{"id":15749,"date":"2023-07-19T09:00:14","date_gmt":"2023-07-19T07:00:14","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=15749"},"modified":"2023-07-19T11:45:19","modified_gmt":"2023-07-19T09:45:19","slug":"vskk-je-partnerem-souteze-o-nejefektivnejsi-reklamu-effie","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/aktuality\/vskk-je-partnerem-souteze-o-nejefektivnejsi-reklamu-effie\/","title":{"rendered":"V\u0160KK je partnerem sout\u011b\u017ee o nejefektivn\u011bj\u0161\u00ed reklamu Effie"},"content":{"rendered":"
Effie pat\u0159\u00ed celosv\u011btov\u011b k nejpresti\u017en\u011bj\u0161\u00edm sout\u011b\u017e\u00edm v reklamn\u00edm odv\u011btv\u00ed. P\u0159ekra\u010duje hranice reklamy a tradi\u010dn\u00edch m\u00e9di\u00ed, stejn\u011b tak jako modern\u00ed marketing.<\/p>\n
V\u00a0leto\u0161n\u00edm ro\u010dn\u00edku, do kter\u00e9ho se sout\u011b\u017e\u00edc\u00ed mohou p\u0159ihla\u0161ovat do 18. srpna, se Effie zam\u011b\u0159\u00ed zejm\u00e9na na digit\u00e1ln\u00ed komunikaci v\u00a0mnoha form\u00e1ch (video obsah, digit\u00e1ln\u00ed marketing atd.). \u201eInternet a digitalizace ekonomiky p\u0159inesly ohromnou \u0161k\u00e1lu n\u00e1stroj\u016f komunikace. To se logicky projevuje i v Effie. S\u00a0t\u00edm souvis\u00ed i roz\u0161i\u0159ov\u00e1n\u00ed o nov\u00e9 kategorie a ceny a\u00a0v\u00a0neposledn\u00ed \u0159ad\u011b zefektiv\u0148ov\u00e1n\u00ed zp\u016fsobu hodnocen\u00ed,\u201c vysv\u011btluje Kate\u0159ina Hrube\u0161ov\u00e1, v\u00fdkonn\u00e1 \u0159editelka AKA.<\/p>\n
Partnerstv\u00ed s Asociac\u00ed komunika\u010dn\u00edch agentur, kter\u00e1 sout\u011b\u017e po\u0159\u00e1d\u00e1, p\u0159in\u00e1\u0161\u00ed na\u0161im student\u016fm dal\u0161\u00ed mo\u017enosti propojen\u00ed s prax\u00ed a sou\u010dasnou komunikac\u00ed. Effie je uk\u00e1zkou, co mohou pomoc\u00ed kreativn\u00ed komunikace dok\u00e1zat. M\u00e1te za sebou efektivn\u00ed kampa\u0148, na kterou jste hrd\u00ed?<\/p>\n