{"id":11727,"date":"2021-11-09T16:37:54","date_gmt":"2021-11-09T15:37:54","guid":{"rendered":"https:\/\/www.vskk.cz\/cz\/?page_id=11727"},"modified":"2021-11-09T16:37:54","modified_gmt":"2021-11-09T15:37:54","slug":"seminare-knizniho-marketingu-stoji-na-hostech-z-praxe","status":"publish","type":"page","link":"https:\/\/www.vskk.cz\/cz\/aktuality\/seminare-knizniho-marketingu-stoji-na-hostech-z-praxe\/","title":{"rendered":"Semin\u00e1\u0159e kni\u017en\u00edho marketingu stoj\u00ed na hostech z&nbsp;praxe"},"content":{"rendered":"<p>Pro studenty specializac\u00ed Liter\u00e1rn\u00ed tvorba a Komer\u010dn\u00ed psan\u00ed v&nbsp;m\u00e9di\u00edch se v&nbsp;leto\u0161n\u00edm roce poprv\u00e9 otev\u0159el p\u0159edm\u011bt <strong>Kni\u017en\u00ed marketing<\/strong>. Jeho c\u00edlem je p\u0159in\u00e1\u0161et jim praktick\u00e9 v\u011bdomosti, znalosti, a hlavn\u011b dovednosti p\u0159i propagaci knih, kter\u00e9 absolventi mohou vyu\u017e\u00edt a\u0165 u\u017e jako zam\u011bstnanci nakladatelstv\u00ed, distribu\u010dn\u00edch spole\u010dnost\u00ed, s\u00edt\u011b knihkupectv\u00ed, nebo auto\u0159i propaguj\u00edc\u00ed vlastn\u00ed tvorbu.<\/p>\n<p>\u201e<em>T\u00e9ma marketingu bylo v&nbsp;kni\u017en\u00ed bran\u017ei velmi dlouho opom\u00edjeno. Nakladatel\u00e9 se soust\u0159edili na tvorbu knih, ale jejich prodej tak \u00fapln\u011b neum\u011bli nebo se nedok\u00e1zali ment\u00e1ln\u011b nastavit do toho, aby usilovn\u011b pracovali na propagaci a prodeji sv\u00fdch produkt\u016f. To se v&nbsp;posledn\u00edch letech bou\u0159liv\u011b m\u011bn\u00ed a vyv\u00edj\u00ed a je d\u016fle\u017eit\u00e9, aby ka\u017ed\u00fd, kdo se na pr\u00e1ci v&nbsp;nakladatelsk\u00e9m pr\u016fmyslu p\u0159ipravuje, o tom m\u011bl co nejlep\u0161\u00ed p\u0159ehled,<\/em>\u201c vysv\u011btluje p\u0159edn\u00e1\u0161ej\u00edc\u00ed p\u0159edm\u011btu Leo\u0161 Ky\u0161a.<\/p>\n<p><em>\u201eTen stav\u00ed sv\u00e9 semin\u00e1\u0159e na zaj\u00edmav\u00fdch hostech, kte\u0159\u00ed student\u016fm p\u0159ed\u00e1vaj\u00ed sv\u00e9 v\u011bdomosti. Prvn\u00edm z&nbsp;nich byl <strong>Pavel Koutsk\u00fd<\/strong>, jeden z&nbsp;hlavn\u00edch organiz\u00e1tor\u016f \u00fasp\u011b\u0161n\u00e9ho festivalu fanou\u0161k\u016f sci-fi, fantasy, komiksu a pop kultury Comic-Con Prague. Mluvil s&nbsp;nimi o pr\u00e1ci se soci\u00e1ln\u00edmi s\u00edt\u011bmi, komunikaci s&nbsp;velk\u00fdmi zahrani\u010dn\u00edmi agenturami a tak\u00e9 o praktick\u00e9 propagaci obrovsk\u00e9 kulturn\u00ed akce. Dal\u0161\u00edm z&nbsp;host\u016f byl jeden z&nbsp;nejuzn\u00e1van\u011bj\u0161\u00edch market\u00e9r\u016f v&nbsp;kni\u017en\u00ed bran\u017ei, spisovatel a \u0159editel odd\u011blen\u00ed marketingu a e-commerce Knih Dobrovsk\u00fd, spole\u010dnosti, kter\u00e1 je kni\u017en\u00edm distributorem, majitelem rozs\u00e1hl\u00e9 s\u00edt\u011b knihkupectv\u00ed i nakladatelem v&nbsp;jednom,<strong> Adam P\u00fdcha<\/strong>. Ten studenty sezn\u00e1mil