Hello and welcome to UCC

(University of Creative Communication)

UCC is a newly established university which helps you prepare for a successful career in all areas of creative industries

UCC offers two graduate programmes: Literary Communication and Visual Communication, the latter with several specialisations: Photography and Audio-visual Arts, 3D Animation and Visual Effects, Graphic and Media Design, On-line Marketing, Management in Creative Industries and Creative Marketing. No matter which programme you choose, you will be encouraged and expected to gain knowledge and develop your skills in the most hands-on learning environment available. Put those skills and knowledge straight into practice during your studies working with top Czech advertising agencies, graphic studios, publishing houses and media outlets!

About us

Though established only recently, UCC is a private university deeply rooted in tradition. In the area of visual studies and advertising, we are building on the legacy of the Michael School, founded in 1994 by the author and copywriter Zdeněk Štěpánek. In the area of literary communication and authorship, we are benefitting from the expertise of the instructors from the former Literary Academy of Josef Škvorecký – we are currently the only higher educationinstitution in the Czech Republic to offer a degree programme in creative writing.

What sets UCC apart from other Czech universities? When developing the study programmes, we took inspiration from the Scandinavian and British university models which stress learning to think creatively and critically while perfecting your craft, thus you will be expanding your portfolio of professional contacts and practical experience in order to be confident and competitive immediately upon graduation.

 

Under the supervision of our experienced instructors you will become highly sought-after copywriters, journalists, creative writers, PR publicists, graphic designers, photographs, film makers, animators and visual effects experts.

As a UCC graduate, you will not only be primed for work in the fast-paced world of creative industries, you will have mastered the use of modern technologies and the art of self-promotion.

 

At UCC, you can now study programmes designed to prepare you for career success!

Join a community of creative minds and perfect your craft

BcA.* Literary Communication

Creative Writing

Our programme is the only university accredited programme in creative writing in the Czech Republic.  It provides a strong foundation to embark upon a career in writing, communications, publishing, journalism or teaching. As a graduate of the programme, you will have developed the transferable skills of creative writing, critical thinking, textual analysis and communication that are attractive to a wide range of employers, from the cultural industries to marketing and advertising, from tourism and leisure to the civil service and public/private partnerships.

∗BcA. = a three-year study programme in the Czech language, graduates will be awarded the Czech title BcA. which is equivalent to Bachelor of Fine Arts.

BcA.* Visual Communication

Graphic and Media Design

This dynamic and challenging programme is designed for individuals who wish to hone their creative talent in the field of print and interactive media. As a student of this programme you will be encouraged to both perfect your critical thinking abilities and present bold creative ideas. Thanks to the patronage of Czech Association of Communications Agencies and Art Directors Club you will be in constant contact with the top Czech and foreign graphic designers and art directors. Studying graphic and media design at VSKK will mean that the practical training will be a truly hands-on experience.

∗BcA. = a three-year study programme in the Czech language, graduates will be awarded the Czech title BcA. which is equivalent to Bachelor of Fine Arts.

BcA.* Visual Communication

Photography and Audio-visual Arts

This revolutionary, yet traditional programme will help you succeed in the fast-growing digital media industries. As a student of this programme you will be systematically led to refine your visual style and creative flexibility while working with the latest digital technologies.

The aim of this programme is to provide the future photographers and film-makers with the extensive knowledge and craft needed in order to succeed in the creative industries, and at the same time to foster the ability to experiment and push the envelope. Thanks to VSKK’s close collaboration with Czech and foreign companies in the creative industries you will always stay in touch with the latest trends in the field.

∗BcA. = a three-year study programme in the Czech language, graduates will be awarded the Czech title BcA. which is equivalent to Bachelor of Fine Arts.

BcA.* Visual Communication

On-line Marketing

Digital media managers are the future of management! Digital marketing is currently the fastest-growing branch in the field of communications. Both local and global demand for digital media managers will go up by 13% in the next 5 years. A working knowledge of Facebook and Google is not be enough anymore to succeed in this dynamic and results-oriented field.

