{"id":11849,"date":"2021-11-29T08:00:38","date_gmt":"2021-11-29T07:00:38","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=11849"},"modified":"2021-11-26T14:35:24","modified_gmt":"2021-11-26T13:35:24","slug":"vyucujici-petr-vaclavek","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/aktuality\/vyucujici-petr-vaclavek\/","title":{"rendered":"Vyu\u010duj\u00edc\u00ed: Petr V\u00e1clavek"},"content":{"rendered":"

Dnes jsme si pro v\u00e1s p\u0159ipravili rozhovor s vyu\u010duj\u00edc\u00edm Intermedi\u00e1ln\u00ed tvorby, marke\u0165\u00e1kem a podnikatelem Petrem V\u00e1clavkem. Petr zalo\u017eil n\u011bkolik technologick\u00fdch start-up\u016f a m\u00e1 za sebou tak\u00e9 p\u00e1r velmi \u00fasp\u011b\u0161n\u00fdch kampan\u00ed. V sou\u010dasn\u00e9 dob\u011b je jeden ze zakladatel\u016f start-upu IKISEQ, do kter\u00e9ho zapojil i studenty v r\u00e1mci p\u0159edm\u011btu Intermedi\u00e1ln\u00ed tvorba<\/em>. Je skute\u010dn\u00fdm nad\u0161encem do sv\u011bta businessu, miluje nov\u00e9 p\u0159\u00edle\u017eitosti a tuto v\u00e1\u0161e\u0148 se sna\u017e\u00ed p\u0159ed\u00e1vat i student\u016fm.<\/h3>\n

Jak jste se dostal k vyu\u010dov\u00e1n\u00ed na V\u0160KK?
\n<\/strong>Jednoho dne jsem si \u0159ekl, \u017ee je na \u010dase n\u011bco z toho, co jsem se za ta l\u00e9ta nau\u010dil, vr\u00e1tit a za\u010dal se zaj\u00edmat o mo\u017enosti v\u00fduky. Pom\u011brn\u011b rychle jsme se potkali a domluvili na V\u0160KK.<\/p>\n

Jak\u00e1 je podle V\u00e1s nejv\u011bt\u0161\u00ed v\u00fdhoda V\u0160KK?<\/strong>
\nSamotn\u00e9 akademick\u00e9 vzd\u011bl\u00e1n\u00ed bez mo\u017enosti „hands on\u201c, \u010dili vyzkou\u0161en\u00ed si skute\u010dn\u00fdch zad\u00e1n\u00ed a pr\u00e1ce na nich m\u00e1 jen polovi\u010dn\u00ed kvalitu, \u010dili nejv\u011bt\u0161\u00ed p\u0159idanou hodnotu vid\u00edm v mo\u017enosti re\u00e1ln\u00e9 pr\u00e1ce pro re\u00e1ln\u00e9 klienty.<\/p>\n

U\u010d\u00edte Intermedi\u00e1ln\u00ed tvorbu. Co se sna\u017e\u00edte na tomto p\u0159edm\u011btu p\u0159edat student\u016fm?<\/strong>
\nP\u0159edev\u0161\u00edm v n\u00ed otv\u00edr\u00e1me taje start up podnik\u00e1n\u00ed, co to znamen\u00e1 zalo\u017eit start up, jak uchopit jeho komunikaci, jak postavit dobrou byznysovou a komunika\u010dn\u00ed strategii\u2026 to v\u0161echno vn\u00edm\u00e1m jako velmi podstatn\u00e9 pro budouc\u00ed rozvoj.<\/p>\n

Cht\u011bl byste se v r\u00e1mci V\u0160KK v\u011bnovat vyu\u010dov\u00e1n\u00ed je\u0161t\u011b jin\u00e9ho p\u0159edm\u011btu? Jak\u00e9ho?<\/strong>
\nMoc bych r\u00e1d, ale pr\u00e1ce na full-time a k tomu \u010dty\u0159i start-upy m\u011b trochu limituj\u00ed s \u010dasem.<\/p>\n

Jak jste se dostal k podnik\u00e1n\u00ed?<\/strong>
\nZp\u011btn\u011b si skoro vlastn\u011b ani nevzpom\u00edn\u00e1m na dobu, kdybych n\u011bco nepodnikal. Moje povaha je takov\u00e1, \u017ee bych asi um\u0159el. Tak\u017ee odpov\u011b\u010f zn\u00ed: Hned jak to \u0161lo.<\/p>\n

