{"id":19135,"date":"2025-05-01T07:15:01","date_gmt":"2025-05-01T05:15:01","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=19135"},"modified":"2025-05-01T07:15:01","modified_gmt":"2025-05-01T05:15:01","slug":"novy-mba-program-na-vskk","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/aktuality\/novy-mba-program-na-vskk\/","title":{"rendered":"Nov\u00fd MBA program na V\u0160KK"},"content":{"rendered":"<p>Vysok\u00e1 \u0161kola kreativn\u00ed komunikace (V\u0160KK) p\u0159ipravila ve spolupr\u00e1ci s&nbsp;Marketingovou radou AKA nov\u00fd MBA program, kter\u00fd tu je\u0161t\u011b nebyl \u2013 MBA Brand management.<\/p>\n<p>Modern\u00edmi poznatky a daty nabu\u0161en\u00fd a dlouholet\u00fdmi zku\u0161enostmi vyztu\u017een\u00fd MBA Brand management program v\u00e1s provede kl\u00ed\u010dov\u00fdmi kroky budov\u00e1n\u00ed a \u0159\u00edzen\u00ed \u00fasp\u011b\u0161n\u00fdch zna\u010dek od A do Z.<\/p>\n<p>Pr\u016fvodci v\u00e1m budou \u0161pi\u010dkov\u00ed odborn\u00edci z&nbsp;praxe, kte\u0159\u00ed se pod\u00edlej\u00ed na budov\u00e1n\u00ed takov\u00fdch zna\u010dek, jak\u00fdmi jsou AirBank, Vodafone, \u010cSOB, Snickers, Whiskas, Chappi a mnoh\u00e9 dal\u0161\u00ed.<\/p>\n<p>Studium navazuje na ni\u017e\u0161\u00ed stupn\u011b vysoko\u0161kolsk\u00e9ho studia marketingu nebo na praxi v&nbsp;oboru a sv\u00fdm obsahem ho roz\u0161i\u0159uje do t\u0159\u00ed sm\u011br\u016f:<\/p>\n<ul>\n<li>Prvn\u00ed pil\u00ed\u0159 je op\u0159en o kl\u00ed\u010dovou my\u0161lenku \u2013 co nem\u011b\u0159\u00edm, to ne\u0159\u00edd\u00edm, tedy data a jejich porozum\u011bn\u00ed a interpretace coby kl\u00ed\u010dov\u00e1 dovednost, bez kter\u00e9 se modern\u00ed mana\u017eer zna\u010dky neobejde. Program je skv\u011blou p\u0159\u00edle\u017eitost\u00ed si osahat zp\u016fsob, jak lze efektivn\u011b, skrze data, vytvo\u0159it a dlouhodob\u011b \u0159\u00eddit zna\u010dku.<\/li>\n<li>Druh\u00fd pil\u00ed\u0159 se v\u011bnuje fantastick\u00e9 multidisciplinarit\u011b brand managementu. B\u00fdt dobr\u00fd v&nbsp;\u0159\u00edzen\u00ed zna\u010dky znamen\u00e1 porozum\u011bt mnoha obor\u016fm \u2013 ekonomii, statistice, obchodu, psychologii i s\u00e9miotice.<\/li>\n<li>T\u0159et\u00ed pil\u00ed\u0159 je schopnost p\u0159esv\u011bd\u010dit, vzbudit d\u016fv\u011bru, prodat pr\u00e1ci t\u00fdmu \u201eintern\u00edmu klientovi\u201c a b\u00fdt schopen v\u00e9st \u010dasto r\u016fznorod\u00fd t\u00fdm. P\u0159esto\u017ee se souboru t\u011bchto dovednost\u00ed \u0159\u00edk\u00e1 \u201esoft skills\u201c, o nic m\u011bkk\u00e9ho tu nejde. B\u00fdt schopen p\u0159esv\u011bd\u010dit \u0161\u00e9fa o spr\u00e1vnosti sv\u00e9 my\u0161lenky nebo uko\u010d\u00edrovat t\u00fdm pln\u00fd hv\u011bzd je mnohdy kl\u00ed\u010dovou ot\u00e1zkou byt\u00ed \u010di nebyt\u00ed firmy. Proto jsou m\u011bkk\u00e9 dovednosti t\u00edm nejtvrd\u0161\u00edm kalibrem v&nbsp;arzen\u00e1lu ka\u017ed\u00e9ho dobr\u00e9ho brand mana\u017eera a v&nbsp;na\u0161em programu hraj\u00ed nezastupitelnou roli.