{"id":19180,"date":"2025-05-13T12:33:57","date_gmt":"2025-05-13T10:33:57","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=19180"},"modified":"2025-08-04T23:22:06","modified_gmt":"2025-08-04T21:22:06","slug":"brand-management","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/program\/mba\/brand-management\/","title":{"rendered":"Brand Management"},"content":{"rendered":"<p>Mana\u017eersk\u00fd profesn\u011b vzd\u011bl\u00e1vac\u00ed program<br \/>\n(postgradu\u00e1ln\u00ed studium v&nbsp;r\u00e1mci celo\u017eivotn\u00edho vzd\u011bl\u00e1v\u00e1n\u00ed)<\/p>\n<p><strong>Forma studia:<\/strong> kombinovan\u00e1 (prezen\u010dn\u011b p\u00e1tek-sobota, 14x)<br \/>\n<strong>D\u00e9lka studia:<\/strong> 1.5 roku + 0.5 roku na z\u00e1v\u011bre\u010dnou pr\u00e1ci\/ projekt<br \/>\n<strong>Jazyk v\u00fduky:<\/strong> z\u00e1kladn\u00ed v\u00fduka prob\u00edh\u00e1 v&nbsp;\u010desk\u00e9m jazyce s&nbsp;\u00fa\u010dast\u00ed zahrani\u010dn\u00edch expert\u016f (anglick\u00fd jazyk)<\/p>\n<h2><strong>Chcete budovat a \u0159\u00eddit \u00fasp\u011b\u0161n\u00e9 zna\u010dky? Tak je tu pro v\u00e1s daty a modern\u00edmi poznatky nabu\u0161en\u00fd MBA Brand management program Vysok\u00e9 \u0161koly kreativn\u00ed komunikace.<\/strong><\/h2>\n<p>Pro v\u0161echny budouc\u00ed dirigenty, kapit\u00e1ny a gener\u00e1ly zna\u010dek, ale i pro ty, kte\u0159\u00ed cht\u011bj\u00ed b\u00fdt prost\u011b jenom lep\u0161\u00ed v&nbsp;tom, co ji\u017e d\u011blaj\u00ed, p\u0159ipravila Vysok\u00e1 \u0161kola kreativn\u00ed komunikace (V\u0160KK) ve spolupr\u00e1ci s&nbsp;Marketingovou radou AKA nov\u00fd MBA program, kter\u00fd tu je\u0161t\u011b nebyl \u2013 MBA Brand management.<\/p>\n<p>Program MBA Brand management v\u00e1s provede kl\u00ed\u010dov\u00fdmi kroky budov\u00e1n\u00ed a \u0159\u00edzen\u00ed \u00fasp\u011b\u0161n\u00fdch zna\u010dek od A do Z.<\/p>\n<p>Pr\u016fvodci v\u00e1m budou \u0161pi\u010dkov\u00ed odborn\u00edci z&nbsp;praxe, kte\u0159\u00ed se pod\u00edlej\u00ed na budov\u00e1n\u00ed takov\u00fdch zna\u010dek, jak\u00fdmi jsou AirBank, Vodafone, \u010cSOB, Snickers, Whiskas, Chappi, Tchibo a mnoh\u00e9 dal\u0161\u00ed.<\/p>\n<h2><strong>Studium navazuje na vysoko\u0161kolsk\u00e1 studia nebo na praxi v&nbsp;oboru a sv\u00fdm obsahem ho roz\u0161i\u0159uje do t\u0159\u00ed sm\u011br\u016f:<\/strong><\/h2>\n<ul>\n<li>Prvn\u00ed pil\u00ed\u0159 je op\u0159en o kl\u00ed\u010dovou my\u0161lenku \u2013 co nem\u011b\u0159\u00edm, to ne\u0159\u00edd\u00edm, tedy data a jejich porozum\u011bn\u00ed a interpretace coby kl\u00ed\u010dov\u00e1 dovednost, bez kter\u00e9 se modern\u00ed mana\u017eer zna\u010dky neobejde. Program je skv\u011blou p\u0159\u00edle\u017eitost\u00ed si osahat zp\u016fsob, jak lze efektivn\u011b, skrze data, vytvo\u0159it a dlouhodob\u011b \u0159\u00eddit zna\u010dku.<\/li>\n<li>Druh\u00fd pil\u00ed\u0159 se v\u011bnuje fantastick\u00e9 multidisciplinarit\u011b brand managementu. B\u00fdt dobr\u00fd v&nbsp;\u0159\u00edzen\u00ed zna\u010dky znamen\u00e1 porozum\u011bt mnoha obor\u016fm \u2013 ekonomii, statistice, obchodu, psychologii i s\u00e9miotice.<\/li>\n<li>T\u0159et\u00ed pil\u00ed\u0159 je schopnost p\u0159esv\u011bd\u010dit, vzbudit d\u016fv\u011bru, prodat pr\u00e1ci t\u00fdmu \u201eintern\u00edmu klientovi\u201c a b\u00fdt schopen v\u00e9st \u010dasto r\u016fznorod\u00fd t\u00fdm. P\u0159esto\u017ee se souboru t\u011bchto dovednost\u00ed \u0159\u00edk\u00e1 \u201esoft skills&#8220;, o nic m\u011bkk\u00e9ho tu nejde. B\u00fdt schopen p\u0159esv\u011bd\u010dit \u0161\u00e9fa o spr\u00e1vnosti sv\u00e9 my\u0161lenky nebo uko\u010d\u00edrovat t\u00fdm pln\u00fd hv\u011bzd je mnohdy kl\u00ed\u010dovou ot\u00e1zkou byt\u00ed \u010di nebyt\u00ed firmy. Proto jsou m\u011bkk\u00e9 dovednosti t\u00edm nejtvrd\u0161\u00edm kalibrem v&nbsp;arzen\u00e1lu ka\u017ed\u00e9ho dobr\u00e9ho brand mana\u017eera a v&nbsp;na\u0161em programu hraj\u00ed nezastupitelnou roli.