{"id":19825,"date":"2025-11-09T11:19:01","date_gmt":"2025-11-09T10:19:01","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=19825"},"modified":"2025-11-09T11:19:01","modified_gmt":"2025-11-09T10:19:01","slug":"od-la-k-vskk-od-hodin-na-piskovisti-a-zlatych-casu-k-padu-a-znovuzrozeni-skoly","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/aktuality\/od-la-k-vskk-od-hodin-na-piskovisti-a-zlatych-casu-k-padu-a-znovuzrozeni-skoly\/","title":{"rendered":"Od LA k V\u0160KK: Od hodin na p\u00edskovi\u0161ti a zlat\u00fdch \u010das\u016f k p\u00e1du a znovuzrozen\u00ed \u0161koly"},"content":{"rendered":"

V leto\u0161n\u00edm roce uplynulo 25 let od zalo\u017een\u00ed Liter\u00e1rn\u00ed akademie a p\u0159\u00ed\u0161t\u00ed rok 10 let od vzniku Vysok\u00e9 \u0161koly kreativn\u00ed komunikace, kter\u00e1 na ni nav\u00e1zala. P\u0159i t\u00e9to p\u0159\u00edle\u017eitosti se 21. \u0159\u00edjna na p\u016fd\u011b V\u0160KK konala vzpom\u00ednkov\u00e1 konference.<\/p>\n

\u201eTyto term\u00edny se hezky se\u0161ly, a to n\u00e1s p\u0159ivedlo k my\u0161lence ohl\u00e9dnout se za histori\u00ed \u0161koly \u2013 v ur\u010dit\u00e9 kontinuit\u011b a propojenosti, p\u0159inejmen\u0161\u00edm skrze obor liter\u00e1rn\u00ed tvorba. Ten navazuje na p\u016fvodn\u00ed Liter\u00e1rn\u00ed akademii, kter\u00e1 sice zanikla, ale s podobn\u00fdm pedagogick\u00fdm sborem vznikla nov\u00e1 \u0161kola, tedy V\u0160KK. Postupem \u010dasu jsme se vr\u00e1tili i k samotn\u00e9 zna\u010dce Liter\u00e1rn\u00ed akademie, tak\u017ee ta kontinuita je z\u0159ejm\u00e1 a hl\u00e1s\u00edme se k n\u00ed,\u201c komentuje Daniel Kubec.<\/p>\n

Konference Od Liter\u00e1rn\u00ed akademie k Vysok\u00e9 \u0161kole kreativn\u00ed komunikace nav\u00e1zala na p\u0159edchoz\u00ed akce, jako nap\u0159\u00edklad Festival tv\u016fr\u010d\u00edho psan\u00ed, jeho\u017e druh\u00fd ro\u010dn\u00edk prob\u011bhne 5.\u20136. \u00fanora 2026. Sou\u010dasn\u00ed studenti tak m\u011bli mo\u017enost se dozv\u011bd\u011bt v\u00edc o tom, jak se obor, kter\u00fd studuj\u00ed, vyv\u00edjel v kontextu barvit\u00e9 historie \u0161koly, a vyslechnout si sv\u011bdectv\u00ed z dob, kdy se je\u0161t\u011b u\u010dilo v prostor\u00e1ch b\u00fdval\u00e9 \u0161kolky, nebo jak\u00fd vl\u00e1dl re\u017eim p\u0159edch\u00e1zej\u00edc\u00ed p\u00e1du Liter\u00e1rn\u00ed akademie.<\/p>\n

Rektorka Dana Janovsk\u00e1 v \u00favodu p\u0159edstavila sou\u010dasnou podobu \u0161koly a jej\u00ed profesn\u00ed orientaci. Zd\u016fraznila, \u017ee 89 % absolvent\u016f V\u0160KK pracuje v oboru, kter\u00fd vystuduje, a z\u00e1rove\u0148 najde pr\u00e1ci do t\u0159\u00ed m\u011bs\u00edc\u016f od ukon\u010den\u00ed studia. Za uplynul\u00fd rok \u0161kola zaznamenala rekordn\u00edch 202 absolvent\u016f, z toho 15 z anglick\u00fdch bakal\u00e1\u0159sk\u00fdch program\u016f.<\/p>\n

Institucionalizace v\u00fduky tv\u016fr\u010d\u00edho psan\u00ed<\/strong><\/p>\n

