{"id":17796,"date":"2024-09-06T09:44:59","date_gmt":"2024-09-06T07:44:59","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=17796"},"modified":"2024-09-16T10:43:23","modified_gmt":"2024-09-16T08:43:23","slug":"esport-a-gaming-marketing-poprve-na-vskk","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/aktuality\/esport-a-gaming-marketing-poprve-na-vskk\/","title":{"rendered":"Esport a gaming marketing poprv\u00e9 na V\u0160KK"},"content":{"rendered":"

Gaming je rychle rostouc\u00ed pr\u016fmysl, kter\u00fd je desetkr\u00e1t v\u011bt\u0161\u00ed ne\u017e pr\u016fmysl filmov\u00fd. Hern\u00ed trh letos glob\u00e1ln\u011b dos\u00e1hne objemu 184 miliard dolar\u016f (4,3 bilionu korun). V mnoha zem\u00edch popularita gamingu za\u010d\u00edn\u00e1 p\u0159evy\u0161ovat tradi\u010dn\u00ed sport. Od roku 2025 bude m\u00edt dokonce svou vlastn\u00ed olympi\u00e1du, kter\u00e1 se odehraje v Sa\u00fadsk\u00e9 Ar\u00e1bii. V\u0160KK proto reaguje na zvy\u0161uj\u00edc\u00ed se popt\u00e1vku po odborn\u00edc\u00edch v t\u00e9to dynamicky se rozv\u00edjej\u00edc\u00ed oblasti a jako prvn\u00ed \u0161kola v \u010cesku nab\u00edz\u00ed specializaci <\/span>Esport a gaming marketing<\/b><\/a>.\u00a0<\/span><\/p>\n

\u201eV \u010cesku hraje na t\u00fddenn\u00ed b\u00e1zi t\u0159i miliony lid\u00ed. Na to, jak jsme mal\u00e1 zem\u011b, je tu gaming siln\u00fd. M\u00e1me relativn\u011b hodn\u011b profesion\u00e1ln\u00edch t\u00fdm\u016f,\u201c <\/span><\/i>\u0159\u00edk\u00e1 <\/span>Vojt\u011bch Form\u00e1nek, <\/b>Marketing Director v<\/span> Dynamo Eclot<\/b><\/a> a vyu\u010duj\u00edc\u00ed nov\u00fdch specializovan\u00fdch p\u0159edm\u011bt\u016f. <\/span>\u201eGaming je spojen\u00fd se stereotypy, kter\u00e9 obor d\u00e9monizuj\u00ed. Opravdu nebudeme studenty u\u010dit hr\u00e1t na PlayStationu. Dali jsme dohromady obor, kter\u00fd m\u00e1 p\u0159esah.\u201c<\/span><\/i><\/p>\n

Mohl bys ve stru\u010dnosti vysv\u011btlit, co je esport? Jak se li\u0161\u00ed od gamingu?
\n<\/b>Gaming se d\u00e1 p\u0159irovnat k amat\u00e9rsk\u00e9mu sportu. Je to volno\u010dasov\u00e1 aktivita, kter\u00e1 m\u00e1 prim\u00e1rn\u011b p\u0159in\u00e9st radost, odreagov\u00e1n\u00ed a \u00fanik z reality (v pozitivn\u00edm slova smyslu). Esport je profesion\u00e1ln\u00ed sport. Poj\u00ed se s n\u00edm p\u0159\u00edprava od \u00fatlej\u0161\u00edho v\u011bku, kter\u00e1 v jeden moment m\u016f\u017ee p\u0159er\u016fst v profesion\u00e1ln\u00ed kari\u00e9ru. Nese s sebou ka\u017edodenn\u00ed tr\u00e9nink, a\u0165 u\u017e jde o danou hru, tak kondi\u010dn\u00ed p\u0159\u00edpravu a ment\u00e1ln\u00ed tr\u00e9nink. V Dynamo Eclot m\u00e1me ment\u00e1ln\u00edho tren\u00e9ra, hr\u00e1\u010di maj\u00ed rozvojov\u00e9 pl\u00e1ny \u2013 nerozv\u00edj\u00ed se tedy jen jako hr\u00e1\u010di, ale i\u00a0jako lid\u00e9. Je to pr\u00e1ce na osm hodin denn\u011b, p\u0159i kter\u00e9 hr\u00e1\u010d mus\u00ed pod\u00e1vat v\u00fdsledky, a za to je pom\u011brn\u011b hezky odm\u011bn\u011bn\u00fd.\u00a0<\/span><\/p>\n

