{"id":12081,"date":"2022-01-03T13:25:47","date_gmt":"2022-01-03T12:25:47","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=12081"},"modified":"2022-01-03T14:56:49","modified_gmt":"2022-01-03T13:56:49","slug":"vyucujici-cestmir-benda","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/aktuality\/vyucujici-cestmir-benda\/","title":{"rendered":"Vyu\u010duj\u00edc\u00ed: \u010cestm\u00edr Benda"},"content":{"rendered":"

Vyu\u010duj\u00edc\u00ed Specifik reklamn\u00edho pr\u016fmyslu a b\u00fdval\u00fd CEO firem jako je Tanagra nebo zn\u00e1m\u00e9 agentury Ogilvy \u010cestm\u00edr Benda je sv\u00e9r\u00e1zn\u00fdm, ale skute\u010dn\u00fdm odborn\u00edkem ve sv\u011bt\u011b reklamy. To ostatn\u011b tak\u00e9 dokazuj\u00ed i z\u00edskan\u00e1 ocen\u011bn\u00ed jako Effie, kreativn\u00ed ocen\u011bn\u00ed Golden Drum \u010di dokonce Lousk\u00e1\u010dek.<\/h3>\n

Jak jste se dostal k tomu, \u017ee vyu\u010dujete na na\u0161\u00ed \u0161kole?<\/strong>
\nZavolal mi Petr Majerik, zda bych nebyl tak laskav a j\u00e1 neproz\u0159eteln\u011b k\u00fdvl. \ud83d\ude42<\/p>\n

Jak\u00e1 je podle V\u00e1s nejv\u011bt\u0161\u00ed v\u00fdhoda V\u0160KK?<\/strong>
\nKontakt student\u016f s re\u00e1ln\u00fdm sv\u011btem komunikace.Skv\u011bl\u00e9 a\u017e v\u00fdborn\u00e9 z\u00e1zem\u00ed.
\nKvalitn\u00ed sebeprezentace \u0161koly, co\u017e by absolvent\u016fm m\u011blo usnadnit vstup na trh pr\u00e1ce.<\/p>\n

Vyu\u010dujete Specifika reklamn\u00edho pr\u016fmyslu. Co chcete v tomto p\u0159edm\u011btu student\u016fm p\u0159edat jako hlavn\u00ed?<\/strong>
\nReklama nen\u00ed um\u011bn\u00ed, je to \u0159emeslo. \u0158emeslo vypr\u00e1v\u011bn\u00ed vtip\u016f. Bez strategie komunikace se pl\u00e1c\u00e1te v „n\u00e1padech“, co\u017e je ne\u0161t\u011bst\u00ed na\u0161eho oboru.<\/p>\n

Jak jste se dostal k reklam\u011b?<\/strong>
\nOmylem. Dlouh\u00fd p\u0159\u00edb\u011bh pro nudn\u00e9 ve\u010dery u krbu.<\/p>\n

Zm\u011bnil V\u00e1s marketingov\u00fd sv\u011bt osobnostn\u011b?<\/strong>
\nAno. Jsem otrlej\u0161\u00ed, cyni\u010dt\u011bj\u0161\u00ed.<\/p>\n

Co je podle V\u00e1s kl\u00ed\u010dem k dobr\u00e9 reklam\u011b?<\/strong>
\nStrategie, kreativita na hran\u011b, respektive odvaha vypr\u00e1v\u011bt p\u0159\u00edb\u011bhy jinak, ne\u017e to vypr\u00e1v\u00ed 99% konkurent\u016f.<\/p>\n

Jak v dne\u0161n\u00ed dob\u011b usp\u011bt na poli reklamy?<\/strong>
\nM\u00edt strategii, kreativitu na hran\u011b, respektive m\u00edt odvahu vypr\u00e1v\u011bt p\u0159\u00edb\u011bhy jinak, ne\u017e ne\u017e to vypr\u00e1v\u00ed 99% konkurent\u016f.<\/p>\n

\u010ceho si ve sv\u00e9m dosavadn\u00edm kari\u00e9rn\u00edm \u017eivot\u011b cen\u00edte nejv\u00edce?<\/strong>
\nBarevnost, r\u016fznorodost pr\u00e1ce, kavi\u00e1r a \u00fast\u0159ice, prostitutky, drogy. Skv\u011bl\u00fd!<\/p>\n

Co byste vzk\u00e1zal student\u016fm?<\/strong>
\nCo z n\u00e1s, lektor\u016f a profesor\u016f „nevyraz\u00edte“, to nedostanete. \u010cesky to je „l\u00edn\u00e1 huba, hol\u00e9 ne\u0161t\u011bst\u00ed“.<\/p>\n

\"\"<\/p>\n

Foto: lifenetdesigning.info<\/p>\n

Autor rozhovoru:<\/strong>\u00a0Krist\u00fdna Bl\u00e1hov\u00e1<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Vyu\u010duj\u00edc\u00ed Specifik reklamn\u00edho pr\u016fmyslu a b\u00fdval\u00fd CEO firem jako je…<\/p>\n","protected":false},"author":9,"featured_media":12082,"parent":53,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"news.php","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"class_list":["post-12081","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nV\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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