V\u00e1clav Kri\u0161tof p\u0159ipomn\u011bl, \u017ee po\u010d\u00e1tky systematick\u00e9 v\u00fduky tv\u016fr\u010d\u00edho psan\u00ed v \u010cesku sahaj\u00ed do roku 1996, kdy Josef \u0160kvoreck\u00fd vedl prvn\u00ed workshopy na Soukrom\u00e9m gymn\u00e1ziu Josefa \u0160kvoreck\u00e9ho. Na jeho pr\u00e1ci nav\u00e1zala Alexandra Berkov\u00e1 (po kter\u00e9 je dnes pojmenovan\u00e1 cena pro mlad\u00e9 autory, kterou po\u0159\u00e1d\u00e1 V\u0160KK) a v roce 1998 vznikla Vy\u0161\u0161\u00ed odborn\u00e1 \u0161kola, z n\u00ed\u017e se pozd\u011bji vyvinula Liter\u00e1rn\u00ed akademie \u2013 prvn\u00ed instituce v \u010cesku s\u00a0dvouoborov\u00fdm magistersk\u00fdm studiem tv\u016fr\u010d\u00edho psan\u00ed, medi\u00e1ln\u00ed komunikace a redak\u010dn\u00ed pr\u00e1ce. Tehdy s\u00eddlila na Spo\u0159ilov\u011b v are\u00e1lu b\u00fdval\u00e9 \u0161kolky. Mezi pedagogy tehdy p\u016fsobili mimo jin\u00e9 Ivan Kl\u00edma \u010di Old\u0159ich Kr\u00e1l, kter\u00fd se stal prvn\u00edm rektorem. Kri\u0161tof p\u0159ipomn\u011bl i symbolick\u00e9 momenty, nap\u0159\u00edklad n\u00e1v\u0161t\u011bvu prezidenta V\u00e1clava Havla nebo promoce v tal\u00e1rech od Lib\u011bny Rochov\u00e9.<\/p>\n

Jan Vedral, b\u00fdval\u00fd prorektor LA a dlouholet\u00fd pedagog DAMU, p\u0159ibl\u00ed\u017eil atmosf\u00e9ru 90. let, \u201ezoo, kde se najednou odstranily klece a m\u0159\u00ed\u017ee\u201c, jak tehdy popsal Milo\u0161 Forman, kdy\u017e se vr\u00e1til z emigrace. P\u0159ipomn\u011bl, \u017ee tehdej\u0161\u00ed \u010desk\u00e1 spole\u010dnost sice p\u0159ekypovala uvoln\u011bnou tv\u016fr\u010d\u00ed energi\u00ed, ale chyb\u011bl j\u00ed pevn\u00fd vzd\u011bl\u00e1vac\u00ed z\u00e1klad \u2013 vysoko\u0161kolsk\u00e9 vzd\u011bl\u00e1n\u00ed m\u011blo tehdy jen 7,5 % populace. I proto vznikla v prosinci 1989 Spole\u010dnost Josefa \u0160kvoreck\u00e9ho, kter\u00e1 se stala z\u00e1kladem pozd\u011bj\u0161\u00ed akademie. Vedral zd\u016fraznil, \u017ee cesta k uzn\u00e1n\u00ed v\u00fduky tv\u016fr\u010d\u00edho psan\u00ed nebyla jednoduch\u00e1 \u2013 bylo nutn\u00e9 p\u0159esv\u011bd\u010dit i skeptick\u00e9 z\u00e1stupce exaktn\u00edch obor\u016f v akredita\u010dn\u00ed komisi. \u201eSemena svobodn\u00e9 kreativity byla zaseta. N\u011bkter\u00e1 nevze\u0161la, n\u011bkter\u00e1 zplanila, n\u011bkter\u00e1 ale v d\u017eungli svobodn\u00e9ho sv\u011bta rozkvetla. A duch Liter\u00e1rn\u00ed akademie \u017eije d\u00e1l,\u201c uzav\u0159el symbolicky.<\/p>\n

(Ne)\u00fasp\u011bch absolvent\u016f a evropsk\u00e1 spolupr\u00e1ce<\/strong><\/p>\n

