{"id":17093,"date":"2024-03-12T08:00:03","date_gmt":"2024-03-12T07:00:03","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=17093"},"modified":"2024-03-11T13:40:41","modified_gmt":"2024-03-11T12:40:41","slug":"vyucujici-mgr-aneta-stolzova","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/aktuality\/vyucujici-mgr-aneta-stolzova\/","title":{"rendered":"Vyu\u010duj\u00edc\u00ed: Mgr. Aneta Stolzov\u00e1"},"content":{"rendered":"<h3>Mgr. Aneta Stolzov\u00e1 p\u0159es dvacet let p\u016fsob\u00ed v&nbsp;oblasti PR a m\u00e9di\u00ed. Pracovala v&nbsp;TV Nova, jako tiskov\u00e1 mluv\u010d\u00ed ministerstva zdravotnictv\u00ed, ale p\u016fsobila t\u00e9\u017e v&nbsp;neziskov\u00e9m sektoru, v&nbsp;r\u00e1mci kter\u00e9ho deset let budovala medi\u00e1ln\u00ed obraz Arm\u00e1d\u011b sp\u00e1sy. Do pov\u011bdom\u00ed \u0161irok\u00e9 ve\u0159ejnosti se dostala jako tiskov\u00e1 mluv\u010d\u00ed a PR mana\u017eerka Karla Gotta. Pozici mluv\u010d\u00ed jedn\u00e9 z&nbsp;medi\u00e1ln\u011b nejvyt\u00ed\u017een\u011bj\u0161\u00edch osobnost\u00ed v&nbsp;zemi zast\u00e1vala po sedm let, a\u017e do \u00famrt\u00ed Karla Gotta. V&nbsp;sou\u010dasn\u00e9 dob\u011b se v\u011bnuje zejm\u00e9na medi\u00e1ln\u00edmu poradenstv\u00ed a strategick\u00fdm medi\u00e1ln\u00edmu tr\u00e9nink\u016fm firem i jednotlivc\u016f. V\u0160KK je velkou ct\u00ed, \u017ee se Aneta Stolzov\u00e1 stane jej\u00ed sou\u010d\u00e1st\u00ed a bude vyu\u010dovat specializaci M\u00e9dia a PR.<\/h3>\n<p><strong>Na V\u0160KK budete vyu\u010dovat specializaci M\u00e9dia a PR. Bude to pro V\u00e1s prvn\u00ed pedagogick\u00e1 zku\u0161enost?<\/strong><br \/>\nAno a velice se na tuto v\u00fdzvu t\u011b\u0161\u00edm. \u010clov\u011bk se prost\u011b v&nbsp;ur\u010dit\u00e9 f\u00e1zi \u017eivota dostane do situace, kdy za\u010dne zcela p\u0159irozen\u011b p\u0159ed\u00e1vat sv\u00e9 nabyt\u00e9 zku\u0161enosti d\u00e1l. A m\u011b velice t\u011b\u0161\u00ed, \u017ee m\u011b V\u0160KK oslovila a dala d\u016fv\u011bru m\u00fdm znalostem a zku\u0161enostem.<\/p>\n<p><strong>Obory m\u00e9di\u00ed a PR budou spole\u010dn\u011b tvo\u0159it jednu specializaci. Vy zn\u00e1te ob\u011b tyto oblasti dokonale. Pokud z\u00e1jemce o studium zva\u017euje zam\u011b\u0159en\u00ed se na jednu z&nbsp;nich, pro\u010d by m\u011bl zv\u00e1\u017eit pr\u00e1v\u011b i jejich kombinaci?<\/strong><br \/>\nProto\u017ee m\u00e9dia a PR jsou propojen\u00e9 n\u00e1doby. Public Relations jsou v&nbsp;p\u0159ekladu vztahy s&nbsp;ve\u0159ejnost\u00ed. Pokud chce n\u011bkdo vykon\u00e1vat pr\u00e1ci PR mana\u017eera, bez m\u00e9di\u00ed se prost\u011b neobejde. Nejen fakticky, ale i prakticky. C\u00edlem a vlastn\u011b hlavn\u00edm \u00fakolem ka\u017ed\u00e9ho PRisty je um\u011bt dost\u00e1vat sv\u00e9 klienty do m\u00e9di\u00ed. A to, aby se o klientech psalo \u2013 r\u016fzn\u00fdmi formami, se neobejde jednak bez znalost\u00ed medi\u00e1ln\u00edho prost\u0159ed\u00ed, ale i pr\u00e1ce ka\u017ed\u00e9ho novin\u00e1\u0159e.