{"id":13972,"date":"2022-10-05T08:00:31","date_gmt":"2022-10-05T06:00:31","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=13972"},"modified":"2022-10-03T14:30:52","modified_gmt":"2022-10-03T12:30:52","slug":"absolventi-dominika-hynkova","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/aktuality\/absolventi-dominika-hynkova\/","title":{"rendered":"Absolventi: BcA. Dominika Hynkov\u00e1"},"content":{"rendered":"

Dominika na V\u0160KK vystudovala vizu\u00e1ln\u00ed tvorbu, n\u00e1sledovalo magistersk\u00e9 studium. Zapojila se tak\u00e9 do zak\u00e1zek \u0161koln\u00ed agentury – Kreativn\u00edho Kanclu, co\u017e ji dovedlo a\u017e k realizaci v\u00fdhern\u00edho loga pro z\u00e1mek \u0160ti\u0159\u00edn. To v\u0161ak nen\u00ed to jedin\u00e9, na co m\u016f\u017ee b\u00fdt Dominika py\u0161n\u00e1 – za zm\u00ednku stoj\u00ed rozhodn\u011b i jej\u00ed postup do nominac\u00ed na N\u00e1rodn\u00ed cenu za studentsk\u00fd design, kter\u00e9ho dos\u00e1hla se svou bakal\u00e1\u0159kou Cider Bohemia. V\u00edce o sv\u00e9 pr\u00e1ci, kter\u00e1 ji dostala a\u017e do t\u00e9to presti\u017en\u00ed sout\u011b\u017ee, n\u00e1m prozradila v dne\u0161n\u00edm rozhovoru.<\/h3>\n

Na V\u0160KK m\u00e1\u0161 za sebou bakal\u00e1\u0159sk\u00fd program vizu\u00e1ln\u00ed tvorby, pot\u00e9 jsi nav\u00e1zala na magistersk\u00e9 studium. \u010c\u00edm si t\u011b na\u0161e \u0161kola z\u00edskala?<\/strong>
\nV ateli\u00e9ru grafick\u00e9ho designu jsem se c\u00edtila opravdu dob\u0159e, hlavn\u011b mi vyhovovalo zam\u011b\u0159en\u00ed ateli\u00e9ru a zp\u016fsob, jak\u00fdm n\u00e1s pedagogov\u00e9 vedou. Studium grafick\u00e9ho designu mi dalo hodn\u011b zku\u0161enost\u00ed. P\u0159edev\u0161\u00edm jsem si roz\u0161\u00ed\u0159ila obzory a nau\u010dila se nad designem p\u0159em\u00fd\u0161let v\u00edce komplexn\u011b. Tak\u00e9 m\u00e1m v ateli\u00e9ru skv\u011bl\u00e9 spolu\u017e\u00e1ky a necht\u011blo se mi je opou\u0161t\u011bt :).<\/p>\n

Pat\u0159\u00ed\u0161 ke student\u016fm, kte\u0159\u00ed se pod\u00edlej\u00ed na zak\u00e1zk\u00e1ch pro \u0161koln\u00ed agenturu. V ateli\u00e9ru Kreativn\u00edho Kanclu jsi stvo\u0159ila nap\u0159\u00edklad i v\u00fdhern\u00ed logo pro z\u00e1mek \u0160ti\u0159\u00edn. M\u016f\u017ee\u0161 n\u00e1m popsat, jak tato spolupr\u00e1ce prob\u00edhala?
\n<\/strong>Zak\u00e1zka pro z\u00e1mek \u0160ti\u0159\u00edn n\u00e1m byla zprost\u0159edkov\u00e1na skrze ateli\u00e9r. Nejprve jsme postup konzultovali s na\u0161\u00edm vedouc\u00edm docentem Rindlerem. P\u0159ipravili jsme r\u016fzn\u00e9 n\u00e1vrhy log a jejich explikace. Pot\u00e9 n\u00e1sledovala prezentace klientovi a ten vybral jedno fin\u00e1ln\u00ed logo. Pot\u00e9 jsem ji\u017e spolupracovala p\u0159\u00edmo s pan\u00ed R\u016f\u017ei\u010dkovou z Kreativn\u00edho Kanclu. Upravila jsem logo do fin\u00e1ln\u00ed podoby a jednali jsme o dal\u0161\u00edch grafick\u00fdch materi\u00e1lech, kter\u00e9 by z\u00e1mek pot\u0159eboval.<\/p>\n

