{"id":19271,"date":"2025-05-30T11:12:09","date_gmt":"2025-05-30T09:12:09","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=19271"},"modified":"2025-11-03T20:55:13","modified_gmt":"2025-11-03T19:55:13","slug":"call-for-book-chapters","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/call-for-book-chapters\/","title":{"rendered":"CALL FOR BOOK CHAPTERS"},"content":{"rendered":"<p><b>Generation Z, Marketing, and Media: Adapting to a New Reality<\/b><\/p>\n<p>The Prague School of Creative Communication (PSCC\/V\u0160KK) invites scholars and professionals to contribute to a collective monograph following the conference on November 26, 2025. The book will be ISBN-registered (print &amp; PDF), double-blind peer-reviewed, and free of publication charges, with an expected publication date in the first half of 2026.<b><\/b><\/p>\n<p><b>Topics of Interest<\/b><\/p>\n<p>Submissions should explore\u00a0<b>Generation Z<\/b>\u00a0in connection with\u00a0<b>marketing, media, and communication<\/b>, including but not limited to:<\/p>\n<ul>\n<li><b>Marketing &amp; Consumer Behavior<\/b>: Social media, influencer marketing, e-commerce, brand ethics, AI-driven personalization, viral trends<\/li>\n<li><b>Media &amp; Communication<\/b>: Digital journalism, streaming services, PR, crisis communication, media consumption habits<\/li>\n<li><b>Advertising &amp; Visual Communication<\/b>: Branding, visual storytelling, memes &amp; GIFs in advertising, VR\/AR in marketing<\/li>\n<li>\n<div><b>Social &amp; Cultural Aspects<\/b>: Activism, inclusivity in media, digital engagement psychology, AI\u2019s impact on creative industries<\/div>\n<\/li>\n<\/ul>\n<p><b>Submission &amp; Review Process<\/b><\/p>\n<ul>\n<li>\n<div role=\"presentation\"><strong>Submission deadline:<\/strong>\u00a0November 19, 2025<\/div>\n<\/li>\n<li>\n<div role=\"presentation\"><strong>Notification of acceptance:\u00a0<\/strong>November 26, 2025.<\/div>\n<\/li>\n<li><b>Chapter length:<\/b>\u00a03,000\u20137,000 words (as per the template available\u00a0<a href=\"https:\/\/drive.google.com\/file\/d\/1YdTgJDATTxqy6dYUTPL28sB0lpd3oZKL\/view?usp=sharing\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ffcc00;\"><b><u>here &#8211; download book chapter template<\/u><\/b><\/span><\/a>)<\/li>\n<li><b>Language:<\/b>\u00a0English<\/li>\n<li><b>Submission:<\/b>\u00a0Email to\u00a0<a href=\"mailto:zeleny.jiri@pscc.university\"><u>zeleny.jiri@pscc.university<\/u><\/a>\u00a0with subject\u00a0<i>Book Chapter Submission \u2013 Generation Z<\/i>.<\/li>\n<\/ul>\n<p><b>Review Process:<\/b><\/p>\n<p><b>First round:<\/b>\u00a0Each submission will be\u00a0reviewed blindly by two independent reviewers.<br \/>\n<b>Second round:<\/b>\u00a0After final revisions, the entire book will undergo a comprehensive review by two additional reviewers.<br \/>\n<b>Authorship:<\/b>\u00a0All contributors will be first listed collectively as co-authors of the monograph, then individually as authors of their respective chapters.<\/p>\n<div>For more details about conference, visit\u00a0<a href=\"https:\/\/www.vskk.cz\/cz\/o-skole\/urad\/veda-a-vyzkum\/vskk-konference-26-11-2025\/\"><b><u>conference website<\/u><\/b><\/a>.<\/div>\n<p>We look forward to your contributions!<\/p>\n<p><b>Editorial Team\u00a0(Prague School of Creative Communication)<\/b><\/p>\n<ul>\n<li>Assoc. Prof. Lenka Turnerov\u00e1<\/li>\n<li>Dr. Ji\u0159\u00ed Zelen\u00fd, Ph.D.<\/li>\n<li>\n<div>Dr. Petr Majerik<\/div>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Generation Z, Marketing, and Media: Adapting to a New Reality&hellip;<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"class_list":["post-19271","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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