Hello and welcome to UCC

(University of Creative Communication)

UCC is a newly established university which helps you prepare for a successful career in all areas of creative industries

UCC offers two graduate programmes: Literary Communication and Visual Communication, the latter with several specialisations: Photography and Audio-visual Arts, 3D Animation and Visual Effects, Graphic and Media Design, On-line Marketing, Management in Creative Industries and Creative Marketing. No matter which programme you choose, you will be encouraged and expected to gain knowledge and develop your skills in as close on-the-job learning environment as it gets. Put those skills and knowledge straight into practice during your studies working with top Czech advertising agencies, graphic studios, publishing houses and media outlets!

About us

Though established only recently, UCC is a private university deeply rooted in tradition. In the area of visual studies and advertising, we are building on the legacy of the Michael School, founded in 1994 by the author and copywriter Zdeněk Štěpánek. In the area of literary communication and authorship, we are benefitting from the expertise of the instructors from the former Literary Academy of Josef Škvorecký – we are currently the only higher education institution in the Czech Republic to offer a degree programme in creative writing.

What sets UCC apart from other Czech universities? When developing the study programmes, we took inspiration from the Scandinavian and British universities so that while learning to think creatively and critically and perfecting your craft, you will also be expanding your portfolio of professional contacts and practical experience in order to be confident and competitive immediately after you graduate.

Under the supervision of our experienced instructors you will become highly sought-after copywriters, journalists, PR publicists, graphic designers, photographs, film makers, animators and visual effects experts.

As a UCC graduate, you will not only be primed for work in the fast-paced world of creative industries, you will have mastered the use of modern technologies and art of self-promotion.

At UCC, you can now study programmes designed to prepare you for career success!

Join a community of creative minds and perfect your craft

BcA.* Literary Communication

Creative Writing

Our programme is the only university accredited programme in creative writing in the Czech Republic.  It provides a strong foundation to embark upon a career in writing, communications, publishing, journalism or teaching. As a graduate of the programme, you will have developed the transferable skills of creative writing, critical thinking, textual analysis and communication that are attractive to a wide range of employers, from the cultural industries to marketing and advertising to tourism and leisure to the civil service and public/private partnerships.

∗BcA. = a three-year study programme in the Czech language, graduates will be awarded the Czech title BcA. which is equivalent to Bachelor of Fine Arts.

BcA.* Visual Communication

Graphic and Media Design

This dynamic and challenging programme is designed for individuals who wish to hone their creative talent in the field of print and interactive media. As a student of this programme you will be encouraged to both perfect your critical thinking abilities and present bold creative ideas. Thanks to patronage of Czech Association of Communications Agencies and Art Directors Club you will be in constant contact with the top Czech and foreign graphic designers and art directors. Studying graphic and media design at VSKK will mean that the practical training you will receive will be truly hands-on experience.

∗BcA. = a three-year study programme in the Czech language, graduates will be awarded the Czech title BcA. which is equivalent to Bachelor of Fine Arts.

BcA.* Visual Communication

Photography and Audio-visual Arts

This revolutionary, yet traditional programme will help you succeed in the fast-growing digital media industries. As a student of this programme you will be systematically led to refine your visual style and creative flexibility while working with the latest digital technologies. The aim of this programme is to provide the future photographers and film-makers with extensive knowledge and craft needed in order to succeed in the field of creative industries, and at the same time to foster their ability to experiment and push the envelope. Thanks to VSKK’s close collaboration with both Czech and foreign creative industry companies you will always stay in touch with the latest trends in the field of visual media.

∗BcA. = a three-year study programme in the Czech language, graduates will be awarded the Czech title BcA. which is equivalent to Bachelor of Fine Arts.

BcA.* Visual Communication

On-line Marketing

Digital media managers are the future of management! Digital marketing is currently the fastest-growing branch in the field of communications. Both local and global demand for digital media managers will go up by 13% in the next 5 years. Working knowledge of Facebook and Google is not enough anymore to succeed in this dynamic and results-oriented field of management. The graduates of this programme, which is designed to respond to the latest trends in creative industries, will be managers with a deep knowledge of brand communications, consumer behaviour, and market research who will master the social media and effectively use them in commercial communication. Thanks to patronage of the Czech Association of Communications Agencies you will be in everyday contact with the top advertising agencies.