s&nbsp;t\u00e9matem spolupr\u00e1ce s&nbsp;kni\u017en\u00edmi influencery, prac\u00ed se soci\u00e1ln\u00edmi s\u00edt\u011bmi, s&nbsp;e-commerce v&nbsp;oblasti knih a tak\u00e9 s&nbsp;t\u00edm, jak zasahuje marketing do nakladatelsk\u00fdch pl\u00e1n\u016f u Knih Dobrovsk\u00fd, ale i ve velk\u00fdch sv\u011btov\u00fdch nakladatelstv\u00edch. Na konci listopadu se na dal\u0161\u00ed semin\u00e1\u0159 kni\u017en\u00edho marketingu vyprav\u00ed i <strong>Olga Zbranek Biernatov\u00e1<\/strong>, content a social media marketing manager spole\u010dnosti Albatros a \u0161\u00e9fka \u00fasp\u011b\u0161n\u00e9ho kni\u017en\u00edho festivalu young adult literatury Humbook, kter\u00e1 m\u00e1 za sebou dlouholetou \u00fasp\u011b\u0161nou kari\u00e9ru pr\u00e1v\u011b v&nbsp;oblasti kni\u017en\u00edho marketingu a pat\u0159\u00ed u n\u00e1s k&nbsp;jedn\u00e9 z&nbsp;pr\u016fkopnic modern\u00edch p\u0159\u00edstup\u016f p\u0159i propagaci knih.\u201c<\/em><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-11730 size-full\" src=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/11\/Adam-Py\u0301cha-s-Leos\u030cem-Kys\u030cou-na-semina\u0301r\u030ci2.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/11\/Adam-Py\u0301cha-s-Leos\u030cem-Kys\u030cou-na-semina\u0301r\u030ci2.jpg 640w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/11\/Adam-Py\u0301cha-s-Leos\u030cem-Kys\u030cou-na-semina\u0301r\u030ci2-300x225.jpg 300w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/11\/Adam-Py\u0301cha-s-Leos\u030cem-Kys\u030cou-na-semina\u0301r\u030ci2-531x398.jpg 531w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/11\/Adam-Py\u0301cha-s-Leos\u030cem-Kys\u030cou-na-semina\u0301r\u030ci2-200x150.jpg 200w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/11\/Adam-Py\u0301cha-s-Leos\u030cem-Kys\u030cou-na-semina\u0301r\u030ci2-540x405.jpg 540w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/11\/Adam-Py\u0301cha-s-Leos\u030cem-Kys\u030cou-na-semina\u0301r\u030ci2-270x203.jpg 270w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/11\/Adam-Py\u0301cha-s-Leos\u030cem-Kys\u030cou-na-semina\u0301r\u030ci2-120x90.jpg 120w, https:\/\/www.vskk.cz\/cz\/wp-content\/uploads\/sites\/2\/2021\/11\/Adam-Py\u0301cha-s-Leos\u030cem-Kys\u030cou-na-semina\u0301r\u030ci2-600x450.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pro studenty specializac\u00ed Liter\u00e1rn\u00ed tvorba a Komer\u010dn\u00ed psan\u00ed v&nbsp;m\u00e9di\u00edch se&hellip;<\/p>\n","protected":false},"author":9,"featured_media":11731,"parent":53,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"news.php","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"class_list":["post-11727","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace<\/title>\n<meta name=\"description\" content=\"V\u0160KK - Vysok\u00e1 \u0161kola kreativn\u00ed komunikace - Jedna \u0161kola, stovky p\u0159\u00edle\u017eitost\u00ed. 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