{"id":12954,"date":"2022-04-11T08:40:33","date_gmt":"2022-04-11T06:40:33","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=12954"},"modified":"2022-11-14T08:22:28","modified_gmt":"2022-11-14T07:22:28","slug":"lide-na-vskk-bc-petra-zadrazilova","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/aktuality\/lide-na-vskk-bc-petra-zadrazilova\/","title":{"rendered":"Lid\u00e9 na V\u0160KK: Bc. Petra Zadra\u017eilov\u00e1"},"content":{"rendered":"<h3>Provozn\u00ed a marketingov\u00e1 \u0159editelka \u0161koly Petra Zadra\u017eilov\u00e1 p\u016fsob\u00ed na V\u0160KK ji\u017e od sam\u00e9ho po\u010d\u00e1tku. V&nbsp;oblasti marketingu se v\u0161ak pohybovala u\u017e p\u0159edt\u00edm \u2013 zku\u0161enosti v&nbsp;oboru st\u0159\u00e1d\u00e1 bezm\u00e1la sedmn\u00e1ct let. V&nbsp;rozhovoru n\u00e1m p\u0159ibl\u00ed\u017eila nejen svou pracovn\u00ed n\u00e1pl\u0148, ale tak\u00e9 jsme se na skok dostali k&nbsp;t\u00e9matu \u0161koln\u00ed agentury, Kreativn\u00edho kanclu.<\/h3>\n<h3><em>T\u00edmto bychom cht\u011bli Pet\u0159e velmi pod\u011bkovat za ve\u0161kerou usilovnou pr\u00e1ci, kterou pro na\u0161i \u0161kolu d\u011bl\u00e1, a to v\u017edy s&nbsp;l\u00e1skou a pochopen\u00edm pro druh\u00e9.<\/em><\/h3>\n<p><strong>P\u0159es 8 let jste d\u011blala marketingovou mana\u017eerku \u0161koly Michael, ne\u017e jste se stala provozn\u00ed a marketingovou \u0159editelkou V\u0160KK. Jak jste se k&nbsp;pr\u00e1ci dostala a jak\u00e9 hlavn\u00ed rozd\u00edly mezi t\u011bmito pozicemi poci\u0165ujete?<\/strong><br \/>\nNa Michaelu pracuji jako marketingov\u00e1 mana\u017eerka od roku 2013. Kdy\u017e v&nbsp;roce 2016 vznikala V\u0160KK, oslovil m\u011b pan Ond\u0159ej \u0160t\u011bp\u00e1nek (majitel \u0161kol), a po\u017e\u00e1dal m\u011b o pomoc s&nbsp;rozjezdem. \u010casem jsem k&nbsp;marketingu p\u0159idala i provoz. V&nbsp;sou\u010dasn\u00e9 dob\u011b tak pracuji na obou \u0161kol\u00e1ch. Co se marketingu \u0161kol t\u00fd\u010de, je to dost podobn\u00e9 \u2013 sledov\u00e1n\u00ed konkurence, n\u00e1bor nov\u00fdch student\u016f, tvorba kampan\u00ed, akce\/promo \u0161koly\u2026 Provoz je n\u011bco zcela jin\u00e9ho \u2013 smlouvy se zam\u011bstnanci a dodavateli, zaji\u0161t\u011bn\u00ed chodu cel\u00e9 budovy od \u00faklidu, topen\u00ed a vybaven\u00ed a\u017e po \u0161koln\u00ed kav\u00e1rnu Dome\u010deKK. Je toho hodn\u011b, ned\u00e1 se to takto jednodu\u0161e napsat. Ka\u017ed\u00fd den m\u016f\u017ee p\u0159in\u00e9st jin\u00fd probl\u00e9m, kter\u00fd je pot\u0159eba \u0159e\u0161it.<\/p>\n<p><strong>S prac\u00ed marketingov\u00e9 mana\u017eerky m\u00e1te zku\u0161enosti i z&nbsp;\u010dajov\u00e9 firmy Velta Plus Eu, s. r. o. P\u0159ibl\u00ed\u017eila byste \u010dten\u00e1\u0159\u016fm, co takov\u00e1 pozice vlastn\u011b obn\u00e1\u0161\u00ed?