{"id":13835,"date":"2022-09-26T08:00:02","date_gmt":"2022-09-26T06:00:02","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=13835"},"modified":"2022-09-19T13:11:32","modified_gmt":"2022-09-19T11:11:32","slug":"vyucujici-ing-zdenek-hasek","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/aktuality\/vyucujici-ing-zdenek-hasek\/","title":{"rendered":"Vyu\u010duj\u00edc\u00ed: Ing. Zden\u011bk Ha\u0161ek"},"content":{"rendered":"

Ve \u0161koln\u00edm roce 2021\u20132022 spustila Vysok\u00e1 \u0161kola kreativn\u00ed komunikace Kombinovan\u00e9 studium v oboru marketingu, kter\u00e9 umo\u017e\u0148uje student\u016fm skloubit v\u00fduku s prac\u00ed. V t\u00e9to souvislosti jsme polo\u017eili n\u011bkolik anketn\u00edch ot\u00e1zek vybran\u00fdm pedagog\u016fm z praxe, kte\u0159\u00ed na V\u0160KK p\u0159edn\u00e1\u0161ej\u00ed jak v denn\u00edm, tak v kombinovan\u00e9m studiu.<\/h3>\n

Ing. Zden\u011bk Ha\u0161ek
\nNa V\u0160KK vyu\u010duje Z\u00e1klady marketingu a Marketing 21. stolet\u00ed. P\u0159es 20 let pracoval jako marketingov\u00fd mana\u017eer ve zvu\u010dn\u00fdch firm\u00e1ch, nyn\u00ed konzultuje, vyu\u010duje na V\u0160 a tak\u00e9 pracuje jako realitn\u00ed makl\u00e9\u0159.<\/h3>\n

Jak\u00fd p\u0159edm\u011bt v Kombinovan\u00e9m studiu vyu\u010dujete a co je jeho hlavn\u00ed n\u00e1pln\u00ed?
\n<\/strong>Vyu\u010duji Marketing 21. stolet\u00ed, kter\u00fd navazuje na Z\u00e1klady marketingu. Jde v\u00edce do hloubky, pou\u017e\u00edv\u00e1 v\u00edce p\u0159\u00edklad\u016f z praxe, je zam\u011b\u0159en\u00fd v\u00edce na on-line marketing a tak\u00e9 p\u0159ipravuje studenty na praktickou aplikaci marketingu ve firm\u00e1ch \u2013 um\u00ed si spo\u010d\u00edtat mar\u017ei, n\u00e1vratnost investice, konverzn\u00ed trycht\u00fd\u0159 nebo sestavit marketingov\u00fd pl\u00e1n.<\/p>\n

Li\u0161\u00ed se na z\u00e1klad\u011b va\u0161ich zku\u0161enost\u00ed n\u011bjak studenti denn\u00edho a Kombi studia V\u0160KK a pokud ano, tak v \u010dem?<\/strong>
\nStudenti Kombi studia l\u00e9pe ch\u00e1pou, jak mohou znalosti aplikovat v praxi. M\u016f\u017eeme diskutovat konkr\u00e9tn\u00ed pot\u0159eby a probl\u00e9my, kter\u00e9 ve sv\u00fdch firm\u00e1ch denn\u011b \u0159e\u0161\u00ed. A p\u0159ipad\u00e1 mi, \u017ee si i nabyt\u00fdch znalost\u00ed v\u00edce v\u00e1\u017e\u00ed.<\/p>\n

Upravil\/a jste kv\u016fli tomu n\u011bjak\u00fdm zp\u016fsobem pr\u016fb\u011bh v\u00fduky?<\/strong>
\nHlavn\u00ed rozd\u00edl je v tom, \u017ee na Kombi studiu m\u00e1m polovinu \u010dasu v\u0161e odvykl\u00e1dat a vysv\u011btlit, tak\u017ee mus\u00edm jet rychleji a zam\u011b\u0159ovat se na to nejpodstatn\u011bj\u0161\u00ed. Studenti mus\u00ed studovat i doma, maj\u00ed k tomu sepsanou oporu p\u0159edm\u011btu plus jednotliv\u00e9 prezentace na v\u0161echna t\u00e9mata. V\u00fduka je i v\u00edce interaktivn\u00ed a praktick\u00e1, diskutujeme v\u011bci z jejich pracovn\u00ed praxe. A tak\u00e9 v\u00edce po\u010d\u00edt\u00e1me. Pro n\u011bkoho to m\u016f\u017ee b\u00fdt neobl\u00edben\u00e1 discipl\u00edna (kdo nem\u00e1 r\u00e1d matematiku, jde studovat marketing…), ale brzy pochop\u00ed, \u017ee bez \u010d\u00edsel nejde d\u011blat kvalitn\u00ed marketing.<\/p>\n

M\u00e1 podle v\u00e1s smysl vzd\u011bl\u00e1vat se v marketingov\u00e9 bran\u017ei i p\u0159i pr\u00e1ci?<\/strong>
\nUr\u010dit\u011b. To sep\u011bt\u00ed teorie s prax\u00ed je naopak velmi vhodn\u00e9, proto\u017ee studenti mohou nabyt\u00e9 znalosti hned aplikovat. Tak\u00e9 v\u011bd\u00ed, kde maj\u00ed mezery a co p\u0159esn\u011b se pot\u0159ebuj\u00ed dou\u010dit. A oce\u0148uj\u00ed t\u0159eba i to, \u017ee pokud budou um\u011bt sestavit efektivn\u00ed marketingov\u00fd pl\u00e1n, tak budou pro sv\u00e9 zam\u011bstnavatele cenn\u011bj\u0161\u00ed.<\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ve \u0161koln\u00edm roce 2021\u20132022 spustila Vysok\u00e1 \u0161kola kreativn\u00ed komunikace Kombinovan\u00e9…<\/p>\n","protected":false},"author":9,"featured_media":13836,"parent":53,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"news.php","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"yoast_head":"\nV\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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