Jak\u00fdm student\u016fm bys doporu\u010dila nav\u0161t\u00edvit Kreativn\u00ed Kancl?<\/strong>
\nKomukoli, kdo by r\u00e1d pracoval na re\u00e1ln\u00e9 zak\u00e1zce.<\/p>\n

Ve sv\u00e9 bakal\u00e1\u0159sk\u00e9 pr\u00e1ci se zab\u00fdv\u00e1\u0161 vytvo\u0159en\u00edm nov\u00e9 vizu\u00e1ln\u00ed identity a designu balen\u00ed produkt\u016f zna\u010dky Cider Bohemia. Pro\u010d sis vybrala pr\u00e1v\u011b toto t\u00e9ma?<\/strong>
\nCht\u011bla jsem v r\u00e1mci bakal\u00e1\u0159sk\u00e9 pr\u00e1ce vytvo\u0159it vizu\u00e1ln\u00ed identitu pro \u010deskou zna\u010dku, kter\u00e1 se v\u011bnuje tradi\u010dn\u00ed \u0159emesln\u00e9 produkci. Firma Cider Bohemia m\u011b zaujala hlavn\u011b t\u00edm, \u017ee se jedn\u00e1 o soci\u00e1ln\u00ed podnik. Zam\u011bstn\u00e1vaj\u00ed hendikepovan\u00e9 a vyr\u00e1b\u00ed \u0159emesln\u00fd cider, kter\u00fd nav\u00edc vyhr\u00e1l n\u011bkolik ocen\u011bn\u00ed. Rozhodla jsem se je tedy oslovit, jestli pro n\u011b nemohu ud\u011blat vizu\u00e1ln\u00ed styl v r\u00e1mci sv\u00e9 bakal\u00e1\u0159sk\u00e9 pr\u00e1ce a oni souhlasili.<\/p>\n

V r\u00e1mci aktu\u00e1ln\u00edho ro\u010dn\u00edku mezin\u00e1rodn\u00ed sout\u011b\u017ee N\u00e1rodn\u00ed cena za studentsk\u00fd design 2022 tato tv\u00e1 pr\u00e1ce z\u00edskala cenu Dobr\u00fd studentsk\u00fd design 2022. Jak\u00e9 m\u00e1\u0161 z toho pocity? A co ohlasy okol\u00ed?<\/strong>
\nM\u00e1m z toho velkou radost, je to pro m\u011b samoz\u0159ejm\u011b \u010dest. J\u00e1 se obecn\u011b dost styd\u00edm svoji pr\u00e1ci n\u011bkde ukazovat, tak\u017ee m\u011b to moc pot\u011b\u0161ilo. Okol\u00ed m\u011b v tomto p\u0159\u00edjemn\u011b podporuje.<\/p>\n

P\u0159i tvorb\u011b vizu\u00e1ln\u00ed identity pro Cider Bohemia vyu\u017e\u00edv\u00e1\u0161 venkovsk\u00fdch motiv\u016f, t\u00e9matu romantick\u00e9ho boh\u00e9mstv\u00ed a \u010desk\u00e9 krajiny. Byl to tv\u016fj prvotn\u00ed n\u00e1pad, nebo jsi k t\u00e9to p\u0159edstav\u011b do\u0161la a\u017e pozd\u011bji?<\/strong>
\nZeza\u010d\u00e1tku jsem pro Cider Bohemia vytvo\u0159ila t\u0159i r\u016fzn\u00e9 vizu\u00e1ln\u00ed cesty. Nechala jsem je, aby si sami vybrali, co je jim nejbli\u017e\u0161\u00ed. Ale sama jsem doufala, \u017ee si vyberou pr\u00e1v\u011b tenhle typ vizu\u00e1lu, kter\u00fd se inspiruje \u201e\u010desk\u00fdm boh\u00e9mstv\u00edm\u201c, jeliko\u017e mi byl nejbli\u017e\u0161\u00ed.<\/p>\n