<\/strong><br \/>\nS&nbsp;marketingem jsem za\u010d\u00ednala ve spole\u010dnosti Bellinda \u010cR, kde jsem byla Brand Manager pro pun\u010dochov\u00e9 a pono\u017ekov\u00e9 zbo\u017e\u00ed. Pot\u00e9 jsem pracovala ve vietnamsk\u00e9 firm\u011b Velta Plus, kde jsem se starala o \u010daje. Ob\u011b tyto pr\u00e1ce byly velmi podobn\u00e9, jen produkt byl jin\u00fd. V\u017edy \u0161lo o monitoring konkurence, v\u00fdb\u011br produkt\u016f a jejich propagaci. Bellinda mi byla bli\u017e\u0161\u00ed, vzhledem k&nbsp;produkt\u016fm. Byla to skv\u011bl\u00e1 \u0161kola. M\u011bli jsme pobo\u010dky na Slovensku, v&nbsp;Rumunsku, Ma\u010farsku a Polsku.<\/p>\n<p><strong>Jak\u00e9 kvality by dle V\u00e1s m\u011bl m\u00edt dobr\u00fd marketingov\u00fd mana\u017eer a \u0159editel?<\/strong><br \/>\nJ\u00e1 osobn\u011b r\u00e1da pracuji pro chytr\u00e9 lidi, kter\u00fdch si v\u00e1\u017e\u00edm jak po pracovn\u00ed, tak po lidsk\u00e9 str\u00e1nce. Co\u017e se mi zde na V\u0160KK poda\u0159ilo. Jak majitel \u0161koly, tak pan\u00ed rektorka jsou skv\u011bl\u00ed. Mysl\u00edm, \u017ee dobr\u00fd manager\/\u0159editel by m\u011bl b\u00fdt empatick\u00fd, m\u011bl by um\u011bt lidi motivovat a v\u00e9st, vzbuzovat p\u0159irozen\u00fd respekt, nepovy\u0161ovat se, neb\u00fdt arogantn\u00ed, b\u00fdt pracovit\u00fd a st\u00e1t si za sv\u00fdm rozhodnut\u00edm. Zda toto spl\u0148uji nev\u00edm, to je ot\u00e1zka na m\u00e9 skv\u011bl\u00e9 kolegy. \ud83d\ude42<\/p>\n<p><strong>Jste tak\u00e9 sou\u010d\u00e1st\u00ed Kreativn\u00edho Kanclu. Jak tato \u0161koln\u00ed reklamka vznikla a co V\u00e1s na n\u00ed nejv\u00edce t\u011b\u0161\u00ed?<\/strong><br \/>\nJsem jednatelka Kanclu, ale nevedu ho. O Agenturu se staraj\u00ed hlavn\u011b kolegyn\u011b Michaela Obrov\u00e1 a nov\u00e1 posila Daniela R\u016f\u017ei\u010dkov\u00e1. Agentura vznikla, proto\u017ee jsme si \u0159\u00edkali, \u017ee by bylo fajn, kdyby studenti mohli pracovat na re\u00e1ln\u00fdch zak\u00e1zk\u00e1ch, nikoli na fiktivn\u00edch projektech, kter\u00e9 skon\u010d\u00ed v&nbsp;\u0161upl\u00edku. Takto maj\u00ed studenti mo\u017enost se setkat se skute\u010dn\u00fdmi klienty a pracovat pro n\u011b. Vyzkou\u0161\u00ed si tak, ji\u017e p\u0159i studiu, jak\u00e1 je realita v&nbsp;reklamn\u00edch agentur\u00e1ch, kam mnoz\u00ed na\u0161i studenti po \u0161kole nastupuj\u00ed.<\/p>\n<p><strong>Sh\u00e1n\u00edte st\u00e1le nov\u00e9 lidi do Kanclu? Jak\u00e9 pozice jsou moment\u00e1ln\u011b nejv\u00edce t\u0159eba?<\/strong><br \/>\nAno, sh\u00e1n\u00edme po\u0159\u00e1d. Na\u0161t\u011bst\u00ed z\u00e1jem o pr\u00e1ci v&nbsp;Agentu\u0159e je. V&nbsp;sou\u010dasn\u00e9 dob\u011b je ur\u010dit\u011b velk\u00e1 popt\u00e1vka po grafic\u00edch, copywriterech a on-line marke\u0165\u00e1c\u00edch.