Potenci\u00e1l hern\u00edho trhu\u00a0<\/b><\/h3>\n

P\u0159ibl\u00ed\u017eil bys potenci\u00e1l hern\u00edho trhu a pro\u010d by m\u011bly firmy do t\u00e9to oblasti v\u00edce investovat?
\n<\/b>Je to spojen\u00e9 s c\u00edlovkou, kterou jsou generace Z a alfa. Jak vyrostly u\u017e v dob\u011b onlinu, m\u011bn\u00ed se jim spot\u0159ebn\u00ed chov\u00e1n\u00ed, pozornost a spousta tradi\u010dn\u00edch sport\u016f je pro n\u011b nudn\u00fdch. Hodn\u011b lid\u00ed je nap\u0159. p\u0159i kouk\u00e1n\u00ed na filmy z\u00e1rove\u0148 na TikToku. U esportu jsou n\u011bkter\u00e9 tituly tak dynamick\u00e9, \u017ee mohou \u010dlov\u011bka upoutat natolik, \u017ee nepot\u0159ebuje na druh\u00e9m za\u0159\u00edzen\u00ed koukat na n\u011bco dal\u0161\u00edho. Pro tuhle koncovou skupinu je to dob\u0159e ud\u011blan\u00e9.\u00a0<\/span><\/p>\n

Zna\u010dky by m\u011bly do hern\u00edho trhu investovat i p\u0159es to, \u017ee v tuto chv\u00edli nemaj\u00ed produkt, kter\u00fd by byl pro tuhle skupinu zaj\u00edmav\u00fd. M\u011bly by si potenci\u00e1ln\u00edho z\u00e1kazn\u00edka vychov\u00e1vat. a pokud maj\u00ed produkt, kter\u00fd je te\u010f trendy, gaming je jednodu\u0161e siln\u00fd \u2013 v \u010cesku hraje na t\u00fddenn\u00ed b\u00e1zi t\u0159i miliony lid\u00ed, tud\u00ed\u017e se nejedn\u00e1 o \u017e\u00e1dnou malou skupinku. Sta\u010d\u00ed se pod\u00edvat, co d\u011blaj\u00ed lid\u00e9 v MHD, do gamingu pat\u0159\u00ed toti\u017e i mobiln\u00ed hran\u00ed\u2026<\/span><\/p>\n

Jak si stoj\u00ed esport a gaming v \u010cesku, co se progresu, \u00fasp\u011b\u0161nosti hr\u00e1\u010d\u016f nebo i tv\u016frc\u016f her, mno\u017estv\u00ed u\u017eivatel\u016f \u010di m\u00edry dosavadn\u00edch investic firem t\u00fd\u010de?
\n<\/b>Prvn\u00ed esportov\u00fd t\u00fdm byl dokonce z \u010ceska. Jsme spojeni s v\u00fdvojem her skrze v\u00fdvoj\u00e1\u0159sk\u00e1 studia. Na to, jak jsme mal\u00e1 zem\u011b, je tu gaming siln\u00fd. M\u00e1me relativn\u011b hodn\u011b profesion\u00e1ln\u00edch t\u00fdm\u016f, kter\u00e9 jsou v celosv\u011btov\u00e9m srovn\u00e1n\u00ed docela siln\u00e9. Ned\u00e1vno jsme se t\u0159eba poprv\u00e9 kvalifikovali na turnaj v \u010c\u00edn\u011b, a to by mohl b\u00fdt dal\u0161\u00ed gamebreaker.\u00a0<\/span><\/p>\n

