{"id":16757,"date":"2023-12-19T11:35:46","date_gmt":"2023-12-19T10:35:46","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=16757"},"modified":"2025-05-18T21:25:06","modified_gmt":"2025-05-18T19:25:06","slug":"media-a-pr","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/program\/marketing-a-komunikace\/media-a-pr\/","title":{"rendered":"PR a influencer marketing"},"content":{"rendered":"<p>Prezen\u010dn\u00ed bakal\u00e1\u0159sk\u00e9 profesn\u00ed studium \u2013 <strong>Voliteln\u00fd modul<\/strong><br \/>\nProgram Kreativn\u00ed marketing a komunikace (k\u00f3d programu: B0414P180001)<\/p>\n<p><b>Zva\u017eujete kari\u00e9ru v&nbsp;PR? Fascinuje v\u00e1s sv\u011bt m\u00e9di\u00ed? Zaj\u00edm\u00e1te se o ve\u0159ejn\u00e9 d\u011bn\u00ed, chcete se potk\u00e1vat s&nbsp;influencery,\u00a0budovat vztahy s&nbsp;novin\u00e1\u0159i a \u017e\u00edt \u017eivot, kter\u00fd je v\u0161echno, jen ne stereotypn\u00ed? V\u0160KK otev\u00edr\u00e1 dve\u0159e do sv\u011bta PR komunikace a Influencer Marketingu.<\/b><\/p>\n<p><iframe loading=\"lazy\" title=\"PR a influencer marketing\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IghKCvgOf7U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Public Relations a Influencer Marketing nejsou jen o spr\u00e1v\u011b medi\u00e1ln\u00edho obrazu; jsou strategick\u00fdm n\u00e1strojem pro dosahov\u00e1n\u00ed obchodn\u00edch c\u00edl\u016f a ovliv\u0148ov\u00e1n\u00ed ve\u0159ejn\u00e9ho vn\u00edm\u00e1n\u00ed. B\u011bhem studia specializace PR a Influencer Marketing z\u00edsk\u00e1te nejen dovednosti nezbytn\u00e9 pro efektivn\u00ed budov\u00e1n\u00ed osobn\u00edch vztah\u016f s&nbsp;novin\u00e1\u0159i a influencery, psan\u00ed redak\u010dn\u00edho obsahu a tiskov\u00fdch zpr\u00e1v, ale dozv\u00edte se i jak zvl\u00e1dat krizovou komunikaci, nastavit komunika\u010dn\u00ed strategii, vybrat kl\u00ed\u010dov\u00e1 m\u00e9dia, sestavit rozpo\u010det nebo vystupovat na ve\u0159ejnosti.<\/p>\n<h2>D\u00edky pochopen\u00ed Public Relations a Influencer Marketingu se nau\u010d\u00edte:<\/h2>\n<ul>\n<li>Strategicky nastavit komunika\u010dn\u00ed c\u00edle sm\u011brem k&nbsp;laick\u00e9 a odborn\u00e9 ve\u0159ejnosti.<\/li>\n<li>Spr\u00e1vn\u011b zvolit kl\u00ed\u010dov\u00e1 m\u00e9dia pro komplexn\u00ed komunikaci.<\/li>\n<li>Uv\u011bdomovat si roli PR a Influencer Marketingu v&nbsp;celkov\u00e9m marketingov\u00e9m mixu.<\/li>\n<li>Efektivn\u011b nakl\u00e1dat s&nbsp;rozpo\u010dtem klienta.<\/li>\n<li>S klidem zvl\u00e1dat krizovou komunikaci.<\/li>\n<li>\u0160\u00ed\u0159it pov\u011bdom\u00ed o dobr\u00e9m jm\u00e9n\u011b jednotlivce, firmy, \u010di organizace.<\/li>\n<li>Budovat pov\u011bdom\u00ed o klientovi v&nbsp;r\u00e1mci komunity.<\/li>\n<li>Nastavovat efektivn\u00ed komunika\u010dn\u00ed kampan\u011b a spolupr\u00e1ce s&nbsp;influencery.<\/li>\n<\/ul>\n<h2>Specializovan\u00e9 p\u0159edm\u011bty:<\/h2>\n<ul>\n<li>Public Relations<\/li>\n<li>Media Relations a krizov\u00e1 komunikace<\/li>\n<li>Event Marketing<\/li>\n<li>\u00davod do Influencer Marketingu<\/li>\n<li>Praktick\u00e9 vyu\u017eit\u00ed Influencer Marketingu<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">[tlacitko link=&#8220;https:\/\/www.vskk.cz\/cz\/zajemci-o-studium\/on-line-prihlaska\/&#8220;]On-line p\u0159ihl\u00e1\u0161ka[\/tlacitko]<\/span><\/p>\n<p style=\"font-weight: 400;\"><strong>P\u0159ihl\u00e1\u0161ka se pod\u00e1v\u00e1 na v\u0161echny moduly ve studijn\u00edm programu Kreativn\u00ed marketing a komunikace.