{"id":16757,"date":"2023-12-19T11:35:46","date_gmt":"2023-12-19T10:35:46","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=16757"},"modified":"2024-04-09T14:24:27","modified_gmt":"2024-04-09T12:24:27","slug":"media-a-pr","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/specializace\/marketing-a-komunikace\/media-a-pr\/","title":{"rendered":"M\u00e9dia a PR"},"content":{"rendered":"<p>Prezen\u010dn\u00ed bakal\u00e1\u0159sk\u00e9 profesn\u00ed studium<br \/>\nProgram Kreativn\u00ed marketing a komunikace (k\u00f3d programu: B0414P180001)<\/p>\n<h3>Fascinuje v\u00e1s sv\u011bt m\u00e9di\u00ed? Zaj\u00edm\u00e1te se o ve\u0159ejn\u00e9 d\u011bn\u00ed a hled\u00e1te odpov\u011bdi na ot\u00e1zky, jak funguj\u00ed m\u00e9dia? Jak\u00fd je rozd\u00edl mezi redak\u010dn\u00edm \u010dl\u00e1nkem a placen\u00fdm p\u0159\u00edsp\u011bvkem? Kdo rozhoduje o tom, o \u010dem se bude ps\u00e1t a kter\u00e1 informace se stane medi\u00e1ln\u011b sd\u00edlenou? V\u00edte, jak se dostat na tituln\u00ed str\u00e1nky novin a \u010dasopis\u016f? A dalo by se \u0159\u00edct, \u017ee Public Relations jsou medi\u00e1ln\u00ed lobby? Pom\u016f\u017eeme v\u00e1m st\u00e1t se expertem nejen medi\u00e1ln\u00ed komunikace.<\/h3>\n<p><iframe loading=\"lazy\" title=\"V\u0160KK specializace: M\u00e9dia a PR\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Eq7HINs2Buo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Public Relations, neboli vztahy s&nbsp;ve\u0159ejnost\u00ed, jsou strategick\u00fdm n\u00e1strojem pro ovliv\u0148ov\u00e1n\u00ed vn\u00edm\u00e1n\u00ed \u2013 jednotlivce, firmy, \u010di neziskov\u00e9 organizace. <strong>Spr\u00e1vn\u011b zvolen\u00fdmi n\u00e1stroji PR a dob\u0159e zvl\u00e1dnut\u00fdmi procesy tohoto popul\u00e1rn\u00edho oboru, pom\u016f\u017eete sv\u00e9mu klientovi k&nbsp;\u00fasp\u011bchu<\/strong> <strong>\u2013 pracovn\u00edmu, \u010di osobn\u00edmu<\/strong>. Vytvo\u0159\u00edte nebo udr\u017e\u00edte nejen jeho medi\u00e1ln\u00ed obraz, ale celospole\u010densk\u00fdm vn\u00edm\u00e1n\u00edm mu pom\u016f\u017eete k&nbsp;napln\u011bn\u00ed nap\u0159\u00edklad jeho strategick\u00fdch obchodn\u00edch c\u00edl\u016f. Z\u00e1sadn\u00ed a kl\u00ed\u010dovou aktivitou v&nbsp;oblasti PR je proto budov\u00e1n\u00ed osobn\u00edch vztah\u016f s&nbsp;novin\u00e1\u0159i, je to kl\u00ed\u010dov\u00e1 slo\u017eka pro \u00fasp\u011b\u0161nou PR strategii. Redak\u010dn\u00ed \u010dl\u00e1nek m\u00e1 toti\u017e vysokou hodnotu, proto\u017ee je vn\u00edm\u00e1n jako objektivn\u011bj\u0161\u00ed a d\u016fv\u011bryhodn\u011bj\u0161\u00ed, ne\u017e nap\u0159\u00edklad placen\u00fd komer\u010dn\u00ed \u010dl\u00e1nek. Tato forma obsahu m\u00e1 potom siln\u011bj\u0161\u00ed dopad na rozhodov\u00e1n\u00ed \u010dten\u00e1\u0159\u016f, kte\u0159\u00ed maj\u00ed v\u011bt\u0161\u00ed d\u016fv\u011bru v\u016f\u010di obsahu prezentovan\u00e9ho nez\u00e1visl\u00fdm pohledem novin\u00e1\u0159e ne\u017e jin\u00e9 formy komunikace.<\/p>\n<h3>D\u00edky pochopen\u00ed Public Relations a fungov\u00e1n\u00ed m\u00e9di\u00ed se nau\u010d\u00edte:<\/h3>\n<ul>\n<li>Strategicky nastavit komunika\u010dn\u00ed c\u00edle sm\u011brem k&nbsp;laick\u00e9 a odborn\u00e9 ve\u0159ejnosti.<\/li>\n<li>Spr\u00e1vn\u011b zvolit kl\u00ed\u010dov\u00e1 m\u00e9dia pro komplexn\u00ed komunikaci.<\/li>\n<li>Uv\u011bdomovat si roli PR v&nbsp;celkov\u00e9m marketingov\u00e9m mixu.<\/li>\n<li>Efektivn\u011b nakl\u00e1dat s&nbsp;rozpo\u010dtem klienta.<\/li>\n<li>S klidem zvl\u00e1dat krizovou komunikaci.<\/li>\n<li>\u0160\u00ed\u0159it pov\u011bdom\u00ed o dobr\u00e9m jm\u00e9n\u011b jednotlivce, firmy, \u010di organizace.<\/li>\n<li>Budovat pov\u011bdom\u00ed o klientovi v&nbsp;r\u00e1mci komunity.