{"id":13820,"date":"2022-09-19T10:06:08","date_gmt":"2022-09-19T08:06:08","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=13820"},"modified":"2022-09-19T10:06:08","modified_gmt":"2022-09-19T08:06:08","slug":"vyucujici-ing-petra-prusova","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/aktuality\/vyucujici-ing-petra-prusova\/","title":{"rendered":"Vyu\u010duj\u00edc\u00ed: Ing. Petra Pr\u016f\u0161ov\u00e1"},"content":{"rendered":"

Ve \u0161koln\u00edm roce 2021\u20132022 spustila Vysok\u00e1 \u0161kola kreativn\u00ed komunikace Kombinovan\u00e9 studium v oboru marketingu, kter\u00e9 umo\u017e\u0148uje student\u016fm skloubit v\u00fduku s prac\u00ed. V t\u00e9to souvislosti jsme polo\u017eili n\u011bkolik anketn\u00edch ot\u00e1zek vybran\u00fdm pedagog\u016fm z praxe, kte\u0159\u00ed na V\u0160KK p\u0159edn\u00e1\u0161ej\u00ed jak v denn\u00edm, tak v kombinovan\u00e9m studiu.<\/h3>\n

Ing. Petra Pr\u016f\u0161ov\u00e1
\nV\u011bnuje se problematice marketingov\u00e9ho v\u00fdzkumu. Vedle p\u016fsoben\u00ed na V\u0160KK p\u016fsob\u00ed akademicky dlouhodob\u011b i na V\u0160E. Je \u0159editelkou v\u00fdzkumn\u00e9 agentury Kantar od jej\u00edho zalo\u017een\u00ed v \u010cesk\u00e9 republice a dnes p\u016fsob\u00ed na pozici CEO pro st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropu. Byla opakovan\u011b \u010dlenem odborn\u00fdch porot.
\n\u00da\u010dastn\u00ed se aktivn\u011b tak\u00e9 publika\u010dn\u00ed \u010dinnosti na odborn\u00fdch konferenc\u00edch a v odborn\u00e9m tisku. Na V\u0160KK p\u0159edn\u00e1\u0161\u00ed od vzniku Katedry marketingov\u00fdch komunikac\u00ed.<\/h3>\n

Jak\u00fd p\u0159edm\u011bt v Kombinovan\u00e9m studiu vyu\u010dujete a co je jeho hlavn\u00ed n\u00e1pln\u00ed?<\/strong>
\nM\u00fdm oborem je marketingov\u00fd v\u00fdzkum, kde se sna\u017e\u00edm student\u016fm uk\u00e1zat, jak m\u016f\u017ee tento obor b\u00fdt marketingov\u00fdm odborn\u00edk\u016fm u\u017eite\u010dn\u00fd, jak\u00e9 jsou jeho z\u00e1kladn\u00ed kameny a jak v\u00fdzkum zadat. Sou\u010d\u00e1st\u00ed je i vlastn\u00ed realizace mal\u00e9ho \u0161et\u0159en\u00ed, aby si studenti mohli sami t\u00e9ma prakticky osahat.<\/p>\n

Li\u0161\u00ed se na z\u00e1klad\u011b va\u0161ich zku\u0161enost\u00ed n\u011bjak studenti denn\u00edho a Kombi studia V\u0160KK? Pokud ano, tak v \u010dem?<\/strong>
\n\u0158ekla bych, \u017ee je v\u00edce koncentrovan\u00fd a studenti pracuj\u00ed velmi soust\u0159ed\u011bn\u011b a se z\u00e1jmem. \u010casto maj\u00ed ji\u017e sv\u00e9 vlastn\u00ed pracovn\u00ed zku\u0161enosti, kter\u00e9 do v\u00fduky p\u0159in\u00e1\u0161\u00ed. Sna\u017e\u00edm se proto, aby i psan\u00ed z\u00e1v\u011bre\u010dn\u00e9 pr\u00e1ce a v\u00fdzkum, kter\u00fd realizuj\u00ed, byl na m\u00edru jejich pot\u0159eb\u00e1ch a ne\u0161lo jen o \u201eum\u011bl\u00e9\u201c cvi\u010den\u00ed.<\/p>\n

Upravila jste kv\u016fli tomu n\u011bjak\u00fdm zp\u016fsobem pr\u016fb\u011bh v\u00fduky?<\/strong>
\nSna\u017eila jsem se d\u00e1t v\u00fduku v\u00edce do del\u0161\u00edch, konzistentn\u00edch blok\u016f a soust\u0159edit se na hlavn\u00ed t\u00e9mata, aby si studenti odnesli opravdu maximum.<\/p>\n

Pro\u010d m\u00e1 podle v\u00e1s smysl vzd\u011bl\u00e1vat se v marketingov\u00e9 bran\u017ei i p\u0159i pr\u00e1ci?<\/strong>
\nV\u017edy m\u00e1 cenu se vzd\u011bl\u00e1vat, a proto roz\u0161i\u0159ovat si obzor v oblasti, kter\u00e1 se dot\u00fdk\u00e1 m\u00e9 pr\u00e1ce, m\u016f\u017ee b\u00fdt maxim\u00e1ln\u011b \u00fa\u010dinn\u00e9 a p\u0159\u00ednosn\u00e9. A marketing se dnes p\u0159\u00edmo \u010di nep\u0159\u00edmo dot\u00fdk\u00e1 \u0161irok\u00e9 \u0161k\u00e1ly oblast\u00ed a firem.<\/p>\n

 <\/p>\n

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Ve \u0161koln\u00edm roce 2021\u20132022 spustila Vysok\u00e1 \u0161kola kreativn\u00ed komunikace Kombinovan\u00e9…<\/p>\n","protected":false},"author":9,"featured_media":13824,"parent":53,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"news.php","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"yoast_head":"\nV\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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