{"id":16215,"date":"2023-10-10T14:59:19","date_gmt":"2023-10-10T12:59:19","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=16215"},"modified":"2023-12-11T11:20:34","modified_gmt":"2023-12-11T10:20:34","slug":"konference-29-11-2023","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/o-skole\/urad\/veda-a-vyzkum\/konference-29-11-2023\/","title":{"rendered":"V\u0160KK konference 29. 11. 2023"},"content":{"rendered":"

\"\"<\/h2>\n

Datum:<\/strong> 29. 11. 2023
\nM\u00edsto:<\/strong> Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/a><\/p>\n

O konferenci:
\n<\/strong>Katedra marketingov\u00fdch komunikac\u00ed Vysok\u00e9 \u0161koly kreativn\u00ed komunikace nav\u00e1zala na tradici konferenc\u00ed zam\u011b\u0159en\u00fdch pr\u00e1v\u011b na kreativitu. C\u00edlem konference bylo propojit teorii a praxi v oblasti spole\u010densk\u00e9 odpov\u011bdnosti a udr\u017eitelnosti zejm\u00e9na v kreativn\u00edm pr\u016fmyslu. Vysok\u00e1 \u0161kola kreativn\u00ed komunikace se c\u00edt\u00ed b\u00fdt povol\u00e1na b\u00fdt prost\u0159edn\u00edkem mezi v\u011bdou a prax\u00ed zejm\u00e9na proto, \u017ee samotn\u00fd jej\u00ed vznik byl iniciov\u00e1n prax\u00ed.<\/p>\n

T\u00e9ma udr\u017eitelnosti je velmi aktu\u00e1ln\u00ed a st\u00e1v\u00e1 se n\u00e1strojem a d\u016fkazem aktivit spole\u010densky odpov\u011bdn\u00fdch firem. Proto bylo plen\u00e1rn\u00ed zased\u00e1n\u00ed obsazeno jak akademickou sf\u00e9rou, tak z\u00e1stupci v\u00fdznamn\u00fdch marketingov\u00fdch a medi\u00e1ln\u00edch agentur.<\/p>\n

Konference si rovn\u011b\u017e kladla za c\u00edl p\u0159isp\u011bt k zintenzivn\u011bn\u00ed pr\u00e1ce Asociace spole\u010densk\u00e9 odpov\u011bdnosti, jej\u00edm\u017e \u010dlenem je i V\u0160KK. Po\u010det \u010dlen\u016f Asociace spole\u010densk\u00e9 odpov\u011bdnosti se rozr\u016fst\u00e1 nejen z \u0159ad vysok\u00fdch \u0161kol a univerzit, ale i praxe.<\/p>\n

V\u011b\u0159\u00edme, \u017ee se n\u00e1m v t\u00e9to oblasti poda\u0159\u00edlo splnit hlavn\u00ed c\u00edl konference, a sice propojit v\u011bdu a v\u00fdzkum s praktick\u00fdmi poznatky.<\/p>\n

Z p\u0159\u00edsp\u011bvk\u016f \u00fa\u010dastn\u00edk\u016f bude vyd\u00e1n sborn\u00edk konference, z n\u011bho\u017e vybran\u00e9 \u010dl\u00e1nky budou zve\u0159ejn\u011bny ve v\u011bdeck\u00e9m \u010dasopise Media4u, kter\u00fd je indexovan\u00fd v ERIH PLUS a EBSCO Publishing.<\/p>\n

\u00da\u010dast na konferenci byla ZDARMA<\/strong>.<\/p>\n

[tlacitko link=“https:\/\/www.mediaguru.cz\/clanky\/2023\/12\/kreativni-prumysl-muze-nasmerovat-pozornost-k-udrzitelnosti\/“]V\u00fdstupy z konference[\/tlacitko]<\/span><\/p>\n

FOTOGRAFIE Z KONFERENCE ZDE<\/a><\/h3>\n

Organiza\u010dn\u00ed v\u00fdbor:<\/strong><\/h3>\n

Doc. Ing. Lenka Turnerov\u00e1, CSc., JUDr. Petr Majerik, Mgr. Jana Mu\u017e\u00edkov\u00e1, Ph.D.<\/p>\n

Program:<\/strong><\/h3>\n

9:00\u20139:30<\/strong>
\nRegistrace<\/p>\n

9:30<\/strong>
\nZah\u00e1jen\u00ed konference<\/p>\n

9:30\u201310:45<\/strong>
\nPlen\u00e1rn\u00ed \u010d\u00e1st<\/p>\n

    \n
  • Doc. Ing. Lenka Turnerov\u00e1, CSc.<\/strong> V\u0160KK Marketingov\u00fd v\u00fdzkum jako cesta k udr\u017eitelnosti<\/li>\n
  • Prof. PhDr. Miroslav Foret, CSc.<\/strong> Pro kreativn\u00ed a udr\u017eiteln\u00fd marketingov\u00fd management<\/li>\n
  • Ing. Ji\u0159\u00ed Zelen\u00fd, Ph.D.<\/strong> Vn\u00edm\u00e1n\u00ed autenticity marketingov\u00fdch vizu\u00e1ln\u00edch materi\u00e1l generovan\u00fdch AI: p\u0159\u00edklad gastronomie a vina\u0159sk\u00fdch region\u016f.<\/li>\n
  • Doc. PhDr. Marie Dohnalov\u00e1, CSc.<\/strong> Soci\u00e1ln\u00ed politika firmy a udr\u017eitelnosti<\/li>\n
  • Pavel Gal\u00edk, Omnicom Media Group<\/strong> (za agentury OMD, PHD, FUSE)<\/li>\n<\/ul>\n