Mo\u017enost\u00ed, jak se v t\u00e9to oblasti jako zna\u010dka zviditelnit, existuje n\u011bkolik. Mohou spolupracovat se streamery \u010di cel\u00fdmi t\u00fdmy, zviditelnit se p\u0159es Twitch, na hern\u00edch eventech t\u0159eba jako partner, d\u00edky product placementu p\u0159\u00edmo ve h\u0159e apod. \u0158ekl bys v\u00edc o tom, jakou formou marketing v oblasti gamingu a esportu uchopit?
\n<\/b>U\u017e jsi nast\u00ednila n\u011bjak\u00e9 mo\u017enosti, jak se to d\u00e1 d\u011blat. Kdy\u017e to vzt\u00e1hnu na \u010cesko, tady hr\u00e1\u010d\u016f, kte\u0159\u00ed by m\u011bli velk\u00fd z\u00e1sah, moc nen\u00ed. St\u00e1le je tu esport sp\u00ed\u0161e niche a hr\u00e1\u010di nejsou fotbalist\u00e9, negeneruj\u00ed takov\u00fd z\u00e1jem. Esport, pota\u017emo gaming, se ale poj\u00ed s velk\u00fdmi influencery, kte\u0159\u00ed jsou zn\u00e1m\u00ed, maj\u00ed z\u00e1sah i v prost\u0159ed\u00ed tradi\u010dn\u00edho lifestylu, tak\u017ee ur\u010dit\u011b d\u00e1v\u00e1 smysl se jako zna\u010dka spojit s n\u011bk\u00fdm takov\u00fdm.\u00a0<\/span><\/p>\n

N\u011bkter\u00e9 zna\u010dky to d\u011blaj\u00ed dob\u0159e, dok\u00e1\u017e\u00ed se naladit na tonalitu hr\u00e1\u010d\u016f a kampa\u0148 p\u016fsob\u00ed autenticky. Ale moc jich nen\u00ed. V\u011bt\u0161ina firem spolupracuje s tradi\u010dn\u00edmi marketingov\u00fdmi agenturami, kde je jednotlivec, p\u0159\u00edpadn\u011b dva lidi, kte\u0159\u00ed si mysl\u00ed, \u017ee tomu rozum\u00ed. \u010casto jim ani agentura p\u0159es r\u016fzn\u00e9 procesy nedovol\u00ed, aby byli vid\u011bt, skouznou do \u201ebezpe\u010dn\u00e9ho re\u017eimu\u201c, a to potom ned\u00e1v\u00e1 smysl a m\u00e1 to \u0161patn\u00e9 v\u00fdsledky. Agentur\u00e1m by ob\u010das ne\u0161kodilo si zaplatit konzultaci s esportov\u00fdm t\u00fdmem \u010di dal\u0161\u00edmi lidmi, kte\u0159\u00ed se v tom opravdu pohybuj\u00ed, aby jim \u0159ekli, co a jak.<\/span><\/p>\n

Firmy by m\u011bly b\u00fdt v prost\u0159ed\u00ed gamingu a esportu dlouho, nem\u016f\u017eou \u010dekat, \u017ee zkus\u00ed t\u0159\u00edm\u011bs\u00ed\u010dn\u00ed kampa\u0148 a bude to hned fungovat. Game\u0159i jsou silnou subkulturou, se kterou je spojen\u00fd ur\u010dit\u00fd slang. A jsou h\u00e1kliv\u00ed na v\u011bci, kter\u00e9 nejsou autentick\u00e9.\u00a0<\/span><\/p>\n