<\/li>\n<\/ul>\n<p>Absolvent MBA Brand management programu bude <strong>komplexn\u011b p\u0159ipraven\u00fd mana\u017eer<\/strong> schopn\u00fd budovat zna\u010dky, kter\u00e9 budou m\u00edt hodnotu v&nbsp;o\u010d\u00edch spot\u0159ebitel\u016f a za kter\u00e9 si spot\u0159ebitel\u00e9 budou ochotni p\u0159iplatit. Bude ch\u00e1pat, \u017ee zna\u010dka nen\u00ed ornament, ale tvrd\u011b byznysov\u00fd n\u00e1stroj, kter\u00fd se mus\u00ed vypl\u00e1cet. A to v&nbsp;prost\u0159ed\u00ed, jeho\u017e parametry se neust\u00e1le m\u011bn\u00ed.<\/p>\n<h2><strong>Hv\u011bzdn\u00ed vyu\u010duj\u00edc\u00ed:<\/strong><\/h2>\n<div class=\"image-boxes\">\n<div class=\"image-box\"><img decoding=\"async\" class=\"alignnone wp-image-19220\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/sarfass.png\" alt=\"\u0160tefan Sarva\u0161\" width=\"130\" height=\"130\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/sarfass.png 273w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/sarfass-150x150.png 150w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/sarfass-270x270.png 270w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/sarfass-200x200.png 200w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/sarfass-210x210.png 210w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/sarfass-90x90.png 90w\" sizes=\"(max-width: 130px) 100vw, 130px\" \/>\u0160tefan Sarva\u0161, Ph.D.<\/div>\n<div class=\"image-box\"><img decoding=\"async\" class=\"alignnone wp-image-19220\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/08\/Petr_Majerik_2.png\" alt=\"Petr Majerik\" width=\"130\" height=\"130\" \/>JUDr. Petr Majerik<\/div>\n<div class=\"image-box\"><img decoding=\"async\" class=\"alignnone wp-image-19215\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/binar.png\" alt=\"Jan Binar\" width=\"130\" height=\"130\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/binar.png 273w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/binar-150x150.png 150w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/binar-270x270.png 270w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/binar-200x200.png 200w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/binar-210x210.png 210w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/binar-90x90.png 90w\" sizes=\"(max-width: 130px) 100vw, 130px\" \/>Ing. Jan Binar<\/div>\n<div class=\"image-box\"><img decoding=\"async\" class=\"alignnone wp-image-19215\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/08\/Jiri_Jon_2.png\" alt=\"Ji\u0159\u00ed J\u00f3n\" width=\"130\" height=\"130\" \/>MS. Ji\u0159\u00ed J\u00f3n<\/div>\n<div class=\"image-box\"><img decoding=\"async\" class=\"alignnone wp-image-19217\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/Suda.png\" alt=\"Jan Suda\" width=\"130\" height=\"130\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/Suda.png 273w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/Suda-150x150.png 150w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/Suda-270x270.png 270w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/Suda-200x200.png 200w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/Suda-210x210.png 210w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/Suda-90x90.png 90w\" sizes=\"(max-width: 130px) 100vw, 130px\" \/>Ing. Jan Suda<\/div>\n<div class=\"image-box\"><img decoding=\"async\" class=\"alignnone wp-image-19217\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/08\/Katarina_Morvai_2.png\" alt=\"Katar\u00edna