{"id":17550,"date":"2024-05-30T19:44:37","date_gmt":"2024-05-30T17:44:37","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=17550"},"modified":"2026-04-15T15:45:58","modified_gmt":"2026-04-15T13:45:58","slug":"esport-a-gaming-marketing","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/program\/marketing-a-komunikace\/esport-a-gaming-marketing\/","title":{"rendered":"Gaming marketing"},"content":{"rendered":"<p>Prezen\u010dn\u00ed bakal\u00e1\u0159sk\u00e9 profesn\u00ed studium \u2013 <strong>Voliteln\u00fd modul<\/strong><br \/>\nProgram Kreativn\u00ed marketing a komunikace (k\u00f3d programu: B0414P180001)<\/p>\n<div style=\"width: 3840px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-17550-1\" width=\"3840\" height=\"2160\" poster=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2024\/06\/esport_nahled.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2024\/06\/Vskk_horizontal.mp4?_=1\" \/><a href=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2024\/06\/Vskk_horizontal.mp4\">https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2024\/06\/Vskk_horizontal.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p>Hran\u00ed her aneb gamingov\u00fd segment je fenom\u00e9n, kter\u00fd z\u00e1sadn\u011b ovliv\u0148uje konzumn\u00ed chov\u00e1n\u00ed sou\u010dasn\u00fdch generac\u00edch. A\u017e tak, \u017ee Netflix vid\u00ed v\u011bt\u0161\u00edho konkurenta ve Fortnite ne\u017e t\u0159eba v&nbsp;jin\u00fdch streamingov\u00fdch platform\u00e1ch.<\/p>\n<p>Ke gamingu se logicky poj\u00ed esport, dal\u0161\u00ed siln\u00fd pr\u016fmysl, kter\u00fd je nap\u0159\u00edklad v&nbsp;asijsk\u00fdch zem\u00edch u\u017e mnohdy popul\u00e1rn\u011bj\u0161\u00ed ne\u017e tradi\u010dn\u00ed sport. V\u00fdvoj nezastav\u00edme, tud\u00ed\u017e pokud se chce\u0161 etablovat v&nbsp;marketingu, tak nen\u00ed nic lep\u0161\u00edho ne\u017e se zam\u011b\u0159it na novou rostouc\u00ed subkulturu, kter\u00e1 bude velmi hlasit\u011b mluvit do businessu a celkov\u00e9ho p\u0159\u00edstupu komunikace zna\u010dek.<\/p>\n<p>Gaming marketing ti nab\u00eddne vhled do t\u0159ech sv\u011bt\u016f. Jeden, kter\u00fd bude mapovat \u010dinnosti subjekt\u016f z&nbsp;esportu a gamingu (t\u00fdmy, organizace, medi\u00e1ln\u00ed domy, content houses, content creators), druh\u00fd, kter\u00fd ti uk\u00e1\u017ee \u010dinnosti marketingov\u00fdch agentur \u010di jednotliv\u00fdch zna\u010dek, kter\u00e9 se zam\u011b\u0159uj\u00ed na komunikaci v&nbsp;gamingu. Ten posledn\u00ed sv\u011bt se t\u00fdk\u00e1 koncov\u00e9ho u\u017eivatele, tedy sv\u011bt Gen Z&nbsp;a nastupuj\u00edc\u00ed Generace Alpha.<\/p>\n<p>Tak \u010di tak, v\u0161e bude prov\u00e1z\u00e1no principy tradi\u010dn\u00edho marketingu, zejm\u00e9na digit\u00e1ln\u00edho, tak\u017ee tvoje nabyt\u00e9 v\u011bdomosti bude\u0161 moci uplatnit potenci\u00e1ln\u011b i v&nbsp;jin\u00fdch oborech.