<\/p>\n<p><strong>Jsou v&nbsp;pl\u00e1nu n\u011bjak\u00e9 dal\u0161\u00ed akce v&nbsp;r\u00e1mci \u0161koly? Nap\u0159\u00edklad z\u00e1jezdy do zahrani\u010d\u00ed?<\/strong><br \/>\nPl\u00e1ny jsou v\u017edy, jen ne v\u017edy je snadn\u00e9 je realizovat. Te\u010f n\u00e1s na dva roky zastavil, zbrzdil covid. Nyn\u00ed je to v\u00e1lka. Byli bychom r\u00e1di za v\u00fdm\u011bnn\u00e9 studijn\u00ed pobyty v&nbsp;r\u00e1mci Erasmu, o kter\u00e9 je velk\u00fd z\u00e1jem. V&nbsp;pl\u00e1nu jsou ur\u010dit\u011b dal\u0161\u00ed akreditace studijn\u00edch program\u016f\/specializac\u00ed. V\u011b\u0159te, \u017ee pro v\u0161e d\u011bl\u00e1me maximum \ud83d\ude42<\/p>\n<p><strong>Co r\u00e1da d\u011bl\u00e1te ve sv\u00e9m voln\u00e9m \u010dase?<\/strong><br \/>\nSna\u017e\u00edm se sportovat, miluji cestov\u00e1n\u00ed, r\u00e1da se v\u00e1l\u00edm na slun\u00ed\u010dku a m\u00e1m r\u00e1da dobr\u00e9 j\u00eddlo. Sna\u017e\u00edm se \u010d\u00edst, ale u toho us\u00edn\u00e1m. Jsem r\u00e1da se svoj\u00ed rodinou. A brzy se stanu babi\u010dkou, tak\u017ee se t\u011b\u0161\u00edm i na nov\u00fd kon\u00ed\u010dek \u2013 vozen\u00ed ko\u010d\u00e1rku. \ud83d\ude42<\/p>\n<p><strong>M\u00e1te n\u011bjak\u00fd recept na \u00falevu od stresu a shonu?<\/strong><br \/>\nNa stres je pro m\u011b nejlep\u0161\u00ed pr\u00e1ce. Mysl\u00edm fyzickou pr\u00e1ci, p\u0159i kter\u00e9 vypnu. R\u00e1da ukl\u00edz\u00edm. Pop\u0159\u00edpad\u011b proch\u00e1zka venku, kdy\u017e je slun\u00ed\u010dko.<\/p>\n<p><strong>Pro\u010d byste z\u00e1jemc\u016fm doporu\u010dila zrovna na\u0161i \u0161kolu?<\/strong><br \/>\nProto\u017ee je nejlep\u0161\u00ed. \ud83d\ude42<\/p>\n<p><strong>M\u00e1te n\u011bco, co byste cht\u011bla vzk\u00e1zat student\u016fm?<\/strong><br \/>\nCht\u011bla bych jim \u0159\u00edct, a\u0165 se maj\u00ed r\u00e1di, v\u011b\u0159\u00ed si a sna\u017e\u00ed se b\u00fdt hodn\u00ed k&nbsp;sob\u011b i okol\u00ed. Mo\u017en\u00e1 a\u0165 v\u00edc \u017eij\u00ed v&nbsp;re\u00e1ln\u00e9m sv\u011bt\u011b se skute\u010dn\u00fdmi lidmi, p\u0159\u00e1teli, ne\u017e na soci\u00e1ln\u00edch s\u00edt\u00edch \u2500 je to stra\u0161n\u00e1 \u0161koda. A ob\u010das a\u0165 jsou k&nbsp;okol\u00ed m\u00e9n\u011b kriti\u010dt\u00ed \u2013 i kdy\u017e v\u0161e nen\u00ed v\u017edy dokonal\u00e9, je za t\u00edm ur\u010dit\u011b snaha a pr\u00e1ce jin\u00fdch.<\/p>\n<p><em><strong>Autor rozhovoru:<\/strong> Krist\u00fdna Bl\u00e1hov\u00e1, Karol\u00edna Havlov\u00e1<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Provozn\u00ed a marketingov\u00e1 \u0159editelka \u0161koly Petra Zadra\u017eilov\u00e1 p\u016fsob\u00ed na V\u0160KK&hellip;<\/p>\n","protected":false},"author":9,"featured_media":12957,"parent":53,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"news.php","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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