Jak prob\u00edhala pr\u00e1ce na spotu?<\/strong>
\nP\u016fvodn\u011b jsem \u017e\u00e1dn\u00fd spot ani to\u010dit necht\u011bla. Pl\u00e1novala jsem pouze fotit produktov\u00e9 fotografie. Moje kamar\u00e1dka m\u011b ale donutila k tomu, abych p\u0159i focen\u00ed i n\u011bco nato\u010dila, a tak jsem z t\u011bch p\u00e1r z\u00e1b\u011br\u016f pot\u00e9 sest\u0159\u00edhala kr\u00e1tk\u00e9 video k obhajob\u011b. Zp\u011btn\u011b bych to o n\u011bco v\u00edce promyslela a nechala ho nato\u010dit profesion\u00e1ln\u00edm kameramanem, ale ne\u010dekala jsem, \u017ee ho je\u0161t\u011b n\u011bkdy n\u011bkdo uvid\u00ed. \ud83d\ude00<\/p>\n

M\u016f\u017ee\u0161 n\u00e1m prozradit, kolik \u010dasu p\u0159ibli\u017en\u011b tv\u00e1 pr\u00e1ce zabrala a co v n\u00ed pro tebe bylo nejv\u011bt\u0161\u00ed v\u00fdzvou?<\/strong>
\nTo se t\u011b\u017eko odhaduje. Na samotn\u00e9 bakal\u00e1\u0159ce jsem pracovala asi sedm m\u011bs\u00edc\u016f. Ale se Cider Bohemia spolupracuji dodnes. Postupn\u011b se sna\u017e\u00edme vizu\u00e1ln\u00ed styl realizovat. Nejv\u011bt\u0161\u00ed v\u00fdzvou bylo vymyslet motivy jednotliv\u00fdch ilustrac\u00ed a pak je samoz\u0159ejm\u011b nakreslit. Kreslit jednotliv\u00e9 etikety mi trvalo v\u00fdrazn\u011b del\u0161\u00ed dobu, ne\u017e jsem \u010dekala.<\/p>\n

Je n\u011bco, co by p\u0159i pohledu na tvou pr\u00e1ci vn\u00edmal amat\u00e9rsk\u00fd div\u00e1k jako snadnou \u201emali\u010dkost\u201c, ale p\u0159itom to bylo obt\u00ed\u017en\u00e9 realizovat?<\/strong>
\nAsi vym\u00fd\u0161len\u00ed samotn\u00e9ho logotypu. Tak aby v n\u011bm nebylo na prvn\u00ed pohled viditeln\u00e9 jablko a nep\u016fsobilo \u201elacin\u011b\u201c.<\/p>\n

Co bys poradila student\u016fm, kte\u0159\u00ed by se v budoucnu cht\u011bli zab\u00fdvat stejn\u00fdm oborem jako ty?<\/strong>
\nNeb\u00e1t se zkou\u0161et nov\u00e9 v\u011bci. Prost\u011b si trochu hr\u00e1t a po\u0159\u00e1d zkou\u0161et a zkou\u0161et. \u010clov\u011bk tak objev\u00ed spoustu jin\u00fdch cest, kter\u00e9 by ho na prvn\u00ed dobrou nenapadly.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Dominika na V\u0160KK vystudovala vizu\u00e1ln\u00ed tvorbu, n\u00e1sledovalo magistersk\u00e9 studium. Zapojila…<\/p>\n","protected":false},"author":9,"featured_media":13974,"parent":53,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"news.php","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"yoast_head":"\nV\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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