<\/p>\n<h2>D\u00edky vybran\u00e9mu modulu Gaming marketing se zdokonal\u00ed\u0161 v&nbsp;n\u00e1sleduj\u00edc\u00edch aspektech:<\/h2>\n<ul>\n<li>pochop\u00ed\u0161 konzumn\u00ed chov\u00e1n\u00ed Gen Z&nbsp;a Gen Alpha (jak komunikovat na sou\u010dasnou a nastupuj\u00edc\u00ed c\u00edlovku)<\/li>\n<li>nau\u010d\u00ed\u0161 se pou\u017e\u00edvat koordina\u010dn\u00ed\/komunika\u010dn\u00ed platformy, kter\u00e9 bude\u0161 ka\u017ed\u00fd den v&nbsp;pr\u00e1ci pot\u0159ebovat<\/li>\n<li>bude\u0161 se skv\u011ble orientovat ve sv\u011bt\u011b soci\u00e1ln\u00edch platforem, porozum\u00ed\u0161 jejich rozd\u00edlnostem a zp\u016fsobu vyu\u017eit\u00ed<\/li>\n<li>zjist\u00ed\u0161, jak funguje content plan, jak ho sestavit, jakou dynamiku maj\u00ed m\u00edt jednotliv\u00e9 p\u0159\u00edsp\u011bvky<\/li>\n<li>pochop\u00ed\u0161 podle jak\u00fdch metrik a aspekt\u016f se vytv\u00e1\u0159\u00ed brand\/t\u00fdm\/organizace<\/li>\n<li>zjist\u00ed\u0161, jak v&nbsp;esportu a tradi\u010dn\u00edch sportech funguje branding a jeho ekonomika<\/li>\n<li>prohloub\u00ed\u0161 si dovednosti v&nbsp;prezentov\u00e1n\u00ed, uk\u00e1\u017eeme ti jak zaujmout klienta a spr\u00e1vn\u011b nacenit marketingov\u00e9 pln\u011bn\u00ed<\/li>\n<li>pr\u00e1ce s&nbsp;budgetem, navn\u00edm\u00e1n\u00ed ekonomick\u00e9 str\u00e1nky gamingu a esportu, pochopen\u00ed finan\u010dn\u00edch model\u016f<\/li>\n<\/ul>\n<h2>Specializovan\u00e9 p\u0159edm\u011bty<\/h2>\n<ul>\n<li>Sv\u011bt Generace Z&nbsp;a Generace Alpha<\/li>\n<li>Esport brand building\/positioning<\/li>\n<li>Gaming content plan &amp; campaigns<\/li>\n<li>Esportov\u00e1 a gamingov\u00e1 ekonomika a pr\u016fmysl<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline\">[tlacitko link=&#8220;https:\/\/www.vskk.cz\/cz\/zajemci-o-studium\/on-line-prihlaska\/&#8220;]On-line p\u0159ihl\u00e1\u0161ka[\/tlacitko]<\/span><\/p>\n<p style=\"font-weight: 400\"><strong>P\u0159ihl\u00e1\u0161ka se pod\u00e1v\u00e1 na v\u0161echny moduly ve studijn\u00edm programu Kreativn\u00ed marketing a komunikace.<\/strong><\/p>\n<p><a href=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2026\/02\/Studijni-plan-Bc.-KMK-2026-2027.pdf\" target=\"_blank\" rel=\"noopener\">STUDIJN\u00cd PL\u00c1N<\/a><\/p>\n<h2>Uplatn\u011bn\u00ed absolvent\u016f<\/h2>\n<ul>\n<li>Digital Marketing Manager<\/li>\n<li>Social Media Specialist<\/li>\n<li>Content Manager<\/li>\n<li>Brand Manager<\/li>\n<li>Marketing Project Manager<\/li>\n<li>Digital Account Manager<\/li>\n<li>Digital Strategist<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[specializace-spodni]<\/p>\n<h2>Po\u017eadavky bakal\u00e1\u0159sk\u00e9ho studijn\u00edho zam\u011b\u0159en\u00ed<\/h2>\n<p>Podm\u00ednkou pro p\u0159ijet\u00ed ke studiu je ukon\u010den\u00e9 \u00fapln\u00e9 st\u0159edn\u00ed nebo \u00fapln\u00e9 st\u0159edn\u00ed odborn\u00e9 vzd\u011bl\u00e1n\u00ed (maturitn\u00ed zkou\u0161ka) a \u00fasp\u011b\u0161n\u00e9 absolvov\u00e1n\u00ed p\u0159ij\u00edmac\u00edho pohovoru, kter\u00fd formou dialogu zji\u0161\u0165uje motivaci uchaze\u010de.<\/p>\n<h2>Z\u00e1kladn\u00ed cena za semestr: 46&nbsp;800&nbsp;K\u010d.<\/h2>\n<p>[cena link=&#8220;https:\/\/www.vskk.cz\/cz\/zajemci-o-studium\/skolne\/&#8220;]<\/p>\n<p>[\/specializace-spodni]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prezen\u010dn\u00ed bakal\u00e1\u0159sk\u00e9 profesn\u00ed studium \u2013 Voliteln\u00fd modul Program Kreativn\u00ed marketing&hellip;<\/p>\n","protected":false},"author":27,"featured_media":0,"parent":9969,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"study.php","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"class_list":["post-17550","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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