Nejen, \u017ee se po p\u0159echodu z pedagogick\u00e9 fakulty pot\u0159eboval ze za\u010d\u00e1tku zorientovat v nov\u00e9m prost\u0159ed\u00ed a syst\u00e9mu, ale hned z pozice prorektora tak\u00e9 \u010delil akredita\u010dn\u00ed komisi a jej\u00edm kontrol\u00e1m. Historik Petr \u010cornej p\u0159iznal, \u017ee m\u011bl p\u016fvodn\u011b pochybnosti o uplatn\u011bn\u00ed absolvent\u016f, zp\u011btn\u011b v\u0161ak oce\u0148uje silnou tv\u016fr\u010d\u00ed atmosf\u00e9ru \u0161koly a p\u0159ipomn\u011bl \u0159adu \u00fasp\u011b\u0161n\u00fdch student\u016f. \u201eJsem velmi r\u00e1d, \u017ee jsem byl toho v\u0161eho sou\u010d\u00e1st\u00ed, proto\u017ee na sklonku \u017eivota si st\u00e1le v\u00edce uv\u011bdomuji, \u017ee u\u010ditel \u017eije p\u0159edev\u0161\u00edm ve sv\u00fdch \u017e\u00e1c\u00edch.\u201c<\/p>\n

Daniel Soukup, kter\u00fd na LA u\u010dil v letech 2002\u20132014 a z toho t\u0159i roky p\u016fsobil jako prorektor, se v\u011bnoval mezin\u00e1rodn\u00edmu rozm\u011bru v\u00fduky tv\u016fr\u010d\u00edho psan\u00ed na LA a V\u0160KK. P\u0159ipomn\u011bl, \u017ee v roce 2005 LA v\u00a0podstat\u011b spoluzalo\u017eila European Network of Creative Writing Programmes (EACWP), jej\u00edm\u017e byla koordin\u00e1torem. S\u00ed\u0165 dnes sdru\u017euje des\u00edtky instituc\u00ed z cel\u00e9 Evropy a po\u0159\u00e1d\u00e1 sympozia, konference i vzd\u011bl\u00e1vac\u00ed projekty pro pedagogy. Z aktu\u00e1ln\u00edch aktivit V\u0160KK vyzdvihl anglick\u00e9 bakal\u00e1\u0159sk\u00e9 programy a zm\u00ednil tak\u00e9 sout\u011b\u017e Flash Fiction Contest.<\/p>\n

S\u00edla komunity a profesn\u00ed v\u00fdzva<\/strong><\/p>\n

V\u00e1clava Kofr\u00e1nkov\u00e1 vzpom\u00ednala na sv\u00e9 p\u016fsoben\u00ed na LA, kam v roce 2008 \u201ep\u0159es\u00eddlila z bezpe\u010dn\u00fdch, ale stojat\u00fdch vod gymn\u00e1zia\u201c s \u00fakolem ukotvit kombinovan\u00e9 studium. S vd\u011b\u010dnost\u00ed a pokorou mluvila o inspirativn\u00ed komunit\u011b pedagog\u016f a student\u016f, kterou ozna\u010dila za s\u00edlu, je\u017e \u0161kolu dr\u017eela pohromad\u011b. Jako tehdej\u0161\u00ed prorektorka se ocitla v paradoxn\u00ed situaci \u2013 jako \u201enehotov\u00e1 doktorandka\u201c vedla profesory, ke kter\u00fdm sama vzhl\u00ed\u017eela. P\u0159ipomn\u011bla i neform\u00e1ln\u00ed str\u00e1nku akademick\u00e9ho \u017eivota: dlouh\u00e9 no\u010dn\u00ed debaty o literatu\u0159e u piva \u010di veden\u00ed \u0161koln\u00edho hudebn\u00edho klubu.<\/p>\n

Na \u0161kole v\u0161ak za\u017eila i t\u011b\u017ek\u00e9 obdob\u00ed, kdy \u0161kola pod nov\u00fdm veden\u00edm \u010delila hloubkov\u00e9 kontrole akredita\u010dn\u00ed komise a ztr\u00e1cela svou svobodnou atmosf\u00e9ru. LA m\u00e1 spojenou s profesn\u00ed v\u00fdzvou, inspiruj\u00edc\u00ed komunitou, ale tak\u00e9 s t\u00edm, \u017ee lid\u00e9, kte\u0159\u00ed \u0161kolu zlikvidovali, z\u016fstali nepotrest\u00e1ni.<\/p>\n