<\/li>\n<\/ul>\n<p>Absolvent MBA Brand management programu bude komplexn\u011b p\u0159ipraven\u00fd mana\u017eer schopn\u00fd budovat zna\u010dky, kter\u00e9 budou m\u00edt hodnotu v&nbsp;o\u010d\u00edch spot\u0159ebitel\u016f a za kterou si spot\u0159ebitel\u00e9 budou ochotni p\u0159iplatit. Bude ch\u00e1pat, \u017ee zna\u010dka nen\u00ed ornament, ale tvrd\u011b byznysov\u00fd n\u00e1stroj, kter\u00fd se mus\u00ed vypl\u00e1cet. A to v&nbsp;prost\u0159ed\u00ed, jeho\u017e parametry se neust\u00e1le m\u011bn\u00ed.<\/p>\n<p><strong>Typick\u00e9 uplatn\u011bn\u00ed absolventa<\/strong>: brand mana\u017eer, \u0159editel zna\u010dky, marketingov\u00fd mana\u017eer, marketingov\u00fd \u0159editel, v\u0161echny \u0159\u00edd\u00edc\u00ed pozice, kter\u00e9 obsahuj\u00ed zodpov\u011bdnost vztahuj\u00edc\u00ed se ke zna\u010dce.<\/p>\n<p><strong>Na\u0161i lekto\u0159i:\u00a0<\/strong><\/p>\n<p><strong>Za Marketingovou radu:<\/strong> Jakub Pet\u0159ina (PPF), Steffen Saemann (Tchibo), \u0160tefan Sarva\u0161 (Mars), Jan Binar (McCann), Josef Havelka (marketingov\u00fd poradce)<\/p>\n<p><strong>Za odborn\u00edky z&nbsp;trhu<\/strong>: Ji\u0159\u00ed J\u00f3n (\u010cSOB), Kate\u0159ina Hrube\u0161ov\u00e1 (AKA), Tom\u00e1\u0161 Kope\u010dn\u00fd (Kaspen \/ Jung von Matt), Jan Suda (McCann)<\/p>\n<p><strong>Za odborn\u00edky z&nbsp;praxe vyu\u010duj\u00edc\u00ed na V\u0160KK<\/strong>: Josef Vojta, Martin Charv\u00e1t, Petr Majerik<\/p>\n<p><strong>Forma studia<\/strong>: kombinovan\u00e9 (prezen\u010dn\u011b p\u00e1tek\u2013sobota, 14\u00d7)<\/p>\n<p><strong>D\u00e9lka studia<\/strong>: 1,5 roku + 0,5 roku na z\u00e1v\u011bre\u010dnou pr\u00e1ci \/ projekt<\/p>\n<p>Z\u00e1kladn\u00ed v\u00fduka prob\u00edh\u00e1 v&nbsp;\u010desk\u00e9m jazyce s&nbsp;\u00fa\u010dast\u00ed zahrani\u010dn\u00edch expert\u016f (anglick\u00fd jazyk)<\/p>\n<p>Za\u010d\u00edn\u00e1me ji\u017e na podzim <strong>10.&nbsp;10.&nbsp;2025<\/strong><\/p>\n<p>V\u00edce informac\u00ed sledujte brzy na na\u0161em webu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vysok\u00e1 \u0161kola kreativn\u00ed komunikace (V\u0160KK) p\u0159ipravila ve spolupr\u00e1ci s&nbsp;Marketingovou radou&hellip;<\/p>\n","protected":false},"author":9,"featured_media":17537,"parent":53,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"news.php","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"class_list":["post-19135","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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