Morvai\" width=\"130\" height=\"130\" \/>Katar\u00edna Morvai<\/div>\n<div class=\"image-box\"><img decoding=\"async\" class=\"alignnone wp-image-19218\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/Petrina.png\" alt=\"Jakub Pet\u0159ina\" width=\"130\" height=\"130\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/Petrina.png 273w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/Petrina-150x150.png 150w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/Petrina-270x270.png 270w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/Petrina-200x200.png 200w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/Petrina-210x210.png 210w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/Petrina-90x90.png 90w\" sizes=\"(max-width: 130px) 100vw, 130px\" \/>Mgr. Jakub Pet\u0159ina<\/div>\n<div class=\"image-box\"><img decoding=\"async\" class=\"alignnone wp-image-19218\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/08\/Martin_Charvat_2.png\" alt=\"Martin Charv\u00e1t\" width=\"130\" height=\"130\" \/>Martin  Charv\u00e1t<\/div>\n<div class=\"image-box\"><img decoding=\"async\" class=\"alignnone wp-image-19218\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/08\/Josef_Vojta.png\" alt=\"Josef Vojta\" width=\"130\" height=\"130\" \/>Ing. Josef Vojta<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/SP-MBA_moduls.pdf\" target=\"_blank\" rel=\"noopener\">STUDIJN\u00cd MODULY<\/a><\/p>\n<p><a href=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2025\/05\/Marketing-MBA-VSKK_harmonogram-2025.pdf\" target=\"_blank\" rel=\"noopener\">HARMONOGRAM STUDIA<\/a><br \/>\nZa\u010d\u00edn\u00e1me 10.&nbsp;10.&nbsp;2025<\/p>\n<p><strong>Podm\u00ednky p\u0159ijet\u00ed:\u00a0<\/strong><\/p>\n<ul>\n<li>Ukon\u010den\u00e9 vysoko\u0161kolsk\u00e9 vzd\u011bl\u00e1n\u00ed alespo\u0148 na \u00farovni bakal\u00e1\u0159e, minim\u00e1ln\u011b dvoulet\u00e1 mana\u017eersk\u00e1 praxe a absolvov\u00e1n\u00ed motiva\u010dn\u00edho pohovoru.<\/li>\n<li>V individu\u00e1ln\u00edch p\u0159\u00edpadech mo\u017enost studia i bez vysoko\u0161kolsk\u00e9ho vzd\u011bl\u00e1n\u00ed, podm\u00ednkou je minim\u00e1ln\u011b 10let\u00e1 prokazateln\u00e1 praxe ve vedouc\u00ed mana\u017eersk\u00e9 pozici.<\/li>\n<\/ul>\n<p><strong>V\u00fdjimka pro absolventy V\u0160KK<\/strong><\/p>\n<p>Pro absolventy profesn\u00edch program\u016f V\u0160KK plat\u00ed v\u00fdjimka z&nbsp;po\u017eadavku na dvouletou mana\u017eerskou praxi.<\/p>\n<p><strong>Cena MBA programu:<\/strong> 120&nbsp;000&nbsp;K\u010d + DPH 21&nbsp;%<br \/>\n<strong>Cena pro absolventy V\u0160KK:<\/strong> 99&nbsp;000&nbsp;K\u010d + DPH 21&nbsp;%<\/p>\n<p>Titul MBA vych\u00e1z\u00ed z&nbsp;anglosask\u00e9 vysoko\u0161kolsk\u00e9 tradice a je b\u011b\u017en\u011b u\u017e\u00edv\u00e1n v&nbsp;oblasti mana\u017eersk\u00e9 praxe. Vzhledem k&nbsp;tomu, \u017ee \u010desk\u00fd pr\u00e1vn\u00ed r\u00e1mec dle z\u00e1kona \u010d. 111\/1998 Sb., o vysok\u00fdch \u0161kol\u00e1ch, tento typ studia neupravuje, nen\u00ed titul MBA pova\u017eov\u00e1n za akademick\u00fd titul, n\u00fdbr\u017e za titul profesn\u00ed. Uv\u00e1d\u00ed se ve zkratce \u201eMBA\u201c za jm\u00e9nem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mana\u017eersk\u00fd profesn\u011b vzd\u011bl\u00e1vac\u00ed program (postgradu\u00e1ln\u00ed studium v&nbsp;r\u00e1mci celo\u017eivotn\u00edho vzd\u011bl\u00e1v\u00e1n\u00ed) Forma&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":19178,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"study.php","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"class_list":["post-19180","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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