{"id":19708,"date":"2025-10-02T12:36:15","date_gmt":"2025-10-02T10:36:15","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=19708"},"modified":"2025-10-04T12:48:35","modified_gmt":"2025-10-04T10:48:35","slug":"vskk-kulaty-stul","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/aktuality\/vskk-kulaty-stul\/","title":{"rendered":"INTENZIVN\u011aJ\u0160\u00cd DIALOG V P\u0158ELOMOV\u00c9 DOB\u011a"},"content":{"rendered":"

Sv\u011bt marketingov\u00fdch komunikac\u00ed proch\u00e1z\u00ed bou\u0159liv\u00fdm obdob\u00edm zm\u011bn. AI m\u011bn\u00ed pravidla hry. Jak na to reaguj\u00ed zam\u011bstnavatel\u00e9 v oboru? A co na to vzd\u011bl\u00e1vac\u00ed instituce? To bylo p\u0159edm\u011btem kulat\u00e9ho stolu, kter\u00fd hostila Vysok\u00e1 \u0161kola kreativn\u00ed komunikace. \u201eJde o prvn\u00ed krok vyz\u00fdvaj\u00edc\u00ed k intenzivn\u00edmu dialogu mezi budouc\u00edmi zam\u011bstnavateli a vzd\u011bl\u00e1vac\u00edmi institucemi. Proto\u017ee dnes, v\u00edce ne\u017e kdy jindy, je kl\u00ed\u010dov\u00e9 b\u00fdt za jedno v tom, jak p\u0159ipravovat mlad\u00e9 lidi do rychle se m\u011bn\u00edc\u00edho sv\u011bta praxe,\u201c<\/em> dopl\u0148uje rektorka V\u0160KK Dana Janovsk\u00e1.<\/strong><\/p>\n

Na p\u016fd\u011b Vysok\u00e9 \u0161koly kreativn\u00ed komunikace se 30. 9. 2025 konal kulat\u00fd st\u016fl se z\u00e1stupci marketingov\u011b orientovan\u00fdch firem, se \u0161\u00e9fy komunika\u010dn\u00edch, medi\u00e1ln\u00edch a v\u00fdzkumn\u00fdch agentur, se z\u00e1stupci akademick\u00e9 obce i s \u010derstv\u00fdmi absolventy na t\u00e9ma, jak u\u010dit budouc\u00ed market\u00e9ry a co firmy o\u010dek\u00e1vaj\u00ed od absolvent\u016f vysok\u00fdch \u0161kol.<\/p>\n

\u00da\u010dastn\u00edci se shodli, \u017ee mezi kl\u00ed\u010dov\u00e9 kompetence \u010derstv\u00fdch absolvent\u016f pat\u0159\u00ed krom\u011b znalost\u00ed studovan\u00e9ho oboru i porozum\u011bn\u00ed princip\u016fm byznysu, analytick\u00e9, kreativn\u00ed a kritick\u00e9 my\u0161len\u00ed, schopnost se rychle u\u010dit nov\u00fdm v\u011bcem, schopnost adaptability a odolnosti a v\u00a0neposledn\u00ed \u0159ad\u011b v\u00e1\u0161e\u0148 pro marketing.<\/p>\n

V\u00fdsledky diskuze poslou\u017e\u00ed i pro fin\u00e1ln\u00ed nastaven\u00ed obsahu nov\u00e9ho Brand Management MBA programu V\u0160KK, kter\u00fd startuje u\u017e za t\u00fdden. S v\u00fdsledky diskuze sezn\u00e1mil \u00fa\u010dastn\u00edky Konference Brand Management 2025 Josef Vojta, marketingov\u00fd strat\u00e9g a lektor na V\u0160KK.<\/p>\n

V\u00a0z\u00e1v\u011bru zm\u00ednil mo\u017enosti pokra\u010dov\u00e1n\u00ed diskuze i s\u00a0vyu\u017eit\u00edm v\u00fdzkumu na toto t\u00e9ma. \u201eOb\u011b strany spolu mus\u00ed v\u00edc mluvit. Ale mus\u00ed to m\u00edt hmatateln\u00fd v\u00fdstup. Ka\u017edoro\u010dn\u011b aktualizovan\u00fd v\u00fdzkum o\u010dek\u00e1v\u00e1n\u00ed zam\u011bstnavatel\u016f p\u0159i n\u00e1boru mlad\u00fdch marketingov\u00fdch talent\u016f m\u016f\u017ee poskytnout \u0161kol\u00e1m na\u0161eho typu skv\u011bl\u00fd n\u00e1vod, co u\u010dit, a absolvent\u016fm v\u00fdrazn\u011b zv\u00fd\u0161it sebev\u011bdom\u00ed p\u0159i hled\u00e1n\u00ed pr\u00e1ce,\u201c<\/em> doplnil Vojta.<\/p>\n

V\u00a0p\u0159\u00edpad\u011b dotaz\u016f kontaktujte:<\/strong> Josefa Vojtu, josef.vojta@gmail.com, tel. 602362916<\/p>\n

\u00da\u010dastn\u00edci:<\/strong><\/p>\n

Z\u00e1stupci zadavatel\u016f reklamy (\u0160tefan Sarva\u0161, MARS), z\u00e1stupci komunika\u010dn\u00edch agentur (Jan Binar, McCann), medi\u00e1ln\u00edch (Michal \u0160eda, MindSquared) a v\u00fdzkumn\u00fdch agentur (J\u00e1n Marjenka, Ipsos), m\u00e9di\u00ed (Miroslava Harcegov\u00e1, BurdaMedia), marketingov\u00ed konzultanti (Josef Havelka, Josef Vojta, Petr Majerik), z\u00e1stupci vysok\u00fdch \u0161kol (Dana Janovsk\u00e1, V\u0160KK, Tom\u00e1\u0161 \u0160ula, UTB Zl\u00edn, Tereza Jankov\u00e1, PSCC, Lucia Sp\u00e1lov\u00e1, UCM, Jana Mu\u017e\u00edkov\u00e1, V\u0160KK, Jan Mac\u00fach, V\u0160KK, Michal Kajfosz, V\u0160KK) i absolventi V\u0160KK (Aneta Li\u0161kov\u00e1, WMC\/GREY, Nela \u0160pechtnerov\u00e1, Darwin & the Machines, Emma Benkov\u00e1)<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Sv\u011bt marketingov\u00fdch komunikac\u00ed proch\u00e1z\u00ed bou\u0159liv\u00fdm obdob\u00edm zm\u011bn. AI m\u011bn\u00ed pravidla…<\/p>\n","protected":false},"author":9,"featured_media":19709,"parent":53,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"news.php","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"class_list":["post-19708","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nV\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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