Zalo\u017eil jste n\u011bkolik tech startup\u016f. Co byste poradil lidem, kte\u0159\u00ed cht\u011bj\u00ed za\u010d\u00edt podnikat?<\/strong>
\nHlavn\u011b za\u010d\u00edt. P\u0159estat mluvit a za\u010d\u00edt. Velmi doporu\u010duji nastudovat si (nebo ide\u00e1ln\u011b za\u017e\u00edt) izraelsk\u00fd koncept nazvan\u00fd “Start-up Nation“ – mn\u011b osobn\u011b zm\u011bnil m\u011bs\u00ed\u010dn\u00ed pobyt v Izraeli od z\u00e1klad\u016f pohled na \u017eivot i podnik\u00e1n\u00ed.<\/p>\n

Co je kl\u00ed\u010dem k \u00fasp\u011b\u0161n\u00e9 business kari\u00e9\u0159e?<\/strong>
\nZa m\u011b asi vytrvalost. Neb\u00e1t se to po\u0159\u00e1d dokola zkou\u0161et. A kdy\u017e to vyjde, tak b\u00fdt pokorn\u00fd.<\/p>\n

Jste autorem n\u011bkolika \u00fasp\u011b\u0161n\u00fdch kampan\u00ed. Na kterou z nich jste nejv\u00edce py\u0161n\u00fd?<\/strong>
\nNejv\u00edc m\u011b bavila kampa\u0148 pro N\u00e1rodn\u00ed galerii, kde jsme spojili v\u00fdjime\u010dnou v\u00fdstavu francouzsk\u00fdch impresionist\u016f s v\u00fdjime\u010dn\u00fdm absintem Martina \u017duf\u00e1nka a etiketou od Ale\u0161e Najbrta. Cel\u00e9 to fungovalo jako fundraising – za m\u011bs\u00edc jsme vybrali pro N\u00e1rodn\u00ed galerii 1 500 000 K\u010d a byla to kr\u00e1sn\u00e1 a \u010dist\u00e1 pr\u00e1ce.<\/p>\n

Zm\u011bnil V\u00e1s business v n\u011b\u010dem? A v \u010dem?<\/strong>
\nRozhodn\u011b v tom, \u017ee v\u00edc v\u00edm, kdo jsem a \u010deho jsem\/nejsem schopen (v negativn\u00edm i pozitivn\u00edm slova smyslu).<\/p>\n

Co byste vzk\u00e1zal student\u016fm marketingu na V\u0160KK?<\/strong>
\nNebojte se a nekra\u010fte. (Ono se toho zas tolik od doby Masaryka nezm\u011bnilo).<\/p>\n