O ho\u0159kosladk\u00e9 vzpom\u00ednky se pod\u011blil tak\u00e9 Martin \u0160toll. \u201eVn\u00edmal jsem, \u017ee jde o mimo\u0159\u00e1dn\u00fd projekt, kter\u00fd nem\u00e1 v \u010desk\u00e9m \u0161kolstv\u00ed obdoby,\u201c okomentoval. I proto se rozhodl vedle sv\u00e9 pr\u00e1ce v \u010cesk\u00e9 televizi na LA u\u010dit. Z\u00e1rove\u0148 se zhostil role prorektora a pozd\u011bji rektora. Sv\u00fdm p\u0159\u00edsp\u011bvkem vnesl do programu konference dramatick\u00e9 nap\u011bt\u00ed. Popisoval \u00fasil\u00ed o za\u0159azen\u00ed \u0161koly mezi um\u011bleck\u00e9 instituce i \u00favahy o nov\u00fdch studijn\u00edch programech \u2013 nap\u0159\u00edklad herectv\u00ed. Vzpomn\u011bl tak\u00e9 na absurdn\u00ed n\u00e1vrh tehdej\u0161\u00edho jednatele Miroslava Dole\u017eala, aby \u0161kola m\u00edsto toho \u017e\u00e1dala o akreditaci oboru Ekonomika a \u0159\u00edzen\u00ed zdravotnick\u00fdch za\u0159\u00edzen\u00ed. Pr\u00e1v\u011b neshody s veden\u00edm, reprezentovan\u00fdm panem Dole\u017ealem \u2013 kter\u00fd z vypr\u00e1v\u011bn\u00ed p\u016fsob\u00ed jako variace na Voldemorta libuj\u00edc\u00edho si v m\u00f3d\u011b i chov\u00e1n\u00ed p\u0159\u00edslu\u0161n\u00edk\u016f gestapa\u2013, ho nakonec vedly k rezignaci. \u0160toll otev\u0159en\u011b mluvil o tlaku, pokusech o \u00faplatky i o osobn\u00ed krizi, kter\u00e1 po odchodu vy\u00fastila ve zdravotn\u00ed kolaps. Nab\u00eddku st\u00e1t se rektorem nov\u011b vznikl\u00e9 V\u0160KK pozd\u011bji odm\u00edtl \u2013 byla to (jin\u00e1) \u0159eka, do kter\u00e9 u\u017e necht\u011bl vstoupit podruh\u00e9.<\/p>\n

Medi\u00e1ln\u00ed tvorba v situaci<\/strong><\/p>\n

O sv\u00e9 \u201epedagogick\u00e9 alma mater\u201c, kde str\u00e1vil 12 let, pohovo\u0159il i Petr Ka\u0148ka, kter\u00fd vyst\u0159\u00eddal Martina \u0160tolla (na konferenci i v minulosti v roli rektora na LA). P\u0159edstavil v\u00fdvoj a pojet\u00ed oboru medi\u00e1ln\u00ed komunikace. Zd\u016fraznil, \u017ee medi\u00e1ln\u00ed komunikace nen\u00ed jen technick\u00e1 discipl\u00edna, ale tak\u00e9 spole\u010densk\u00fd a um\u011bleck\u00fd fenom\u00e9n, schopn\u00fd formovat i manipulovat ve\u0159ejn\u00e9 m\u00edn\u011bn\u00ed. Apeloval na nutnost u\u010dit studenty \u010d\u00edst m\u00e9dia \u201ev situaci\u201c, tedy v konkr\u00e9tn\u00edm spole\u010densk\u00e9m a etick\u00e9m kontextu. Popsal rozvoj oboru a mo\u017enost\u00ed pro studenty a zm\u00ednil tak\u00e9 \u0161koln\u00ed divadlo, p\u0159i kter\u00e9m se setk\u00e1vali jak studenti medi\u00e1ln\u00ed, tak liter\u00e1rn\u00ed tvorby. V z\u00e1v\u011bru se tak\u00e9 dotkl pozd\u011bj\u0161\u00ed krize \u0161koly a varoval p\u0159ed riziky, kter\u00e1 p\u0159in\u00e1\u0161\u00ed komercionalizace soukrom\u00e9ho vysok\u00e9ho \u0161kolstv\u00ed.<\/p>\n