<\/strong><\/p>\n<h2>Uplatn\u011bn\u00ed absolvent\u016f:<\/h2>\n<ul>\n<li>Influencer Marketing Specialist<\/li>\n<li>Mana\u017eer komunikace ve firm\u011b<\/li>\n<li>Influencer Relations Manager<\/li>\n<li>Tiskov\u00fd mluv\u010d\u00ed<\/li>\n<li>Brand Partnership Manager<\/li>\n<\/ul>\n<p><strong>Na\u0161i pedagogov\u00e9<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-16771\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/Mgr.-Aneta-Stolzova.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/Mgr.-Aneta-Stolzova.jpg 300w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/Mgr.-Aneta-Stolzova-150x150.jpg 150w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/Mgr.-Aneta-Stolzova-200x200.jpg 200w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/Mgr.-Aneta-Stolzova-270x270.jpg 270w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/Mgr.-Aneta-Stolzova-210x210.jpg 210w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/Mgr.-Aneta-Stolzova-90x90.jpg 90w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<p>Mgr. Aneta Stolzov\u00e1<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-16769\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/doc.-Olga-Dolinkova.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/doc.-Olga-Dolinkova.jpg 300w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/doc.-Olga-Dolinkova-150x150.jpg 150w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/doc.-Olga-Dolinkova-200x200.jpg 200w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/doc.-Olga-Dolinkova-270x270.jpg 270w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/doc.-Olga-Dolinkova-210x210.jpg 210w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2023\/12\/doc.-Olga-Dolinkova-90x90.jpg 90w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<p>doc. Olga Dol\u00ednkov\u00e1<\/p>\n<p>[specializace-spodni]<\/p>\n<h2>Po\u017eadavky bakal\u00e1\u0159sk\u00e9ho studijn\u00edho zam\u011b\u0159en\u00ed<\/h2>\n<p>Podm\u00ednkou pro p\u0159ijet\u00ed ke studiu je ukon\u010den\u00e9 \u00fapln\u00e9 st\u0159edn\u00ed nebo \u00fapln\u00e9 st\u0159edn\u00ed odborn\u00e9 vzd\u011bl\u00e1n\u00ed (maturitn\u00ed zkou\u0161ka) a \u00fasp\u011b\u0161n\u00e9 absolvov\u00e1n\u00ed p\u0159ij\u00edmac\u00edho pohovoru, kter\u00fd formou dialogu zji\u0161\u0165uje motivaci uchaze\u010de.<\/p>\n<h2>Z\u00e1kladn\u00ed cena za semestr: 46&nbsp;800&nbsp;K\u010d.<\/h2>\n<p>[cena link=&#8220;https:\/\/www.vskk.cz\/cz\/zajemci-o-studium\/skolne\/&#8220;]<\/p>\n<p>[\/specializace-spodni]<\/p>\n<p>&nbsp;<\/p>\n<p>[galerie]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prezen\u010dn\u00ed bakal\u00e1\u0159sk\u00e9 profesn\u00ed studium \u2013 Voliteln\u00fd modul Program Kreativn\u00ed marketing&hellip;<\/p>\n","protected":false},"author":9,"featured_media":6488,"parent":9969,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"study.php","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"class_list":["post-16757","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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