovych-komunikaci","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/program\/marketing-a-komunikace\/psychologie-marketingovych-komunikaci\/","title":{"rendered":"Psychologie marketingov\u00fdch komunikac\u00ed"},"content":{"rendered":"<p>Prezen\u010dn\u00ed bakal\u00e1\u0159sk\u00e9 profesn\u00ed studium <strong>\u2013 Voliteln\u00fd modul<\/strong><br \/>\nProgram Kreativn\u00ed marketing a komunikace (k\u00f3d programu: B0414P180001)<\/p>\n<p><strong>Marketing p\u016fsob\u00ed na emoce, my\u0161len\u00ed i rozhodov\u00e1n\u00ed lid\u00ed. Nau\u010d\u00edme v\u00e1s porozum\u011bt tomu, jak marketingov\u00e1 sd\u011blen\u00ed funguj\u00ed v&nbsp;lidsk\u00e9 mysli a jak\u00fd maj\u00ed dopad na jednotlivce i spole\u010dnost. Z\u00edsk\u00e1te schopnost analyzovat komunikaci zna\u010dek, pracovat s&nbsp;psychologi\u00ed publika a tvo\u0159it sd\u011blen\u00ed, kter\u00e1 jsou \u00fa\u010dinn\u00e1, etick\u00e1 a dlouhodob\u011b udr\u017eiteln\u00e1. Marketing, kter\u00fd d\u00e1v\u00e1 smysl.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Psychologie marketingov\u00fdch komunikac\u00ed\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zwtJOkJUORQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Modul se zam\u011b\u0159uje na pochopen\u00ed marketingov\u00e9 komunikace jako lidsk\u00e9 zku\u0161enosti \u2013 emocion\u00e1ln\u00ed, soci\u00e1ln\u00ed i t\u011blesn\u00e9. Vych\u00e1z\u00ed z&nbsp;psychologie mysli, neuromarketingu, behavior\u00e1ln\u00ed ekonomie, vizu\u00e1ln\u00edho vn\u00edm\u00e1n\u00ed, pozitivn\u00ed psychologie a princip\u016f improvizace a ukazuje, jak marketing p\u016fsob\u00ed nejen na rozhodov\u00e1n\u00ed, ale i na vztahy, d\u016fv\u011bru a pocit smyslu.<\/p>\n<h2>D\u00edky vybran\u00e9mu modulu Psychologie marketingov\u00fdch komunikac\u00ed se nau\u010d\u00edte:<\/h2>\n<ul>\n<li>rozum\u011bt kl\u00ed\u010dov\u00fdm psychologick\u00fdm proces\u016fm (emoce, pozornost, pam\u011b\u0165, rozhodov\u00e1n\u00ed,soci\u00e1ln\u00ed vlivy), kter\u00e9 ovliv\u0148uj\u00ed \u00fa\u010dinnost marketingov\u00e9 komunikace<\/li>\n<li>kriticky analyzovat marketingov\u00e1 a medi\u00e1ln\u00ed sd\u011blen\u00ed z&nbsp;hlediska p\u0159esv\u011bd\u010dovac\u00edch strategi\u00ed, vizu\u00e1ln\u00ed struktury, etiky a dopadu na wellbeing<\/li>\n<li>navrhovat marketingovou komunikaci a kampan\u011b s&nbsp;vyu\u017eit\u00edm psychologick\u00fdch a vizu\u00e1ln\u00edch princip\u016f<\/li>\n<li>vytv\u00e1\u0159et komunikaci podporuj\u00edc\u00ed dlouhodob\u00fd vztah ke zna\u010dce<\/li>\n<li>rozli\u0161ovat mezi legitimn\u00edm ovliv\u0148ov\u00e1n\u00edm a manipulac\u00ed a uv\u011bdomovat si odpov\u011bdnost tv\u016frce v&nbsp;digit\u00e1ln\u00edm i ve\u0159ejn\u00e9m prostoru<\/li>\n<li>rozv\u00edjet sebereflexi a schopnost reagovat na dynamick\u00e9 profesn\u00ed situace<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">[tlacitko link=&#8220;https:\/\/www.vskk.cz\/cz\/zajemci-o-studium\/on-line-prihlaska\/&#8220;]On-line p\u0159ihl\u00e1\u0161ka[\/tlacitko]<\/span><\/p>\n<p><strong>P\u0159ihl\u00e1\u0161ka se pod\u00e1v\u00e1 na v\u0161echny moduly ve studijn\u00edm programu Kreativn\u00ed marketing a komunikace.<\/strong><\/p>\n<p><a href=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/02\/Studijni-plan-Bc.-KMK-2026-2027.pdf\" target=\"_blank\" rel=\"noopener\">STUDIJN\u00cd PL\u00c1N<\/a><\/p>\n<h2>Specializovan\u00e9 p\u0159edm\u011bty:<\/h2>\n<ul>\n<li>Mind &amp; Marketing<\/li>\n<li>Architektura vizu\u00e1ln\u00edho ovliv\u0148ov\u00e1n\u00ed<\/li>\n<li>Pozitivn\u00ed psychologie v&nbsp;marketingov\u00e9 komunikaci<\/li>\n<li>Um\u011bn\u00ed improvizace \u2013 sebezku\u0161enostn\u00ed semin\u00e1\u0159<\/li>\n<\/ul>\n<h2>Uplatn\u011bn\u00ed absolvent\u016f:<\/h2>\n<p>Absolvent se uplatn\u00ed jako nap\u0159\u00edklad:<\/p>\n<ul>\n<li>Specialista marketingov\u00e9 komunikace<\/li>\n<li>Marketingov\u00fd analytik zam\u011b\u0159en\u00fd na chov\u00e1n\u00ed spot\u0159ebitel\u016f<\/li>\n<li>Strat\u00e9g marketingov\u00e9 komunikace<\/li>\n<li>Brand strategist \/ Brand planner<\/li>\n<li>Specialista etick\u00e9 a odpov\u011bdn\u00e9 komunikace<\/li>\n<li>Konzultant marketingov\u00e9 a medi\u00e1ln\u00ed komunikace<\/li>\n<\/ul>\n<p><strong>Na\u0161i pedagogov\u00e9:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-20018\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/siposova-300x300.