\"\"<\/p>\n

Foto: IKISEQ<\/h6>\n

Autor rozhovoru:<\/strong> Krist\u00fdna Bl\u00e1hov\u00e1<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Dnes jsme si pro v\u00e1s p\u0159ipravili rozhovor s vyu\u010duj\u00edc\u00edm Intermedi\u00e1ln\u00ed tvorby,…<\/p>\n","protected":false},"author":9,"featured_media":11850,"parent":53,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"news.php","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"yoast_head":"\nV\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. Soukrom\u00e1 vysok\u00e1 \u0161kola v Praze\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vskk.cz\/cz\/aktuality\/vyucujici-petr-vaclavek\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace\" \/>\n<meta property=\"og:description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. Soukrom\u00e1 vysok\u00e1 \u0161kola v Praze\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vskk.cz\/cz\/aktuality\/vyucujici-petr-vaclavek\/\" \/>\n<meta property=\"og:site_name\" content=\"Vysok\u00e1 \u0161kola kreativn\u00ed komunikace\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-26T13:35:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/11\/vaclavek.png\" \/>\n\t<meta property=\"og:image:width\" content=\"290\" \/>\n\t<meta property=\"og:image:height\" content=\"290\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vskk.cz\/cz\/aktuality\/vyucujici-petr-vaclavek\/\",\"url\":\"https:\/\/www.vskk.cz\/cz\/aktuality\/vyucujici-petr-vaclavek\/\",\"name\":\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace\",\"isPartOf\":{\"@id\":\"https:\/\/www.vskk.cz\/cz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vskk.cz\/cz\/aktuality\/vyucujici-petr-vaclavek\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vskk.cz\/cz\/aktuality\/vyucujici-petr-vaclavek\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/11\/vaclavek.png\",\"datePublished\":\"2021-11-29T07:00:38+00:00\",\"dateModified\":\"2021-11-26T13:35:24+00:00\",\"description\":\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. Soukrom\u00e1 vysok\u00e1 \u0161kola v Praze\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vskk.cz\/cz\/aktuality\/vyucujici-petr-vaclavek\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vskk.cz\/cz\/aktuality\/vyucujici-petr-vaclavek\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/www.vskk.cz\/cz\/aktuality\/vyucujici-petr-vaclavek\/#primaryimage\",\"url\":\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/11\/vaclavek.png\",\"contentUrl\":\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/11\/vaclavek.png\",\"width\":290,\"height\":290},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vskk.cz\/cz\/aktuality\/vyucujici-petr-vaclavek\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/www.vskk.cz\/cz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Aktuality\",\"item\":\"https:\/\/www.vskk.cz\/cz\/aktuality\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Vyu\u010duj\u00edc\u00ed: Petr V\u00e1clavek\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vskk.cz\/cz\/#website\",\"url\":\"https:\/\/www.vskk.cz\/cz\/\",\"name\":\"Vysok\u00e1 \u0161kola kreativn\u00ed komunikace\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vskk.cz\/cz\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"cs\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace","description":"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. Soukrom\u00e1 vysok\u00e1 \u0161kola v Praze","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vskk.cz\/cz\/aktuality\/vyucujici-petr-vaclavek\/","og_locale":"cs_CZ","og_type":"article","og_title":"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace","og_description":"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. Soukrom\u00e1 vysok\u00e1 \u0161kola v Praze","og_url":"https:\/\/www.vskk.cz\/cz\/aktuality\/vyucujici-petr-vaclavek\/","og_site_name":"Vysok\u00e1 \u0161kola kreativn\u00ed komunikace","article_modified_time":"2021-11-26T13:35:24+00:00","og_image":[{"width":290,"height":290,"url":"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/11\/vaclavek.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Odhadovan\u00e1 doba \u010dten\u00ed":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.vskk.cz\/cz\/aktuality\/vyucujici-petr-vaclavek\/","url":"https:\/\/www.vskk.cz\/cz\/aktuality\/vyucujici-petr-vaclavek\/","name":"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace","isPartOf":{"@id":"https:\/\/www.vskk.cz\/cz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vskk.cz\/cz\/aktuality\/vyucujici-petr-vaclavek\/#primaryimage"},"image":{"@id":"https:\/\/www.vskk.cz\/cz\/aktuality\/vyucujici-petr-vaclavek\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/11\/vaclavek.png","datePublished":"2021-11-29T07:00:38+00:00","dateModified":"2021-11-26T13:35:24+00:00","description":"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. Soukrom\u00e1 vysok\u00e1 \u0161kola v Praze","breadcrumb":{"@id":"https:\/\/www.vskk.cz\/cz\/aktuality\/vyucujici-petr-vaclavek\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vskk.cz\/cz\/aktuality\/vyucujici-petr-vaclavek\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.vskk.cz\/cz\/aktuality\/vyucujici-petr-vaclavek\/#primaryimage","url":"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/11\/vaclavek.png","contentUrl":"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/11\/vaclavek.png","width":290,"height":290},{"@type":"BreadcrumbList","@id":"https:\/\/www.vskk.cz\/cz\/aktuality\/vyucujici-petr-vaclavek\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.vskk.cz\/cz\/"},{"@type":"ListItem","position":2,"name":"Aktuality","item":"https:\/\/www.vskk.cz\/cz\/aktuality\/"},{"@type":"ListItem","position":3,"name":"Vyu\u010duj\u00edc\u00ed: Petr V\u00e1clavek"}]},{"@type":"WebSite","@id":"https:\/\/www.vskk.cz\/cz\/#website","url":"https:\/\/www.vskk.cz\/cz\/","name":"Vysok\u00e1 \u0161kola kreativn\u00ed komunikace","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vskk.cz\/cz\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"cs"}]}},"_links":{"self":[{"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/pages\/11849"}],"collection":[{"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/comments?post=11849"}],"version-history":[{"count":2,"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/pages\/11849\/revisions"}],"predecessor-version":[{"id":11853,"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/pages\/11849\/revisions\/11853"}],"up":[{"embeddable":true,"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/pages\/53"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/media\/11850"}],"wp:attachment":[{"href":"https:\/\/www.vskk.cz\/cz\/wp-json\/wp\/v2\/media?parent=11849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}