Pavl\u00edna Vo\u010dkov\u00e1, jedna z prvn\u00edch studentek \u0161koly, p\u0159ipomn\u011bla, \u017ee Liter\u00e1rn\u00ed akademie si musela sv\u00e9 m\u00edsto v akademick\u00e9m prost\u0159ed\u00ed tvrd\u011b vybojovat a \u017ee jej\u00ed nejv\u011bt\u0161\u00ed hodnotou byli a jsou lid\u00e9. Jmenovala t\u0159eba profesora Vedrala, Danielu Fi\u0161erovou \u010di docenta Uhdeho. Na z\u00e1v\u011br dojemn\u011b pod\u011bkovala i t\u011bm, kte\u0159\u00ed u\u017e nejsou mezi n\u00e1mi.<\/p>\n

Hodiny na p\u00edskovi\u0161ti i v p\u0159\u00edrod\u011b<\/strong><\/p>\n

Sejde se autor bestseller\u016f a ne\u010dten\u00fd liter\u00e1rn\u00ed kritik spolu se sv\u00fdmi studenty na p\u00edskovi\u0161ti\u2026 Takto neza\u010d\u00edn\u00e1 vtip, ale v\u00fdstup Vladim\u00edra Novotn\u00e9ho, kter\u00fd se ve sv\u00e9m p\u0159\u00edsp\u011bvku vr\u00e1til na p\u0159elom tis\u00edcilet\u00ed, dobu plnou nad\u011bj\u00ed a p\u0159\u00edslib\u016f, kdy se Liter\u00e1rn\u00ed akademie formovala v \u201epohostinn\u00fdch p\u00edskovi\u0161t\u00edch\u201c b\u00fdval\u00e9 \u0161kolky. Zd\u016fraznil, \u017ee hodnota a tradice Liter\u00e1rn\u00ed akademie spo\u010d\u00edvala p\u0159edev\u0161\u00edm v kvalitn\u00edm v\u00fdb\u011bru pedagog\u016f a tv\u016fr\u010d\u00edch osobnost\u00ed, s nimi\u017e se studenti setk\u00e1vali nejen v posluch\u00e1rn\u00e1ch, ale i v neform\u00e1ln\u00edm prost\u0159ed\u00ed spo\u0159ilovsk\u00fdch \u010di pankr\u00e1ck\u00fdch podnik\u016f.<\/p>\n

Michal P\u0159ib\u00e1\u0148 pojal sv\u016fj p\u0159\u00edsp\u011bvek s nadhledem. Zavzpom\u00ednal na sv\u00e9 za\u010d\u00e1tky, kdy mu s v\u00fdukou radila man\u017eelka. P\u0159\u00edstup fake it till you make it tehdy o\u010dividn\u011b fungoval, proto\u017ee si studenti jeho hodiny pochvalovali. Pozd\u011bji se \u201evr\u00e1til do stejn\u00e9 \u0159eky\u201c, tentokr\u00e1t v dob\u011b covidu na V\u0160KK, kdy sv\u00e9 studenty poprv\u00e9 osobn\u011b potkal a\u017e p\u0159i obhajob\u00e1ch bakal\u00e1\u0159sk\u00fdch prac\u00ed. Pr\u00e1v\u011b v tomto obdob\u00ed u\u010dil \u201enejkvalitn\u011bj\u0161\u00ed studenty sv\u00e9 kari\u00e9ry\u201c.<\/p>\n

B\u00e1sn\u00edk Petr Borkovec ve sv\u00e9m textu Rozkop\u00e1v\u00e1n\u00ed lyry. Kdo koho u\u010d\u00ed v hodin\u00e1ch psan\u00ed? p\u0159ibl\u00ed\u017eil poetick\u00e9 toulky se studenty tv\u016fr\u010d\u00ed d\u00edlny v p\u0159\u00edrod\u011b.<\/p>\n