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/siposova-300x300.png 300w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/siposova-150x150.png 150w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/siposova-398x398.png 398w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/siposova-200x200.png 200w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/siposova-270x270.png 270w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/siposova-210x210.png 210w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/siposova-90x90.png 90w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/siposova.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<p>Mgr. Bc. Barbora \u0160ipo\u0161ov\u00e1, Ph.D.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-20016\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/vanek-300x300.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/vanek-300x300.png 300w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/vanek-150x150.png 150w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/vanek-398x398.png 398w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/vanek-200x200.png 200w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/vanek-270x270.png 270w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/vanek-210x210.png 210w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/vanek-90x90.png 90w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/vanek.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<p>Bc et Mgr. Mari\u00e1n Vanek,Ph.D.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-20015\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/marek-300x300.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/marek-300x300.png 300w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/marek-150x150.png 150w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/marek-398x398.png 398w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/marek-200x200.png 200w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/marek-270x270.png 270w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/marek-210x210.png 210w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/marek-90x90.png 90w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/marek.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<p>MgA. Bc. Luk\u00e1\u0161 Marek<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-20017\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/puchalkova-300x300.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/puchalkova-300x300.png 300w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/puchalkova-150x150.png 150w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/puchalkova-398x398.png 398w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/puchalkova-200x200.png 200w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/puchalkova-270x270.png 270w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/puchalkova-210x210.png 210w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/puchalkova-90x90.png 90w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/01\/puchalkova.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><br \/>\nMgr. Michaela Puchalkov\u00e1<\/p>\n<p>[specializace-spodni]<\/p>\n<h2>Po\u017eadavky bakal\u00e1\u0159sk\u00e9ho studijn\u00edho zam\u011b\u0159en\u00ed<\/h2>\n<p>Podm\u00ednkou pro p\u0159ijet\u00ed ke studiu je ukon\u010den\u00e9 \u00fapln\u00e9 st\u0159edn\u00ed nebo \u00fapln\u00e9 st\u0159edn\u00ed odborn\u00e9 vzd\u011bl\u00e1n\u00ed (maturitn\u00ed zkou\u0161ka) a \u00fasp\u011b\u0161n\u00e9 absolvov\u00e1n\u00ed p\u0159ij\u00edmac\u00edho pohovoru, kter\u00fd formou dialogu zji\u0161\u0165uje motivaci uchaze\u010de.<\/p>\n<h2>Z\u00e1kladn\u00ed cena za semestr: 46&nbsp;800&nbsp;K\u010d.<\/h2>\n<p>[cena link=&#8220;https:\/\/www.vskk.cz\/cz\/zajemci-o-studium\/skolne\/&#8220;]<\/p>\n<p>[\/specializace-spodni]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prezen\u010dn\u00ed bakal\u00e1\u0159sk\u00e9 profesn\u00ed studium \u2013 Voliteln\u00fd modul Program Kreativn\u00ed marketing&hellip;<\/p>\n","protected":false},"author":9,"featured_media":6488,"parent":9969,"menu_order":12,"comment_status":"closed","ping_status":"closed","template":"study.php","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"class_list":["post-20002","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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