{"id":19896,"date":"2025-11-26T18:45:34","date_gmt":"2025-11-26T17:45:34","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=19896"},"modified":"2026-01-20T13:08:38","modified_gmt":"2026-01-20T12:08:38","slug":"hoste-ve-vyuce-zastupci-agentury-czech-promotion","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/aktuality\/hoste-ve-vyuce-zastupci-agentury-czech-promotion\/","title":{"rendered":"Host\u00e9 ve v\u00fduce: z\u00e1stupci agentury Czech Promotion"},"content":{"rendered":"<p>Sv\u00e9 zku\u0161enosti p\u0159i\u0161li v&nbsp;listopadu 2025 se studenty marketingu V\u0160KK sd\u00edlet z\u00e1stupci agentury Czech Promotion.<\/p>\n<p>Spot za milion nebo za p\u00e1r \u0161up\u016f? Mo\u017en\u00e1 v\u00e1s to p\u0159ekvap\u00ed, ale na cen\u011b a\u017e tak nez\u00e1le\u017e\u00ed. Rozhoduj\u00ed detaily. \u0160patn\u011b zvolen\u00fd herec nebo odbyt\u00e1 produkce dok\u00e1\u017eou poh\u0159b\u00edt i ten nejlep\u0161\u00ed n\u00e1pad.<\/p>\n<p>Petr Vlas\u00e1k (Creative Director), Krist\u00fdna Ruslerov\u00e1 (Production Manager) a Martin Ku\u010dera (Strat\u00e9g) odhalili z\u00e1kulis\u00ed tvorby reklamy a provedli \u00fa\u010dastn\u00edky interaktivn\u00ed formou kl\u00ed\u010dov\u00fdmi kroky produkce \u2013 od prvn\u00edho n\u00e1padu, p\u0159es casting a nat\u00e1\u010den\u00ed, a\u017e po fin\u00e1ln\u00ed v\u00fdstup.<\/p>\n<p>Studenti se dozv\u011bd\u011bli, co odli\u0161uje reklamy, kter\u00e9 funguj\u00ed, od t\u011bch, kter\u00e9 jen n\u011bjak vypadaj\u00ed. A jak p\u0159em\u00fd\u0161let o kreativit\u011b, rozpo\u010dtu a produk\u010dn\u00edch rozhodnut\u00edch tak, aby v\u00fdsledek opravdu prod\u00e1val.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-19897 size-full\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/11\/CPG-VSKK_XI_25_I.jpg\" alt=\"\" width=\"1137\" height=\"867\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/11\/CPG-VSKK_XI_25_I.jpg 1137w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/11\/CPG-VSKK_XI_25_I-300x229.jpg 300w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/11\/CPG-VSKK_XI_25_I-768x586.jpg 768w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/11\/CPG-VSKK_XI_25_I-522x398.jpg 522w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/11\/CPG-VSKK_XI_25_I-866x660.jpg 866w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/11\/CPG-VSKK_XI_25_I-200x153.jpg 200w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/11\/CPG-VSKK_XI_25_I-531x405.jpg 531w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/11\/CPG-VSKK_XI_25_I-270x206.jpg 270w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/11\/CPG-VSKK_XI_25_I-118x90.jpg 118w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/11\/CPG-VSKK_XI_25_I-600x458.jpg 600w\" sizes=\"(max-width: 1137px) 100vw, 1137px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-19898 size-large\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/11\/CPG-VSKK_XI_25_III-1200x808.jpg\" alt=\"\" width=\"1200\" height=\"808\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/11\/CPG-VSKK_XI_25_III-1200x808.jpg 1200w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/11\/CPG-VSKK_XI_25_III-300x202.jpg 300w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/11\/CPG-VSKK_XI_25_III-768x517.jpg 768w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/11\/CPG-VSKK_XI_25_III-591x398.jpg 591w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/11\/CPG-VSKK_XI_25_III-980x660.jpg 980w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/11\/CPG-VSKK_XI_25_III-200x135.jpg 200w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/11\/CPG-VSKK_XI_25_III-602x405.jpg 602w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/11\/CPG-VSKK_XI_25_III-270x182.jpg 270w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/11\/CPG-VSKK_XI_25_III-134x90.jpg 134w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/11\/CPG-VSKK_XI_25_III-600x404.jpg 600w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/11\/CPG-VSKK_XI_25_III.jpg 1411w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sv\u00e9 zku\u0161enosti p\u0159i\u0161li v&nbsp;listopadu 2025 se studenty marketingu V\u0160KK sd\u00edlet&hellip;<\/p>\n","protected":false},"author":9,"featured_media":19897,"parent":53,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"news.php","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"class_list":["post-19896","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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