Bossing, tunel a odbory<\/strong><\/p>\n

Pavel \u0160id\u00e1k nab\u00eddl otev\u0159en\u00e9 a syrov\u00e9 sv\u011bdectv\u00ed o posledn\u00edch letech LA, kde p\u016fsobil od roku 2005. Za \u201ezlat\u00e9 obdob\u00ed\u201c ozna\u010dil \u00e9ru, kdy rektorem byl Martin \u0160toll. Tehdy se tv\u016fr\u010d\u00ed psan\u00ed p\u0159ejmenovalo na liter\u00e1rn\u00ed tvorbu, obor se etabloval a \u0161kola se stabilizovala i co se person\u00e1ln\u00edho t\u00fdmu t\u00fd\u010de. Obrat nastal v roce 2013 po zm\u011bn\u011b vlastn\u00edka, kdy do jednatelsk\u00e9ho k\u0159esla usedl Miroslav Dole\u017eal, kter\u00fd zap\u0159\u00ed\u010dinil p\u00e1d LA. \u0160id\u00e1k popsal n\u00e1stup tvrd\u00e9ho re\u017eimu, nesmysln\u00e9 p\u0159\u00edkazy a bossing.<\/p>\n

Na p\u0159elomu srpna a z\u00e1\u0159\u00ed 2014 se pedagogov\u00e9 za\u010dali tajn\u011b sch\u00e1zet a zalo\u017eili odbory. Av\u0161ak situace se rychle zhor\u0161ovala \u2013 u\u010ditel\u00e9 byli v roce 2015 odst\u0159i\u017eeni od mezd, \u0161kola p\u0159estala fungovat. Nastala velk\u00e1 fluktuace. P\u0159estala t\u00e9ct voda. Studenti, i p\u0159es to, \u017ee m\u011bli v\u0161echny povinnosti spln\u011bny, diplomov\u00e9 pr\u00e1ce napsan\u00e9, nemohli ke st\u00e1tnic\u00edm. Zm\u00ednil i Mark\u00e9tu Ko\u0159enou, kter\u00e1 tehdy st\u00e1la v \u010dele snah o z\u00e1chranu \u0161koly a pozd\u011bji se stala prvn\u00ed rektorkou V\u0160KK.<\/p>\n

Sv\u00e9 vypr\u00e1v\u011bn\u00ed uzav\u0159el pozn\u00e1mkou o nejasnostech kolem osudu \u0161koly b\u011bhem roku p\u0159ed obnovou: \u201eNikdo nev\u00ed, co se v budov\u011b d\u011blo, zat\u00edmco byla zav\u0159en\u00e1. Z\u016fstal tu jen vr\u00e1tn\u00fd a n\u00e1\u0161 osobn\u00ed majetek, ke kter\u00e9mu jsme nem\u011bli p\u0159\u00edstup. N\u011bkdo dokonce vyrval harddisky z po\u010d\u00edta\u010d\u016f a odnesl je.\u201c<\/p>\n

Na konferenci zav\u00edtal i majitel \u0161koly Ond\u0159ej \u0160t\u011bp\u00e1nek. Zavzpom\u00ednal na prvn\u00ed kontakt s LA, respektive International Art Campus Prague (IACP), kdy mu byl v turbulentn\u00edm roce 2015 nab\u00eddnut jej\u00ed odkup. I kdy\u017e se sna\u017eil situaci urychlit, v t\u00e9 dob\u011b nemohl instituci zachr\u00e1nit. V druh\u00e9 \u010d\u00e1sti sv\u00e9ho vypr\u00e1v\u011bn\u00ed zd\u016fraznil mimo\u0159\u00e1dn\u00e9 \u00fasil\u00ed a odhodl\u00e1n\u00ed pedagog\u016f i student\u016f \u0161kolu obnovit. P\u0159ibl\u00ed\u017eil jedn\u00e1n\u00ed s ministerstvem a stejn\u011b jako p\u0159ed n\u00edm Pavel \u0160id\u00e1k v\u011bnoval zvl\u00e1\u0161tn\u00ed uzn\u00e1n\u00ed Mark\u00e9t\u011b Ko\u0159en\u00e9, kterou ozna\u010dil za kl\u00ed\u010dovou osobnost cel\u00e9ho procesu a \u201ebojovnici za pr\u00e1va student\u016f\u201c. V kv\u011btnu 2016 z\u00edskali pot\u0159ebnou akreditaci a otev\u0159eli V\u0160KK, jej\u00ed\u017e vznik nebyl jen administrativn\u00edm krokem, ale pokra\u010dov\u00e1n\u00edm my\u0161lenky svobodn\u00e9 tv\u016fr\u010d\u00ed \u0161koly. \u201eJsem osudu vd\u011b\u010dn\u00fd za to, \u017ee mi do cesty p\u0159ivedl Liter\u00e1rn\u00ed akademii, proto\u017ee jsem zde mohl potkat spoustu zaj\u00edmav\u00fdch v\u00fdjime\u010dn\u00fdch osobnost\u00ed a na\u0161el zde mnoho p\u0159\u00e1tel. T\u011bch skoro deset let neuv\u011b\u0159iteln\u011b uteklo.\u201c<\/p>\n