    10:50\u201312:00<\/strong>
    \nPanelov\u00e1 diskuse \u2013 Udr\u017eitelnost v\u00a0kreativn\u00edm pr\u016fmyslu
    \nmoderuje Pavel Gal\u00edk, Strategy&Digital Director, OMG<\/em><\/p>\n

      \n
    • Radek Mar\u0161\u00edk,<\/strong> Fleischmann Hillard<\/li>\n
    • Lazo Raftovski, <\/strong>VCCP<\/li>\n
    • Hana de Goeij,<\/strong> TV NOVA (CME Group)<\/li>\n
    • Denisa Pozn\u00ed\u010dkov\u00e1<\/strong>, Komer\u010dn\u00ed banka<\/li>\n
    • Martina Kafkov\u00e1,<\/strong> M-ocean<\/li>\n
    • Darko Silajd\u017ei\u010d,<\/strong> IMMINENT<\/li>\n<\/ul>\n

      12:00\u201313:00<\/strong>
      \nOb\u011bd<\/p>\n

      N\u00e1sleduje pr\u00e1ce v sekc\u00edch:<\/strong>
      \nSekce A (13 \u2013 14 hodin)<\/strong>
      \nAktu\u00e1ln\u00ed stav a perspektivy v\u00fdvoje udr\u017eitelnosti ve vybran\u00fdch oblastech marketingov\u00fdch komunikac\u00ed.
      \nPokra\u010dov\u00e1n\u00ed panelov\u00e9 diskuse, p\u0159edstaven\u00ed konkr\u00e9tn\u00edch praktick\u00fdch \u0159e\u0161en\u00ed.
      \nmoderuje Pavel Gal\u00edk<\/em><\/p>\n

      Sekce B (14 \u2013 15 hodin)<\/strong>
      \nV\u00fdzkumn\u00e9 aktivity v oblasti udr\u017eitelnosti realizovan\u00e9 v akademick\u00e9m prost\u0159ed\u00ed.
      \nSezn\u00e1men\u00ed s v\u00fdzkumn\u00fdmi projekty v\u011bdeck\u00fdch a v\u00fdzkumn\u00fdch pracovi\u0161\u0165 v oblasti udr\u017eitelnosti a spole\u010densk\u00e9 odpov\u011bdnosti.
      \nmoderuje Jana Mu\u017e\u00edkov\u00e1<\/em><\/p>\n

      P\u0159\u00edle\u017eitost pro doktorandy a v\u011bdeck\u00e1 pracovi\u0161t\u011b, mo\u017enost za\u0159azen\u00ed p\u0159\u00edsp\u011bvk\u016f do Sborn\u00edku konference, ev. do \u010dasopisu Media4u.
      \nP\u0159\u00edsp\u011bvky je mo\u017en\u00e9 odevzd\u00e1vat i po kon\u00e1n\u00ed konference tak, aby zohled\u0148ovaly v\u00fdsledky odborn\u00e9 diskuse v\u00a0sekci, a to do 15. 1. 2024<\/strong>.
      \n
      \n15:00<\/strong>
      \nShrnut\u00ed a z\u00e1v\u011bre\u010dn\u00e9 slovo<\/p>\n

      V\u011bdeck\u00fd v\u00fdbor konference<\/h3>\n

      Doc. Ing. Lenka Turnerov\u00e1, CSc., Vysok\u00e1 \u0161kola kreativn\u00ed komunikace
      \nProf. PhDr. Miroslav Foret, CSc., Vysok\u00e1 \u0161kola hotelov\u00e1 a ekonomick\u00e1 v Praze
      \nIng. Ji\u0159\u00ed Zelen\u00fd, Ph.D., Vysok\u00e1 \u0161kola hotelov\u00e1 a ekonomick\u00e1 v Praze
      \nDoc. Ing. Marie Heskov\u00e1, CSc., Jiho\u010desk\u00e1 univerzita, \u010cesk\u00e9 Bud\u011bjovice
      \nDoc. PhDr. Marie Dohnalov\u00e1, CSc., Filosofick\u00e1 fakulta Univerzity Karlovy
      \nProf. Mgr. Peter \u0160tarcho\u0148, Ph.D., Univerzita Komensk\u00e9ho Bratislava
      \nProf. PhDr. Petr Chalupa, CSc., Vysok\u00e1 \u0161kola polytechnick\u00e1 Jihlava
      \nProf. Ing. Libor Pavera, Ph.D, Vysok\u00e1 \u0161kola ekonomick\u00e1
      \nIng. Bc. Jan Chrom\u00fd, Ph.D, editor Media4u<\/p>\n

      Hlavn\u00ed partner:<\/h3>\n

      \"Omnicom<\/p>\n

      Partne\u0159i:<\/h3>\n

      \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

      Datum: 29. 11. 2023 M\u00edsto: Vysok\u00e1 \u0161kola kreativn\u00ed komunikace O konferenci: Katedra…<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":6182,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"yoast_head":"\nV\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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