The graduates of this programme, which is designed to respond to the latest trends in creative industries, will be managers with a deep knowledge of brand communications, consumer behaviour, and market research who will master the intricacies of social media and effectively use them in commercial communication. Thanks to the patronage of the Czech Association of Communications Agencies you will be in everyday contact with the top advertising agencies.

BcA.* Visual Communication

Management in Creative Industries

Would you like to be a part of the team that creates the next iconic Kofola ad? Or to lead the team introducing the latest instalment of the Mafia series to the global PC gaming market? If you answered yes, then Management in Creative Industries programme is the right choice for you. This pioneering programme is designed to reflect the needs of this dynamic, future-oriented field. As this programme’s graduate you will be equipped with a set of skills and knowledge that will help you generate new and innovative ideas, making you an indispensable member of any marketing team, as well as most communications, media or on-line agencies. You will know how to conceptualize a project, pick the people for your team, and lead them to a successful finish. You will gain insight into concept selling, budgeting, and cultural values while actively defining and investigating your own areas of research. The programme is also ideal if you are a student with a strong interest in the social and historical aspects of the cultural and creative industries and wish to perfect your communication skills. With emphasis on English language proficiency you will have mastered the intercultural communication necessary for success in a multinational work environment.

∗BcA. = a three-year study programme in the Czech language, graduates will be awarded the Czech title BcA. which is equivalent to Bachelor of Fine Arts.

BcA.* Visual Communication

Creative Marketing

Creative industries are always on the lookout for charismatic individuals with a talent for breaking stereotypes, but if you’re not able to work in a team or don’t know how to effectively communicate your ideas, you don’t stand a chance!

This unique programme is focused on developing conceptual thinking, copywriting, self-presentation and other skills needed to master the craft of effective advertising. You will be given a lot of space to present and perfect your creative ideas and also extensive training in how to coordinate these ideas with the client’s demands. As a student of this programme you will have many opportunities to work with a range of media thanks to the collaborations with advertising agencies under the patronage of the Czech Association of Communications Agencies. As a graduate of this programme, you will be welcomed as an indispensable team member in creative departments in advertising and communications agencies and other media outlets.

∗BcA. = a three-year study programme in the Czech language, graduates will be awarded the Czech title BcA. which is equivalent to Bachelor of Fine Arts.

BcA.* Visual Communication

Animation and Visual Effects

If you are passionate about animation and enjoy creating stories while using the latest digital technologies, 3D animation and visual effects, this programme is for you! Designed to equip students with practical animation skills in the first year, this programme will provide you with a balance of knowledge and training needed for working in special effects, animation, virtual reality and gaming studios, as well as in advertising agencies and other creative industries. The programme is very practically oriented and our instructors are themselves renowned authors fresh from the field. Thanks to collaborations with animation and post-production studios, you will be able to put theoretical knowledge into practice as you undergo your training.

∗BcA. = a three-year study programme in the Czech language, graduates will be awarded the Czech title BcA. which is equivalent to Bachelor of Fine Arts.

Creative Writing

Our programme is the only university accredited programme in creative writing in the Czech Republic.  It provides a strong foundation to embark upon a career in writing, communications, publishing, journalism or teaching. As a graduate of the programme, you will have developed the transferable skills of creative writing, critical thinking, textual analysis and communication that are attractive to a wide range of employers, from the cultural industries to marketing and advertising, from tourism and leisure to the civil service and public/private partnerships.

∗BcA. = a three-year study programme in the Czech language, graduates will be awarded the Czech title BcA. which is equivalent to Bachelor of Fine Arts.

Graphic and Media Design

This dynamic and challenging programme is designed for individuals who wish to hone their creative talent in the field of print and interactive media. As a student of this programme you will be encouraged to both perfect your critical thinking abilities and present bold creative ideas. Thanks to the patronage of Czech Association of Communications Agencies and Art Directors Club you will be in constant contact with the top Czech and foreign graphic designers and art directors. Studying graphic and media design at VSKK will mean that the practical training will be a truly hands-on experience.