Mezioborov\u00fd dialog<\/strong><\/p>\n

V odpoledn\u00edm bloku vystoupili tak\u00e9 z\u00e1stupci kreativn\u00edho marketingu a komunikace \u010di spole\u010densk\u00fdch v\u011bd. Martin Charv\u00e1t p\u0159ibl\u00ed\u017eil, jak se z \u201en\u00e1hodn\u00e9ho kolemjdouc\u00edho\u201c stal sv\u011bdkem i \u00fa\u010dastn\u00edkem zrodu Liter\u00e1rn\u00ed akademie a pozd\u011bji V\u0160KK. P\u016fvodn\u011b si p\u016fj\u010doval knihy od Spole\u010dnosti Josefa \u0160kvoreck\u00e9ho, pozd\u011bji kari\u00e9ru pouli\u010dn\u00edho muzikanta a provozovatele hospody vym\u011bnil za reklamn\u00ed bran\u017ei. A tak ho oslovil Ond\u0159ej \u0160t\u011bp\u00e1nek, zda by necht\u011bl o reklam\u011b p\u0159edn\u00e1\u0161et i na st\u0159edn\u00ed \u0161kole Michael a pozd\u011bji na nov\u011b vznikaj\u00edc\u00ed V\u0160KK. A odpov\u011b\u010f zn\u00e1me\u2026<\/p>\n

Petr Majerik popsal za\u010d\u00e1tky katedry marketingu a spolupr\u00e1ci s profesn\u00edmi asociacemi. Zm\u00ednil nov\u011b zaveden\u00e9 MBA studium a tak\u00e9 pozval na marketingovou konferenci, kterou V\u0160KK po\u0159\u00e1d\u00e1 26. listopadu.<\/p>\n

Michaela Vacul\u00edkov\u00e1 vzpom\u00ednala na po\u010d\u00e1tky V\u0160KK jako \u201epunkov\u00e9\u201c obdob\u00ed pln\u00e9 improvizace, kdy mal\u00fd t\u00fdm vytv\u00e1\u0159el akreditace a studijn\u00ed pl\u00e1ny. Op\u0159ela se o teorii instituc\u00ed Bronis\u0142awa Malinowsk\u00e9ho, podle n\u00ed\u017e m\u00e1 ka\u017ed\u00e1 instituce m\u00edt jasn\u00e9 hodnoty, normy, person\u00e1l, \u010dinnost a funkci \u2013 co\u017e se podle n\u00ed V\u0160KK postupn\u011b poda\u0159ilo naplnit.<\/p>\n

Tv\u016fr\u010d\u00ed kontinuita a v\u00fdhled do budoucna<\/strong><\/p>\n

Konference uk\u00e1zala, \u017ee p\u0159\u00edb\u011bh Liter\u00e1rn\u00ed akademie neskon\u010dil jej\u00edm z\u00e1nikem, ale prom\u011bnil se ve v\u00fdvojovou linii, kter\u00e1 pokra\u010duje ve V\u0160KK. Jak shrnul Daniel Kubec, akce m\u011bla nejen p\u0159ipomenout minulost, ale i inspirovat sou\u010dasn\u00e9 \u010di potenci\u00e1ln\u00ed studenty. Prozradil, \u017ee \u0161kola pl\u00e1nuje dal\u0161\u00ed tematick\u00e9 akce \u2013 nap\u0159\u00edklad konferenci o samizdatu a exilov\u00e9 literatu\u0159e \u2013 i rozvoj programu pro absolventy liter\u00e1rn\u00ed tvorby.<\/p>\n

\"\"<\/p>\n

Autor:<\/strong> Tereza Barto\u0161kov\u00e1<\/p>\n","protected":false},"excerpt":{"rendered":"

V leto\u0161n\u00edm roce uplynulo 25 let od zalo\u017een\u00ed Liter\u00e1rn\u00ed akademie…<\/p>\n","protected":false},"author":9,"featured_media":19826,"parent":53,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"news.php","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"class_list":["post-19825","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nV\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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