U n\u00e1s do esportu investuj\u00ed firmy jako Tipsport, Prima, Vodafone, Sazka, Mastercard nebo Samsung. Z podnikatel\u016f nap\u0159. Petr D\u011bdek, Daniel K\u0159et\u00ednsk\u00fd \u010di Petr Syrov\u00e1tko, kte\u0159\u00ed investuj\u00ed p\u0159ev\u00e1\u017en\u011b do jednotliv\u00fdch t\u00fdm\u016f. Vybav\u00ed\u0161 si n\u011bjak\u00fd dobr\u00fd p\u0159\u00edklad kampan\u011b\/spolupr\u00e1ce, kdy firma vyu\u017eila esport k promu a prodeji?
\n<\/b>Hodn\u011b takov\u00fdch kampan\u00ed je zn\u00e1m\u00fdch t\u0159eba z USA. Super marketing m\u00e1 hra Fortnite. Maximalizuje v\u0161echny trendy v\u011bci, kter\u00e9 jsou bl\u00edzko c\u00edlovce. Za zm\u00ednku stoj\u00ed t\u0159eba partnerstv\u00ed s rapperem Travisem Scottem.\u00a0<\/span><\/p>\n

Co se t\u00fd\u010de B2C zna\u010dek, zn\u00e1m\u00e1 case study je, kdy\u017e Burger King rozjel jako sou\u010d\u00e1st sponzoringu m\u00e9n\u011b \u00fasp\u011b\u0161n\u00e9ho t\u00fdmu Stevenage FC kampa\u0148 ve h\u0159e FIFA. C\u00edlem bylo prom\u011bnit tak\u0159ka nezn\u00e1m\u00fd t\u00fdm na jeden z nejv\u011bt\u0161\u00edch online klub\u016f na sv\u011bt\u011b. Burger King motivoval z\u00e1kazn\u00edky, aby hr\u00e1li s t\u00fdmem, jeho\u017e hr\u00e1\u010di m\u011bli na dresech logo zna\u010dky. Kdy\u017e sd\u00edleli, jak pln\u00ed r\u016fzn\u00e9 hern\u00ed v\u00fdzvy, m\u011bli n\u00e1rok t\u0159eba na burger zdarma.<\/span><\/p>\n

V \u010cesku se mi vybavuje jen spolupr\u00e1ce Kauflandu se SINNERS\u2026
\n<\/b>Ano, to bylo docela poveden\u00e9. Komunikaci m\u011bli hezky vymy\u0161lenou a za kampa\u0148 s ta\u0161kou dostali i ocen\u011bn\u00ed <\/span>(agentury Omnicom Group \u2013 Fuse, DDB FTW a OMD v roce 2023 z\u00edskaly za kampa\u0148 Fofrta\u0161ka 2.0 pro gamery v Cannes bronzov\u00e9ho lva v kategorii Entertainment Lions for Gaming v podkategorii Social Behaviour & Cultural Insight, pozn. red.).<\/span><\/i> Jinak velk\u00fdch kampan\u00ed moc nen\u00ed. Zna\u010dky se toho zat\u00edm boj\u00ed.<\/span><\/p>\n