BcA.* Visual Communication

Management in Creative Industries

Would you like to be a part of the team that creates the next iconic Kofola ad? Or to lead the team introducing the latest instalment of Mafia series to the world PC game market? If you answered yes, then Management in Creative Industries programme is the right choice for you. This pioneering programme is designed to reflect the needs of this dynamic, future-oriented field. As this programme’s graduate you will be equipped with a set of skills and knowledge that will help you generate new and innovative ideas, making you indispensable for every marketing team, or communications, media or on-line agency. You will know how to come up with a project, pick the people for your team, and lead them to successful finish. You will gain insight into concept selling, budgeting, and cultural values while actively defining and investigating your own areas of research. The programme is also ideal if you are a student with a strong interest in social and historical aspects of the cultural and creative industries and wish to perfect your communication skills. With emphasis on English language proficiency you will have mastered the intercultural communication necessary for success in multinational work environments.

∗BcA. = a three-year study programme in the Czech language, graduates will be awarded the Czech title BcA. which is equivalent to Bachelor of Fine Arts.

BcA.* Visual Communication

Creative Marketing

Creative industries are always on the lookout for charismatic individuals with a talent to break stereotypes, but if you’re not able to work in a team or don’t know how to effectively communicate your ideas, you don’t stand a chance! This unique programme is focused on developing the skills of conceptual thinking, copywriting, self-presenting and other techniques needed to master the craft of effective advertising. You will be given a lot of space to present and perfect your creative ideas and also extensive training in how to coordinate these ideas with the client’s demands. As a student of this programme you will have many opportunities to work with a range of media thanks to the collaborations with advertising agencies under patronage of the Czech Association of Communications Agencies. As a graduate of this programme you will be welcomed as an indispensable team member in creative departments in advertising and communications agencies and media outlets.

∗BcA. = a three-year study programme in the Czech language, graduates will be awarded the Czech title BcA. which is equivalent to Bachelor of Fine Arts.

BcA.* Visual Communication

3D Animation and Visual Effects

If you are passionate about animation and enjoy creating stories while using the latest digital technologies, 3D animation and visual effects, this programme is for you! Designed to equip the students with practical animating skills as soon as the first year of the studies, this programme will provide you with a well-balanced amount of knowledge and training needed for working in special effect, animation, virtual reality and gaming studios, in advertising agencies and other fields of creative industry. The programme is very practically oriented and our instructors come right from the industry and are renowned authors themselves. Thanks to collaborations with animation and post-production studios you will be able to put the theoretical knowledge to test on a daily basis.

∗BcA. = a three-year study programme in the Czech language, graduates will be awarded the Czech title BcA. which is equivalent to Bachelor of Fine Arts.

Creative Writing

Our programme is the only university accredited programme in creative writing in the Czech Republic.  It provides a strong foundation to embark upon a career in writing, communications, publishing, journalism or teaching. As a graduate of the programme, you will have developed the transferable skills of creative writing, critical thinking, textual analysis and communication that are attractive to a wide range of employers, from the cultural industries to marketing and advertising to tourism and leisure to the civil service and public/private partnerships.

∗BcA. = a three-year study programme in the Czech language, graduates will be awarded the Czech title BcA. which is equivalent to Bachelor of Fine Arts.

Graphic and Media Design

This dynamic and challenging programme is designed for individuals who wish to hone their creative talent in the field of print and interactive media. As a student of this programme you will be encouraged to both perfect your critical thinking abilities and present bold creative ideas. Thanks to patronage of Czech Association of Communications Agencies and Art Directors Club you will be in constant contact with the top Czech and foreign graphic designers and art directors. Studying graphic and media design at VSKK will mean that the practical training you will receive will be truly hands-on experience.