∗BcA. = a three-year study programme in the Czech language, graduates will be awarded the Czech title BcA. which is equivalent to Bachelor of Fine Arts.

Photography and Audio-visual Arts

This revolutionary, yet traditional programme will help you succeed in the fast-growing digital media industries. As a student of this programme you will be systematically led to refine your visual style and creative flexibility while working with the latest digital technologies.

The aim of this programme is to provide the future photographers and film-makers with the extensive knowledge and craft needed in order to succeed in the creative industries, and at the same time to foster the ability to experiment and push the envelope. Thanks to VSKK’s close collaboration with Czech and foreign companies in the creative industries you will always stay in touch with the latest trends in the field.

∗BcA. = a three-year study programme in the Czech language, graduates will be awarded the Czech title BcA. which is equivalent to Bachelor of Fine Arts.

On-line Marketing

Digital media managers are the future of management! Digital marketing is currently the fastest-growing branch in the field of communications. Both local and global demand for digital media managers will go up by 13% in the next 5 years. A working knowledge of Facebook and Google is not be enough anymore to succeed in this dynamic and results-oriented field.

The graduates of this programme, which is designed to respond to the latest trends in creative industries, will be managers with a deep knowledge of brand communications, consumer behaviour, and market research who will master the intricacies of social media and effectively use them in commercial communication. Thanks to the patronage of the Czech Association of Communications Agencies you will be in everyday contact with the top advertising agencies.

Management in Creative Industries

Would you like to be a part of the team that creates the next iconic Kofola ad? Or to lead the team introducing the latest instalment of the Mafia series to the global PC gaming market? If you answered yes, then Management in Creative Industries programme is the right choice for you. This pioneering programme is designed to reflect the needs of this dynamic, future-oriented field. As this programme’s graduate you will be equipped with a set of skills and knowledge that will help you generate new and innovative ideas, making you an indispensable member of any marketing team, as well as most communications, media or on-line agencies. You will know how to conceptualize a project, pick the people for your team, and lead them to a successful finish. You will gain insight into concept selling, budgeting, and cultural values while actively defining and investigating your own areas of research. The programme is also ideal if you are a student with a strong interest in the social and historical aspects of the cultural and creative industries and wish to perfect your communication skills. With emphasis on English language proficiency you will have mastered the intercultural communication necessary for success in a multinational work environment.

∗BcA. = a three-year study programme in the Czech language, graduates will be awarded the Czech title BcA. which is equivalent to Bachelor of Fine Arts.

Creative Marketing

Creative industries are always on the lookout for charismatic individuals with a talent for breaking stereotypes, but if you’re not able to work in a team or don’t know how to effectively communicate your ideas, you don’t stand a chance!

This unique programme is focused on developing conceptual thinking, copywriting, self-presentation and other skills needed to master the craft of effective advertising. You will be given a lot of space to present and perfect your creative ideas and also extensive training in how to coordinate these ideas with the client’s demands. As a student of this programme you will have many opportunities to work with a range of media thanks to the collaborations with advertising agencies under the patronage of the Czech Association of Communications Agencies. As a graduate of this programme, you will be welcomed as an indispensable team member in creative departments in advertising and communications agencies and other media outlets.

∗BcA. = a three-year study programme in the Czech language, graduates will be awarded the Czech title BcA. which is equivalent to Bachelor of Fine Arts.

Animation and Visual Effects

If you are passionate about animation and enjoy creating stories while using the latest digital technologies, 3D animation and visual effects, this programme is for you! Designed to equip students with practical animation skills in the first year, this programme will provide you with a balance of knowledge and training needed for working in special effects, animation, virtual reality and gaming studios, as well as in advertising agencies and other creative industries. The programme is very practically oriented and our instructors are themselves renowned authors fresh from the field. Thanks to collaborations with animation and post-production studios, you will be able to put theoretical knowledge into practice as you undergo your training.

∗BcA. = a three-year study programme in the Czech language, graduates will be awarded the Czech title BcA. which is equivalent to Bachelor of Fine Arts.