Z\u00e1jem o esport jako profesn\u00ed v\u00fdhoda\u00a0<\/b><\/h3>\n

S rozvojem gamingu a esportu vznikaj\u00ed tak\u00e9 nov\u00e9 pracovn\u00ed pozice a n\u011bkter\u00e9 agentury (nap\u0159. Fuse) maj\u00ed vlastn\u00ed esportov\u00e1 odd\u011blen\u00ed. O kter\u00e9 profese se nap\u0159. jedn\u00e1?
\n<\/b>Tyhle divize budou hledat podobn\u00e9 lidi, jako maj\u00ed v jin\u00fdch marketingov\u00fdch odd\u011blen\u00edch. Ty pozice by m\u011bly de facto kop\u00edrovat ty v tradi\u010dn\u00edch agentur\u00e1ch \u2013 Account Manager, Digital Manager, Content Creator\u2026 Potom jsou samoz\u0159ejm\u011b esportov\u00e9 t\u00fdmy (t\u011bch profesion\u00e1ln\u00edch je v \u010cesku tak p\u011bt), ve kter\u00fdch pracuj\u00ed lid\u00e9 na full-time. Z\u00e1rove\u0148 maj\u00ed n\u011bjak\u00fd kontext v Evrop\u011b, tak\u017ee kdy\u017e tady bude n\u011bkdo p\u00e1r let pro n\u011bkter\u00fd z nich, nap\u0159. Dynamo Eclot, pracovat, v\u011b\u0159\u00edm, \u017ee se m\u016f\u017ee dostat i do zahrani\u010dn\u00edho t\u00fdmu.\u00a0<\/span><\/p>\n

Z\u00e1rove\u0148 komunikace v esportu respektuje ur\u010dit\u00e9 linky, kter\u00e9 jsou podobn\u00e9 tradi\u010dn\u00edmu sportu. \u010clov\u011bk, kter\u00fd je z esportov\u00e9ho prost\u0159ed\u00ed, m\u016f\u017ee b\u00fdt kreativn\u011bj\u0161\u00ed ne\u017e n\u011bkdo v marketingu tradi\u010dn\u00edho sportu. Lid\u00e9 \u010dasto spol\u00e9haj\u00ed na to, \u017ee hokej nebo fotbal zaj\u00edm\u00e1 v\u0161echny, a na t\u00e9hle lenosti potom skom\u00edr\u00e1 cel\u00fd sport. U n\u00e1s jsme skrze investora na jedn\u00e9 lodi s Dynamo Pardubice, tak\u017ee se to sna\u017e\u00edme n\u011bjak propojovat, a mysl\u00edm, \u017ee lidi od n\u00e1s by klidn\u011b dok\u00e1zali d\u011blat soci\u00e1ln\u00ed s\u00edt\u011b i pro hokej. Kreativa z esportu se m\u016f\u017ee v tomhle odrazit.\u00a0<\/span><\/p>\n

V neposledn\u00ed \u0159ad\u011b existuj\u00ed r\u016fzn\u00e1 m\u00e9dia nebo v\u011bt\u0161\u00ed zna\u010dky, kter\u00e9 se v gamingu pohybuj\u00ed del\u0161\u00ed dobu a maj\u00ed pro to dedikovan\u00e9 odd\u011blen\u00ed (nap\u0159. Mastercard). Mysl\u00edm, \u017ee je spousta uplatn\u011bn\u00ed.<\/span><\/p>\n

Nov\u00e1 generace market\u00e9r\u016f\u00a0<\/b><\/h3>\n

Potenci\u00e1l v t\u00e9to sf\u00e9\u0159e vn\u00edmaj\u00ed i na V\u0160KK, kde se otev\u00edr\u00e1 nov\u00e1 specializace Esport a gaming marketing. Ty spole\u010dn\u011b s kolegou, spoluzakladatelem a CEO Dynamo Eclot, Martinem Novotn\u00fdm pom\u00e1h\u00e1\u0161 s tvorbou studijn\u00edho pl\u00e1nu a bude\u0161 zde tak\u00e9 u\u010dit. P\u0159ibl\u00ed\u017eil bys, jak jste se k t\u00e9to roli s Martinem dostali a pro\u010d jste se toho chopili?
\n<\/b>Prvotn\u011b jsme veden\u00ed V\u0160KK oslovili s nab\u00eddkou st\u00e1\u017ee pro studenty. Po dal\u0161\u00edch debat\u00e1ch n\u00e1m bylo \u0159e\u010deno, \u017ee by cht\u011bli jako prvn\u00ed \u010desk\u00e1 vysok\u00e1 \u0161kola otev\u0159\u00edt specializaci zam\u011b\u0159enu na esport a gaming. N\u00e1m to tak\u00e9 d\u00e1valo smysl, tak jsme souhlasili, \u017ee pom\u016f\u017eeme. Kdy\u017e jsem \u0161el v roce 2016 studovat do Anglie, u\u017e tenkr\u00e1t tam m\u011bli v nab\u00eddce esport marketing. V \u010cesku to trv\u00e1 d\u00e9le. Gaming je spojen\u00fd se stereotypy, kter\u00e9 obor d\u00e9monizuj\u00ed. Opravdu nebudeme studenty u\u010dit hr\u00e1t na PlayStationu a\u00a0podporovat to, aby nevych\u00e1zeli z pokoje, jak se n\u011bkdy ob\u00e1vaj\u00ed jejich rodi\u010de.\u00a0<\/span><\/p>\n