∗BcA. = a three-year study programme in the Czech language, graduates will be awarded the Czech title BcA. which is equivalent to Bachelor of Fine Arts.

Photography and Audio-visual Arts

This revolutionary, yet traditional programme will help you succeed in the fast-growing digital media industries. As a student of this programme you will be systematically led to refine your visual style and creative flexibility while working with the latest digital technologies. The aim of this programme is to provide the future photographers and film-makers with extensive knowledge and craft needed in order to succeed in the field of creative industries, and at the same time to foster their ability to experiment and push the envelope. Thanks to VSKK’s close collaboration with both Czech and foreign creative industry companies you will always stay in touch with the latest trends in the field of visual media.

∗BcA. = a three-year study programme in the Czech language, graduates will be awarded the Czech title BcA. which is equivalent to Bachelor of Fine Arts.

On-line Marketing

Digital media managers are the future of management! Digital marketing is currently the fastest-growing branch in the field of communications. Both local and global demand for digital media managers will go up by 13% in the next 5 years. Working knowledge of Facebook and Google is not enough anymore to succeed in this dynamic and results-oriented field of management. The graduates of this programme, which is designed to respond to the latest trends in creative industries, will be managers with a deep knowledge of brand communications, consumer behaviour, and market research who will master the social media and effectively use them in commercial communication. Thanks to patronage of the Czech Association of Communications Agencies you will be in everyday contact with the top advertising agencies.

Management in Creative Industries

Would you like to be a part of the team that creates the next iconic Kofola ad? Or to lead the team introducing the latest instalment of Mafia series to the world PC game market? If you answered yes, then Management in Creative Industries programme is the right choice for you. This pioneering programme is designed to reflect the needs of this dynamic, future-oriented field. As this programme’s graduate you will be equipped with a set of skills and knowledge that will help you generate new and innovative ideas, making you indispensable for every marketing team, or communications, media or on-line agency. You will know how to come up with a project, pick the people for your team, and lead them to successful finish. You will gain insight into concept selling, budgeting, and cultural values while actively defining and investigating your own areas of research. The programme is also ideal if you are a student with a strong interest in social and historical aspects of the cultural and creative industries and wish to perfect your communication skills. With emphasis on English language proficiency you will have mastered the intercultural communication necessary for success in multinational work environments.

∗BcA. = a three-year study programme in the Czech language, graduates will be awarded the Czech title BcA. which is equivalent to Bachelor of Fine Arts.

Creative Marketing

Creative industries are always on the lookout for charismatic individuals with a talent to break stereotypes, but if you’re not able to work in a team or don’t know how to effectively communicate your ideas, you don’t stand a chance! This unique programme is focused on developing the skills of conceptual thinking, copywriting, self-presenting and other techniques needed to master the craft of effective advertising. You will be given a lot of space to present and perfect your creative ideas and also extensive training in how to coordinate these ideas with the client’s demands. As a student of this programme you will have many opportunities to work with a range of media thanks to the collaborations with advertising agencies under patronage of the Czech Association of Communications Agencies. As a graduate of this programme you will be welcomed as an indispensable team member in creative departments in advertising and communications agencies and media outlets.

∗BcA. = a three-year study programme in the Czech language, graduates will be awarded the Czech title BcA. which is equivalent to Bachelor of Fine Arts.

3D Animation and Visual Effects

If you are passionate about animation and enjoy creating stories while using the latest digital technologies, 3D animation and visual effects, this programme is for you! Designed to equip the students with practical animating skills as soon as the first year of the studies, this programme will provide you with a well-balanced amount of knowledge and training needed for working in special effect, animation, virtual reality and gaming studios, in advertising agencies and other fields of creative industry. The programme is very practically oriented and our instructors come right from the industry and are renowned authors themselves. Thanks to collaborations with animation and post-production studios you will be able to put the theoretical knowledge to test on a daily basis.

∗BcA. = a three-year study programme in the Czech language, graduates will be awarded the Czech title BcA. which is equivalent to Bachelor of Fine Arts.