{"id":19887,"date":"2025-11-26T13:11:39","date_gmt":"2025-11-26T12:11:39","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=19887"},"modified":"2025-11-26T13:11:39","modified_gmt":"2025-11-26T12:11:39","slug":"host-ve-vyuce-david-novak","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/aktuality\/host-ve-vyuce-david-novak\/","title":{"rendered":"Host ve v\u00fduce: David Nov\u00e1k"},"content":{"rendered":"

V polovin\u011b listopadu 2025 nav\u0161t\u00edvil studenty marketingu V\u0160KK David Nov\u00e1k, kter\u00fd m\u00e1 dlouhodob\u00e9 zku\u0161enosti s p\u016fsoben\u00edm v medi\u00e1ln\u00edch agentur\u00e1ch (naposledy jako CEO EssenceMediacom), z pozice klienta (Marketing Director v Datartu), z medi\u00e1ln\u00edho domu (Sales Director v MAFRA) i z reklamn\u00ed agentury (Account Manager v GREY Praha).<\/p>\n

Se studenty se pod\u011blil o zku\u0161enosti ze v\u0161ech t\u011bchto oblast\u00ed a d\u00edky \u0161\u00ed\u0159i sv\u00e9 praxe jim nab\u00eddl kompletn\u00ed pohled na cel\u00fd komunika\u010dn\u00ed ekosyst\u00e9m \u2013 od role zna\u010dek p\u0159es fungov\u00e1n\u00ed m\u00e9di\u00ed a\u017e po pr\u00e1ci agentur. Jeliko\u017e v\u00edce ne\u017e t\u0159etina \u00fa\u010dastn\u00edk\u016f projevila z\u00e1jem o kari\u00e9ru v reklamn\u00edch agentur\u00e1ch, p\u0159ibl\u00ed\u017eil jim i jejich fungov\u00e1n\u00ed na \u010desk\u00e9m trhu a o\u010dek\u00e1v\u00e1n\u00ed od \u010derstv\u00fdch absolvent\u016f v dob\u011b n\u00e1stupu AI. Zd\u016fraznil tak\u00e9 kl\u00ed\u010dov\u00fd v\u00fdznam propojen\u00ed teorie s prax\u00ed a d\u016fle\u017eitost odborn\u00fdch st\u00e1\u017e\u00ed jako nezbytn\u00e9ho startovn\u00edho kroku pro \u00fasp\u011b\u0161nou profesn\u00ed dr\u00e1hu.<\/p>\n

\"\"<\/p>\n

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