Dali jsme dohromady obor, kter\u00fd m\u00e1 p\u0159esah \u2013 lidi se nemus\u00ed b\u00e1t, \u017ee by to vystudovali a byli z\u00e1visl\u00ed jen na pracovn\u00edch nab\u00eddk\u00e1ch v gamingu a esportu. Specializace je postaven\u00e1 na marketingu, kter\u00fd je zam\u011b\u0159en\u00fd na generace Z a alfa, studenti zde z\u00edskaj\u00ed pov\u011bdom\u00ed, jak obecn\u011b digit\u00e1ln\u00ed marketing funguje a jak ho d\u011blat.<\/span><\/p>\n

Kter\u00e9 p\u0159edm\u011bty budete u\u010dit?
\n<\/b>V prvn\u00ed \u0159ad\u011b je pot\u0159eba, i kdy\u017e studenti z t\u00e9 skupiny jsou, pochopit generaci Z, jak\u00e1 jsou u n\u00ed specifika a rozd\u00edlnosti oproti p\u0159edchoz\u00edm generac\u00edm, jak se to bude d\u00e1l vyv\u00edjet. S t\u00edm je spojen\u00e1 generace alfa, d\u011bti narozen\u00e9 po roce 2010. V jin\u00e9m p\u0159edm\u011btu se budeme v\u011bnovat brandu, aby studenti v\u011bd\u011bli, co v\u0161echno se poj\u00ed se zalo\u017een\u00edm vlastn\u00ed zna\u010dky, esportov\u00e9ho t\u00fdmu nebo jin\u00e9ho gamingov\u00e9ho subjektu, jak\u00e9 tam jsou hodnoty, kter\u00e9 se prom\u00edtaj\u00ed do komunikace, jak branding funguje\u2026 Budeme se bavit o\u00a0obsahu, jak a podle \u010deho by m\u011bl vznikat, jak funguje pl\u00e1nov\u00e1n\u00ed a algoritmus. Studenti se budou u\u010dit tak\u00e9 prezenta\u010dn\u00ed dovednosti, jak mluvit a diskutovat a dal\u0161\u00ed \u0161ikovn\u00e9 v\u011bci, kter\u00e9 jim pomohou, a\u0165 u\u017e budou d\u011blat cokoliv.<\/span><\/p>\n

Na koho dal\u0161\u00edho se mohou studenti t\u011b\u0161it? Budete do hodin nap\u0159. zv\u00e1t hosty z \u0159ad odborn\u00edk\u016f a dal\u0161\u00edch osobnost\u00ed z hern\u00ed oblasti
\n<\/b>Dal\u0161\u00edm z vyu\u010duj\u00edc\u00edch bude Tom\u00e1\u0161 S\u00fdkora, marketingov\u00fd strat\u00e9g, kter\u00fd nap\u0159. p\u0159ipravoval gamingovou kampa\u0148 pro \u010ceskou spo\u0159itelnu a aktu\u00e1ln\u011b vede Engine Room, divizi WMC Grey zam\u011b\u0159enou na Gen Z. V r\u00e1mci v\u00fduky se bude zam\u011b\u0159ovat na branding. D\u00e1le si ur\u010dit\u011b p\u0159izveme t\u0159eba lidi z hern\u00edho v\u00fdvoj\u00e1\u0159stv\u00ed.\u00a0<\/span><\/p>\n

