\nJedn\u00e1 se o p\u0159edm\u011bt Medi\u00e1ln\u00ed trh a medi\u00e1ln\u00ed strategie v\u00a0\u010cR. Studenti b\u011bhem v\u00fduky z\u00edskaj\u00ed p\u0159ehled o hlavn\u00edch typech m\u00e9di\u00ed v\u00a0\u010cR a o principech a postupech p\u0159\u00edpravy medi\u00e1ln\u00ed strategie.<\/p>\n
Li\u0161\u00ed se na z\u00e1klad\u011b va\u0161ich zku\u0161enost\u00ed n\u011bjak studenti denn\u00edho a Kombi studia V\u0160KK a pokud ano, tak v \u010dem?<\/strong> Upravil jste kv\u016fli tomu n\u011bjak\u00fdm zp\u016fsobem pr\u016fb\u011bh v\u00fduky?<\/strong> Pro\u010d m\u00e1 podle v\u00e1s smysl vzd\u011bl\u00e1vat se v marketingov\u00e9 bran\u017ei i p\u0159i pr\u00e1ci?<\/strong>
\nZ\u00a0hlediska osobn\u00ed typologie rozd\u00edly nenach\u00e1z\u00edm. Ka\u017ed\u00e1 skupina student\u016f o po\u010dtu vy\u0161\u0161\u00edm ne\u017e 20 osob m\u00e1 podle m\u00fdch zku\u0161enost\u00ed obdobn\u00e9 osobnostn\u00ed slo\u017een\u00ed. Rozd\u00edl je ale ve zku\u0161enostech z\u00a0praxe. Ty maj\u00ed samoz\u0159ejm\u011b studenti Kombinovan\u00e9ho studia obvykle v\u011bt\u0161\u00ed.<\/p>\n
\nNa probr\u00e1n\u00ed dan\u00e9 problematiky m\u00e1me zhruba o 50 % m\u00e9n\u011b \u010dasu ne\u017e v\u00a0denn\u00edm studiu. V\u00fdklad je tedy kompaktn\u011bj\u0161\u00ed a soust\u0159ed\u00ed za na nejd\u016fle\u017eit\u011bj\u0161\u00ed oblasti. Studenti Kombinovan\u00e9ho studia z\u00a0tohoto d\u016fvodu ale obdr\u017e\u00ed podrobn\u011bj\u0161\u00ed studijn\u00ed opory k\u00a0samostudiu. Na druhou stranu d\u00edky pracovn\u00edm zku\u0161enostem student\u016f si m\u016f\u017eeme dovolit oproti denn\u00edmu studiu \u0159adu v\u011bc\u00ed rozebrat nad konkr\u00e9tn\u00edmi p\u0159\u00edklady z\u00a0jejich vlastn\u00ed profesn\u00ed \u010dinnosti.<\/p>\n
\nKrom\u011b z\u00edsk\u00e1n\u00ed nov\u00fdch znalost\u00ed pokl\u00e1d\u00e1m t\u00e9m\u011b\u0159 za stejn\u011b d\u016fle\u017eit\u00e9 nav\u00e1z\u00e1n\u00ed nov\u00fdch kontakt\u016f nap\u0159\u00ed\u010d jednotliv\u00fdmi marketingov\u00fdmi obory. P\u0159i v\u00fduce prvn\u00edch student\u016f kombinovan\u00e9ho studia na V\u0160KK se mi l\u00edbilo, \u017ee mezi nimi byli jak z\u00e1stupci zadavatel\u016f reklamy, tak i r\u016fzn\u00fdch typ\u016f marketingov\u00fdch a reklamn\u00edch agentur. M\u011bl jsem nav\u00edc pocit, \u017ee skupina skv\u011ble fungovala jako t\u00fdm! A t\u00edm, \u017ee jsme v\u00fduku m\u011bli o v\u00edkendu, studenti si nav\u00edc za studium zaplatili, a i kdy\u017e bylo hezk\u00e9 po\u010das\u00ed tak do \u0161koly osobn\u011b dorazili, m\u011bl jsem pocit, \u017ee v\u011bd\u00ed, pro\u010d to cel\u00e9 d\u011blaj\u00ed. Osobn\u011b si mysl\u00edm, \u017ee ka\u017ed\u00fd, kdo dok\u00e1\u017ee skloubit n\u00e1ro\u010dnou pr\u00e1ci se studiem si zaslou\u017e\u00ed velk\u00fd obdiv.<\/p>\n
![\"\"](\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2022\/08\/1_MKR8054-1-scaled.jpg\")
<\/p>\n","protected":false},"excerpt":{"rendered":"