<\/li>\n<li>Nastavovat komunika\u010dn\u00ed kampan\u011b pro z\u00edsk\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f v&nbsp;r\u00e1mci sponzoringu a fundraisingu.<\/li>\n<\/ul>\n<h3>Specializovan\u00e9 p\u0159edm\u011bty:<\/h3>\n<ul>\n<li>Public Relations<\/li>\n<li>Media Relations a krizov\u00e1 komunikace<\/li>\n<li>Sponzoring a fundraising<\/li>\n<li>Business etiketa<\/li>\n<li>Tiskov\u00fd mluv\u010d\u00ed<\/li>\n<li>Event marketing<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">[tlacitko link=&#8220;https:\/\/is.vskk.cz\/prihlaska\/zaloz_eosobu.pl?lang=cz&#8220;]On-line p\u0159ihl\u00e1\u0161ka[\/tlacitko]<\/span><\/p>\n<h3>Uplatn\u011bn\u00ed absolvent\u016f:<\/h3>\n<ul>\n<li>Mana\u017eer komunikace v&nbsp;odd\u011blen\u00ed styku s&nbsp;ve\u0159ejnost\u00ed ve st\u00e1tn\u00ed spr\u00e1v\u011b<\/li>\n<li>Mana\u017eer komunikace ve firm\u011b<\/li>\n<li>Tiskov\u00fd mluv\u010d\u00ed<\/li>\n<li>Pracovn\u00edk fundraisingu v&nbsp;neziskov\u00e9 organizaci<\/li>\n<\/ul>\n<h3><strong>Na\u0161i pedagogov\u00e9<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-16771\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/Mgr.-Aneta-Stolzova.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/Mgr.-Aneta-Stolzova.jpg 300w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/Mgr.-Aneta-Stolzova-150x150.jpg 150w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/Mgr.-Aneta-Stolzova-200x200.jpg 200w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/Mgr.-Aneta-Stolzova-270x270.jpg 270w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/Mgr.-Aneta-Stolzova-210x210.jpg 210w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/Mgr.-Aneta-Stolzova-90x90.jpg 90w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<p>Mgr. Aneta Stolzov\u00e1<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-16769\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/doc.-Olga-Dolinkova.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/doc.-Olga-Dolinkova.jpg 300w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/doc.-Olga-Dolinkova-150x150.jpg 150w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/doc.-Olga-Dolinkova-200x200.jpg 200w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/doc.-Olga-Dolinkova-270x270.jpg 270w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/doc.-Olga-Dolinkova-210x210.jpg 210w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/doc.-Olga-Dolinkova-90x90.jpg 90w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<p>doc. Olga Dol\u00ednkov\u00e1<\/p>\n<p>[specializace-spodni]<\/p>\n<h3>Po\u017eadavky bakal\u00e1\u0159sk\u00e9ho studijn\u00edho zam\u011b\u0159en\u00ed<\/h3>\n<p>Podm\u00ednkou pro p\u0159ijet\u00ed ke studiu je ukon\u010den\u00e9 \u00fapln\u00e9 st\u0159edn\u00ed nebo \u00fapln\u00e9 st\u0159edn\u00ed odborn\u00e9 vzd\u011bl\u00e1n\u00ed (maturitn\u00ed zkou\u0161ka) a \u00fasp\u011b\u0161n\u00e9 absolvov\u00e1n\u00ed p\u0159ij\u00edmac\u00edho pohovoru, kter\u00fd formou dialogu zji\u0161\u0165uje motivaci uchaze\u010de.<\/p>\n<h3>Z\u00e1kladn\u00ed cena za semestr: 46&nbsp;800&nbsp;K\u010d.<\/h3>\n<p>[cena link=&#8220;https:\/\/www.vskk.cz\/cz\/zajemci-o-studium\/skolne\/&#8220;]<\/p>\n<p>[\/specializace-spodni]<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">[galerie]<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prezen\u010dn\u00ed bakal\u00e1\u0159sk\u00e9 profesn\u00ed studium Program Kreativn\u00ed marketing a komunikace (k\u00f3d&hellip;<\/p>\n","protected":false},"author":9,"featured_media":6488,"parent":9969,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"study.php","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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