Jakou roli v gamingu hraje \u010di bude hr\u00e1t AI nebo VR? Budou tyto nov\u00e9 technologie vyu\u017e\u00edvat i studenti v hodin\u00e1ch?
\n<\/b>Roli to bude hr\u00e1t ur\u010dit\u011b velkou. Budeme se bavit o budoucnosti marketingu a AI, roz\u0161\u00ed\u0159en\u00e1 nebo virtu\u00e1ln\u00ed realita k tomu pat\u0159\u00ed. Uvid\u00edme, v jak\u00e9m bod\u011b se dostaneme do situace, kdy budeme m\u00edt offline i online \u017eivot. U\u017e te\u010f je vid\u011bt, \u017ee zna\u010dky investuj\u00ed do online sv\u011bta \u2013 nap\u0159. Nike bude cht\u00edt, abychom nosili jejich boty i ve virtu\u00e1ln\u00ed realit\u011b. Z\u00e1rove\u0148 student\u016fm uk\u00e1\u017eeme r\u016fzn\u00e9 AI n\u00e1stroje, proto\u017ee je pou\u017e\u00edv\u00e1me na v\u00edcem\u00e9n\u011b denn\u00ed b\u00e1zi.\u00a0<\/span><\/p>\n

Kter\u00fdmi schopnostmi by m\u011bl uchaze\u010d o studium t\u00e9to specializace ide\u00e1ln\u011b u\u017e disponovat? M\u011bl by m\u00edt i hr\u00e1\u010dskou zku\u0161enost? Co by m\u011blo b\u00fdt jeho motivac\u00ed ke studiu?
\n<\/b>Hr\u00e1\u010dskou zku\u0161enost ani m\u00edt nemus\u00ed. J\u00e1, kdy\u017e jsem se p\u0159ipojil ke kluk\u016fm, jsem byl velmi pasivn\u00ed hr\u00e1\u010d a dok\u00e1zal jsem to navn\u00edmat. Ale jasn\u011b, kdy\u017e se specializace orientuje kolem her, je ur\u010dit\u011b lep\u0161\u00ed, kdy\u017e je budou m\u00edt r\u00e1di, o to v\u00edc je to bude bavit. Ur\u010dit\u011b bych ale nezavrhoval studenty, kte\u0159\u00ed moc nehraj\u00ed, ale c\u00edt\u00ed, \u017ee by cht\u011bli m\u00edt n\u011bjakou v\u00fdhodu na profesn\u00edm poli, cht\u011bj\u00ed zn\u00e1t t\u00e9ma a publikum, kter\u00e1 nejsou v \u010cesku studijn\u011b uchopen\u00e1. A ur\u010dit\u011b je dobr\u00e9, aby m\u011bl uchaze\u010d nastavenou mysl tak, \u017ee si to nejde jen odsed\u011bt, chce b\u00fdt aktivn\u00ed a vyt\u0159\u00edskat z toho maximum, obzvl\u00e1\u0161\u0165, kdy\u017e za to plat\u00ed. Chce b\u00fdt early adopter\u2026<\/span><\/p>\n

\"\"<\/p>\n

Text: Tereza Barto\u0161kov\u00e1\u00a0<\/span><\/i><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Gaming je rychle rostouc\u00ed pr\u016fmysl, kter\u00fd je desetkr\u00e1t v\u011bt\u0161\u00ed ne\u017e…<\/p>\n","protected":false},"author":27,"featured_media":17797,"parent":53,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"news.php","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"class_list":["post-17796","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nV\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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