<\/p>\n<p><strong>Zku\u0161enosti student\u016fm budete p\u0159ed\u00e1vat t\u00e9\u017e v&nbsp;r\u00e1mci v\u00fdb\u011brov\u00e9ho p\u0159edm\u011btu Tiskov\u00fd mluv\u010d\u00ed. To je profese, kter\u00e1 je s&nbsp;V\u00e1mi d\u00edky spolupr\u00e1ci s&nbsp;Karlem Gottem, ale t\u0159eba i s&nbsp;ministerstvem zdravotnictv\u00ed neodmysliteln\u011b spjata. Ve\u0159ejnost si pod pojmem \u201etiskov\u00fd mluv\u010d\u00ed\u201c p\u0159edstav\u00ed upraven\u00e9ho profesion\u00e1la, kter\u00fd \u201emluv\u00ed na mikrofon\u201c. To ov\u0161em v&nbsp;\u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b nen\u00ed podstata t\u00e9to profese, \u017ee?<\/strong><br \/>\nP\u0159esn\u011b tak, tiskov\u00fd mluv\u010d\u00ed reprezentuje instituci, spole\u010dnost, \u010di konkr\u00e9tn\u00ed osobu navenek. Nen\u00ed ale pouze \u201emluv\u00edc\u00ed hlavou\u201c, tiskov\u00fd mluv\u010d\u00ed udr\u017euje a utv\u00e1\u0159\u00ed vztahy s&nbsp;novin\u00e1\u0159i, star\u00e1 se o medi\u00e1ln\u00ed agendu sv\u00e9ho nad\u0159\u00edzen\u00e9ho, monitoruje a analyzuje zpr\u00e1vy a sv\u00fdm zp\u016fsobem je i n\u00e1razn\u00edkem a prost\u0159edn\u00edkem mezi novin\u00e1\u0159i a osobou, pro kterou pracuje. Tiskov\u00fd mluv\u010d\u00ed m\u016f\u017ee b\u00fdt pro jakoukoli organizaci, firmu, instituci, \u010di jednotlivce velk\u00fdm p\u0159\u00ednosem, ale rovn\u011b\u017e velkou hrozbou. A to zejm\u00e9na, pokud nepochop\u00ed svou roli\u2026<\/p>\n<p><strong>V PR a v&nbsp;m\u00e9di\u00edch se pohybujete celou svou profesn\u00ed kari\u00e9ru. Profesion\u00e1lov\u00e9 z&nbsp;t\u011bchto oblast\u00ed \u010dasto zmi\u0148uj\u00ed obrovskou prom\u011bnu, kterou tyto obory pro\u0161ly b\u011bhem posledn\u00edch let. Vn\u00edm\u00e1te tyto zm\u011bny tak\u00e9, anebo jste zast\u00e1ncem n\u00e1zoru, \u017ee jejich profesn\u00ed z\u00e1klad z\u016fst\u00e1v\u00e1 stejn\u00fd?<\/strong><br \/>\nKa\u017ed\u00fd obor se m\u011bn\u00ed a je ovliv\u0148ov\u00e1n aktu\u00e1ln\u00ed dobou. Tomu se p\u0159izp\u016fsobujeme ve sv\u00fdch profes\u00edch v\u0161ichni. Dne\u0161n\u00ed doba je velmi otev\u0159en\u00e1 n\u00e1zor\u016fm a hlas\u016fm ze soci\u00e1ln\u00edch s\u00edt\u00ed, jsou d\u00edky tomu i mnohem \u0161ir\u0161\u00ed zdroje informac\u00ed, novin\u00e1\u0159i se k&nbsp;mnoha t\u011bmto zdroj\u016fm dost\u00e1vaj\u00ed snadn\u011bji\u2026, zkr\u00e1tka a dob\u0159e \u2013 medi\u00e1ln\u00ed prost\u0159ed\u00ed je stejn\u011b rychl\u00e9 jako je rychl\u00e1 doba. Jsem v\u0161ak p\u0159esv\u011bd\u010dena o tom, \u017ee podstata t\u011bchto obor\u016f by m\u011bla b\u00fdt zachov\u00e1na \u2013 objektivn\u011b informovat. Bez ohledu na majitele medi\u00e1ln\u00edch dom\u016f.<\/p>\n<p><strong>Je mo\u017en\u00e9 v&nbsp;kontextu dne\u0161n\u00ed doby od sebe odd\u011blit PR, medi\u00e1ln\u00ed komunikaci a soci\u00e1ln\u00ed s\u00edt\u011b? Nejedn\u00e1 se vlivem spole\u010densk\u00e9ho v\u00fdvoje v&nbsp;podstat\u011b ji\u017e o \u201ejeden sv\u011bt\u201c?<\/strong><br \/>\nJak jsem popisovala v\u00fd\u0161e, tento obor je propojenou n\u00e1dobou. Jedno bez druh\u00e9ho ji\u017e nelze, a i soci\u00e1ln\u00ed s\u00edt\u011b jsou n\u00e1strojem pro PR stejn\u011b tak, jako zdrojem pro m\u00e9dia. V\u017edy v\u0161ak z\u00e1le\u017e\u00ed na konkr\u00e9tn\u00ed c\u00edlov\u00e9 skupin\u011b, ke kter\u00e9 komunikaci c\u00edl\u00edme.<\/p>\n<p><strong>Jak vzpom\u00edn\u00e1te na vlastn\u00ed vysoko\u0161kolsk\u00e1 studia? Ve v\u011bku, kdy v\u011bt\u0161ina mlad\u00fdch lid\u00ed studuje, jste ji\u017e pracovala na v\u00fdznamn\u00fdch pozic\u00edch.<\/strong><br \/>\nKdy\u017e jsem za\u010d\u00ednala v&nbsp;19 letech studovat Vy\u0161\u0161\u00ed odbornou \u0161kolu publicistiky, stala jsem se z\u00e1rove\u0148 report\u00e9rkou po\u0159adu Ob\u010dansk\u00e9 Judo v&nbsp;TV Nova, psal se rok 2001, o t\u0159i roky pozd\u011bji jsem zast\u00e1vala pozici tiskov\u00e9 mluv\u010d\u00ed na Ministerstvu zdravotnictv\u00ed. A ano, m\u00e1te pravdu, typick\u00e1 studentsk\u00e1 l\u00e9ta jsem si skute\u010dn\u011b neu\u017eila\u2026, mo\u017en\u00e1 a\u017e po p\u00e1r letech, kdy jsem distan\u010dn\u00ed formou studovala Univerzitu Tom\u00e1\u0161e Bati ve Zl\u00edn\u011b, katedru Marketingov\u00fdch komunikac\u00ed. Jen\u017ee to mi u\u017e t\u00e1hlo na t\u0159icet a m\u011bla jsem dv\u011b d\u011bti \u263a\ufe0f<\/p>\n<p><strong>Jedine\u010dn\u00fdch profesn\u00edch zku\u0161enost\u00ed m\u016f\u017eete student\u016fm p\u0159edat nepo\u010d\u00edtan\u011b. Pro\u010d jste se rozhodla vybrat si k&nbsp;tomu pr\u00e1v\u011b prost\u0159ed\u00ed V\u0160KK?<\/strong><br \/>\nProto\u017ee medi\u00e1ln\u00ed komunikace jsou kreativn\u00ed obor a v\u011b\u0159\u00edm, \u017ee i na\u0161e hodiny p\u0159inesou student\u016fm kreativn\u00ed vhled do oboru, kter\u00fd se bez kreativn\u00edho ducha neobejde.<\/p>\n<p><strong>Co o\u010dek\u00e1v\u00e1te od sv\u00e9ho p\u016fsoben\u00ed na V\u0160KK? T\u011b\u0161\u00edte se na spolupr\u00e1ci se studenty?<\/strong><br \/>\nHodn\u011b se t\u011b\u0161\u00edm na pohled student\u016f, na jejich vn\u00edm\u00e1n\u00ed oboru medi\u00e1ln\u00ed komunikace, na jejich pracovn\u00ed sny a c\u00edle\u2026<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-17096\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2024\/03\/aneta-stolzova-200x300.jpg\" alt=\"\" width=\"298\" height=\"437\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Autor rozhovoru:<\/strong> Marcela Kadlecov\u00e1<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mgr. Aneta Stolzov\u00e1 p\u0159es dvacet let p\u016fsob\u00ed v&nbsp;oblasti PR a&hellip;<\/p>\n","protected":false},"author":27,"featured_media":17096,"parent":53,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"news.php","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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